Highlights:
- Personal Care / Hygiene Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan – Dec 2013
- Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share
- Hindustan Unilever Limited was the top advertisers with in Personal Care / Hygiene Category advertising followed by Pond’s India
Note:
- The analysis is based on Ad Volume in Seconds
 |
- Personal Care / Hygiene Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
 |
- Personal Care / Hygiene Advertising was at peak during last quarter i.e. Oct – Dec 2013
 |
- Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share
- Top 5 Product Groups advertised with in Personal Care / Hygiene category accounted for more than 70% of Category advertising
 |
- Hindustan Unilever Limited was the top advertisers with in Personal Care / Hygiene Category advertising followed by Pond’s India
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com