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Tag: Pongal

  • Zomato’s heartwarming ads for India’s Harvest festival celebration

    Zomato’s heartwarming ads for India’s Harvest festival celebration

    Mumbai: In a tribute to the rich tapestry of India’s harvest festivals, Zomato, India’s food ordering and delivery platform, has unveiled a series of ad films celebrating Pongal, Sankranti, Makar Sankranti/Uttarayana, and Lohri. Each festival marks the grand harvest and the onset of auspicious times, and Zomato’s latest ads beautifully mirror this sentiment.

    Zomato’s ad films capture the spirit of these harvest festivals, emphasising the significance of tradition, familial bonds, and the evolving cultural landscape. The campaign beautifully encapsulates the warmth and bond shared between the generations and highlights the relationship between a grandmother and her teenage granddaughter who comes home to celebrate Pongal with her family.  

    The film captures their heartwarming relationship with a quirky twist wherein they challenge each other to try something new. While the granddaughter savours a traditional Pongal dish and other festival rituals, possibly for the first time, her grandmother too embraces the new. She tries a few Gen-Z trends taught by her granddaughter, finally having a bite of a dish she hasn’t tried at the end. The film subtly underscores technology’s seamless integration with age-old traditions. The grandmother, discovering Zomato’s role in connecting generations and preserving culture, finds diverse Pongal dishes on the platform.

    In another tale, Zomato’s Lohri film captures the joyous celebration of the festival in a Punjabi household, particularly significant as they welcome a new member to the family. The narrative revolves around a 7-year-old boy who innocently documents the house’s festive preparations. His excitement peaks when he discovers his younger brother, Tingu, near a Zomato delivery partner who has brought special Lohri delicacies to the household. The twist unfolds as Tingu is revealed to be the family’s pet dog, celebrating his first Lohri in the household.

  • Celebrate this harvest season with Amazon.in’s Pongal & Sankranti Festive Store

    Celebrate this harvest season with Amazon.in’s Pongal & Sankranti Festive Store

    Mumbai Grab exciting deals this festive season during Amazon. In’s specially curated Pongal and Sankranti Festive Store, offering a wide selection of products across categories for the customers. This one-stop-shop will provide you with deals on a range of products, including ethnic wear, electronics, appliances, home décor, fashion and beauty essentials, accessories, fresh fruits, vegetables, flowers, and much more.

    Customers can avail these offers till 18 January 2024, and save big whilst shopping from the convenience of their home. Some of the top brands that are offering attractive deals are OnePlus, ASUS, Cadbury, Happilo, Philips, Just Herbs, Amul, Lizol, Anarva, Aashirvaad, Gold Art India, Lignum Arts, amongst others.

    Here are some products customers can select from on Amazon.in’s Pongal & Sankranti Festive Store with offers from sellers.

    Enhance festivities, surprise the tech enthusiast with a gadget gift

    ASUS [SmartChoice] Vivobook 15, Intel: The stylish everyday laptop, ASUS Vivobook 15 is equipped with the latest processor for efficient work on the go. Additionally, it comes with Intel Core i7-12650H Processor, 15.6-inch and Intel Iris Xᵉ graphic card. Get it on Amazon.in for Rs 30,990

    boAt Airdopes 141 ANC TWS Earbuds: Dive into the ultimate audio experience with boAt Airdopes 141 ANC TWS earbuds. The earbuds are equipped with state-of-the-art technology such as Beast Mode that lets one experience lag free audio and ENx technology that helps cut through noise. Get this on Amazon.in for Rs 1,799

    JBL Partybox 110: Power the party all day or all night with these wireless Bluetooth party speakers. With 12 hours of playtime, one will never have to worry about spills or splashes. Get it on Amazon.in for Rs 27,666

    OnePlus 11R 5G: Power never looked this good. The OnePlus 11R boasts a 5000 mAh battery, 100W SUPERVOOC charging capability, and delivers smooth and fast performance. Additionally, it excels in capturing clearer, highly detailed images with its advanced triple-camera system. Get this on Amazon.in for Rs 39,999

    pTron Bassbuds Plus in Ear True Wireless Stereo Earbuds with Mic: Be elegant. Be stylish. Be loud with pTron Bassbuds earbuds that comes with Bluetooth 5.0 technology which provides faster pairing, more stable connection and signal transmission. Get this on Amazon.in for Rs 699

    realme narzo 60X 5G: Offering next-gen design, this budget-friendly 5G smartphone has a 50 MP primary camera that captures high-quality pictures with astounding clarity and detail. Get this on Amazon.in for Rs 14,499

