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Tag: PokerStars India

  • Pokerstars India collaborates with COLORS as associate sponsors for Bigg Boss 2019

    Pokerstars India collaborates with COLORS as associate sponsors for Bigg Boss 2019

    MUMBAI: PokerStars India is collaborating with the most popular reality show in India, Bigg Boss on COLORS channel, as an associate sponsor for the season. Bigg Boss fans will have the chance to learn how the theory and skills of poker can be applied to everyday life through a series of poker-related challenges delivered to contestants.

    Talking about the association, Ankur Dewani, CEO, Sachiko Gaming, said, “We’re really excited to collaborate with Bigg Boss and see so many opportunities to educate people about the many skills in poker that can be applied to everyday life, and vice-versa. On Bigg Boss, the contestants are expected to navigate their journey through the show by making calculated decisions, displaying mental endurance, patience, being calm, keeping a poker face and so much more until you either get eliminated or progress to becoming a winner, this is the same process a good poker player follows when playing a Poker Tournament, which also goes through eliminations until we have a few winners.“

     “We recently launched our second TV campaign #MadeForPoker demonstrating skills that people take for granted, such as patience, or the ability to make quick, rational decisions, are useful when playing poker – and that all of us are to some extent, Made For Poker, even if we don’t realise it. We’re excited to bring poker to new audiences over the coming weeks and months.”

    Mahesh Shetty, Head, Network Sales, Viacom18, said, “We are delighted to have onboard Pokerstars India as an associate sponsor. Bigg Boss is one of our most renowned properties and with this association we aim to create interesting conversations around  the skill game category.”

    Additionally, PokerStars India will also be hosting 'Big Boss Poker Challenges' on their website PokerStars.in where viewers will be invited to compete in a Free Play tournament. The players will experience first-hand what it is like to get Bigg Boss to challenge you on tasks every week just like in the show. At the same time, players will get to play several free poker tournaments with the chance to win cool gadgets, merchandise and visit the Bigg Boss house to meet the host Salman Khan.

  • Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

    Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

    Mumbai: PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

    #MadeforPoker is the second campaign that PokerStars India has developed along with their creative agency Ogilvy India. The campaign, which is comprised of three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges. Each of the three digital adverts focuses on a transferable life-skill such as staying calm, taking calculated decisions and keeping a poker face.

    Nawazuddin Siddiqui said, “Poker can be played by anyone who approaches life with composure and self-control. You play the hand with the skills you bring to the table. Similarly, in life, you use your skills to adapt to the cards life deals you. Look at me, I was never the quintessential Bollywood hero, but I didn’t let that stop me. Poker as a mind and skill game teaches you how to be a good decision- maker, analyse your opponents’ strategy and overcome failures. Poker requires a lot of discipline, perseverance and the innate ability to adjust to situations quickly.”

    Mr. Ankur Dewani, CEO of Sachiko Gaming said that “With #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. We want help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India.”

    PokerStars Ambassadors Aditya Agarwal, Muskan Sethi and Sharad Rao have achieved fame by participating in various poker tournaments in India and Internationally, joining other Indian players making their mark Internationally.

    Aditya Agarwal has cashed more than $4 million in tournaments and Muskan Sethi was awarded the President of India’s “First Ladies” award for being India’s first female professional poker player. Additionally, eight players from India travelled to the PokerStars Players Championship in Bahamas in January 2019 and six Indian players are heading to EPT Barcelona at the end of the month, including actor Siddhanth Kapoor and four players who have won packages online at PokerStars India.  

    Those who wish to learn more about poker and sharpen their skills for free can visit PokerStars India’s online learning platform PokerStars School, which provides interactive free tutorials, videos and training resources, as well as the chance to engage with pros, trainers and like-minded communities.

    For more information on PokerStars School: https://www.pokerstarsschool.in

    Links for #Madeforpoker digital ads:

    Calm – https://youtu.be/z128THLaxVM
    Calculated Decisions – https://youtu.be/N1CSh2knTZ8
    Poker Face – https://youtu.be/pd_al0GzfnM

  • Ogilvy, PokerStars India partner to launch India’s first-ever poker TV campaign

    Ogilvy, PokerStars India partner to launch India’s first-ever poker TV campaign

    MUMBAI: PokerStars India has announced its association with Bollywood actor Nawazuddin Siddiqui to launch India’s first-ever poker TV campaign. The launch and association are designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience.

    The campaign has been conceptualised by Ogilvy and brings to life the concept of bluff through engaging and fun narratives designed to entertain but also encourage people to work out whether Nawaz is bluffing and try their hand at the game themselves.

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    Ogilvy West group creative director Rohit Dubey said, “No pun intended, poker advertising in India is a tricky game. The communication has to tread the tight rope of legalities, balancing the elite and massy act simultaneously. The challenges were to tell engaging stories, that border between fact and fiction, and are interesting to watch. With ‘IS NAWAZ BLUFFING’, we tried to hit the triple whammy of curiosity, mass act and engagement that we hope is well accepted by the consumers. Nawazuddin Siddiqui brings an effortless fit and raises approachability quotient of Poker. It was sheer joy collaborating with the team at Pokerstars.in, who are creatively courageous and allowed us the room to write this campaign. Let’s see how cards unfold now. We are keeping a straight face.”

    Senior vice president Harsh Bhatt mentioned, “Pokerstars is the biggest online poker brand globally. Yet, in India, it is just about launching. There were a ton of barriers we had to address. For one, Indians are habituated to playing card games like Rummy and Teen Patti. The first task was to introduce them to a new kind of game; a game of skill. Secondly, we had to toe a fine line between introducing the brand to the masses, and yet keep it on a pedestal over the other card games. Nawazuddin was our choice for a brand ambassador who could balance both. The launch itself was planned such – stage one introduces Poker to the masses through the commonly known card term – bluffs. It’s an interactive campaign which will engage with the audiences. We plan a second burst soon which will take the messaging forward by introducing the prerequisites for playing Poker. You’ll be happy to learn that Indians have all the prerequisites and more. The past few months have been a combination of a whole lot of strategic thinking, creative ideation and celebrity management, but it has all come together beautifully as a campaign.”