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Tag: Pokemon

  • Pika-boost for Titans as Pokémon powers up 2025 fan experience

    Pika-boost for Titans as Pokémon powers up 2025 fan experience

    MUMBAI: Gotta catch that crowd! The Gujarat Titans got a supercharged fan boost this IPL season courtesy of Pokémon. As part of an electrifying tie-up for the 2025 league, Pikachu turned up in full Titans gear, spreading sparks from grassroots warm-ups to stadium selfies. The yellow mascot didn’t just show up he showed out. Ahead of the season, Pokémon integrated with the franchise’s Junior Titans programme, a unique under-14 initiative held across five cities in Gujarat. The big moment? A surprise visit by Pikachu himself at the Ahmedabad centre, leading warm-up drills to the upbeat rhythm of Japan’s Radio Taiso Number One, much to the delight of the young cricketers.

    During the league, Pokémon took over the Narendra Modi Stadium, with a vibrant booth drawing in over 42,000 visitors across seven home matches. Kids collected free Pikachu stickers, posed for photos with the mascot, and watched their yellow hero dance and dazzle in a Gujarat Titans jersey.

    Some lucky fans from the Junior Titans squad were also invited to meet Pikachu on game day, a crossover moment that blurred the lines between fantasy and fandom.

    “From the Junior Titans initiative to in-stadium experiences, young fans were excited to interact with Pikachu in Gujarat Titans colours,” said Gujarat Titans COO Colonel Arvinder Singh. “It added a unique dimension to our 2025 campaign.”

    The action spilled beyond the pitch. At Nexus One mall in Ahmedabad, Pokémon hosted a ‘Pokémon Fiesta’, featuring dance shows and games, while Pokémon GO players spotted Gujarat Titans logos on in-game Poké Stops across the city.

    The Pokémon Company corporate officer Susumu Fukunaga noted: “We were able to tap into a new audience we hadn’t reached before. From young cricketers to fans in Ahmedabad, the response was energising.”

    With the Titans reaching the Playoffs, and Pikachu stealing hearts at every turn, this unexpected collab proved one thing: cricket and cartoons make a shockingly good team.

     

  • Badshah unleashes a catchy gaming-music mashup with Imma Be Your Pokémon!

    Badshah unleashes a catchy gaming-music mashup with Imma Be Your Pokémon!

    MUMBAI: Big man Badshah is back with a bang! The Indian rapper and singer has just dropped his brand-new single –  Imma Be Your Pokémon – and it’s already generating buzz. The official music video, featuring Sharvi Yadav and Sahher Bambba, is out now.

    The song, is an upbeat and energetic track that combines Badshah’s signature style with the iconic world of Pokémon. The catchy lyrics and infectious beat make it impossible to sit still.

    “I’m a huge fan of Pokémon, and I wanted to create a song that would bring together the worlds of music and gaming,” said Badshah in a statement. “I’m thrilled with how ‘Imma Be Your Pokémon’ has turned out, and I hope my fans enjoy it as much as I do!”

    This unique collaboration brings together the worlds of music and gaming, with Badshah’s signature style and Pokémon’s iconic characters. The song’s upbeat rhythm and catchy lyrics are sure to get you grooving. It’s on course to become one of his biggest hits every thanks to its Pokémon references and the fact it’s one of Badshah’s most catchy beat songs in a long time now. 

    Known for his hits like Sanak, Jugnu and She Move It Like, he has once again proven his versatility as an artist. His ability to blend different styles and create something fresh and exciting has earned him a massive following.

    Imma Be Your Pokémon is now available on music streaming platforms, and the official music video can be watched on YouTube. Don’t miss out on this electrifying new track! Here’s where you can watch it for now: 
    https://www.youtube.com/watch?v=gjorcDCkQkc

     

  • Get ready for new characters, adventures and Pokémon in ‘Pokémon Horizons: The Series’

    Get ready for new characters, adventures and Pokémon in ‘Pokémon Horizons: The Series’

    Mumbai: Pokémon fans, get ready to embark on a new adventure as The Pokémon Company brings its highly anticipated animated show ‘Pokémon Horizons: The Series’ to Hungama starting 25 May 2024. Following the recent release of the trailer, the anticipation among fans has reached an all-time high, thanks to the introduction of new characters, exciting adventures, and many new Pokémon adding a new flavour to the franchise.