    Relish the festive treats at the comfort of your home

    Amul Gulab Jamun, 1 kg, Can: This ethnic sweet is fried in pure ghee. Enjoy the finest delicacy made with the purest of ingredients. Get this on Amazon.in for Rs 170

    Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift Box, 177 g: Kuch achha ho jaaye, kuch meetha ho jaaye, with Cadbury Celebrations. Filled with the goodness of Cadbury chocolates, it’s the perfect gift for those whose presence makes every occasion perfect. Get this on Amazon.in for Rs 275

    Gits Open & Eat Rasgulla Tin: Experience the authentic Bengali taste of ‘Roshogollas’ with Gits Open & Eat Rasgulla. These are prepared with Chhena giving the rasgullas a soft and spongy texture taking one on a journey like no other. Get this on Amazon.in for Rs 179

    Save big and enjoy hassle free grocery shopping

    Ariel Top Load Matic Liquid Detergent 3.2 Ltr: The new Ariel Matic Top Load liquid detergent is your everyday laundry solution, providing tough stain removal in one wash while protecting clothes from fading. Ariel’s cutting-edge cleaning technology effectively removes tough stains of tea, coffee, chocolate, and tomato-based gravies from your clothes. Get this on Amazon.in for Rs 524

    Lizol 1800 ml – Citrus, Disinfectant Surface & Floor Cleaner: Lizol household floor cleaner comes with 3 Triple Germ Action that kills 99.9% of bacteria, viruses, and fungi, providing 10x better cleaning for your home. Get this on Amazon.in for Rs 349

    Give an ethnic flair to your festive celebration with a range of traditional apparels and accessories

    Anarva Women’s Banarasi Silk Blend Saree with Blouse Piece: Anarva believes that no other attire compliments the beauty of a woman as much as a traditional ethnic Saree does. The brand has a knack of crafting quality sarees covering an extensive range of fabrics and designs. Get this Saree on Amazon.in for Rs 809    

    Lakme Lumi Cream: For women who are on the go and could use the extra minutes before stepping out, the new Lakmé Lumi Skin cream is here to the rescue. This cream lets you get that perfect look of makeup with the benefits of skincare for any occasion. Get this on Amazon.in for Rs 164  

    Sukkhi Ethnic Gold Plated Kundan Multi-String Set: This traditional Kundan Gold Plated jewellery Combo for women will complement any Indian attire as it not only enhances their beauty, but also gives one immense confidence. This superior quality & skin friendly jewel set features a unique one of a kind traditional embellish with antique finish.     Get this on Amazon.in for Rs 377    

    SWORNOF Womens Kanjivaram Banarasi Silk Saree Kanchipuram Patola saree: Explore the collection of beautifully designed sarees from “SWORNOF” on Amazon.in. Each piece is elegantly crafted and will surely add to your wardrobe. Pair this piece with heels or flats for a graceful look. Get this on Amazon.in for Rs 949

    VASTRAMAY Men Green Cotton Silk Shirt and Dhoti Set: Vastramay brings to you this stylish yet comfortable men’s bottle green and white ethnic South Indian shirt with a ready-to-wear traditional mundu dhoti that comes with Velcro and a pocket. Adorn it for a perfect classy and trendy look, and pair it with a jutti or mojari for a royal feel. Get this on Amazon.in for Rs 794    

    Get all your festive cooking essentials

    Aashirvaad Svasti Pure Cow Ghee: Add the extra bit of goodness to one’s meals with Aashirvaad Svasti Pure Cow Ghee made with a special SloCook process. With Vitamin A for immunity, one can ensure the safety and health of one’s family. Get this on Amazon.in for Rs 639

    Happilo 100% Natural Premium California Dried Almonds: Happilo California Dried Almonds is a pack of wholesome goodness as it consists of high protein, dietary fiber, no gluten, and NON-GMO, zero trans-fat and zero cholesterol. Rich in Omega-3, Anti-oxidants, Vitamins, Calcium, Iron and Magnesium, this pack of nuts prepares you for a power packed day ahead. Get this on Amazon.in for Rs 506

  • Colors Tamil announces special programming for Pongal starting 14 January

    Colors Tamil announces special programming for Pongal starting 14 January

    Mumbai: Colors Tamil has announced a special programming line-up for Pongal starting on Friday 14 January and concluding on 16 January.

