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Tag: Polycab

  • Polycab sparks a message of safety and care

    Polycab sparks a message of safety and care

    MUMBAI: Now that’s what you call a shockingly good reminder! Polycab, one of India’s leading electrical brands, has unveiled a moving new campaign for its Green Wires, urging consumers to think beyond shiny interiors and focus on what truly keeps homes safe, the wires hidden behind the walls.

    Titled “Apno ki safety se samjhouta? No chance,” the campaign is a heartfelt call to action that highlights how unseen choices make the biggest difference. The film strings together moments of warmth and everyday care, gently revealing that every safe smile is powered by trusted wiring.

    The campaign also underscores Polycab’s promise of safety through innovation. Its Green Wires plus are lead-free, flame-resistant, and low on smoke and toxic fumes. Made from 99.97 per cent pure copper, they’re built to carry higher current while resisting rodents, moisture and abrasion, proving that real strength lies beneath the surface.

    “This campaign is a gentle nudge to consumers to look beyond the visible,” said Brand & Marcom senior vice president Shwetal Basu. “While design and aesthetics are important, real safety starts with what’s behind the walls.”

    Running across television, digital, and social platforms, the campaign plugs into emotion as much as awareness, reminding everyone that while décor beautifies a home, it’s the unseen wires that truly keep it alive and safe.

     

  • India’s shining stars gear up for CNN-News18’s Indian of the Year

    India’s shining stars gear up for CNN-News18’s Indian of the Year

    MUMBAI: Who runs the world? Indians do and CNN-News18 is here to prove it once again. The news network is rolling out the red carpet for the 15th edition of its flagship awards, Indian of the Year (IOTY), a celebration of the nation’s most inspiring achievers who’ve turned dreams into revolutions and talent into timeless influence.

    Over the years, the IOTY stage has seen everyone from Shah Rukh Khan to Neeraj Chopra and Virat Kohli walk away with the honour. Now, in its 15th year, the awards return with even greater sparkle, ready to spotlight India’s brightest minds and boldest spirits across nine categories like Entertainment, Sports, Rising Sports Star, Business, Youth Icon, Global Indian, Iconic Woman Achiever, Influencer, and Climate Warrior.

    Each category boasts five stellar nominees who’ve left an indelible mark this year. The Sports category is packed with champions like D Gukesh, Shubman Gill, Avinash Sable, Smriti Mandhana, and Manpreet Singh, while the Rising Sports Star segment features up-and-coming powerhouses Suruchi Phogat, Kush Maini, Vaibhav Suryavanshi, Pooja Singh, and Divya Deshmukh.

    In Entertainment, expect a clash of charisma between Rashmika Mandanna, Mohanlal, Laxman Utekar (Chhaava), Arijit Singh, and Jaideep Ahlawat. Meanwhile, the Youth Icon list brims with dynamism from Ananya Panday and Ishaan Khatter to comedian Zakir Khan and naval trailblazers Lt. Cdr Dilna K and Roopa A.

    Online sensations get their due in the Influencer category with Raj Shamani, Kamiya Jani, Khan Sir, Parul Gulati, and Revant Himatsingka leading the charge. The Business nominees include entrepreneurial giants like Falguni Nayar (Nykaa), Albinder Dhindsa (Blinkit), Rajesh Jejurikar (Mahindra & Mahindra), Roshni Nadar Malhotra (HCLTech), and Baba Kalyani (Bharat Forge).

    Fighting the good fight for the planet, the Climate Warrior nominees Garvita Gulhati, Aditya Mukarji, Morningstar Khongthaw, Vidyut Mohan, and Vinay Manchala — are being recognised for turning sustainability into a movement. Meanwhile, the Iconic Woman Achiever list celebrates the grit and grace of Dr Sanghamitra Pati, Ashwini Bhide, Chhonzin Angmo, Radha Bahin Bhatt, and K Kamini Maheshwari.

    And proving that the Indian spirit knows no borders, the Global Indian category shines on the world stage with Payal Kapadia, Leena Nair, Manish Malhotra, Hanumankind, and Chef Vijay Kumar.

    The winners will be chosen by an elite jury panel featuring names as illustrious as Sanjiv Goenka, DY Chandrachud, Indu Malhotra, Prasoon Joshi, Mahesh Jethmalani, Santishree Dhulipudi Pandit, Amitabh Kant, Shefali Shah, Sanjeev Bikhchandani, Gagan Narang, and Lara Dutta, a line-up that’s as stellar as the nominees themselves.

    Reflecting on the milestone Network18 CEO of english & business news Smriti Mehra said, “The 15th edition of CNN-News18 Indian of the Year is a special milestone for all of us. It’s an opportunity to celebrate individuals whose passion, resilience, and creativity inspire millions across the country and beyond.”

    Adding to that, CNN-News18 managing editor Zakka Jacob said, “This year, we’re introducing three new awards to reflect the changing world better whether it’s Indians making a global impact, influencers reshaping conversations, or extraordinary women breaking barriers.”

    Backed by partners including the RPSG Group (Presenting Partner), and Polycab, HDFC Securities, and Reliance (Associate Partners), the grand finale in November 2025 promises a celebration of spirit, strength, and stories that continue to shape modern India.

    Because in a nation bursting with brilliance, choosing one Indian of the Year might just be the toughest job of them all.

  • Times Now, Navbharat and Radio Mirchi hit the road for Bihar Election Yatra

    Times Now, Navbharat and Radio Mirchi hit the road for Bihar Election Yatra

    MUMBAI: From Thekua to the throne. Bihar’s election season is getting a broadcast twist as Times Now, Times Now Navbharat and Radio Mirchi team up for a one-of-a-kind Election Yatra: a campaign that takes the state’s political pulse straight from its streets.

    In a first-ever collaboration between the Times Group’s television and radio arms, the initiative blends on-ground reportage with on-air energy, turning poll coverage into a full-fledged public conversation.

    The Election Yatra brings together Times Now Navbharat’s Rakesh Pandey and Times Now’s Swati Joshi, who hit the road across 28 districts and 4,500 kilometres, alongside Mirchi Patna RJs Shashi and Anjali. Together, they capture the stories, moods and melodies of Bihar’s democracy-in-motion.

    Rakesh Pandey connects live with RJ Shashi on air for Election Yatra at 5.20 pm, creating a bridge between the newsroom and neighbourhood. The segment, co-powered by Polycab, Kayam Churna and Sankalp Restaurant, promises candid voices, lively debates and plenty of local flavour.

    Meanwhile, Swati Joshi and RJ Anjali’s Times Now Election Yatra airs at 5:30 pm, capturing everything from Thekua ki mithas to Votva ka josh. Their segments decode what’s really on voters’ minds, from aspirations and anxieties to the small joys that make elections in Bihar feel like a festival.

    Through this collaboration, Times Now, Times Now Navbharat and Radio Mirchi aim to make election coverage as much about people and participation as it is about politics.

    Tune in daily to Times Now Navbharat at 5.20 pm and Times Now at 5.30 pm to follow the Election Yatra, where Bihar’s voices steer the conversation and every vote tells a story.

  • Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    Polycab plugs into Ganesh Utsav with comfort zones and safety towers

    MUMBAI: Powering devotion with a human touch, Polycab is lighting up Mumbai’s ganesh utsav with installations that go well beyond wires and cables.

    This year, the brand has shifted gears from product promotions to people-first gestures, creating comfort zones, safety watch towers and breezy walkways at two of the city’s biggest festive hotspots, Lalbaugcha Raja and Juhu Beach.

    At Lalbaugcha Raja, where queues stretch for hours, Polycab has turned a regular bus stop into a “comfort zone” with mobile charging points and sheltered spaces offering respite from the city’s muggy weather. Devotees also find an experiential walkway with Polycab fans for a refreshing darshan route, and even a dedicated rest zone for Mumbai police personnel keeping the crowds in order.

    Polycab

    Meanwhile at Juhu Beach, a prime immersion site, Polycab’s branded safety watchtowers are helping authorities monitor the massive gatherings, adding an extra layer of security to the celebrations.

    Polycab

    “Ganesh Chaturthi is about unity and devotion. With these installations, we want to offer comfort and care to communities, going beyond products to build meaningful connections,” said Polycab India Ltd, senior vice president, brand & marcom, Shwetal Basu.

    The initiative doesn’t stop in Mumbai. Pune is set to see branded gates and banners at major pandals, while Hyderabad’s Khairatabad ganesh pandal will feature a Polycab-branded police booth with water and charging facilities, along with a striking LED arch for devotees.

    From Puri’s rath yatra to ganesh utsav in Mumbai, Polycab has been steadily building a reputation for festive connections powered by care, not cables.

     

  • Moms execute a high impact OOH campaign for Polycab

    Moms execute a high impact OOH campaign for Polycab

    Mumbai: Polycab launched a high-impact multimedia OOH campaign through Moms, the OOH specialised unit of Madison World, aiming to foster top-of-mind recall.

    Moms strategically selected traditional OOH media to target religious, tourist, and electrical market areas, effectively reaching their primary audience. Overall, the campaign targeted over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH units, while also tapping into the top 8 metro cities with approximately 190 high-frequency media units across airports, buses, and metro trains.

    Moms CEO Jayesh Yagnik commented on the campaign’s success, “This campaign reflects the power of OOH in engaging consumers across diverse touchpoints. With Polycab, we aimed not only to enhance visibility but also to deliver a campaign that resonates with their audience.”

  • The new paradigm of selling sport…

    The new paradigm of selling sport…

    The India Brand Summit 2024 hosted a riveting panel discussion featuring prominent voices in the sports industry. The discussion explored innovative strategies to market sports content effectively and adapt to the evolving demands of advertisers and focused on how sports marketing has evolved, particularly in attracting advertisers by localising sports content.

    This session was moderated by Indian Television Dot Com group’s founder, chairman and editor-in-chief Anil NM Wanvari, GroupM India, managing director of content, entertainment & sports, Vinit Karnik, Polycab’s lead of category marketing B2C, Amit Sethiya, CricViz India’s Director of Sales, Subhayu Roy and Dentsu X India, senior partner for client leadership, Prabhat Naik.