    For the first time in the franchise’s history, ‘Pokémon Horizons: The Series’ features a female lead, Liko, hailing from the Paldea region. Accompanied by her trusty Grass-type partner Pokémon, Myaoha, Liko sets off on a grand adventure spurred by a mysterious pendant from her grandmother. Joining her on this journey is the adventurous Roy, a boy from a remote island in the Kanto region, who dreams of becoming a Pokémon trainer and shares a unique bond with his partner Pokémon, Garmachh. Adding to the excitement is a dynamic group called the Rising Volt Tacklers, led by Friede and Captain Pikachu. This team ventures across the Pokémon world aboard an airship, delving into mysteries and meeting new Pokémon along the way.

    The show will engage audiences on Hungama with new episodes at 9:30 a.m. every Saturday and Sunday, ensuring a thrilling journey for viewers to look forward to every weekend. For added convenience, repeat telecasts will air on weekdays, allowing fans to catch up on the adventures at their leisure.

    In a special treat for Indian audiences, ‘Pokémon Horizons: The Series’ features exclusive opening and ending tracks composed by renowned music duo Vishal and Sheykhar, and sung by popular Indian singers Armaan Malik and Shirley Setia. This collaboration promises to add a local charm to the series that is bound to resonate with viewers across the country.

    The premiere will be preceded by some surprise content by the artists on their social media. People in Pune and Mumbai will also get a chance to meet and interact with the new characters and Pokémon from the series as well as enjoy exciting weekends surrounded by Pokémon fun at Pokémon Mela scheduled in May and June. Anyone looking to immerse themselves in the world of Pokémon or spend their weekend differently must head to Pheonix Marketcity in Viman Nagar, Pune on 17 to 19 May, Pheonix Marketcity in Kurla, Mumbai on 31 May to 2 June, or Oberoi Mall in Goregaon, Mumbai on 7 to 9 June. Details are available on Pokémon’s official Instagram account in India (@_pokemonofficialindia).

    Don’t forget to join this thrilling journey filled with friendship, courage, and the joy of exploration in the real and the digital world as ‘Pokémon Horizons: The series’ sets sail on a quest for adventure like never before. Mark your calendars and get ready to experience Pokémon in an all-new, exciting way!

  • Skyesports announces Pokémon UNITE World Championship 2024 India Qualifier

    Skyesports announces Pokémon UNITE World Championship 2024 India Qualifier

    Mumbai: Skyesports, India’s leading esports tournament organizer, is excited to announce the Pokémon UNITE World Championship 2024 India Qualifier. This qualifier will include open-for-all rounds and a prize pool of $37,500, offering every player the opportunity to represent the country at the $500,000 World Championship in Honolulu, Hawaii, against the best in the world.

    Commenting on hosting the India Qualifier, Skyesports founder and CEO Shiva Nandy stated, “We are thrilled to continue our association with The Pokémon Company for the third year running. Over the past two years, we’ve witnessed consistent growth in participation and viewership for the game. As the Indian hosts of the Pokémon UNITE esports roadmap, the Pokémon UNITE WCS 2024 India Qualifier will offer every aspiring professional player a chance to represent the country on the biggest stage for Pokémon UNITE esports. I wish the best to all participants.”

    Registrations for the Pokémon UNITE WCS 2024 India Qualifier are about to end on the Skyesports website. Players residing in India can form teams to register for the open-for-all qualifier until May 9, 2024. Registered teams will compete on May 11 and 12, 2024, for a share of the $37,500 prize pool and the top spot to advance to the Pokémon UNITE World Championship 2024 in Honolulu, Hawaii.

    The World Championship 2024 will take place from August 16 to 18, with a $500,000 prize pool. Sixteen of the best teams from around the world will compete for the title of world champions. In 2022 and 2023, Revenant Esports and S8UL Esports, respectively, represented India in the World Championship. The 2024 India Qualifier will determine who will represent the country this year.

    Summary:

      .  Registrations link: https://skyesports.in/pokemonunite/wcs

       . Registrations close: May 9, 2024

       . India Qualifier Schedule: May 11 and 12, 2024

  • Pokémon celebrates partnership with Mumbai Indians

    Pokémon celebrates partnership with Mumbai Indians

    Mumbai: Pokémon, the globally popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

    The Pokémon booth has welcomed more than 34,000 visitors over the four home games held so far. Fans enjoyed meeting Pikachu, taking pictures around the booth, and receiving some exclusive freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Pikachu will continue to make an appearance at the booth for the remaining three home matches as well.

    The Pokémon company corporate officer Susumu Fukunaga said, “Cricket is the most popular sport in India and getting a chance to showcase Pokémon at the famous Wankhede Stadium in collaboration with the Mumbai Indians has enabled us to highlight Pokémon’s presence to a wide variety of audience. This is a one-of-a-kind collaboration for us. We are delighted to see the excitement and smiles on visitors’ faces when they meet Pikachu and receive the free goodies.”

    A Mumbai Indians spokesperson said, “We’re thrilled to welcome Pokémon as a partner of the Mumbai Indians Family, providing them with a platform to connect and celebrate the shared passion that both MI and our paltan have for cricket and Pokémon.”

    To celebrate the partnership, The Pokémon Company announced plans to hold two Instagram campaigns in which participants who follow their account (@_pokemonofficialindia), leave a comment and tag their friends stand a chance to win tickets to one of the remaining home matches or special MI-design jerseys.

    The “Match Ticket Giveaway” campaign will be held from April 18 to 22 in which tickets to the remaining three Mumbai Indians matches will be up for grabs. Three lucky winners (one for each match) from all the participants who meet campaign regulations will receive five tickets each. The “Mumbai Indians Jersey Giveaway” campaign will run from April 25 to May 13. Three participants who meet all campaign regulations will win a Mumbai Indians Jersey each. Details of the campaigns are available on Pokémon India’s official website.

    Pokémon and Mumbai Indians also plan to share a few videos on their Instagram accounts showing fun interactions between members of the team and Pikachu. People can enjoy the heartwarming content by tuning in to @mumbaiindians, @_pokemonofficialindia, #MumbaiIndians, #Pokemon, #PokemonIndia and #PikachuWithMumbaiIndians.

    Fans of both Mumbai Indians and Pokémon have been expressing their surprise and delight ever since the partnership was announced. They have much to look forward to, with three more matches to go and fun content lined up.

    Match schedule:

    Friday, May 3, 7:30 p.m. – Mumbai Indians vs. Kolkata Knight Riders

    Monday, May 6, 7:30 p.m. – Mumbai Indians vs. Sunrisers Hyderabad

    Friday, May 17, 7:30 p.m. – Mumbai Indians vs. Lucknow Super Giants

    The Pokémon Company hopes that apart from visiting the Pokémon booth at the Wankhede stadium, people will actively participate in the Instagram campaigns and enjoy the collaboration in the digital space as well.  

  • Pokemon Kids TV announces live-action CGI video series

    Pokemon Kids TV announces live-action CGI video series

    Mumbai: Pokémon Kids TV, an official Pokémon YouTube learning channel is celebrating its first anniversary with a series of live-action CGI videos titled “Pokémon Sweets Paradise.” The series, produced in association with Chinese video creator team Cat’s Kitchen, depicts the warm, day-to-day life of a man who lives with Pokémon, and tries his hand at making new sweets every other day.

    “Pokémon Sweets Paradise” comprises three episodes, releasing in March, April, and May. The first episode premiered on 15 March.

    Following the popularity in China, the series is scheduled to be localised in English and made available on the Pokémon Kids TV YouTube channel. Hindi, Thai and Indonesian subtitles will also be used to attract more kids and parents from different regions.

    In addition to the subtitles, the channel intends to further localise the show with songs in different languages such as Hindi, Thai, and Indonesian. Last month, it released the “Pi-Pi-Pi-Pi-Pikachu” song as part of the pilot project.

    Cat’s Kitchen is a famous video creator team from China that focuses on food as the theme. Starting out in 2013, it garnered more than 60 million followers and 78 billion video views in China. As part of the anniversary celebration, Pokémon Kids TV will also be highlighting its growing popularity among kids all over the world. 

    The channel has surpassed two million subscribers, gaining over 60 million total views within a year, said the statement.

  • Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Voot Kids to stream ‘Pokémon’ anime franchise content in India

    Mumbai: Voot Kids has announced that it will be streaming the popular anime franchise “Pokémon” in India. The kids’ content platform will stream 21 films and over 10,000 minutes of “Pokémon” anime series episodic content.

    “This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth,” said Viacom18 head – SVOD (Voot Select, Voot Kids) and international business Ferzad Palia. “The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”

    The 21 ‘Pokémon’ films will premiere for the first time in India only on Voot Kids. The platform has launched a content initiative called ‘Chuno Voot Kids. Chuno Pokemon’ to market its association with the anime series.  

    “With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart,” said Voot Kids head of content Ashutosh Parekh. “Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to today’s digital natives, with superlative story arcs and well-etched characters that unify action – adventure with humour.”

    The Pokémon franchise has expanded to the video gaming category, with its recently released Pokémon Unite, a Moba game playable across Nintendo Switch, Android and iOS platforms.

    “With support from our partners at Voot kids, we have finally been able to release the 1-21 films in India, we are thrilled to finally share with our fans in India the fun and excitement of the Pokémon movies,” said The Pokémon Company corporate officer Susumu Fukunaga. “Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience.”

    Dream Theatre is the master licensing agency for Pokémon in India and South Asia. “We are very excited to have partnered with Voot Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India,” said Dream Theatre founder and chief executive officer Jiggy George.
    ​​​​​

  • Disney’s Marvel HQ to offer fresh content

    Disney’s Marvel HQ to offer fresh content

    MUMBAI:The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. 

    The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys and girls) introducing them to the world of Marvel and also bring in youth and audiences who are fans of Marvel animation and the movies.

    The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the content will be available in Hindi, English, Tamil and Telugu and the cluster will look at animation, live action, action adventure genre. “For series, the channel has Hulk and the agents of smash, Avengers Assemble, Avengers BlackPanther’s Quest, Guardians of the galaxy, Rising secret warriors and among others.”

    Apart from Marvel collection, the channel will also offer shows like Pokemon, Digimon, Beyblade and along others. The fresh new offering is expected to be rolled out on 20 Jan, while having the programs throughout the day.

    When asked whether coming up with Marvel HQ was because of the tariff regime, Prabhu refuted, “If you want to plan a channel, it has to be much in advance. We believed that it is the right time and within our portfolio we want to cater to all of our consumers and viewers. In Disney Junior we managed our pre-school space well, with Disney channel we have the whole family and kids and with Marvel we get the opportunity to tap into the whole action adventure space.”

    When asked about the strategy for refreshing the content at such an early time when kids get their summer vacations during the month of April or May, Prabhu replied that the strategy was to create a base in advance. “So we will build up a viewer base over the next few months and in summer it will be there already, so that they don’t have to look for it and that they will be habituated to it.”

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.

  • Pokémon forays into FMCG associations in India with Kellogg’s

    Pokémon forays into FMCG associations in India with Kellogg’s

    MUMBAI: Media franchise Pokémon from The Pokémon Company, known for its extensive consumer product business is now entering the FMCG space in India. An announcement was made yesterday about its product association with Kellogg’s Chocos breakfast cereals. Dream Theatre, the licensing agency for Pokémon in India and South Asia has tied up with Kellogg’s Chocos for a Pokémon promotion across variants and co-branded giveaways.

    As part of the association the brand is offering 3 D cards for kids to put Pokémon figures together with the 300 grams pack, while the 125 grams packs have 5 Pokémon index cards, 125 grams packs offer 1 index card and the Fundoo Ball pack has the most exciting premium – mini Pokémon figurines. The Pokémon promo packs are available across all modern trade and general stores. In addition Kellogg’s has also created 3 x15 second TVCs for Kellogg’s Chocos to create awareness about the promotion which will run across TV networks and Cinemas.

    Kellogg India director Harpreet Singh Tibb said, “We are excited to work with brand Pokémon for our summer consumer promotion this year. Chocos is an iconic and exciting brand, and we have always strived to enhance consumer experience and build a lot of fun for kids. This promotion with the popular Pokémon franchise is one such initiative. We are sure kids will love the wide range of gifts from cards to figurines that are on offer, and are looking forward to a stellar promotion”

    “Apart from being a fantastic show with a commendable performance track record on TV and on retail shelves, Pokémon stands out among its contemporary shows with its unique collectability proposition. Its vast library of content across TV series and movies also makes it a long term proposition for FMCG brands to associate with it terms of longevity. We are thrilled about our association with Kellogg’s and are certain it will be landmark promotion for both brands,” Dream Theatre CEO and founder Jiggy George explained.

    The Pokémon Company corporate officer Susumu Fukunaga too commented on the association saying, “India is a focus market for us and we are excited to see the brand come alive across TV, retail and now in the FMCG space with Kellogg’s Chocos in India. We have been associated with top FMCG and QSR brands across the world and are excited to see the market engage with Pokémon in multiple formats in India as well, it is proof of the brand coming of age in India in its second coming.”

    Dream Theatre is currently in talks with other leading FMCG companies for both consumer products as well as promotion discussions.