ITV

Tag: Polygon blockchain

  • PepsiCo India to release NFT collection for Pepsi Black with Timea Balo 

    PepsiCo India to release NFT collection for Pepsi Black with Timea Balo 

    Mumbai: Soft drink giant Pepsi has announced the launch of its first-ever non-fungible tokens (NFTs) collection for Indian consumers. The NFT collection is an ode to the younger generation, which believes in self-expression and is deeply entrenched in technology.

    PepsiCo India Design Team has inked an exclusive partnership with illustrator Timea Balo to curate the NFT collection for Pepsi Black, which is anchored on the brand’s pillars of innovation, self-expression, and evolution. Pepsi will release a set of 20 NFTs minted on the Polygon blockchain.

    The NFT art collectibles are centred on the alterations to the classic Pepsi® Black™ ‘Zero’ visual, inspired by the brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media, and gamification. With three variations of each theme and four variations inspired by music, the “Pepsi Black Zero Sugar” collection will be listed on Open Sea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles.

    The NFTs will be given away to the winners of the “#PepsiBlackeffect” challenge conducted on the Indian homegrown social media platform, Moj. Consumers can enter the contest using the quirky Pepsi® Black lens and flaunt their max swag personas to get a chance to win Pepsi® Black’s maiden NFTs.

    Speaking on the NFT collection, PepsiCo India category lead Saumya Rathor said, “Pepsi has always been at the forefront of cultural evolutions, globally as well as in India. Our endeavour is to transform our product as well as our narratives to align with the evolving youth. Our foray into the world of non-fungible tokens (NFTs) for Indian consumers is a testimony to the same belief. The “Pepsi Black Zero Sugar” NFT collection will personify and bring alive the world of Pepsi Black by leveraging passion points that resonate the most with youngsters today, such as fashion, gaming, music, social media, dance, creativity, and environment. To present an accessible opportunity to our consumers, these NFTs will be given through an engaging “#PepsiBlackeffect” challenge on India’s homegrown social media platform, Moj.”

    Commenting on the NFTs, PepsiCo India design director Tanu Sinha said, “Pepsi has strongly associated popular culture and passion points such as music, dance, art, and the environment with its legacy of disruptive narratives over the years. Pepsi’s design strategy has also, over the years, witnessed a significant shift with the acceleration of a digital-forward and social-media-savvy world. We have evolved our design sensibilities to connect with the younger generation to further Pepsi’s mission to create a culture that propagates innovation. The launch of Pepsi’s first-ever “Pepsi Black Zero Sugar” NFT collection is another step in this direction. With Pepsi Black’s “Zero” sugar philosophy at its core, these collectible art NFTs have been designed keeping in mind the passion points those youngsters can connect and relate to.”

  • SuperGaming launches web3 tower defence game Ethernia

    SuperGaming launches web3 tower defence game Ethernia

    Mumbai: SuperGaming has revealed Ethernia, a new web3 game for PC and mobile playable in October 2022. In Ethernia players assemble a squad, wage battles, and strategise their way to victory.

    Ethernia has been in development since the beginning of 2022. It’s a part of SuperGaming’s multi-year, multi-game endeavour to change how games are played while staying true to the company’s player-first and community-driven approach honed since its inception.

    With Ethernia, SuperGaming hopes to solve one of the key issues plaguing this nascent ecosystem—most web3 games aren’t even games or fun. In addition to this, it said that it has combined its expertise in free-to-play with the power of web3 to elevate our player-first approach, allowing our players to own assets earned while playing.

    The company said that in web3 games, the economy is as important as the gameplay itself. Ethernia’s economy has been designed to ensure a sustainable game that’s in line with SuperGaming’s ethos of making games people play for years.

    SuperGaming VP of product Venkat Chandar said, “Our vision when we set out to build Ethernia was to have a long-term sustainable economy that’s resilient and in-line with player needs. The economy in Ethernia heavily focuses on the players and is created with them in mind. We hope this makes Ethernia a self-sustaining and thriving economy for all.”

    Ethernia is powered by the Polygon blockchain. It resonates with SuperGaming’s vision of having a sustainable and thriving economy, along with low gas fees and a network that aims to make it a seamless experience for players of Ethernia.

    The waitlist for Ethernia is open now on the game’s official site, with over 1,50,000 players signed up in the first week. Waitlist rewards include 500mETN, the native token for Ethernia.

    More details regarding Ethernia’s Whitepaper and Tokenomics will be revealed in the run up to the October 2022 release, along with several contests and airdrops. Fans can also expect a deeper look into its factions, lore, and gameplay.