    The channel will air a mix of shows including “Sirappa Pattimandram,” helmed by actor-director K Bhagyaraj and a star-studded awards function “Colors Tamil Thiruvizha” powered by Cadbury Dairy Milk Silk.  

    “Sirappu Pattimandram” will have an array of speakers from different walks of life like actor-director Pandiarajan, actor-comedian Ramesh Kanna, renowned Pattimandram speaker Sumathi Sri, and actor Jangiri Madhumitha. The show’s sponsors include ‘powered by’ sponsor Cadbury Dairy Milk Silk, ‘special’ partners Cardia Advanced Groundnut Oil and Aroma Agmark Ghee and will be telecast on Friday starting at 9.00 a.m.  

    “Colors Tamil Thiruvizah” will be hosted by actor duo Aadhavan and Farina Azad. The three-hour special show will have a variety of dancing and singing acts by prominent playback singers Velmurugan and Mukesh. The celebration will witness a slew of actors from Tamil cinema including Santhanam, Ashok Selvan, Rithvika, Manikandan along with the cast and crew of ‘Sila Nerangalil Sila Manithargal’ making a special appearance. The awards are supported by ‘powered by’ sponsor Cadbury Dairy Milk Silk and ‘special’ partner Gold Winner and will be telecast on Friday at 10.30 a.m.

    The channel will also present a cine weekend with “Local Boys” featuring Mammooty, Arya, Prithviraj and Priya Anand at 4.30 p.m on Saturday 15 January. It will also telecast the world TV premiere of ‘Yennanga Sir Unga Sattam’ starring RS Karthik and Ayra in the lead roles on 16 January at 4.30 p.m.

    “The extravagance and quintessence of Pongal lies in the togetherness of families and letting go of worries,” said Colors Tamil business head Rajaraman S. “We’re ecstatic to be able to provide such an intriguing roster of shows that will bring hours of entertainment and a diverse range of content that will keep families engaged and merry, especially considering the current pandemic state.”

  • 7Up brings festive cheer to Tamil Nadu, launches limited edition packs ahead of Pongal

    7Up brings festive cheer to Tamil Nadu, launches limited edition packs ahead of Pongal

    Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired mascot Fido Dido.

    Pongal is widely celebrated in Tamil Nadu with people across the state marking the end of winters and expressing gratitude for a good harvest. The limited-edition 7Up packs are a tribute to the spirit of Pongal and take inspiration from the various elements that define the festival in its true essence. Right from the intricate art of Kolam to the use of sugarcane and pot to cook delicacies – the packs are a multi-faceted representation of all things Pongal.

    PepsiCo India senior marketing director Naseeb Puri said, “7Up is privileged to have been part of the rich Tamil Nadu culture, and this time, we really wanted to celebrate Pongal in a special way. The limited-edition packs are our endeavor to bring alive the festive spirit and add some freshness to the celebrations as people continue to stay home to mark the occasion this year.”

    The vibrant new Pongal-inspired labels will be used across 600 ml, one liter and 2.25-liter packs of 7Up and will be available across all modern trade outlets and select e-commerce channels. In a bid to spread the festive cheer across the state, the celebratory branding will also be showcased across hoardings and posters across public spots in select cities to engage the audiences, said the brand in a statement.

  • Pongal: Amazon Prime to premiere ‘Kaashmora’; stream ‘Kabali’ & ‘Theri’

    Pongal: Amazon Prime to premiere ‘Kaashmora’; stream ‘Kabali’ & ‘Theri’

    MUMBAI: The festival of Pongal brings families and loved ones together for grand celebrations which involve shopping and gorging on yummylicious food. But now, Amazon Prime Video gives you another reason to celebrate Pongal with your entire family.

    Amazon Prime Video has invited all with family to experience the best in Tamil entertainment by watching the latest Tamil movie blockbusters exclusively on its platform. The platform will air the world digital premiere of Kaashmora starring Karthi and Nayantara, before its TV release. Also watch political satire Joker, Rajinikanth starrer Kabali and Theri starring Vijay and Amy Jackson.

    Kaashmora is a Tamil supernatural comedy fantasy film written and directed by Gokul. It revolves around Kaashmora and his family who live by cheating people in the name of black magic and dark spirits. One day, a PhD research student Yamini joins Kaashmora, only to gather evidence and expose him to the public.

