ITV

Tag: Pokemon

  • VOOT plans to launch separate app for kids

    VOOT plans to launch separate app for kids

    MUMBAI: Viacom 18’s latest offering, its OTT arm VOOT, is banking heavily on the network’s rich kids content. Not only that, it plans to go beyond the network’s flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.

    The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.

    “The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain,” said Viacom 18 Digital Ventures COO Gaurav Gandhi.

    When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it ‘within a year’s’ time. Currently the OTT platform has a separate section for kids’ content within the same app.

     

  • VOOT plans to launch separate app for kids

    VOOT plans to launch separate app for kids

    MUMBAI: Viacom 18’s latest offering, its OTT arm VOOT, is banking heavily on the network’s rich kids content. Not only that, it plans to go beyond the network’s flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.

    The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.

    “The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain,” said Viacom 18 Digital Ventures COO Gaurav Gandhi.

    When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it ‘within a year’s’ time. Currently the OTT platform has a separate section for kids’ content within the same app.

     

  • From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

    From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

    MUMBAI : Easter is the time when families come together to celebrate tradition, auspiciousness and love. It is also the time when brands, especially in the FMCG sector try and outdo each other and make the most of the lose purses that come with the festival. This means mega campaigns and millions of marketing dollars going into Ad Ex. Not to mention the extremely creative ways to bring out the flavour of the festival. Here are five Easter ads that every creative lover must check out this year.

    Pokemon : Pokemon20 Super Bowl Commercial

    Super bowl advertisements are epic. No doubt about it. But even so, why is a super bowl advertisement in this list? It’s because, to celebrate its twentieth anniversary, the popular anime series and gaming franchise Pokemon took viewers to the most elaborate and expensive Easter adventure of all time. Its scale can be imagined from the fact that the company bought the 30 sec ad slot in the game for $ 5 million!

    But its jaw dropping price tag isn’t the only reason why it made the headlines and grabbed over 12 million eye balls online last January. To commemorate its 20 years of existence, the franchise chequered the 1 min long ad (whose shortened version ran at the Super bowl) with numerous Easter eggs, that is, Pokémon related hints – some obvious and some conspicuous. Just a few seconds in the video, any die hard Pokemon fan would jump with delight in having spotted the hints – right from Mew’s haphazardly drawn face on the car in the starting few shots to the Nidoking chess pieces.

    Not only has the video been masterfully created by a Los Angeles based agency named Omelet, which banked on an epic idea that brought together all Pokémon fans, the decision to release the trailer two weeks before its actual launch sent social media into a frenzy and made the hunt even more exciting. If you haven’t found all the eggs yet, here, go catch ‘em all!



    Co-Op Food: Eggsperiment

    Not all great ads need a mastery of visual effects, great locations and million dollar spends in production costs. Some are simple, real and yet powerful. Just like Co-Op Food’s ‘eggsperiment’ that was conceptualized and executed by Forever Beta. The eight films under this campaign transpired out of a social experiment to find ‘good eggs’ in the society.

    In the ad, one sees a gullible looking man in a busy street of white collar workers. The man is seen walking from one person to another and asking if he could borrow their tie to work as it is his first day. While some shrug him off, many come forth to help the man. As soon as they give him the tie, a person dressed as an Easter chicken comes forth and greets them with an Easter egg (from Co-Op). The social experiment was highly well received and garnered lots of conversation around the brand and Easter on social media as well.


    Cadbury: #EggsEverywhere; even in Loch Ness

    Cadbury and Easter Eggs are synonymous with each other and each year the brand out does itself in its campaigns to maintain this status quo. This year, while Cadbury maintained its presence on television through several cute bunny ads that show the fluffy adorable being hiding eggs everywhere, the cherry on the cake was definitely the experiential stunt that tempted the fabled Loch Ness Monster in Scotland.

    As part of the #EggsEverywhere campaign this Easter, Cadbury dropped three giant eggs into the famous Loch Ness in Scottish Highlands, and the slowly rising eggs gave the impression of the monster rising from beneath the water’s surface. It was a daring but extremely clever idea to bring the two highly popular myths – the Easter Egg and the Loch Ness Monster – together in a single campaign, and naturally gave the brand outstanding visibility throughout the Easter campaign season.

