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Tag: Pocket Aces

  • It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’

    It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’

    NEW DELHI: In a bid to constantly innovate, and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’ that will focus on telling short,  relatable stories in just under a minute. 

    ‘Dating in 2020’, the first series of videos under the format, reveals the experiences of 5 young couples that match on Tinder during the lockdown. The 5 one-minute videos successfully showcase how the audience is now adapting to the ‘new normal’. 

    The global pandemic has accelerated the way people date online. While the need for human connection is enduring, COVID-19 has dissolved the lines between our digital and physical lives, and social distancing has not meant disconnecting. Furthermore, dates, especially first ones, are getting creative — a reality, depicted in these 5 FilterCopy Mini videos. From matching with neighbours you have never spoken to before, having a dance challenge as your first virtual date to finding someone you can enjoy grocery shopping with or simply two former classmates rekindling a could-have-been romance after matching on Tinder — each ‘Dating in 2020’ FilterCopy Mini promises to let the viewers in on a fresh and heartwarming date. 

    Featuring some of the biggest digital faces of the country like Ahsaas Channa (Kota Factory, Girls Hostel), Rohan Shah (Firsts, Hacked) Apoorva Arora (Firsts, College Romance), Ankur Rathee (4 More Shots, Made in Heaven, Thappad), Akanksha Thakur (Cheesecake, Pitchers, PA Girls), popular American YouTuber, Jaby Koay and beloved TV actor Vishal Vashishtha, the five FilterCopy Mini  ‘Dating in 2020’ videos are now available on FilterCopy’s Instagram page.

    Commenting on the launch of the new format, FilterCopy, Channel Manager- Sripriya Yegneswaran, said, “To stay true to our mission of solving boredom, we’re constantly innovating on content formats and exploring fresher ways to keep our audiences engaged. After the huge success of both the seasons of Firsts, an Instagram-first format on our other channel, Dice Media, we had enough data to recognize that there was a massive appetite for bite-sized ‘stories’ which led to the inception of FilterCopy Mini. We’re quite excited to bring this freshly brewed format to the audience with Tinder as our first partner since it is the most intuitive fit for the current dating landscape that we are trying to showcase in Dating in 2020.” 

    Speaking of the partnership, Tinder spokesperson, said, “The most important thing we can do right now is to give our members a way to escape social distancing and self-quarantine and find solidarity with new matches around the world. Tinder is about making new connections and breaking down barriers – whether that’s digitally or IRL. Through this partnership, we’re showcasing how in challenging times, we still find a way to maintain social rhythms that will sustain us”

    Catch all the episodes on Filtercopy’s Instagram page. You can also binge all episodes on YouTube. Stay tuned for more freshly brewed content from FilterCopy! 

  • Pocket Aces partners with India Film Project for the Dice Creator Network

    Pocket Aces partners with India Film Project for the Dice Creator Network

    NEW DELHI: Pocket Aces and India Film Project (IFP) announced that they are further strengthening their long-standing partnership via the Dice Creator Network. Via this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media’s Facebook and Instagram pages. Via the Dice Creator Network, Pocket Aces works with talented external collaborates to give their content the reach and audience they deserve.

    Right from conceptualisation to scripting, production and  post-production, each film that is part of the India Film Project Filmmaking Challenge is created within a timeframe of just 50 hours, which is no small feat. With two films being released every week on Wednesdays and Saturdays from IFP’s large content catalogue, Dice Media has hand-picked films that have either an inspirational or a social message, with the thought that these will help the audience get through the COVID-19 lockdown. For example, the first short film ‘Nothing Is Impossible’ tells the story of a young man- Paul who overcomes his speech disorder with a magic medicine that he can vouch for. ‘Make a Difference’ on the other hand, is a narrative of a day in a man’s life who steps out as a lone warrior to save the environment.

    Pocket Aces co-founder Aditi Shrivastava said, “We are pleased to partner with India Film Project as one of our Dice Creator Network, via which we want to collaborate and give visibility to creators at scale. IFP is one of the largest platforms for aspiring filmmakers in India, resulting in a rich variety of content. For this partnership, we have specifically selected IFP films that are differentiated from the usual Dice content – we are experimenting across filmmaking styles, genres, and even regional languages – with the goal to keep our audiences entertained and inspired during this lockdown.”

