ITV

Tag: Pogo

  • POGO partners with Tinkle to launch e-comic series of its new animated show Titoo

    POGO partners with Tinkle to launch e-comic series of its new animated show Titoo

    MUMBAI: In an exclusive partnership with iconic kids magazine Tinkle by Amar Chitra Katha, POGO brings to its fans the comic book version of its all-new animated show Titoo-Har Jawaab Ka Sawaal Hu.

    The digital comic adaptation of the show was launched on Monday, August 3. Kids and parents can access and read the fortnightly comic on the Tinkle app, Amar Chitra Katha app, and Magzter app, available for iOS and Android devices.

    Speaking on the collaboration, Amar Chitra Katha president and CEO Preeti Vyas said, “At Tinkle, we take great pride in creating and publishing stories that entertain, engage and enlighten young readers. Over the past 40 years, we have collaborated with a multitude of characters and properties and in 2020 we are thrilled to bring this fresh little character Titoo from POGO to the pages of our magazine for a few special issues.”

    Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “We are thrilled to collaborate with India’s popular comic books brand Tinkle for our brand-new show Titoo. With this partnership, we aim to bring a multiplatform experience for our young audience. We believe that the kids will love the 8-year-old boy’s hilarious yet lovable antics and will enjoy reading about the relatable situations and endearing characters in the comic series, as much as they’ll love watching them on television!”  

    Launched on 27 July, the ‘Titoo – Haw Jawaab Ka Sawaal Hu’ follows the daily escapades of the witty eight-year-old Titoo. He is a good-hearted, intelligent kid who loves to help everyone, but inadvertently manages to brew even more trouble.

    Follow Tellychakkar for the consumer facing news & entertainment

  • POGO sets airdate for new homegrown original Titoo – Har Jawaab Ka Sawaal Hu

    POGO sets airdate for new homegrown original Titoo – Har Jawaab Ka Sawaal Hu

    MUMBAI: POGO, homegrown kids’ entertainment channel, is set to launch Titoo – Har Jawaab Ka Sawaal Hu a brand-new animation-comedy series produced by Cosmos Maya. The latest original in POGO’s rich portfolio of locally-made content will air weekdays at 12:30 pm from 27 July.

    Speaking about the launch, Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “Homegrown content is currently the cornerstone of kids’ entertainment in India and POGO has long been a pioneer in recognizing the potential of localized stories. It gives us great pleasure to debut Titoo – Har Jawaab Ka Sawaal Hu, created with a distinctive Indian environment. With a mix of relatable situations, endearing characters, slapstick humour and world-class animation, Titoo will win the hearts of our young fans.”

    POGO’s nationwide promotional launch for Titoo includes brand integrations and branded content production bolstered with digital promotions and on-air activations. The channel has also collaborated with iconic kids’ magazine, Tinkle, and a leading digital parent platform, Momspresso, to amp up the buzz around ‘Titoo’. In addition to Hindi, the new show will also be available in Tamil.

     Watch the promo here.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Cartoon Network and POGO roll out summer activities for stay-at-home kids

    Cartoon Network and POGO roll out summer activities for stay-at-home kids

    MUMBAI: Cartoon Network and POGO are ushering in summer fun for their fans! Adding some much-needed excitement to the season, the channels have announced month-long digital campaigns. Helmed by awesome toons, Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld initiatives aim at piquing family fun through do-it-yourself (DIY) projects, how-to-draw lessons for everyone who is stuck at home.

    Speaking on the campaigns, Cartoon Network and POGO  network head South Asia Abhishek Dutta for said, “During these extraordinary times, it’s a great time for parents to have fun together with their children with Cartoon Network’s #CNHomeFun and POGO’s #WeForTheWorld. Along with the launch of new shows, we wanted to capture imaginations with unique digital-led activations. These multi-platform campaigns have been designed around our most popular shows – like We Bare Bears, The Powerpuff Girls, Grizzy and The Lemmings and Mr. Bean – to bring fans even closer to their favourite characters.”

    The on-going #CNHomeFun campaign on Cartoon Network’s Facebook page (@CartoonNetwork.India) has received an overwhelming response from fans for its art, craft, and fitness activities. These videos feature much-loved toons from popular shows like the newly launched Bandbudh aur Budbak, and other hits such as Dexter’s Laboratory, We Bare Bears and The Powerpuff Girls. Kids can choose from myriad tutorial options including ‘learn to draw dexter’, ‘exercise with ice bear’, ‘push ups with gumball’, and ‘ppg race DIY’.