    The initiative was handled and executed by Dentsu Aegis Network’s experiential marketing arm PsLive.


    ASDA Stores: #GiantHen

    It’s a war tank, It’s a dinosaur; No, it’s…a giant Chocó hen!

    Remember that jaw dropping moment in the super monster movie where people look up and simply gape at the monster’s sheer gigantic size? Well, American supermarket chain Asda’s new Easter commercial starts just the same way with people craning their necks to look up at the giant chocolate hen that makes its way through the city, as traffic comes to a standstill and reporters wait around with their OB vans to break news about the hen.

    The hen ceremoniously makes its way to the top of an Asda store where arrangements are made and anticipation is high. And then the hen lays an egg- a chocolate Easter egg! With its simple narrative, the ad definitely sets the mood for the festive occasion. VCCP, the creative agency behind the campaign couldn’t have had a more fitting song to go with the video – Tom Jones’ She’s a Lady!


    M&S Foods: Adventure in ‘which came first?’

    The eternal question of ‘which came first – the egg or the chicken’ has sparked many a debate, and yet somehow every time people argue about it with fresh enthusiasm. London based retail giant Marks and Spencer understands this well and plays on this in its latest TVC.

    Launched on 17 March, the campaign was created by Rainey Kelly Campbell Roalfe Y&R or simply RKCR/Y&R. The commercial has M&S Foods inviting everyone to embark on an Easter adventure to find which came first and in turn take a chocolatey, sugary journey through its products– a great way to introduce its collections for Easter. Smartly staying ambiguous on whether it is the egg or the chicken, the ad does a great job of drawing viewers in through high definition videos of cheeky chicks to fruit and nut delight.

    The ad keeps one hooked until the end, if it is not for the answer, then it is for the mouth-watering visuals. The tag line — ‘Chickens, eggs and everything Easter on M&S’— successfully brings the focus back to the egg, the chicken and the riddle, making viewers conscious of how they enjoyed getting lost in the adventure. After all, it’s always the hunt that keeps one going, not the result.

  • From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

    From Pokemons, the Loch Ness stunt to giant hens: Five best Easter ads of 2016

    MUMBAI : Easter is the time when families come together to celebrate tradition, auspiciousness and love. It is also the time when brands, especially in the FMCG sector try and outdo each other and make the most of the lose purses that come with the festival. This means mega campaigns and millions of marketing dollars going into Ad Ex. Not to mention the extremely creative ways to bring out the flavour of the festival. Here are five Easter ads that every creative lover must check out this year.

    Pokemon : Pokemon20 Super Bowl Commercial

    Super bowl advertisements are epic. No doubt about it. But even so, why is a super bowl advertisement in this list? It’s because, to celebrate its twentieth anniversary, the popular anime series and gaming franchise Pokemon took viewers to the most elaborate and expensive Easter adventure of all time. Its scale can be imagined from the fact that the company bought the 30 sec ad slot in the game for $ 5 million!

    But its jaw dropping price tag isn’t the only reason why it made the headlines and grabbed over 12 million eye balls online last January. To commemorate its 20 years of existence, the franchise chequered the 1 min long ad (whose shortened version ran at the Super bowl) with numerous Easter eggs, that is, Pokémon related hints – some obvious and some conspicuous. Just a few seconds in the video, any die hard Pokemon fan would jump with delight in having spotted the hints – right from Mew’s haphazardly drawn face on the car in the starting few shots to the Nidoking chess pieces.

    Not only has the video been masterfully created by a Los Angeles based agency named Omelet, which banked on an epic idea that brought together all Pokémon fans, the decision to release the trailer two weeks before its actual launch sent social media into a frenzy and made the hunt even more exciting. If you haven’t found all the eggs yet, here, go catch ‘em all!



    Co-Op Food: Eggsperiment

    Not all great ads need a mastery of visual effects, great locations and million dollar spends in production costs. Some are simple, real and yet powerful. Just like Co-Op Food’s ‘eggsperiment’ that was conceptualized and executed by Forever Beta. The eight films under this campaign transpired out of a social experiment to find ‘good eggs’ in the society.

