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Tag: Polygon

  • From MATIC to magic, Polygon’s POL powers next decade of blockchain

    From MATIC to magic, Polygon’s POL powers next decade of blockchain

    MUMBAI: What’s in a name? For Polygon, everything. India’s homegrown blockchain giant has officially retired MATIC and ushered in POL, its biggest upgrade yet, one designed not just for a single chain, but to fuel an entire Web3 universe.

    POL isn’t a cosmetic makeover, it’s the gas, the security and the governance token of Polygon’s rapidly expanding ecosystem. It powers every transaction, secures the network through staking rewards, and drives Agglayer, Polygon’s cross-chain settlement layer that makes liquidity move seamlessly between blockchains. For millions of users from tokenised asset traders to stablecoin enthusiasts POL becomes the invisible fuel behind the future of decentralised finance.

    The ambition is staggering. Polygon’s Gigagas roadmap aims for 100,000 transactions per second, eclipsing even today’s fastest financial networks. Early upgrades such as Heimdall v2 have already cut settlement times to just five seconds, making stablecoin payments feel almost instant. “MATIC put India on the global blockchain map. POL is the next step built to power not just one chain, but an entire ecosystem for the next decade of growth,” said Polygon co-founder Sandeep Nailwal.

    For India’s young investors, POL isn’t just a token, it’s a ticket into a financial future being shaped in their backyard but adopted worldwide. Fortune 500s, global payment players and Web3 startups already run on Polygon, but with POL, the network promises even more scalability, security and cost efficiency. For brands and enterprises eyeing Web3 adoption, the message is clear: the future rails of global finance may well be running on Indian code.

  • Two Brothers Organic Farms puts food transparency on the table

    Two Brothers Organic Farms puts food transparency on the table

    MUMBAI: In a world where food labels make big promises, but true origins remain a mystery, Two Brothers Organic Farms (TBOF) is cutting through the confusion with its groundbreaking farm-to-fork traceability technology. This innovation ensures that every batch of food tells an honest story—one that consumers can verify with just a simple scan.

    The technology, backed by Polygon’s blockchain, offers a tamper-proof record of every step in a product’s journey, from sowing and harvesting to packaging. Unlike private blockchain solutions that lack credibility, TBOF’s open, decentralised ledger captures real-time data, making food sourcing fully transparent.

    To drive awareness, TBOF has launched a bold campaign film challenging the industry’s vague labelling. The campaign asks a crucial question: Do consumers really know where their food comes from? By showcasing how blockchain-backed traceability ensures authenticity, the brand is pushing for a future where food transparency is the norm, not the exception.

    “We believe food should nourish, not deceive,” said TBOF co-founding farmer, Satyajit Hange. “Consumers deserve full transparency, and we’re proud to make that a reality with blockchain-backed traceability.”

    Currently, 29 TBOF products, including Jaggery Powder, Groundnut Oil, Moringa Powder, and Peanut Butter, feature this cutting-edge traceability. With plans to expand across its 100 plus offerings, the brand is redefining food integrity in India.

    As concerns about food sourcing grow, TBOF invites consumers to demand better. With a simple QR code scan, they can uncover their food’s entire journey from farm to fork ushering in a new era of trust and accountability in what we eat.

  • Hefty Games enters metaverse with leading influencers

    Hefty Games enters metaverse with leading influencers

    Mumbai: Hefty Games has announced a partnership with leading influencers to kickstart its gaming & NFT ecosystem, and blockchain gaming in India with exclusive P2E (Play to Earn) games and a plethora of unique utilities.

    To leverage the popularity of interactive gaming and its acceptance as an emerging cultural phenomenon, the company is partnering with influencers ‘Lokesh Gamer,’ ‘Gyan Gaming,’ and ‘Two Side Gamers’ who have a combined following of close to 50 million. Through this association, Hefty Games is set to launch trading cards that will allow gaming aficionados to own a collectible from their favourite gamer.

    Hefty Games is a collaboration between new-age tech company House of Gaming, Ethereum scaling and infrastructure development platform Polygon, Hindustan Talkies – a media content conglomerate transforming entertainment across e-sports, games and blockchain technology, and Hungama – one of the largest digital media entertainment companies in South Asia.

    “With this joining of hands between the three forerunners of the gaming fraternity and Hefty Games, we are ready to lead this innovation into Web 3.0 and the metaverse,” said House of Gaming co-founder and CEO Yash Pariani. “This much-awaited drop of India’s inaugural digital collectibles in the gaming zone would set in motion a series of drops by other gaming superstars who would feature in the Hefty Metaverse.”

    As the owner of intellectual property rights of the first set of influencers, the company will soon be announcing its first drop of NFTs. The auction will be followed by the foray of other gaming superstars into the Hefty Metaverse. Via this association, Hefty Games aims to establish itself as a one-stop destination that facilitates the movement of all forms of digital art in the gaming realm onto the blockchain.

    “2022 has opened an eventful slate for us, and we are excited about launching Hefty Games for the burgeoning tribe of Metaverse enthusiasts,” shared Hungama Digital Media CEO Siddhartha Roy. “With pioneers of the YouTube gaming community – Lokesh Gamer, Gyan Gaming & Two Side Gamers – on board, we are confident of revolutionising Web 3.0 in the country.”