    India Film Project festival producer Gaurav Dave said, "At IFP, we have a library of more than 9000 short films that were made as a part of our flagship 50 hours Filmmaking Challenge. We are always on a lookout for better opportunities where our creators and their content can reach the masses through the right distribution channels and our association with Pocket Aces is one such initiative. We are glad to have associated with Pocket Aces where they will be publishing some of our award-winning films on their popular platform along with shoulder content to promote the films. It always feels great to empower creators."

    Previously, Pocket Aces’ short-form video channel FilterCopy joined hands with India Film Project for its ambitious project Web Writer’s Lab 1&2 to provide an efficient launchpad to budding writers and assist them to adapt to the changing dynamics of the industry.

  • Pocket Aces’ Loco, Red Bull tie-up to fuel esports’ growth in India

    Pocket Aces’ Loco, Red Bull tie-up to fuel esports’ growth in India

    MUMBAI: Loco and Red Bull announced an industry-defining esports partnership with a mission of transforming esports into popular culture. The partnership will see Red Bull and Loco working together to create and broadcast esports content across various game categories. 

    The partnership will kickstart with the live broadcast of the finale of the ongoing “Red Bull Flick” tournament on Loco. This popular CS GO (CounterStrike) tournament is designed to discover the most talented gamers in India and is set to take place on Saturday, 13 June. The Loco-Red Bull partnership will also cover events such as Red Bull M.E.O. (focuses on mobile arcade games like PUBG mobile) and Red Bull R1v1r Runes (focuses on Dota 2). The companies will work together to create additional events which will be announced soon.

    Indian Counter-Strike Pro and Red Bull India’s first gaming athlete Ankit 'V3nom' Panth said, “I am really happy to see such great participation in Red Bull Flick. I think we made all the six cups full within four days. This shows the passion of our community. I know we are going to see some great matches in the national finals on 13 June. Red Bull Flick is a great platform to showcase your aiming skills. India is known to have players with good aim but they find it difficult to make a team and compete. Red Bull Flick is a great initiative to help such gamers and put them out there. Additionally, I am equally excited to see Red Bull partner with an esports platform like Loco to broadcast the finals which definitely gives us access to one of the largest gaming communities in India.”

    Pocket Aces founder Anirudh Pandita said, “India’s gaming ecosystem continues to grow rapidly and gaming has now permeated the Indian consumer’s entertainment experience in a meaningful manner. Our mission as a company is to help consumers fight boredom and we are pleased to partner with Red Bull in our journey.  Red Bull has actively appreciated and promoted esports globally over the last few years and we hope to work with them to provide wings to the flight of the esports community.”

    The Red Bull-Loco association will not only offer a platform to aspiring gamers in India to showcase their talent but also fuel the growth of this industry; placing India on top of the global esports map. Recently, Loco partnered with Fnatic, a leading professional esports organization headquartered in London, United Kingdom for a PUBG Mobile charity tournament called #GamingForGood.

  • Pocket Aces’ new desi-animation channel, Jambo, launches first web-series Namooney

    Pocket Aces’ new desi-animation channel, Jambo, launches first web-series Namooney

    MUMBAI: Pocket Aces has marked its foray into animation with the launch of Jambo, a desi-animation channel for young adults. Dispelling the myth that animation is meant only for children, Jambo has already built a library of snackable animated videos which resonates with young adult audiences in the Hindi-belt across Uttar Pradesh, Rajasthan, Bihar, Jharkhand, Uttarakhand AND Madhya Pradesh. The channel is now set to release India’s first desi-animation comedy web-series, Namooney, on YouTube starting from 16 May 2020.

    Set in the fictional town of Bhandipur, Namooney showcases the relationship between two distinct personalities, Suresh (Sesh) and Neeraj, who happen to be hostel roommates at an engineering college, IIIT Bhandipur. While Sesh is a lazy, yet intelligent individual, Neeraj is a goody-two-shoes who is steadfast in his ways. They share the hostel room with a talking lizard, Ankit, who considers the room to be his family estate and is amused by Neeraj's by-the-book approach to life. Hilarity ensues when Ankit provokes a bored Sesh to have fun at Neeraj’s expense. The series follows Neeraj as he comes to terms with living by himself for the first time while navigating the ups and downs of college-life, under the (mis)guidance of Sesh and Ankit.