    In the ad, one sees a gullible looking man in a busy street of white collar workers. The man is seen walking from one person to another and asking if he could borrow their tie to work as it is his first day. While some shrug him off, many come forth to help the man. As soon as they give him the tie, a person dressed as an Easter chicken comes forth and greets them with an Easter egg (from Co-Op). The social experiment was highly well received and garnered lots of conversation around the brand and Easter on social media as well.


    Cadbury: #EggsEverywhere; even in Loch Ness

    Cadbury and Easter Eggs are synonymous with each other and each year the brand out does itself in its campaigns to maintain this status quo. This year, while Cadbury maintained its presence on television through several cute bunny ads that show the fluffy adorable being hiding eggs everywhere, the cherry on the cake was definitely the experiential stunt that tempted the fabled Loch Ness Monster in Scotland.

    As part of the #EggsEverywhere campaign this Easter, Cadbury dropped three giant eggs into the famous Loch Ness in Scottish Highlands, and the slowly rising eggs gave the impression of the monster rising from beneath the water’s surface. It was a daring but extremely clever idea to bring the two highly popular myths – the Easter Egg and the Loch Ness Monster – together in a single campaign, and naturally gave the brand outstanding visibility throughout the Easter campaign season.

    The initiative was handled and executed by Dentsu Aegis Network’s experiential marketing arm PsLive.


    ASDA Stores: #GiantHen

    It’s a war tank, It’s a dinosaur; No, it’s…a giant Chocó hen!

    Remember that jaw dropping moment in the super monster movie where people look up and simply gape at the monster’s sheer gigantic size? Well, American supermarket chain Asda’s new Easter commercial starts just the same way with people craning their necks to look up at the giant chocolate hen that makes its way through the city, as traffic comes to a standstill and reporters wait around with their OB vans to break news about the hen.

    The hen ceremoniously makes its way to the top of an Asda store where arrangements are made and anticipation is high. And then the hen lays an egg- a chocolate Easter egg! With its simple narrative, the ad definitely sets the mood for the festive occasion. VCCP, the creative agency behind the campaign couldn’t have had a more fitting song to go with the video – Tom Jones’ She’s a Lady!


    M&S Foods: Adventure in ‘which came first?’

    The eternal question of ‘which came first – the egg or the chicken’ has sparked many a debate, and yet somehow every time people argue about it with fresh enthusiasm. London based retail giant Marks and Spencer understands this well and plays on this in its latest TVC.

    Launched on 17 March, the campaign was created by Rainey Kelly Campbell Roalfe Y&R or simply RKCR/Y&R. The commercial has M&S Foods inviting everyone to embark on an Easter adventure to find which came first and in turn take a chocolatey, sugary journey through its products– a great way to introduce its collections for Easter. Smartly staying ambiguous on whether it is the egg or the chicken, the ad does a great job of drawing viewers in through high definition videos of cheeky chicks to fruit and nut delight.

    The ad keeps one hooked until the end, if it is not for the answer, then it is for the mouth-watering visuals. The tag line — ‘Chickens, eggs and everything Easter on M&S’— successfully brings the focus back to the egg, the chicken and the riddle, making viewers conscious of how they enjoyed getting lost in the adventure. After all, it’s always the hunt that keeps one going, not the result.

  • Hungama to add 90 hours of original content this summer

    Hungama to add 90 hours of original content this summer

    MUMBAI: It’s that time of the year when kids say goodbye to schools, books and welcome the long summer vacation. It is not just an important part of the year for the kids, but also for the kids television genre.

     

    One such is Hungama, which is courting its viewers with different customized offerings to have a bigger bite in the viewership pie, this summer.

      

    It can be noted that the kids genre accounted for 7.3 per cent of the viewership share in 2014, making it the largest genre after Hindi general entertainment channels (GECs) and movie channels.

     

    This summer, Hungama has a special strategy lined up to engage kids with a series of new shows and movies, spread across successful genres of action-adventure comedy. The channel will also add a new genre with chase comedies.

     

    Disney India media networks content and communications VP Vijay Subramaniam says, “If I have to replace the entire set of fun adjectives in one word, I will call it Hungama.”

     

    To stay ahead of the curve, the channel is set to add 90 hours of original programming to its kitty across the summer months. “That has been our constant endeavour on Hungama. While we give our audience innovative content we also increase the variety of offerings on our channel,” informs Subramaniam.

     

    The channel will have three major highlights this summer. The first in line is Pokemon, to which the channel will give a new dimension. With the ever-growing popularity of the character and the action-adventure comedy genre, Hungama is launching a new series in the same genre along with presenting Pokemon in long format for the very first time on Indian television with the premiere of Pokemon movie, which will air on 18 April at 12 pm.

     

    “Moreover, Pokemon has got maximum fan following. Week-on-week and month-on-month the numbers are only getting stronger,” reasons Subramaniam.

     

    A perfect complement to Pokemon, the channel will launch action-adventure series Beyblade on 13 April at 1.30 pm. “This is another demonstration of the fact that the channel is innovating and pushing content, which is active in the space of game play both in the world of television and real world. Pokemon and Beyblade will make a good compliment on-air,” asserts Subramaniam.

     

    On 3 May, Hungama will launch the third season of Vir: The Robot Boy, which is a series with a different identity in the space.

     

    Hungama has also been developing local animated series. The channel is set to launch a fundamental block, the offering for local animation shows that will be launched at the afternoon band. The three shows that will be launched are Bunty aur Billy, Hum Chik Bum and Eena Meena Deeka (working title), which will go on air on 18 May.

     

    As per reports, localization of content on kids channels continues with the average ratio for international to local content at 60:40 currently compared to 90:10 in 2008. 

     

    In 2014, Hungama reached out to 85.7 mn individuals (CS 4+) of which 19.0 mn were kids (CS 4-14 ABC) across all India during summers (AMJ’14).

  • ‘Pokemon’ resonates with Hungama’s audiences: Vijay Subramaniam

    ‘Pokemon’ resonates with Hungama’s audiences: Vijay Subramaniam

    MUMBAI: Fun, adventure, friendship, sportsmanship, are all part and parcel of childhood. Bringing a smile on kids’ faces is none other than a series called Pokemon which follows the quest of the main character, Ash Ketchum (known as Satoshi in Japan) a Pokemon master in training, as he and a small group of friends travel around the fictitious world of Pokemon along with their Pokemon partners.

     

    The anime has been running successfully since its debut on Hungama with Pokemon: Indigo League in May 2014 with a new Hindi dub cast. Since its premiere, targeted at the age group of 4-14 years old, it has been consistently ranked on top among kids’ preference.

     

    There are several reasons to it, according to Disney India media networks content and communications VP Vijay Subramaniam, who states that the premise of Hungama has always been to represent the spirit of kids in an unapologetic and unrelenting manner. “Hungama has always delivered on this promise and all our efforts were primarily to consolidate ourselves and deliver a certain style of narrative in the kids’ space.”

     

    The handpicked characters like Ninja Warrior, Doremon or now Pokemon have been a success on the channel because of the interesting narrative, states Subramaniam.

     

    In terms of popularity, the show in its launch week garnered 489 TVTs and ranked number one in total TV among all kids (CS 4-14 ABC) in Hindi speaking market (HSM) during its prime play time slot. Moreover, since launch till date, it has ranked number one in total TV among all kids (CS 4-14 ABC) in HSM and has reached out to 96.9 million individuals (CS4+) out of which 32.9 million are kids (CS 4-14) in all India.

     

    He further expresses that, from May to November, the anime 1.5 million kids tuning in for it, which has lead to an increase of 15 per cent in total viewership.

     

    So how it all began? It was in January 2014, where the channel was brainstorming on what other dimensions it can add to the current portfolio. “The first was to make the promise more active. Naturally, the next dimension we wanted to open up was with action-adventure. Pokemon was out first choice which is a mixture of action, comedy and fun,” says Subramaniam.

     

    The thought that revolved was that all young kids have a fantasy world filled with a lot of imagination. The channel recognised the fact that if Pokemon had captured the imagination of one whole generation about 10 years ago, it was time to bring another generation in contact with the series.

     

    When the network bought the television rights of Pokemon, it needed to get a couple of things right. Firstly, it looked at the complementary strengths of Pokemon and Hungama and how can one fuse them to create companion for the kids.

     

    So, for the first time, the channel launched a weekly series (Monday – Friday) at 1 pm. “It was a conscious decision. The story has a linear track and it is important to keep pace with the kids.”

     

    Apart from the original run at 1 pm, the channel also gives opportunity to kids to sample the content by airing repeats during the day.  He believes that the conversation around ‘Pokémon’ is a real currency for kids.

     

    According to him the complementary strengths of Hungama has been always to keep the conversations, dialogues colloquial and casual. And that’s the exact treatment that the channel has applied in dubbing the Pokemon series. The voices and dialogues are all in tune with how the kids interact today.

     

    Apart from this, the biggest shot in the arm for any successful series on Hungama has been the unique treatment given to the campaigns around it. With Pokemon, the entire campaign was done by using rap-battle. “Rap music has become quite popular with kids today and through rap-battle, the first campaign told the story of Pokemon and what it means to capture all the Pokemon and become the Pokemon master and when the title is given to you.” Once, it became popular, the channel decided that it is the time now to follow up with another rap-battle. This time around, the rap-battle was between two kids.

     

    To maintain and retain the number one position, the channel does consumer research four times in a year to meet different needs. “We are constantly feeding off the insights that we are drawing from consumers. It’s important to know what they like and dislike and not just liberate to getting our answers for programming. It’s the fact that we are engaging and conversing with them and not just researching them.”

     

    On the advertisers’ front, Hungama enjoys a strong run. “Even when we launched Pokemon, we had the support and confidence of the advertisers has only grown further considering the show is now performing a rock solid which is taking the overall Hungama performance up.”

     

    Brands like Heinz, Piramal, Dabur, ITC Foods have associated with the series in the past four months.

     

    According to Subramaniam, this property is not going to see curtains down anytime soon. He believes there are a lot of interesting stories yet to be told. “It is not even a year, and we have so many Pokemon worlds to display to our young audiences. We have got new dimensions and out of those, we will premier one in Early January 2015. Properties such as Pokemon, once when they endure themselves, they have the tendency to stay on for a very long time. This is the property which is going to continue to resonate Hungama’s audiences for a long time,” signs off Subramaniam.  

  • Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon

    Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon

    MUMBAI: This monsoon, India’s leading kid’s channel, Cartoon Network, has pulled out all the stops to give children an unlimited dose of entertainment!The channel will air back-to-back movies with blockbuster premieres, new shows, revive popular classics and shower children with prizes throughout the season.

    The bonanza begins with the premiere of one of the most popular and revered anime series. Cartoon Network brings back the Pokémon series with the latest season Pokémon Black & White every Monday to Friday at 12:30pm and 8pm.Pokémon Trainer Ash Ketchum and his Pikachu set out to enter the Unova League, encountering new and mysterious Pokémon and battling rivals and Gym Leaders.

    From the multimillion dollar franchise of How to Train your Dragon, Cartoon Network and Dreamworks bring back the second season in the Dragon series called Dragons: Defenders of Berk starting 13 July every Sunday at 4:30pm. With old foes, new enemies and a new fearsome dragon threatening to destroy Berk, it is upto Hiccup and his fellow dragon riders to save the day!

    On the original productions front, Cartoon Network will be airing a brand new series called Kumbh Karan starting 13 July every Sunday at 11:00 am.The series follows the crazy and hilarious adventures of twin brothers – Kumbh, the perennially sleepy and hungry brother and Karan,the agile, better-looking version of his twin.  Additionally, award-winning franchise Adventure Timereturns with new episodes starting 14 July every Monday-Friday at 4:30pm.

    For movie buffs and Krrish fans, Cartoon Network, Film Kraft and Toonz Animation are ready to launch the second movie in the Kid Krrish franchise. Kid Krrish: Mission Bhutanpremiering on 19 July at 12pm will see the superhero and his friends travel to Bhutan to save a Rudrakshthat possesses ultimate alien technology from the evil Dr. Para.That’s not all! By participating in the Kid Krrish: Mission Bhutan contest on 19 July, 12pm onwards, kids stand a chance to win prizes like Skateboards, Trampolines etc.