    Taking the association forward, the gamers will join the e-sports platform Indian Gaming League to host an on-ground, open-for-all tournament. Winners will be awarded exclusive prizes and a chance to be whitelisted for the exclusive NFT drop, said the statement.

    In addition to the above, Hefty’s collaboration with eDAO, an entertainment and creator-focused entity, will support the growth of the Hefty ecosystem enabling users to interact and engage with their favourite gamers and artists. With more high-end creations in the pipeline, Hefty Gaming looks to enable users with access to the metaverse which is a perfect synergy of all things gaming and entertainment.

    “With today’s announcement, we have been able to expand the horizon for the gaming community of India. Through Hefty Games, we have enabled gamers to monetise their worth further, and engage their followers better,” commented Polygon’s Sandeep Nailwal.

    “With Hefty Games, we are now enabling gamers to create value –. After the phenomenal response we received to Hefty Entertainment and Hefty Art, we are confident about the success that awaits Hefty Games,” said Hindustan Talkies co-founder Ashish Chowdhry.

  • Transak launches full suite of services in India

    Transak launches full suite of services in India

    Mumbai: Transak has announced that it is launching its full suite of services to India with the roll-out of UPI payment integration on platforms including Metamask, Ledger, Decentraland, WazirX NFT, Terra Station, Anchor, BitYard and Hiro.

    Transak provides a single integration for applications to accept fiat-to-crypto deposits and withdrawals from a global user base. It has enabled API-driven fiat payment methods across 100+ countries and with crypto assets on 30+ blockchains through partnerships with Web3 players including Polygon, MetaMask, Trust Wallet, WazirX NFT, Edge Wallet, Decentraland and 100+ applications.

    Founded by Sami Start and Yeshu Agarwal in 2019, Transak’s mission is to make web3 applications accessible. In January, Transak celebrated an all-time high $71 million in volume and hit a record $3.3 million in organic transaction volume in a day.

    “India has shown an incredible appetite for web3 applications and innovation alike. We are thrilled to extend our support towards taking this momentum to the next level by empowering Indian Web3 developers to create a smoother and seamless onboarding experience for their users. With Transak, Indian dApps can become apps making adoption easier than ever,” said Transak co-founder Sami Start.

    “India has always been a priority market for us and we have had the fortune to work with some of the biggest Web3 innovators in India including Polygon, MetaMask, WazirX and more,” said Transak co-founder Yeshu Agarwal. “We are looking to solidify our India presence tremendously by expanding both our partnerships and India team with 150+ open positions across different functions.”  

    “We at Polygon are committed to driving Web3 adoption across the world. Our approach to scaling Ethereum improves the network’s transaction processing speed and tremendously reduces gas fees, removing significant barriers for Web3 developers, leading to 7000+ dApps on Polygon today,” said Polygon VP of growth Arjun Kalsy. “However, Web3 developers still struggle with adoption as currently the onboarding requires existing crypto currency in users’ wallets and complicated fiat to crypto transactions. Transak’s on-ramp infrastructure effectively solves this. We are excited for their India launch and UPI integration.”

  • Zee Studios partners with NFTically to launch NFT drop

    Zee Studios partners with NFTically to launch NFT drop

    Mumbai: Zee Studios on Friday announced its first non-fungible token (NFT) drop on its own NFT store. The film studio has partnered with software-as-a-service (SaaS) platform NFTically who facilitated the creation and launch of the NFT. The token has been integrated with the blockchain Polygon.

    A non-fungible token is a digital collectible that shows that the holder has ownership of a unique virtual item such as online pictures and videos. Through this NFT, Zee Studios will share a plethora of exclusive assets with their fans across the world, said the statement.

    “It is a defining moment for us to become the first film studio in India to launch NFTs and this initiative ties in with our future-facing plans. Zee Studios will provide NFTs for cinema lovers and collectors through its repository of the strong lineup of film content,” said  Zee Studios, chief business officer, Shariq Patel.  

    “Our mission is to revolutionise the NFT space by making it accessible to everyone – celebrities, influencers, artists, and enterprises,” said NFTically, chief executive officer and founder, Toshendra Sharma. “With a clear focus on NFT awareness and the platform (UX), we aim to connect people with their favourite collectibles, artists, and objects. NFT market-related transactions are soaring to new heights every day and given our relationship with art, culture, and emotion, India can be the epicentre of the NFT uprising.”

    “World is thrilled about digitised art. We see major traction across the globe and India is ripening to this phenomenon,”  said EMC worldwide, chief executive officer and founder, Navin Shah. “We are at the right time to explore multiple opportunities with NFT. We are happy to bring in this first NFT with NFTically and look forward to bringing in many more in coming times.”

  • NBCUniversal invests $200 million in digital company Vox Media

    NBCUniversal invests $200 million in digital company Vox Media

    MUMBAI: NBCUniversal has made a $200 million equity investment in digital media company Vox Media.

     

    The eight Vox Media brands are SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed, and Re/code.

     

    NBCUniversal CEO Steve Burke said, “Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences. Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”

     

    “NBCUniversal is the perfect strategic partner for Vox Media as we continue to rapidly grow our audience and business. NBCUniversal’s valuable family of properties align especially well with Vox Media’s authoritative, voice-driven brands which span sports, tech, news, fashion, food, and more. We are extraordinarily excited to collaborate in many areas including video programming, brand advertising, cross-promotion, and platform technology to grow existing properties and launch new franchises,” added Vox Media CEO and chairman Jim Bankoff.