MUMBAI: Water is life, and Marico Limited is making sure every drop counts. On World Water Day, the leading FMCG giant reaffirmed its commitment to sustainability by announcing that its Jalashay programme has created over 400 crores plus litres of water potential across Maharashtra, Tamil Nadu, and Gujarat by the end of FY25. With over 1,200 water harvesting structures and micro-irrigation systems across 230 plus acres, Marico is not just conserving water it’s reshaping communities.
From drought-prone villages to government-designated aspirational districts, Marico’s Jalashay programme is making waves in water conservation. In Maharashtra’s Jalgaon, rainwater harvesting and infrastructure development have replenished water supplies, bringing much-needed relief to drought-hit areas. In Pondicherry, the initiative promotes rooftop rainwater harvesting and greywater treatment, ensuring sustainable water use in households and schools. Meanwhile, in Gujarat’s Dahod, Marico has constructed new water harvesting structures and carried out de-siltation of existing check dams, strengthening the region’s resilience against water scarcity and securing a sustainable water future for local communities.
To maximise efficiency, Marico has teamed up with ACWADAM, a leader in groundwater assessment, to develop a data-driven, scientific water management strategy. The company is also encouraging crop diversification to reduce reliance on water-intensive farming while promoting drip irrigation, green energy use, and water-resilient cropping techniques.
Commenting about the programme on World Water Day Marico Limited chief legal officer group general counsel, and secretary of the CSR committee Amit Bhasin said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme is designed to address the complex water challenges faced by our communities and we are proud of the progress we have made so far. Taking this a step forward, we will continue to collaborate with stakeholders to drive meaningful impact and create a water availability for all.”
Under the Jalashay Jal Samrudhi project, Marico’s community-driven interventions have significantly improved water resource management, leading to enhanced agricultural productivity with assured irrigation that boosts crop yields. The initiative has also reduced dependency on erratic monsoons, providing farmers with greater income stability and securing their livelihoods. Additionally, by preventing soil erosion and preserving fertility, the project has contributed to better soil health, ensuring long-term sustainability for farming communities.
By aligning with global Sustainable Development Goals (SDGs), including Clean Water & Sanitation (SDG 6) and Responsible Consumption & Production (SDG 12), Marico is proving that corporate responsibility can create lasting environmental and social change.
