MUMBAI: Bringing varied and innovative content is what Sab has been doing since its launch. While the channel has tickled the funny bones of the viewers with many a comedy shows, it has now readied yet another comic offering.
The new weekend comic show called Police Factory will go on air from 26 September in the 8 pm time slot.
An action comedy, Police Factory will revolve around the story of a Police Academy based in Mohali, Punjab known for producing outstanding officers. The plot traces the lives of the lead protagonist Shamsher Singh and his seven promising young cadets.
Produced by DJs A Creative Unit, Police Factory traces the journey of these youngsters who join the Police Academy against their personal wish, only to satisfy their families.
Speaking to Indiantelevision.com about the show, SAB TV senior EVP & business head Anooj Kapoor said, “The story revolves around the principal of the academy Mr. Shamsher Singh, who has given a challenge by a journalist to roll out efficient Police officers. Does he have the ability to train the bunch of nincompoops and people who are naturally not suited to join the Police Academy? The show is about seven candidates and how they bumble through their training and investigation of their cases, which will keep viewers on the edge. The challenge taken by Shamsher to train these youngsters constantly endangers his job. The methods followed by the seven cadets are very unconventional to decode the cases. Hence, viewers will get a pack of comedy and a thrill through the show.”
This is not the first time that Sab has come up with the concept of a Police station based comedy show. The channel’s showFIR also had the backdrop of a Police station. Talking about the uniqueness of Police Factory and its differentiating factor from FIR, Kapoor said, “The concept of Police Factory is different from our current offering on Sab TV. There was no thrill inFIR and it was purely a very comic show with very funny character and unreal cases but here in Police Factory they will be solving genuine cases but in hilarious ways.”
Throwing light on the content strategy of the channel, Kapoor asserted that Sab follows its brand philosophy of ‘Differentiation with Innovation.’
“The show is completely different from the other shows on Sab so far. Our strategy is to present the differentiated products to the consumers within the genre of comedy,” he said.
With a bank of 26 episodes, the channel is covering all Hindi speaking markets (HSM) and is extensively promoting the show across print, outdoor, multiplex, television and digital mediums.
While Sab TV’s new show Hum Apke Ghar Me Rehte Hai didn’t do wonders for the channel, its long running show Tarak Mehta Ka Oolta Chashma has worked well.
Sharing his experience of working with Neela Telefilms producer Asit Kumar Modi, Kapoor said, “It’s been a wonderful experience working with him. It’s been seven years now and we have produced more than 1800 episodes of Tarak Mehta Ka Oolta Chashma. The show has sustained it ratings beautifully. I really appreciate the time and effort he puts in the show. His commitment toward the show is amazing.”
When queried about the channel’s future projects, Kapoor informed, “There are some shows in the pipeline that we are working on. We sustained as a channel so far because we quickly replace non-performing slots and we shall do the same going forward.”