    Joker is a political satire which criticizes the present political absurdities. Mannar (protagonist), a villager, who declares himself as the Indian president protests against the government for absurdities. On a trial, he reveals his past. Everyone sees him as a joker, and the audience is questioned at the end.

    Kabali, a revolutionary who fights for the betterment of his people in a foreign land, is falsely implicated and thrown behind bars. When he returns after his prison term, he starts a search for his wife and ends up confronting those who were the reason behind his miseries. What follows is a tale of revenge, emotion and payback. As a movie mounted on a huge scale, it truly brings a larger-than-life and much loved superstar to the streaming audiences.

    In Theri, when an honest cop, Vijay Kumar’s family is ruthlessly slaughtered by a politician and his aides, he decides to change his identity and commits his life to bringing up his daughter in a serene atmosphere. But, when some events compromise his identity, he does what he must to save his daughter and avenge the death of his family.

    Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Pongal: Amazon Prime to premiere ‘Kaashmora’; stream ‘Kabali’ & ‘Theri’

    Pongal: Amazon Prime to premiere ‘Kaashmora’; stream ‘Kabali’ & ‘Theri’

    MUMBAI: The festival of Pongal brings families and loved ones together for grand celebrations which involve shopping and gorging on yummylicious food. But now, Amazon Prime Video gives you another reason to celebrate Pongal with your entire family.

    Amazon Prime Video has invited all with family to experience the best in Tamil entertainment by watching the latest Tamil movie blockbusters exclusively on its platform. The platform will air the world digital premiere of Kaashmora starring Karthi and Nayantara, before its TV release. Also watch political satire Joker, Rajinikanth starrer Kabali and Theri starring Vijay and Amy Jackson.

    Kaashmora is a Tamil supernatural comedy fantasy film written and directed by Gokul. It revolves around Kaashmora and his family who live by cheating people in the name of black magic and dark spirits. One day, a PhD research student Yamini joins Kaashmora, only to gather evidence and expose him to the public.

    Joker is a political satire which criticizes the present political absurdities. Mannar (protagonist), a villager, who declares himself as the Indian president protests against the government for absurdities. On a trial, he reveals his past. Everyone sees him as a joker, and the audience is questioned at the end.

    Kabali, a revolutionary who fights for the betterment of his people in a foreign land, is falsely implicated and thrown behind bars. When he returns after his prison term, he starts a search for his wife and ends up confronting those who were the reason behind his miseries. What follows is a tale of revenge, emotion and payback. As a movie mounted on a huge scale, it truly brings a larger-than-life and much loved superstar to the streaming audiences.

    In Theri, when an honest cop, Vijay Kumar’s family is ruthlessly slaughtered by a politician and his aides, he decides to change his identity and commits his life to bringing up his daughter in a serene atmosphere. But, when some events compromise his identity, he does what he must to save his daughter and avenge the death of his family.

    Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Discovery channel to air Spirit of India– Makar Sankranti

    Discovery channel to air Spirit of India– Makar Sankranti

    MUMBAI:  Discovery Channel will celebrate India’s traditional harvest festival with the premiere of a special programme Spirit of India– Makar Sankranti.  One of the most auspicious festivals in the Hindu calendar, Makar Sakranti is known by different names in different regions like Lohri in Punjab, Pongal in Tamil Nadu, Uttarayan in Gujarat, Bhogi in Andhra Pradesh, Sankranti in Karnataka among others. Each festival is celebrated largely to observe the harvest season in different parts of India, the start of a new life.

     

     Spirit of India– Makar Sankranti will celebrate the festival that embodies the spirit of goodwill, brotherhood and reunion with family and will premiere on 14 January 2016 at 9 pm on Discovery Channel.

     

     According to Discovery Networks Asia Pacific EVP & GM-South Asia Rahul Johri, “Discovery Channel captures and presents India’s vibrant culture and traditions through its path breaking local programming. We are very happy to bring to our viewers a special series Spirit of India – The Festivals that will highlight the rich traditions and diversity of cultures in India. The episode Makar Sankranti will highlight how the traditional harvest festival is celebrated differently in different parts of India.”

     

     Makar means Capricorn and Sakranti means transition, a day when the sun enters the house of Capricorn leaving the house of Sagittarius. This auspicious occasion is celebrated in myriad cultural forms, with great devotion, fervor & gaiety. Spirit of India– Makar Sankranti will showcase how these festivals are rejoiced in India.

