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Tag: podcast

  • [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    MUMBAI: It’s a brand that much of Gen X, Gen Y and even Gen Z has grown up with. As one of the oldest and most popular stationery brands in India, Camlin has been a mass favourite. Since 2011, Camlin has been a part of Japan’s Kokuyo which enabled it to diversify its existing product range and delve into premium products too.

    In the latest episode of Media Minds, Kokuyo Camlin CMO Saumitra Prasad talks about the brand journey after the ownership change and how technology is helping it stay relevant.

    Speaking about its current digital-first marketing approach, Prasad says, “Initially, it was to check whether technology is a threat to us because we realise that children today are spending a lot of time on tablets and apps as compared to making paintings. We started by developing an app called Camlin Experience App, which would give children the experience of (using) the real colours and what we realised that, over time, children developed an interest in real colours.”

    Social media engagement is also a high priority to get a pulse of the new generation. He is proud of the engagement that the brand is getting on these platforms. He shares that like its offline property Camlin Art Contests, it runs many competitions on Facebook as well which receives great response from kids.

    He also talks about how the brand has been investing in research and development to create product differentiations based on specific needs and likings of users.

    Listen to the complete interaction here:

  • [Podcast] Media Minds: Havas Media Group’s Anita Nayyar talks about the evolving ad industry

    [Podcast] Media Minds: Havas Media Group’s Anita Nayyar talks about the evolving ad industry

    MUMBAI: Havas Media Group is one of the most successful agencies in India right now. Having worked with a diverse bouquet of brands like OYO, Kohler, YepMe, Philips Lighting, DLF, and Reckitt Benckiser over the years, the agency owns a stronghold on the media and marketing industry.

    For the second episode of its podcast ‘Media Minds’, Indiantelevision.com met Havas Media Group CEO India and South East Asia Anita Nayyar and discussed with her the ever-changing dynamics of the advertising industry and the trends that are going to be the making and breaking points for it in the coming years.

    Speaking about the evolution that the advertising industry has seen, Nayyar shared, “We have come a long way as far as the advertising and marketing industry is concerned. If we look at today, we are instilling pride in indigenous content and really have the consumer as the focal point. Much more than just selling the products, we are promoting national integration.”

    She added, “This shift has also happened because there has been a change in the audience that we are talking to. Specifically, the millennials who have adapted to the internet really very fast.”

    Answering our question of whether brands should follow an integrated approach of advertising or keep their traditional and digital agencies separate, Nayyar mentioned that it is not the consumer who is looking at various media as different propositions but the brands. She emphasised that for the campaigns to be successful and interact in a holistic manner, integration is the right approach to follow.

    She also highlighted the key trends, including AR, VR, video, voice, etc., and how the brands can effectively leverage them for their campaigns.

    Listen to the complete interaction on the second episode of ‘Media Minds’ here: