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Tag: Polo

  • Worried about your OOTD for the next job interview – Nail the look with Jockey

    Worried about your OOTD for the next job interview – Nail the look with Jockey

    Mumbai: Are you preparing yourself for a brand-new job interview? Well, we suggest you start with your CV and then, move on to your outfit.

    Yes, your outfit!

    Like it or not, your first impression can be a dealbreaker. Plus, your attire should complement rather than distract from the real focus of your interview. So, while you prepare yourself and your resume, let us help you select pieces that will get you one step closer to your dream job. Shall we begin?

    Polo T-shirt

    Polo T-shirts for men and women are versatile pieces of clothing that can look just as great in formal events as they do in casual settings. The secret is to know how or what complements these tees.

    So, in your upcoming job interview, opt for a polo t-shirt and pair it with your favourite trousers or chinos. You can also try to team it up with a blazer or coat to get a polished look. This outfit will not only make you look presentable but also convey that you are serious about the job.

    All Day Pants

    Want to look professional and very put together, while also feeling super comfortable? Well, we’ve got just the thing you need! Jockey’s All Day Pants for men and women offer a blend of comfort, and style to those who don’t like to settle for anything ordinary.

    Made from Rayon Polyester Elastane stretch fabric that gives extra freedom and stretchability, these bottom-wear styles are crafted to keep you hustling, moving and reaching toward your goals.

    Leisure Jeans

    If you have applied for a job in a start-up company, or even for a creative role, you can dress in a semi-casual outfit that looks and feels comfortable.  

    A good example here would be Jockey’s Leisure Jeans for men that are incredibly tailored to fit your body and give you a very chic look. When teamed with a round-neck t-shirt and layered with a casual jacket or blazer, this outfit will make you look both professional and confident.

    Jeggings

    Unlike most other Jeggings, Jockey’s slim-fit Jeggings with pockets are excellently crafted to give you a solid, no-fail look. If you do not want to wear your usual denim, you must go with these that can easily be teamed with Western as well as Indian tops.

    These high-quality jeggings are made from super combed cotton-rich elastane stretch fabric that stretches with you, and an ultrasoft and durable waistband that doesn’t leave any marks behind and sits comfortably on your body. So, no matter how long it takes for the interview to end, you know you’ll ace it comfortably.

    Remember, dressing professionally can help you show recruiters that you take the interview seriously. So, dress up and show up in Jockey, after all – Nothing Fits Better!

     

  • Nestle India’s marketing budget Rs 450 crore for FY-2014?

    Nestle India’s marketing budget Rs 450 crore for FY-2014?

    BENGALURU: One of the biggest spenders on advertisement and sales promotion in India is nutrition, health and wellness company Nestle India Limited (Nestle). The company which owns brands such as Nestle, Maggi, Everday, Barone, Munch, Kitkat, Milkybar, Polo, Alpino among others is expected to spend in excess of Rs 400 crore towards advertising and sales promotion (ASP) during the current calendar year that ends on 31 December 2014 (FY-2014).

     

    Notes: 100,00,000 = 100 Lakhs  = 10 million = 1 crore.

     

    Let us look at the company’s numbers over the last ten years starting FY-2004 until FY-2013.

     

    As per Figure 1 below, Nestle’s total revenue from operations (TIO) has had a compounded annual growth rate (CAGR) of 16.93 per cent from Rs 2227.57 crore in FY-2004 to Rs 9109.05 crore in FY-2013. Its ASP has grown by 14.04 per cent CAGR from Rs 121.26 crore (5.4 per cent of TIO) to Rs 395.48 crore (4.3 per cent of TIO) during the same period. Using 14.04 per cent ASP growth as a yardstick, the company is expected to spend around Rs 450 crore in FY-2014 towards ASP.

     

    Background: Over the last 10 years, the company’s ASP has always increased in absolute rupees with an average y-o-y growth of 14.4 per cent. However, ASP in 2004 was 10.9 per cent lower than the ASP in FY-2003, which was 9.7 per cent lower than the ASP in FY-2002, which in turn was lower by 3.0 per cent as compared to the ASP in FY-2001.