    Another movie that is sure to enthrall kids is TheAdventures of Sindbadthatwill premiere on 20 July at 12pm. The movie follows the mystical adventures of a boy named Sindbad and his grandfather as they attempt to discover a hidden treasure and defeat the evil sorcerer who has imprisoned the king of Bagdad.

    Last but not the least, Oggy and The CockcroachesSeason 4 returns every Monday to Friday at 5:30pm with a unique contest called When Oggy Met Oliviathat gives kids a chance to win prizes like Cameras, PSPs, Digital Photo frames, etc.

    Speaking about the programming and marketing line-up, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd said, “With Cartoon Network at the helm of the genre, our aim is to continue to entertain and captivate children. This exciting and diverse line-up is the result of acclaimed original productions,popular acquisitions and to stellar partnerships. We are thrilled to bring back Pokémon, Kid Krrish and Dragons franchises and hope that kids will thoroughly enjoy them.”

  • New formats bear fruit for Disney, Hungama this summer

    New formats bear fruit for Disney, Hungama this summer

    MUMBAI: Summer leaves a lot of time for kids to enjoy and bury themselves in fun activities. Activities that could include going to a park, seeing a movie or going to a beach.

     

    So while they do this and more, for the kids channels, this is the time they want to engage the kids with their programmes. And with this in mind, kids’ channels, Disney and Hungama TV had this summer, designed a special summer programming line-up. This proved to be a jackpot not only for the kids but for the channel as well.  Both Disney and Hungama TV have proved to be front-runners across age brackets and the kids’ entertainment genre.

     

    With new format shows like Captain Tiao and Arjun: Prince of Bali on Disney and Pokemon on Hungama, the Disney network has seen a nine per cent growth in viewership, this summer.

     

    Since its launch, Hungama’s prime play slot (Weekdays, 1pm) ranks number one in total TV among all kids (CS 4-14 ABC) and younger boys (CS M 4-9 ABC) in HSM. Viewership during the prime play slot has strengthened by 15 per cent, post the launch of Pokemon (In comparison to the previous four weeks before launch for the same slot) among all kids (CS 4-14 ABC) in HSM. Moreover, the show reaches out to 35.8 million audiences (CS4+) across All India of which 16.9 million audiences are kids (CS 4-14) across all play.

     

     “We are always on the lookout for content that resonates with kids. We listen to them and understand the entertainment expectations kids have today,” reveals Disney India director, programming, kids channels Devika Prabhu.

     

    Disney consciously also looked at scheduling short format series this year, which has also added to its success this summer. For example, the channel featured the Mickey Mouse short series which was well received by the channel’s target audience. “The mix of long form and short form formats brought great results for us. It kept our viewers surprised and we also offered something unique, innovative, and novel and it really kept our audiences engaged with the channel,” reasons Prabhu.

     

    Besides this, Disney’s Jet Set Go three campaigns also received an overwhelming response. “This time we had experimented something new, and that stuck the right chord for us,” reveals Prabhu.

     

    On Hungama, shows like Ninja Warrior continued to do well for the channel, but the breakaway hit was the Pokemon series. “What was heartening to see was that it was launched as a daily, and for a daily to get that kind of traction across that slot is very encouraging,” asserts Prabhu.  “The response to the Pokémon series on Hungama TV has been phenomenal and the success of it is testimony to the fact great content packaged with interesting elements can definitely excite the kids of today.”

     

    Prabhu says that re-launching the series was a right move. “Pokemon is a series that is a blend of action, comedy and fun. It truly celebrates the spirit of childhood as it captures a child’s imagination, playfulness and a zest to be adventurous. The internationally popular series, which embodies Hungama TV’s philosophy of enthusiasm, fun, adventure, and friendship, brings in moments of unexpected adventures and entertainment as it captures the escapades of 10 year old Ash Ketchum who starts his action packed journey with his first Pokemon, Pikachu. It connects with Hungama TV’s proposition and takes this position forward and so it was a perfect fit to showcase the series on Hungama TV,” explains Prabhu.