    POGO launched its #WeForTheWorld initiative on 31 May 2020, on its Facebook page (@POGOTVIndia) with a heartwarming video emphasising solidarity and togetherness. Through its inspiring lyrics, ‘Hum sab saath toh nahi… Phir bhi hum sab ek saath hai’ (Despite the distance, we are still together) the video reminds fans and parents that no matter the distance, we are all in it together. The video is promoted on-air and through POGO’s digital channels.

    #WeForTheWorld will also feature fun and stimulating activities on its social pages, like ‘paper cup magic fun with Mr. Bean’, ‘DIY POGO bookmarks’, ‘DIY race with Grizzy and the Lemmings’. To further boost the initiative, POGO will collaborate with popular influencers. Nidhhi Agerwal, an actor, dancer, and gymnast, will show how to make cookies and sandwiches in her segment ‘#FunWithNidhi’.

    In ‘art and craft activity’ by Kraft Affairs, the store will encourage kids to unleash their creativity and make floral alphabet wall hangings. The videos will be released every Tuesday, Thursday, and Saturday, with Saturdays exclusively featuring influencer-led content – till 30 June  2020.

  • POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO, India’s leading homegrown kids’ entertainment channel, has unveiled plans for the summer season with ‘Sun Sunny Bheem’ – a series of fresh content starring superhero Bheem – which will be aired throughout May.

    In its bid to offer hours of fun and entertaining content to young viewers, POGO will telecast four different locally-made animated shows featuring Bheem, who will be seen in his many avatars. An exciting series Chhota Bheem KungFu Dhamaka will air between 1st – 9th May, every day, at 12.30 pm.

    Kids can also be entertained by new Bheem movies every day as part of Bheem Ka Daily Dose starting Friday, 1st May onwards, at 11.30 am, this also includes a movie premiere Chhota Bheem Aur ‘Arazim Ka Raaz’ on Sunday, 10th May at 11.30 am. In addition to this, they can also catch new and exciting episodes of Super Bheem every afternoon starting from 11th May, Monday – Friday, at 12.30 pm.

    Speaking on the announcement, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said, “Since its inception, ‘Bheem’ has been immensely popular among kids, who look up to him for his actions and values. Over the years, the character has led to several popular IPs that resonate with our young viewers. We are delighted to present the ‘Sun Sunny Bheem’ on POGO, that will air fresh content starring Bheem every day. With this launch, we are looking forward to creating a fun, engaging and entertaining summer for young fans.”

    In addition to ‘Sun Sunny Bheem’, POGO will also continue to air other popular comedies in May such as Grizzy and the Lemmings. The shows will be available in Tamil and Hindi.

  • ‘Chhota Bheem’ back on Pogo in Kung Fu avatar

    ‘Chhota Bheem’ back on Pogo in Kung Fu avatar

    MUMBAI: Kids’ favourite character Chhota Bheem is back on television in a brand-new Kung Fu avatar. A new series of 10 episodes of Chhota Bheem Kung Fu Dhamaka premiered on television on 25 April and will be aired every day at 12.30 pm.

    Chhota Bheem Kung Fu Dhamaka movie was released last year and became the first 3D movie released by an Indian company. The movie received a great response from the audience and narrated the journey of the Dholapkur gang, consisting of Chhota Bheem and his friends and how they helped in saving the life of princess Kia in China as they defeated Zuzu. The new series of "Chhota Bheem Kung Fu Dhamaka" will focus on the individual adventures of Chhota Bheem and his friends as the story continues further.

    Green Gold Animation Pvt. Ltd founder-CEO Rajiv Chilaka said: “Chhota Bheem Kung Fu Dhamaka movie has been well accepted theatrically by kids all over India, Middle East as well as South Korea. The series carries on the adventures of Bheem and the team in China. With a completely new setting and all-new adventures, we hope the kids will love watching the series and be entertained.”

    Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said: “We are excited to launch this new Chhota Bheem series on POGO this summer along with fun-filled, relatable content starring kids’ superhero Bheem that will keep our young viewers engaged and entertained.”

    Amidst the Covid2019 outbreak, with kids’ being the most challenging of the lot, the premiere could not have happened at a much better time. These are tough times for kids’ as they can no longer go out to play and are looking for something new always. The return of Chhota Bheem Kung Fu Dhamaka will surely help kids’ keep entertained and busy as they stay during this time.

    Follow Tellychakkar for the consumer facing news & entertainment

  • POGO collaborates with DD National to simulcast ‘Chhota Bheem’

    POGO collaborates with DD National to simulcast ‘Chhota Bheem’

    MUMBAI: India’s homegrown kids’ entertainment channel POGO has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely popular animation features the superhero Bheem who comes all the way from Dholakpur to entertain kids every afternoon from 2-2:30 PM on DD National from April 17- May 3, 2020.

    WarnerMedia Entertainment Networks in South Asia managing director Siddharth Jain said: “These are challenging times and we believe that POGO’s fun-filled, relatable content will keep kids engaged and entertained. We are very pleased to collaborate with a platform as distinguished and popular as Doordarshan. The agreement ensures that an even larger number of young viewers across the country will be able to enjoy ‘Chhota Bheem’, one of our most prominent shows.”

    Prasar Bharati CEO Shashi Shekhar Vempati said: “Doordarshan is pleased to partner with POGO to simulcast Chhota Bheem on DD National. Chhota Bheem is one of children’s most favourite cartoon character, and we are delighted to bring him on our channel to entertain our young viewers.”

    Since the commencement of the lockdown, DD National has been re-telecasting its iconic shows to entertain viewers across age groups while they stay home. With this collaboration, DD National will be able to broadcast immensely popular and iconic kids’ entertainment content from POGO, captivating audiences across the country.

  • POGO and Cartoon Network announce three new homegrown comedies for 2020

    POGO and Cartoon Network announce three new homegrown comedies for 2020

    MUMBAI: POGO and Cartoon Network, channels under WarnerMedia Entertainment Networks Asia Pacific, are ramping up original India productions with three new home-grown animation comedies.

    POGO has commissioned both ‘Titoo’ and ‘Lambuji Tinguji’, produced by Cosmos Maya, and Cartoon Network will air ‘Bandbudh Aur Budbak’, from Paperboat Studios.

    Cartoon Network and POGO in South Asia senior director and network head Abhishek Dutta said, “Our top priority is our fans and they love characters and great stories. These quintessentially Indian shows will resonate strongly with them. We commissioned ‘Titoo’ and ‘Lambuji Tinguji’ and acquired ‘Bandbudh Aur Budbak’, for their clever use of comedy and humour. They all feature visual richness and robust characters, embedded in unique animated worlds and stories. The creativity and talent now seen in the Indian animation industry has developed tremendously and the commitment made to three homegrown IPs is testament to our belief in the industry to create world-class entertainment.”

    Entertainment Networks in South Asia managing director Siddharth Jain added, “India continues to be a priority market for WarnerMedia Entertainment Networks in Asia Pacific. Investing in three new shows for POGO and Cartoon Network in 2020 further demonstrates our commitment to scaling up and sustaining the quality of our kids entertainment.”

    As original productions, ‘Titoo’ and ‘Lambuji Tinguji’ offer myriad advertising opportunities including brand association and licensing partnerships. Even before the launch of these tentpole shows, brand integration and branded content production are being explored.

    Partners could also be a part of POGO’s nationwide promotional launch activities including mall events, digital promotions and on-air activations. These start in the months leading up to the launch and carry on during the initial airing on the channel, with additional sustaining tactics to maintain the excitement.

  • POGO appoints Value 360 Communications as its brand communications partner

    POGO appoints Value 360 Communications as its brand communications partner

    MUMBAI: Leading kids’ entertainment channel POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for POGO in India.

    Value 360 Communications won the POGO mandate after a multi-stage, multi-agency pitch and was chosen for its brand-building expertise in the entertainment domain with existing clients like JioSaavn, Comic Con, Navrasa Duende and former clients including SonyLIV, PVR Pictures, and KWAN Entertainment. The firm’s extensive media network and proven track record of consistently delivering high-impact communications solutions also played a key role in securing the contract.

    Value 360 Communications founder and director Kunal Kishore said, “We are delighted that India’s first home grown kids’ channel and leading entertainment brand, POGO has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating POGO’s market leadership in India.”