     

     The state of Punjab enjoys the spirit of Makar Sakranti through Lohri, a festival which is celebrated with great devotion, fervor and gaiety. Lohri is celebrated with the community coming together to engage in many activities like community bonfire, dancing bhangra and gidda to the fast beats of the dhol, flying kites and competing with one another. Even children follow Lohri Loot, a custom which has children going to the neighbouring houses to collect eatables peanuts, jaggery among others. In the evening offerings are made to the fire (agni) to seek his blessings and those of the sun for a bountiful harvest and a prosperous beginning to the year.

     

    Uttarayan is celebrated in Gujarat and it is the time of the year when kites dominate the sky. People across Gujarat come together with excitement to display their exotic kites of various designs. People make variety of delicacies like undhiyu, sweets to enjoy the festival together.

     

    In Tamil Nadu, Pongal is celebrated on the same date and the celebrations continue for four days. Pongal means boiling over and Tamilians start the day with the ritual of boiling pot of milk. Just as the sun is crucial to the Indian farmer, Indian agriculture would be lost without its cattle. On this day, villagers bathe their cattle and paint their horns in bright colours.  In the evening the cattle are all gathered together for a celebration where they are garlanded and revered, andare fed pongal, jiggery, fruits and sugarcane. 

     

    Discovery Channel through its special Spirit of India– Makar Sankranti will celebrate the rituals and celebrations of Makar Sankranti across India that is symbolic of a common thanksgiving to nature represented by the Sun God. 

  • Eros Now launches Tamil movie section

    Eros Now launches Tamil movie section

    MUMBAI: Online movie platform Eros Now has launched a selection of Tamil movies on the festive occasion of Pongal. It is also offering a seven day free trial for new subscribers to the service to celebrate this festive season.

    With access to a vast library of Tamil movies from the Ayngaran Studio, Eros Now will be adding many more titles in the coming months in its aim to expand its reach to a larger South Asian audience.

    The first set of Tamil movies has already been uploaded on the website. The portal has also updated its library with Tamil versions of some super-hit Hindi films like RA.One and English Vinglish.

    Eros Now offers over 250 films now in two different languages along with a vast library of music videos and short form content.

  • UTV to remake Delhi Belly in Tamil

    UTV to remake Delhi Belly in Tamil

    MUMBAI: After a lot of dilly dally, UTV Motion Pictures has finally decided to remake Delhi Belly in Tamil.

    In the yet to be titled Tamil version, Imran Khan‘s role will be played by Arya, while Santhanam will play Kunaal Roy Kapur‘s role and Premji Vir Das‘s role. Hansika and Anjali will play the roles of the air hostess and journalist respectively. Nasser will essay the role originally played by Vijay Raaz. The film will also have several known stars in other pivotal roles.

    Remarked UTV Motion Pictures CEO Siddharth Roy Kapur, “Delhi Belly will work superbly well with Tamil audiences and we are thrilled with the exceptionally adapted screenplay that a team of young writers has developed. We have brought on actors who are youthful and popular, along with a very skilled director at the helm, and we are confident that the great content of Delhi Belly will act as a bridge for cinema loving audiences across languages.”

    The film, to be directed by R Kannan, is slated for a Pongal release in January 2013.

  • TN Film Producers’ Council restricts big budget film releases on 5 festive occasions

    TN Film Producers’ Council restricts big budget film releases on 5 festive occasions

    MUMBAI: The Tamil Film Producers’ Council (TFPC) has announced that big films should only be released on five festive occasions beginning from Pongal this year. This is to ensure that small film producers find screens to release their films,


    The permitted dates of release for such films include Pongal, Tamil New Year, May Day, Independence Day and Deepavali.


    According to the Council, almost 100 films are produced every year out of which only eight per cent are big budget movies that are easily financed, distributed and exhibited. The remaining 92 per cent are low budget films who struggle to find a theatre for release.


    Elaborating on the subject, producers’ council president SA Chandrasekaran said that the rule had been introduced so that small films, 300 of which are yet to find theatres for release, could survive the stiff competition of big budget films. A big film could be distributed and released easily, he added.


    It may be recalled that the previous office-bearers of the producers Council had, in October 2009, announced a similar regulation for release of big films but made little success in enforcing it.


    The TFPC decision will come into force from 1 February.