Tag: Ponds India

  • BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser

    BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 March and 12 March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 10 of 2021.

    Top Advertisers:

    After many months, Hindustan Unilever (HUL) ceded the top spot to Reckitt Benckiser, which was the biggest advertiser in week 10 with 233634 ad AMA. HUL finished a distant second with 207714 insertions.

    Cadburys bagged the third rank this time with 42919 ad generations. ITC came in fourth with 40556 ad insertions.

    Brooke Bond and Godrej Consumer Products secured fifth and sixth place with 35751 and 34356 ad views.

    Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Ponds India.

    Top Brands:

    This week Lizol led the chart with 25961 ad impressions. Dettol Toilet Soaps came in second with 21759 ad views. Moov Gel secured the third position with 19029 ad insertions.

    The fourth and fifth spots were acquired by Dettol antiseptic liquid and Harpic Power Plus with 18177 and 15836 ad AMA respectively.

    PolicyBazaar bagged the sixth spot with 15058 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Liquid Soap, Harpic Bathroom Cleaner, and Harpic Power Plus 10X MAX CLEAN.

     

  • BARC week 9: Lizol retains top spot on brands list

    BARC week 9: Lizol retains top spot on brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and  March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week nine of 2021.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 222923 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 189285 ad generations.

    Cadburys bagged the third rank this time with 36970 ad AMA. Brooke Bond came in fourth with 35047 ad insertions.

    P&G and ITC secured fifth and sixth place with 34943 and 30592 ad views.

    Other top brands in the pecking order were as follows: Colgate, Lakme, Ponds India, and Godrej Consumer Products.

    Top Brands:

    This week Lizol led the chart with 20165 ad impressions. PolicyBazaar came in second with 18339 ad views. Dettol Toilet Soaps secured the third position with 18299 ad insertions.

    The fourth and fifth spots were acquired by Moov Gel and Dettol antiseptic liquid with 16810 and 13895 ad AMA respectively.

    Lalithaa Jewellery bagged the sixth spot with 13222 ad views.

    Other top brands in the pecking order were as follows: Harpic Power Plus, Clinic Plus Shampoo, Dettol Liquid Soap and Harpic Bathroom Cleaner.

  • BARC week 52: Lizol retains top brand spot

    BARC week 52: Lizol retains top brand spot

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period 26 December and 1 January 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 242964 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 177116 ad generations.

    ITC bagged the third rank this time with 54474 ad AMA. P&G came in fourth with 40616 ad insertions.

    Ponds India and Cadbury secured fifth and sixth place with 40146 and 40139 ad views respectively.

    Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.

    Top Brands:

    This week Lizol led the chart with 26663 ad impressions, followed by Lalithaa Jewellery with 15614 ad views. Glow and Lovely secured the third position with 14570 ad insertions.

    The fourth and fifth spots were acquired by Harpic Bathroom Cleaner and Harpic Power Plus with 14279 and 13563 ad AMA.

    Dettol Toilet Soap bagged the sixth spot with 13370 ad views.

    Other top brands in the pecking order were as follows: Dettol Liquid Soap, WhiteHat Jr, Dettol Disinfectant Spray, and Dettol & Moms Soap.

  • BARC week 51: Lizol leads the brands list

    BARC week 51: Lizol leads the brands list

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 December and 25 December 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 51 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 217887 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 181461 ad generations.

    ITC bagged the third rank this time with 61328 ad AMA. Cadbury came in fourth with 45672 ad insertions.

    P&G India and Colgate secured fifth and sixth place with 35483 and 34174 ad views.

    Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.

    Top Brands:

    This week Lizol led the chart with 23297 ad impressions, followed by Lalithaa Jewellery with 19550 ad views. Mynta secured the third position with 17712 ad insertions.

    The fourth and fifth spots were acquired by Dettol Liquid Soap and Dettol Toilet Soaps with 15472 and 15403 ad AMA.

    Jio Post Paid bagged the sixth spot with 13925 ad views.

    Other top brands in the pecking order were as follows: Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, WhiteHat Jr, and Harpic Power Plus/Bathroom Cleaner. 

  • BARC week 49: Lizol led the brand tally

    BARC week 49: Lizol led the brand tally

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 December and 11 December 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 49 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 238625 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 164806 ad insertions.

    ITC bagged the third rank this time with 46546 AMA. Cadbury came in fourth with 43116 ad insertions.

    Ponds India and P&G secured fifth and sixth place with 34545 and 32013 ad insertions.

    Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Godrej Products, Britannia, and Lakme.

    Top Brands:

    This week Lizol led the charts with 20463 ad insertions, followed by Lalithaa Jewellery with 19994 AMA. Dettol Antiseptic Liquid secured the third position with  17687  ad insertions.

    The fourth and fifth spots were acquired by Policybazaar.com and Dettol Toilet Soaps 17620 and 15983 AMA.

    Jio Postpaid Plus bagged the sixth spot with 15013 ad insertions.

    Other top brands in the pecking order were as follows: Vimal Elaichi Pan Masala, WhiteHat Jr, Glow and Lovely Advanced Multivitamin, and Dettol Liquid Soap.

  • BARC week 48: PolicyBazaar leads the brand list

    BARC week 48: PolicyBazaar leads the brand list

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 28 November and 4 December 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 276310 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 156318 ad generations.

    Ponds India bagged the third rank this time with 42243 ad AMA. ITC came in fourth with 38048 ad insertions.

    Cadbury India and P&G secured fifth and sixth place with 35685 and 27714 ad views respectively.

    Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Godrej Products, Britannia, and Lakme.