     

    To reach out to the greater audiences, the channel launched a few innovative on-air campaigns. For the launch of the Pokemon series the channel had a campaign that showcased the distinctive elements that brought out the exciting nature and characteristics of the world of Pokemon. From a Pokemon rap song with lyrics around his masters, and the power of the Poke Ball to a special Poke Ball stunt. The on air campaign had a series of fun elements that engaged and connected with kids of all ages.

     

     “The great thing is, we don’t really need to woo the audience on the channel because we are the top channel when it comes to viewership. It is more about giving them reasons to stay engaged with us,” informs Prabhu.

     

    Dream Theatre founder and CEO Jiggy George who represents Pokemon for content syndication, licensing and merchandising in India is excited about how well the show has done. “This is Dream Theatre’s first foray into content syndication and kudos to the Hungama team on the superlative launch. We have always believed in Pokemon’s timeless value and it is very gratifying to see a new generation take to Pokemon with such gusto.”

     

    Moreover, Dream Theatre is also working on mega Pokemon consumer product launch in January 2015, which will see a slew of licensed Pokemon products in stores for its millions of Indian fans.

     

    Surprisingly, the kids genre viewership has remained unaffected by the IPL. According to the data received by the TAM subscribers, kids genre which had a 15.6 per cent share prior to IPL among all kids (CS 4-14 ABC) in HSM held on to its viewership.

     

     “This summer too, we’ve been happy to present to them yet another mix of memorable stories and wonderful characters and in a short span of time they’ve been exceedingly well received. Our focus will always be to ensure we stay connected with our audience by offering new forms of storytelling, that seeks to entertain and inspire them, all executed with quality of the highest caliber,” concludes Prabhu.

     

    The network has received tremendous response from the advertisers as well. In addition to the ratings, the network has seen positive response from categories such as organized retail, apparels in addition to FMCGS and more across the network.  Moreover, categories in consumer durables such as water purifiers, cooking oils, printers have come on to the channel as well.

  • Pokemon set to stream on Netflix

    Pokemon set to stream on Netflix

    MUMBAI: Two seasons of the hit animated franchise Pokémon, as well as two of its movie spin-offs, are becoming available to stream on Netflix beginning today.

     

    The agreement will allow Netflix customers in the US, Canada, Latin America, the Nordic countries, UK, Ireland and the Netherlands to watch the animated adventures. The content includes a season of Pokémon: Black & White, as well as a season of Pokémon: Indigo League. Also featured are the dual films Pokémon the Movie: Black-Victini and Reshiram and Pokémon the Movie: White-Victini and Zekrom.

     

    The popular franchise follows aspiring Pokémon Master Ash and Pikachu, his Pokémon partner, as they embark on several adventures.

  • POGO to take kids on a new adventure with Peter Pan

    POGO to take kids on a new adventure with Peter Pan

    National, August, 2013: This season, POGO, kids leading entertainment channel, is all set to take kids on an exciting new quest to the famous land of Neverland with Peter Pan and his friends. Reprising the popular story, POGO will be launching The New Adventures of PeterPan animated series from 03 August 2013 and will air the show every Saturday and Sunday at 5pm henceforth.

    The New Adventures of Peter Pan (4)A mischievous boy who can fly and who never ages, Peter Pan spends his never-ending childhood adventuring on the small island of Neverland with his best friend Tinker Bell and his gang called the Lost Boys, interacting with mermaids, fairies, and constantly engaging in tiffs with the notorious pirate, Captain Hook. Right from saving his friends from dangers, to organizing fun treasure hunts, to exciting Christmas celebrations, to sketching out ways of over-coming Global warming, The New Adventures of Peter Pan promises to take its viewers on an entertaining journey that will display a perfect combination of friendship, trust, adventure, thrill and humour.

    By constantly enhancing its portfolio with shows such as Chhota Bheem, Mighty Raju, Mr. Bean, Pokémon, M.A.D. and, now, The New Adventures of Peter Pan, POGO aims to provide its viewers with funand engaging entertainment.


    The New Adventures of Peter Pan premieres on 03 August 2013and airs every Saturday and Sunday at 5pm only POGO.