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Tag: POKKT

  • Game set match for Pokkt as it powers Unilever’s winning streak

    Game set match for Pokkt as it powers Unilever’s winning streak

    MUMBAI: Turns out scrubbing up well isn’t just for laundry, it’s a winning formula for gaming too. Pokkt, the mobile marketing arm of Anymind Group, has emerged as the unsung MVP of this year’s Festival of Media Global (FOMG) Awards 2025, fuelling a string of Unilever-led campaigns that walked away with top honours. Among the winning spin cycles: Gold for Best Use of Gaming for Domex, Gold for Best Use of Online for the cross-brand “Gaming Boosts Laundry” campaign (featuring Wheel, Rin, and Surf Excel), and Bronze for Best Use of Gaming for the broader Laundry Brands initiative.

    Not bad for brands that usually stick to your bathroom shelf.

    Behind the sudsy success lies a refreshing strategy, Pokkt’s signature approach of non-disruptive gaming integrations that slip seamlessly into digital play. No awkward banner ads or jarring pop-ups here, just cleverly woven game mechanics that keep users engaged and brands top-of-mind, all while delivering trackable results.

    In a landscape where attention spans flit faster than a Tiktok scroll, this method is anything but soft touch. Pokkt transforms passive product education into choose-your-own-adventure moments. Want to learn how a cleaner toilet can save lives? Why not do it while beating a level? That’s precisely the magic behind campaigns like Domex’s.

    It’s also no small feat to make homecare and personal hygiene exciting yet by turning “routine” categories into playable narratives, these campaigns showed that even detergent can pack digital dazzle.

    According to Anymind Group, these wins aren’t just accolades, they’re proof that interactive storytelling is the new currency of consumer engagement. In a world of digital distraction, making users want to watch your ad better yet, play it is the future.

    With the festival spotlight shining bright, the message is loud and clear: the best campaigns don’t just clean up, they play smart, hit level-ups, and leave audiences asking for another round.

  • POKKT Mobile Ads joins hands with Adways Inc to power Japanese expansion

    POKKT Mobile Ads joins hands with Adways Inc to power Japanese expansion

    MUMBAI: POKKT, one of the leading smartphone advertising platforms for mobile games in India and Southeast Asia, has partnered with Tokyo-based Adways Inc to expand its operations into the Japanese market. Through its association with Adways, POKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and extensive portfolio of mobile advertising solutions to drive higher engagement with its target audiences.

    Speaking on the partnership, POKKT founder and CEO Rohit Sharma said, “POKKT has built a very strong brand and product proposition in India, SEA & MENA. Having delivered more than 100 successful brand campaigns in these markets, we feel this is the right time to take our robust product offering to the Japanese digital brand advertising market which is at its inflection point. In addition, our platform is getting more than 50 million MAUs from Japan, which is a huge opportunity for advertisers to target mobile gaming audiences in Japan. Adways is undoubtedly one of the leading and most successful ad-tech Companies in Japan. We have had a great working relationship with them in the last few years. With their strong understanding of the market and very strong brand presence, we feel they are the right partners to launch our Mobile Video Ad Platform in the Japanese market.”

    Adways Inc director, head of global business Nobuyoshi Noda added, “Adways is excited to be POKKT’s exclusive partner in Japan. The platform, with over 50 million MAUs covering 80 per fent of gaming audience in Japan, combined with Adways’ ad tech expertise and local market know-how, together we believe we can provide new mobile marketing opportunity for brand advertisers in Japan.”

    Established in 2001, Adways Inc is an industry leader in affiliate advertisement for PC and mobile devices and offers a wide range of advertising, media, and e-commerce solutions to its clients. It has an operational footprint in multiple international markets such as the US, India, China, Taiwan, Philippines, Singapore, South Korea, and Hong Kong, in addition to Japan.

    POKKT, on the other hand, is one of the leading mobile video ad-platforms in India, South-East Asia, and Middle-East. POKKT has built proprietary products and state-of-the-art mobile ad-tech platform for in-app video advertising. This coupled with its strong Data capabilities and proprietary DMP, POKKT is successfully able to deliver on all key KPIs for brand advertisers such as targeting, viewability, brand safety, along with other programmatic tools. POKKT works closely with leading advertisers in the region such as Unilever, P&G, GSK, Nissan, Pepsi, Coke, Amazon, Netflix, Samsung, Oppo, Disney, Sony etc.

  • Ad platform POKKT appoints Wahab as VP

    MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.

    “Abdul has vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.

    Abdul said, “My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”

    Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.

  • POKKT has appointed Kaye Quema as associate vice president, APAC

    POKKT has appointed Kaye Quema as associate vice president, APAC

    MUMBAI: POKKT (Pocket), Mobile video advertising platform operating in India and South East Asia that focuses on video ads within mobile games, is further strengthening its foothold in South East Asian region by bringing digital solutions advertising expert Kaye Quema on board as Associate Vice President, APAC.

    She will be responsible for delivering scale in mobile and video advertising and will be reporting to the founder & CEO Rohit Sharma.

    Speaking about her appointment, Sharma said, “POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market.”

    With over 9 years of experience in Ad Sales and Operations, Kaye joins POKKT as Associate Vice President, APAC region. POKKT has offices and sales teams in Indonesia, Thailand, Singapore, Vietnam & Philippines and Kaye’s appointment will accelerate POKKT’s rapid expansion in the SEA markets significantly going forward.

    Kaye too expressed her excitement for her new role. “POKKT, with its differentiated product offering, has been able to provide innovative mobile ad solutions via In-App and In-Gaming platform – which is now at massive reach. Pokkt is well ahead of the game and there is nothing more exciting than being part of a company that is the authority of this unique product and fortifying its importance in mobile first strategies,” she added.

    The focus is shifting towards video advertising in these mobile first markets and POKKT offers a huge opportunity to brands to reach out to targeted audiences within Gaming Apps. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table.