    (Advertisers data pic)

    Top Brands:

    This week PolicyBazaar.com led the chart with 20242 ad impressions, followed by Lizol with 18745 ad views. Dettol Toilet Soaps secured the third position with 17258 ad insertions.

    The fourth and fifth spots were acquired by Lalitha Jewelery and Glow & Lovely Advanced Multivitamin with 16210 and 15218 ad AMA.

    WhiteHat Jr bagged the sixth spot with 14397 ad views.

    Other top brands in the pecking order were as follows: Dettol Antiseptic Liquid, Vimal Eliachi Pan Masala, Clinic Plus Shampoo, and Close Up Fresh. 

  • BARC week 46: Sprite makes a comeback in top brands list

    BARC week 46: Sprite makes a comeback in top brands list

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 257006 impressions.

    It was followed by Reckitt Benckiser India, which ranked second with 199961 ad generations.

    ITC bagged the third rank this time with 48767 ad impressions. Godrej Consumer Products came in fourth with 45434 ad generations.

    Cadbury India and P&G secured fifth and sixth place with 39963 and 38830 ad views.

    Other top brands in the pecking order were as follows: Ponds India, Colgate Palmolive India Ltd, P&G Home Products, and Coca Cola India.

    Top Brands:

    This week Dettol Antiseptic Liquid led the chart with 31234 ad impressions, followed by Dettol Toilet Soaps with 21506 ad views. Lizol secured the third position with 19862 ad insertions.

    The fourth and fifth spots were acquired by Head & Shoulders Dandruff and Sprite with 12202 and 11554 ad generations.

    Lux Toilet Soap bagged the sixth spot with 11209 ad views.

    Other top brands in the pecking order were as follows: Close Up Ever Fresh, Veet Hair Removal, Clinic Plush Shampoo, and Dettol Disinfectant Spray.

  • BARC week 45: Dettol Antiseptic Liquid is top brand

    BARC week 45: Dettol Antiseptic Liquid is top brand

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 November and 13 November 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 242868 impressions.

    It was followed by Reckitt Benckiser India, which ranked second with 199453 ad generations.

    Godrej Consumer Products bagged the third rank this time with 50019 ad impressions. ITC came in fourth with 39838 ad generations.

    Ponds India and Cadbury India secured fifth and sixth place with 38832 and 37918 ad views.

    Other top brands in the pecking order were as follows: Wipro, P&G, Colgate Palmolive India Ltd, and Coca Cola India.

    Top Brands:

    This week Dettol Antiseptic Liquid led the chart with 29742 ad impressions, followed by Lizol with 23271 ad views. Dettol Toilet Soaps secured the third position with 22814 ad insertions.

    The fourth and fifth spots were acquired by Santoor Sandal & Turmeric and Harpic Power Plus/Bathroom Cleaner with 18572 and 12071 ad generations.

    Vimal Elaichi Pan Masala bagged the sixth spot with 11878 ad views.

    Other top brands in the pecking order were as follows: Amazon.in, Harpic Bathroom Cleaner, Sprite,  Harpic Power Plus 10X Max Clean.

  • BARC week 44: Dettol Toilet Soaps bags top brand spot

    BARC week 44: Dettol Toilet Soaps bags top brand spot

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 October to 6 November 2020.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in the 44 week of 2020.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 295719 impressions.

    It was followed by Reckitt Benckiser India which ranked second with 149331 ad generations.

    Wipro Ltd bagged the third rank this time with 38113 ad impressions. Ponds India came in fourth with 29701 ad generations.

    Godrej Consumer Products Ltd and ITC Ltd secured fifth and sixth place with 29569 and 28529 ad views.

    Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Cadburys India Ltd, Amazon Online India Pvt Ltd and Brooke Bond Lipton India Ltd.

    Top Brands:

    This week Dettol Toilet Soaps led the chart with 20931 ad impressions, followed by Lizol with 19874 ad views. Dettol Antiseptic Liquid secured the third position with 18276 ad insertions.

    The fourth and fifth spots were acquired by Amazon.in and Close Up Ever Fresh with 16786 and 13349 ad generations.

    Lux Toilet Soap bagged the sixth spot with 12930 ad views.

    Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Santoor Sandal And Turmeric, Boost, Myntra.Com.

  • BARC week 39: Kia Sonet & Wheel Active are among top brands

    BARC week 39: Kia Sonet & Wheel Active are among top brands

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 26 September to 2 October 2020.

    The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 39 of 2020.

    Top Advertisers: –

    Hindustan Unilever continued to be the biggest advertiser this week also with 305652 ad generations. It was followed by Reckitt Benckiser India with 190365 ad impressions.  

    In a first, Brooke Bond India bagged the third spot with 41342 ad impressions.  ITC Ltd and Godrej Consumer Products placed fourth and fifth on the list with 37714 and 31462 ad impressions respectively.  

    Ponds India secured the sixth spot with 28307 ad insertions.

    Other top advertisers in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Amazon Online India Pvt, and Wipro.

    Top Brands:

    Dettol dominated the top ranks, with the brand’s Antiseptic Liquid taking first with 25565 ad impressions and its Toilets Soaps range securing the second position and got 23692 ad impressions. Direct competitor Lizol had grabbed the sixth position the week before with 12830 ad insertions but this week it has climbed to third position in the list with 17614 ad views.

    The fourth and fifth spots went to Glow & Lovely and Surf Excel easy wash with 14527 and 14189 ad insertions respectively.

    Clinic Plus Shampoo came in sixth with 14136 ad insertions.

    Wheel Active 2 in 1, Dettol Liquid Soap, Colgate Dental Cream, and Kia Sonet rounded out the top 10.