ITV

Tag: Policybazaar.com

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.

  • Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    Bhool Kar Bhi Mat Bhoolna Policybazaar.com

    MUMBAI: Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.”  The campaign aims to highlight the importance of having a term insurance plan. 

    The new TV commercial will see actress Achint Kaur as a Séance medium. With this campaign, Policybazaar.com intends to give a push to the consumers’ buying decisions, by focusing on the challenges that the family would have to face in their absence, including inability to sustain the current lifestyle. A month long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

    The TV campaign went on air on 15 January, 2017.  

    Policybazaar.com Group CMO and PaisaBazaar.com CEO Naveen Kukreja said, “Term insurance with sufficient life cover is the must have product for a person with dependents. The main objective of a term insurance plan is to provide replacement of your income in your absence.”

    Policybazaar.com head of marketing Sai Narayan added, “Through the campaign, we aim to re- emphasize the importance of financial protection and change consumers’ mindset which tend to believe that they are invincible and won’t die young. The TVC also accentuates the ease of comparing and buying insurance policy. Though the commercial has entertaining and humorous quotient attached to it but surely leaves behind the strong message of securing financial future of the family.”

    The TV commercial starts in a fancy background; a woman who has lost her husband meets a psychic in order to communicate with his spirit. As she laments about his loss, asks the psychic to make her talk to husband once. The psychic touches the husband’s photograph and becomes a medium to communicate with the dead husband’s spirit. The widow asks for the term Insurance’s papers which the husband’s spirit denies to have had at first place as he forgot to get buy the policy. To this the husband spirit squeakily replies that he didn’t know that he will die. Now, the drama unfolds when the woman starts scolding her deceased husband for not remembering to buy a term insurance. She further reminds him about the term plan of Rs. 1 crore they have decided to purchase on Policybazaar.com for a minimum premium of Rs. 490 per month. She enlightens the purpose of getting a term plan which can pay off their home loan EMI, kid’s school fees and the lump sum she would have got for her lifetime. 

    The commercial consciously takes a humorous route to convey the message, which has been the tone of the brand, in an otherwise serious insurance category.

  • PolicyBazaar.com appoints Lowe Lintas as advertising agency

    PolicyBazaar.com appoints Lowe Lintas as advertising agency

    MUMBAI: PolicyBazaar.com, a web aggregator for insurance, has appointed Lowe Lintas as its advertising agency.

     

    The development comes close to the company receiving a funding of $20 million, most of which will be deployed to step up marketing activities and ramp up technology.

     

    PolicyBazaar.com CMO Naveen Kukreja said, “PolicyBazaar.com has been a key force in developing online insurance along with our insurance partners. Over the last six years, we have helped more than 50 lakh users save money by comparing different policies before purchase. Online purchase and the habit of comparing different options through a neutral platform, is still in a nascent stage though. Our key focus now, is to increase the reach, awareness and build on our strength as a preferred destination for comparison, and saving on purchase of insurance policies.”

     

    He added, “In order to meet this objective, we are excited to partner with Lowe Lintas as our brand agency. With them on board, we are now gearing up for a new brand positioning and innovative marketing campaigns in the near future. We chose Lowe Lintas for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results.”

     

    Lowe Lintas & Partners president Naveen Gaur said, ‘‘PolicyBazaar.com is a young dynamic brand which has revolutionised  the financial management and investments category. Its proposition of comparing financial products is truly unique. We were very excited by this proposition and that clearly showed in our presentation to them. The first set of work after our formal association with each other will be out shortly, and I am sure that this will be the first of many steps we will take together to make this brand the success it should rightfully be.”

     

    PolicyBazaar.com, which recently completed six years, has already launched strong campaigns, which urge people to compare insurance policies before making their purchase. This year, they have already kicked off a campaign in July and are looking to roll out more campaigns. The company also recently experimented by launching a radio campaign in Delhi.

  • Policybazaar.com launches new TVC focusing on health insurance

    Policybazaar.com launches new TVC focusing on health insurance

    NEW DELHI: Policybazaar.com today launched a new television commercial campaign that will air from tomorrow focusing on the health insurance sector to make a correct decision on the policy consumers choose.

    The company which has been assisting consumers to make a correct financial decision for the last five years now aims to revolutionise the concept of health insurance by educating the consumer on the benefits of comparing coverage’s between various health insurance plans.

    The storyline and concept behind the theme is “comparing better than repenting” which highlights the benefits of comparing health plans before making a purchase decision. The main objective of the campaign is to provide a holistic approach to the consumers for comparing the benefits related to health insurance policies like any other insurance scheme to get the best package that meets the consumer’s health and financial needs.

    Brand at Policybazaar.com associate VP Anuj Bhagia said, “Our campaigns are aimed at creating awareness among consumers, enabling them to make an informed decision. While our previous campaign spoke about comparing car insurance policies to gain maximum benefits and rebates, the new campaign highlights the need to consider a health insurance plan that covers you for any unfortunate contingency. The theme of the campaign is that personal well-being should not be compromised in the name of ignorance.”

    Metal Communications cretive VP Siddharth Prasad said, “People do not know how to go about buying health insurance or what to look for in a policy. This TVC shows the dramatic awakening of a young man’s common sense in this respect. It’s set in a theatre, where the brand’s protagonist interrupts the movie to shock him out of his apathy and show him how to choose a health policy.”

    The theme of the campaign revolves around a couple in a movie theatre watching a horror movie, where they have a brief conversation about their health insurance policy. The wife who is seen to be not much interested in the movie tries to engage her husband in a conversation regarding health insurance policy. The husband on the other hand who is engrossed in the movie becomes disinterested but is enlightened by the main character “Maa” (mother) advising him to compare the insurances for better benefits before purchasing it.

    TVC Credits:

    Client : Policybazaar.com
    Brand Team : Anuj Bhagia, Associate Vice President, Brand, Policybazaar.com
    Agency : Metal Communications
    Creative Chief : Narayan Kumar
    VP, Creative : Siddharth Prasad
    Business Handling : Ambarish Ray
    Production House : Soda Films
    Director : Jayant Rohatgi

  • Policybazaar.Com assigns ad sales duties to Aidem Ventures

    Policybazaar.Com assigns ad sales duties to Aidem Ventures

    MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Policybazaar.com.

    Aidem will help Policybazaar.com to optimise the ad space available on the website and bring about more value proposition for the prospective customers.

    Aidem Ventures new business initiatives head Shailendra Shetty said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand’s path-to-purchase starts on the digital medium.”

    According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/broadband penetration, launch of world’s best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.

    Policybazaar.Com chief marketing officer Akshay Mehrotra said, “Currently we attract close to five million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits we wanted to optimise the ad space available on our site and needed help of Aidem to reach out to more advertisers.”