    Vinit Karnik highlighted the significant growth of non-cricket sports like Pro Kabaddi League (PKL) and volleyball. He emphasised that these sports, which started as niche activities, have managed to sustain themselves for over eight years, marking a shift in the sports marketing landscape. “Things have changed dramatically in sports marketing,” Karnik stated. “The fact that many people are playing and watching these sports—whether on the ground or streaming platforms—indicates a growing interest that attracts advertisers. The market size has grown exponentially, from ₹1,500 crore to ₹20,000 crore in less than two decades.” Karnik’s insight underscores how sports beyond cricket are becoming valuable advertising platforms due to increased viewership, signalling the industry’s wider acceptance of sports as integral to pop culture.

    Amit Sethiya explained how sports marketing has moved beyond simple inventory buying. He pointed out that in earlier days, cricket was the go-to platform for brands. However, with leagues like PKL and Indian Super League (ISL) gaining traction, marketers now leverage rich data to make informed decisions. “Today, it’s no longer about just buying inventory,” Sethiya noted. “The focus is on how brands can utilise the data accumulated over years of these properties. Broadcasters and organisers are helping brands see the potential of connecting with audiences in Tier 2 cities, even with limited budgets.”

    This shift has democratised sports marketing, allowing smaller brands to associate with emerging sports without needing deep pockets. The ability to analyse data and understand audience demographics allows advertisers to invest strategically in sports marketing.

    Subhayu Roy emphasised the role of data in driving value for advertisers. He explained how CricViz collects up to 60 data points during events, offering insights that enhance viewer engagement and inform advertisers. “For example, when Virat Kohli is at the crease, data suggests that Royal Challengers Bangalore (RCB) have never lost a match in the second innings,” Roy shared. “This type of analysis helps retain viewership by keeping fans engaged, thus preventing them from switching channels.” Roy also discussed how data is used to create new monetization streams for advertisers. “From selling ad slots to monetizing player stats, the ability to quantify performance data opens up various revenue avenues for broadcasters and brands alike. This approach allows advertisers to make calculated investments, ensuring their marketing spend delivers the maximum impact.”

    Prabhat Naik highlighted the shift from traditional media to digital platforms, attributing it to the growing trend of on-demand content consumption. “Victory lies in the flexibility that digital platforms offer,” Naik said. “While television demands appointment viewing, digital content is always accessible, anytime, anywhere,” Naik stressed that while television still holds its ground, the future of sports marketing lies in adapting to a more digital-first approach. This flexibility is driving advertisers to focus more on digital, making it an essential part of their marketing mix.

    The discussion at the India Brand Summit demonstrated that sports marketing is rapidly evolving. With new sports gaining popularity, rich data driving advertiser decisions, and digital platforms offering unmatched flexibility, the industry is embracing innovative ways to engage audiences and deliver value to advertisers. As Vinit Karnik summarised, “Sports is no longer just entertainment; it’s a cultural phenomenon. The way we sell and market sports has changed, and it will continue to grow as an essential platform for brands.”

  • Polycab partners with Ogilvy for new campaign

    Polycab partners with Ogilvy for new campaign

    Mumbai: Polycab Wires and Cables has rolled out a new campaign- ‘Extra Safe Wires Means Extra Safe Dreams’. The campaign is conceptualised & created by Ogilvy India.

    This recently formed partnership aims to make Polycab top of mind among consumers when it comes to their home electrical, or automation needs.

    With this campaign, Polycab is nudging people to pay extra attention to the quality of the wires they use by showcasing powerful human stories. Stories that demonstrate how only extra safe wires are built take even the non-anticipated load and help keep our dreams safe. 

    It features a story about a father who without hesitation or worry adds to the load to build a stadium so that he can help fulfil his daughter’s dream of becoming a champion. 

    Speaking of this campaign, Polycab India president and chief marketing officer Nilesh Malani said, “Polycab India is a distinct market leader in the wires and cables segment and has received wide acclaim over the years.  Wires are the backbone of the entire electrical system of any home; however, for consumers, it is a low involvement category. Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm which will have universal resonance and relevance. Polycab Green Wire comes with 5-in-1 greenshield technology that delivers fire safety, and energy efficiency, is long-lasting, eco-friendly, and offers shock protection. It is our endeavour that Polycab Green Wire carries forward our brand promise of being connected with our customers.”

    Further Ogilvy India chief creative officer Sukesh Nayak added, “The thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.”

  • Star signs Daily Hunt as an associate sponsor for IPL

    Star signs Daily Hunt as an associate sponsor for IPL

    NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020.

    The local language content discovery platform recently launched a short-video app ‘Josh’. As per reports, the IPL broadcast sponsorship will be used to promote the new launch.

    Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU, and over 5 million User Generated Content (UGC) content creators,” the platform claimed.  

    Star Sports already has signed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category. 

    Other than this Star Sports will have Dream11, Phone Pe, Amazon, and Byju’s as Co-presenting sponsors of the league in IPL 2020.