MUMBAI: Idiotic Media has turned micro-influence into macro impact. Its high-octane campaign for Poco’s F7 5G smartphone has rewritten the rulebook for digital launches, enlisting 250 niche tech creators across Instagram and YouTube to craft content that clicks.
Fronted by a high-energy launch film starring Akshay Kumar, the campaign turbocharged engagement with 15.15m Instagram Reels views and a flood of gaming-focused content that spoke directly to Poco’s core audiences. From reverse-charging demos to all-day battery bragging rights, micro-creators delivered credibility that no big-budget ad could buy.
“Our focus on tech micro influencers for the Poco F7 5G campaign allowed us to craft platform-native stories that connected deeply with audiences, proving that relatability and precision drive unparalleled results,” said Idiotic Media CEO and co-founder Himanshu Singla. Adding to this, Idiotic Media co-founder Sankalp Samant said, “Micro-influencers bring authenticity that resonates deeply with today’s audiences, turning product features into relatable stories that drive real engagement.”
Expressing his excitement, Poco Smartphones brand marketing head, Varun V Nair said, “We’re thrilled to see such incredible growth and engagement in India through tech micro-influencers, thanks to our innovative strategies and passionate community.”