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Tag: Poila Boishakh

  • Saffola Soya celebrates Poila Boishakh with an interactive activation

    Saffola Soya celebrates Poila Boishakh with an interactive activation

    Mumbai: Kicking off the festive season with a playful twist, Saffola Soya from the house of Marico Ltd celebrates Poila Boishakh by launching a unique activation in Kolkata. Poila Boishakh is a vibrant celebration marked by the preparation of delectable authentic Bengali dishes. This year, Saffola Soya invited participants from Kolkata to experience the surprising softness of their product through a fun and interactive challenge.

    Saffola Soya invited popular Kolkata influencers to test the softness of Saffola Soya Chunks in a blindfold challenge. The influencers were blindfolded and were asked to identify Saffola Soya chunks through their sense of touch. The influencers were caught by surprise when they felt the softness of Saffola Soya Chunk. Following the blindfold challenge, the influencers were introduced to the versatile and protein-rich qualities of Saffola Soya Chunks. They were also invited to curate some of the most relished Poila Boishakh recipes with Saffola Soya Chunks.

    The interesting activation was then captured as a film, showcasing the influencers’ reactions and their creative use of soya chunks in traditional Bengali recipes, highlighting the product’s appeal and versatility. This was then amplified further across Instagram.

    The range of Bengali delicacies that are associated with Poila Boishakh is every foodie’s dream come true. As Saffola Soya Chunk is one of the most versatile ingredients with the perfect mix of taste and softness it has been popular ever since it was launched in Kolkata. It can be used to make cutlets, koftas, kebabs and a variety of snack dishes for every special festive meal. Saffola encourages you to be mindful of your food consumption with healthy controlled calories. Have a happy festive season!

  • Zee Bangla took the digital route to celebrate this years’ Poila Boishakh

    Zee Bangla took the digital route to celebrate this years’ Poila Boishakh

    MUMBAI: In keeping with the saying “Baro Mashe, Tero Parbon” (Thirteen festivals in twelve months), Bengal is undoubtedly known for its endless love for festivals and their festivities. Poila Boishakh, being the first day of the new year, is celebrated by Bengalis all over as it marks a fresh start, a dawn of new hope and aspirations.

    Zee Bangla has long been a custodian of the intricacies of Bengal’s heritage whether it is celebrating the many festivals and their traditions or reviving Bengal's art forms as they get passed down to the next generation. The brand believes in celebrating each festival with great enthusiasm while keeping alive the traditions handed down over Bengal's illustrious history, keeping alive the brand's promise – ‘Notun Chonde Likhbo Jibon’.

    Although this Noboborsho was different from other years due to the lockdown’s effect on the Bangla New Year spirit, Zee Bangla hosted a virtual ‘Probhat Pheri’ celebration for all its viewers.

    Zee Bangla, a connoisseur of the cultural elements, has always pioneered Bengal’s indigenous ingredients and tried to revive the intricacies of Bengal’s heritage so that they are passed down to the younger generations.

    This Poila Boishakh, the channel took the initiative to celebrate the Bangla New Year with an aesthetically curated and vibrantly appealing 'Probhat Pheri' Live Streamed on Zee Bangla’s official Facebook page on Thursday, 15  April, from the large and prestigious EMC campus in Kolkata.

    Welcoming the year 1428 with great enthusiasm, Zee Bangla celebrated a delightful concoction of its distinguished culture and traditions with Bengal's favourite art forms. Bengal’s tradition and culture are imbibed in its art forms, its music, and its dance, and what better way to welcome another year with a Probhat pheri showcasing these.

    The celebration began at six in the morning with mongal sankha dhwani, followed by a cultural performance including a Rhythm orchestration with dhaak, khol, bangla dhol, an on-stage representation of a famous dance drama, and a recitation-based dance performance. Not only this, but the viewers also witnessed some popular art forms such as Santhal Nach, Chau Nach, Ronpa Nach, Uday Shankar’s fusion style and Robindra Nritya.

    Bengal’s diversity is not only in the art forms but in the attire. For the Probhat Pheri, the women dressed themselves in the traditional laal-parh shada saree and showered flower petals while holding up ‘Kulos’ as they walked along. The men on the other hand were seen wearing dhuti-punjabi and Bengal’s traditional big and colourful masks.

     

    Here are the Facebook live links:

    1.        https://www.facebook.com/ZeeBanglaIndia/videos/1445027282510801/

    2.       https://www.facebook.com/ZeeBanglaIndia/videos/858669174990680/