     

    If Nestle’s TIO rows at 16.93 per cent, it would be reach around Rs 10,640 crores for FY-2014. Assuming ASP as 4.3 per cent of TIO, Nestle should spend around Rs 460 crore towards marketing. Nestle’s TIO in FY-2014 grew at 9.2 per cent as compared to the Rs 8334.53 crore in FY-2012. Assuming a growth of 9.2 per cent and ASP as 4.3 per cent of TIO, the corresponding numbers of TIO and ASP for FY-2014 are about Rs 9940 crore and Rs 432 crore.

     

    While in absolute rupee terms the company’s ASP shows a linear increasing trend, in terms of percentage of TIO, the linear trend is downwards. Across 10 years, the company’s average ASP is 4.82 per cent, of TIO, with a maximum of 5.5 per cent of TIO in FY-2005 and a minimum of 4.3 per cent of TIO in FY-2011, FY-2012 and FY-2013. Hence, company’s ASP across the last 3 years of 4.3 per cent is much below the 10 year par.

     

    Disclaimer: Being a part of a multi-national group, the company is generally quite tight lipped about sharing financials unless it has to legally do so. Details about the company’s advertisement spends are not indicated even in the company’s annual reports – what you have is a combination of the advertisement and sales promotion spends declared as a single entry in the notes forming the part of the company’s annual financials. There is really no way that one could pin an exact number for these spends unless one has an inside track on the company’s marketing budgets. The projections in this report are pure conjecture based on the historical annual numbers revealed by the company in its annual reports. The author has no knowledge about Nestle’s strategy, past or present.

     

    The numbers deduced in this report may be quite similar or way off the mark from the numbers that the company will reveal in its annual report for FY-2014 early next year. The company’s financial year ends on December 31, hence Q1-2014 and Q2-2014 means quarter ended March 31, 2014 and June 30, 2014 respectively in this report.

     

    Some more: For Q2-2014, the company reported y-o-y growth of 9.4 per cent in TIO at Rs 2431.97 crore from Rs 2222.71 in Q2-2013, and 4.8 per cent more than the Rs 2321.51 crore in the immediate trailing quarter. Nestle’s HY-2014 TIO at Rs 4753.48 crore was 6.2 per cent more than the Rs 4478.06 crore reported for HY-2013. Even if one were to go by the lowest figure of 4.8 per cent growth, TIO for FY-2014 would be Rs 9534.09 crore. Maintaining ASP of 4.3 per cent of TIO, the company’s marketing spend for FY-2014 works out to about Rs 414 crore.

     

    Given the fact that the company has been witnessing consistently lowering rate of growth since FY-2011 past few years, a marketing push would help Nestle reverse the trend, besides other strategies like launch of new products or revamping of old or existing products.

     

    The company, in its Q2-2014 earnings release, says that it has recently launched Nestle Sweet Lassi, Nestle Buttermilk and Ayurvedic Herbs and Spices and Maggi Oat Noodles to its portfolio.

     

    Based on the above numbers and launches, marketing spend in range of Rs 450 crore with a variation of + 10 per cent seems a reasonable number for FY-2014.

  • Volkswagen launches ‘Post It’ campaign

    Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘.

    ‘Post it‘ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.

    This campaign will be driven by a contest targeted towards the prospective Polo and Vento buyers.

    The campaign commences with a ‘Post it‘ neatly placed on the front page of a leading newspaper across India – reiterating the “unique” and “unforgettable” Diwali offering on the Polo and the Vento. Similar ‘Post its‘ will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and movie tickets.

    The customers across India booking the new Polo and Vento during the month of November 2012 will be eligible for participating in the contest.

    These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with free Polo and a Vento.

    Volkswagen Passenger Cars head of marketing and PR Lutz Kothe said, “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”

    “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data,” he added.

    The post it campaign will run for a period of 1 month starting today.

  • Nescafe Sunrise moves creative account to Publicis

    MUMBAI: As part of its global alignment, Nestle has handed over the creative duties for its coffee brand Nescafe Sunrise to Publicis Groupe.

    The account was earlier held by McCann Worldwide.

    Publicis‘ Delhi office will be handling the account.

    Publicis won the global mandate in September 2011, though the development did not affect McCann and Nescafe Sunrise in India at that time. McCann, though, will continue to partner Nestle for its Nescafe brand.

    Nestle operates in the beverage category though three main brands – Nescafe Classic, Nescafe Sunrise and Nestea. While Lowe Lintas handles the company‘s confectionary brand like Polo and Eclairs, JWT is responsible for its chocolate business.

    Publicis will also continue to handle the foods and dairy business along with Nestea.