    Value 360 Communications’ latest account win follows close on heels of the recent additions to its client portfolio, which include prominent brands such as Union Bank of India, Angel Broking, DB (Dainik Bhaskar) Digital, and LensCrafters. The organisation already caters to several big global and national brands across sectors such as Lufthansa, Qlik, Cleartrip, MG Motor India, Quick Heal, Indian Angel Network, TCL, Shine.com, TiE Delhi-NCR, Oriflame, and ASUS.

    WarnerMedia Entertainment Networks in South Asia  director communications Deepa Sridhar added, “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

    Launched in 2004, POGO is WarnerMedia’s only-for-India kids’ entertainment network featuring content that spans multiple genres like chase comedy, adventurous escapades and fun-filled action. The channel is home to popular Indian shows like Chhota Bheem, Super Bheem, as well as international hits Grizzy and the Lemmings and Mr. Bean.

    One of the fastest-growing PR and communications firms in India and Southeast Asia, Value 360 Communications has crafted its unique niche within the country’s PR and communications landscape on the back of its integrated communications approach. It has won several recognitions, both in India and internationally, and was named the Agency of the Year at all the leading industry awards in the last year.

    With a strong team of more than 250 professionals, Value 360 Communications is currently managing a portfolio of over 150 brands in sectors as diverse as hospitality, entertainment, lifestyle, travel, IT/ITeS, automotive, on-demand logistics, fintech, proptech, etc. It is headquartered in New Delhi and has principal offices in key regional centres such as Mumbai, Bangalore, Hyderabad and looking to expand to more cities in the near future.

  • Abhishek Dutta appointed as network head for Cartoon Network and POGO in South Asia

    Abhishek Dutta appointed as network head for Cartoon Network and POGO in South Asia

    MUMBAI: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

    WarnerMedia Entertainment Networks South Asia Managing Director Siddharth Jain said, “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”

    Dutta will also be working closely with and under the direction of Leslie Lee, VP of Kids Content, WarnerMedia Entertainment Networks APAC.

    Dutta has more than two decades of experience and expertise in the media and entertainment industry. He has been a part of four successful TV channel launches as well as a digital platform focussing on kids in India. Besides his creative and programming skills, his technical skills include sound recording, voicing, music mixing and editing.

    Dutta added, “The kids TV category has become more exciting than ever before. With my new role at the helm of Cartoon Network and POGO in South Asia, I am looking forward to driving the current business through its next phase of growth. This set of brands are not only first movers, but also the most established kids brands in the country.”

    His career includes stints at ALT Balaji, Discovery Networks India and, most recently, was Senior Kids Programming Director at Viacom18, a company he joined in 2016. His various roles have included programming, channel operations and management, content development and acquisitions, and animation development.

    Dutta is a sports enthusiast and has won multiple honours for volleyball and handball. He has also been involved in the National Cadets Corps and has represented his platoon as the commander in India’s Republic Day parade.

  • Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    MUMBAI: For the 14th edition of the annual School Contact Programme (SCP), India’s favourite kids’ channels, Cartoon Network and POGO collaborated with Sucheta Pal, Ambassador, Zumba® Fitness to engage with school kids at Holy Name High School, Colaba in Mumbai.

    Sucheta Pal and Ben 10 brought together the magic of Zumba® Kids at Cartoon Network’s SCP with ‘Be Fit’ as the focus this year. The fitness session helped kids understand the importance of physical activities in their daily lives, in Cartoon Network style. On the other hand, Sucheta with her friend superhero from Dholakpur Bheem highlighted the significance of friendship as the duo came together for another fun Zumba® Kids session to promote POGO’s SCP theme ‘Friends Forever’. Students were overjoyed to see their favourite toons as they danced with them to learn new Zumba techniques to get fit and stay healthy.

    Keeping the fun quotient high, Sucheta Pal created an immersive experience for students, inspired by various dance forms such as hip-hop, salsa, belly dance, bhangra etc.

    “It's an opportunity to encourage the future leaders of our country to live a healthy lifestyle. This is an effort through a fun fitness format of Zumba®️ kids that we wish to start encouraging our little ones at a young age so that they continue to be fit through their teenage years and adult good.” said Sucheta Pal, Ambassador, Zumba®️ Fitness. 

    It was an interactive, exciting and fun-filled afternoon which saw over 500 school kids participating for the event.