    Pocket Aces founder Ashwin Suresh said, “Desi-animation for the young adult market is grossly underserved. We believe the genre has incredible potential and is yet to be tapped in a meaningful manner. Staying true to our mission of solving boredom, we have launched Jambo to serve audiences in the Hindi-belt with their daily dose of animated comedy. With the upcoming launch of our first long-form IP, Namooney, we aim to rapidly grow our audience base, create a strong multi-season franchise, and develop a popular character universe.”

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  • Pocket Aces and Dewar’s teamed up for a year-long campaign driving their key message ‘Double Is Better’

    Pocket Aces and Dewar’s teamed up for a year-long campaign driving their key message ‘Double Is Better’

    MUMBAI: With mass engaging content to the most riveting shows, Pocket Aces, India’s leading digital entertainment company witnessed a remarkable growth in 2019 paving the way to achieve higher benchmarks. Looking back at the hits of the year, the company celebrates its long-standing partnership with Dewar’s, which has been amongst the few players in the alcohol-beverage industry to acknowledge the unprecedented opportunity of marketing by targeting the LDA+ millennial audience with branded content. With both the brands aiming to target the quality experience seekers and progressive minds of today, this made for an ideal partnership for the two brands. Dewar's found the perfect way to cement its double aging product proposition through 'Double Is Better' in a playful and culturally relevant manner which helped in increasing the brand's awareness via a line up of engaging content on Pocket Aces’ channels.

    Dewar’s came on board as a Title Partner on Pocket Aces’ premium storytelling platform, Dice Media, on their recent web series, ‘Brochara’; building brand affinity and recall. Starring Dhruv Sehgal of ‘Little Things’ fame, popular Marathi actor Amey Wagh, and digital faces Varun Tewari (What The Folks) and Sayandeep Sengupta (The Office), Brochara introduces one to the lives of four friends, each with their own ambitions and vulnerabilities, and a strong friendship that helps each tide through life. Breaking away from stereotypes, the slice-of-life, inclusive comedy also takes bold steps towards showcasing modern relationships, including an LGBT one. The series has already amassed over 20 million views and 750k engaged responses from the audience.

    Dewar’s found a perfect fit in this universe, seamlessly blending the brand messaging into the characters’ meaningful conversations. The Double Aged Scotch also finds its rightful place in between a variety of occasions: after-work bar conversations, at a colleague’s house, and at weekend getaways. One can recognize the brand’s tagline “Double Is Better” in the comments below each episode, marking high recall for Dewar’s and its messaging amongst the viewers, and making it one of the loved dialogues from the series.

    Since food is an important aspect of the drinker experience in India, Pocket Aces had commenced the partnership with a bespoke property, ‘You Got Chef’d’ on their food and lifestyle channel, Gobble.

    Season 1 featured some of India's most popular influencers – Dhruv Sehgal, Mithila Palkar, Ranvijay Singha, Sumeet Vyas and Shibani Dandekar cooking street-style versions of their favourite dishes against celebrity chef Kelvin Cheung's gourmet versions. The show brought together delicious food cooked by the guests and candid banter between them, topped with a perfect Dewar's highballs cocktail pairing made by Dewar's India brand ambassador and mixologist. Reiterating on the brand’s messaging of ‘Double is Better’, the show drove home that doing things twice is better, just like the Double Aged Scotch Whisky.

    The season massed over 5 million views with an impressive 111:1 like to dislike ratio. Adding to that, it bagged several accolades including the Gold at Talent Track 2019 for the ‘Best Digital Content – Food’ and Bronze in ‘Benchmark – Branded Content' category at IDMA Awards.

    Following the success of season 1, the second installment, hosted by Chef Ranveer Brar featured some of the top digital faces in India – Barkha Singh, Nakuul Mehta, Shweta Tripathi, Arjun Kanungo and Ayush Mehra. This time around, the series introduced a ‘Double Challenge’ where the guests cooked and also learnt a bar trick from the mixologist. A sizeable 2x increase in engagement for the series and a 60x increase in social media impressions for the brand tagline #DoubleIsBetter was witnessed between the first and second season.

    Commenting on the successful partnership, Vishwanath Shetty, VP, Sales, Pocket Aces says, “We embarked on this journey with Dewar’s India a year back and it gives us great pleasure to celebrate our long standing association with them. Creating fiction series often gives us a chance to mould a narrative in a certain way and also help brands weave their products in the most seamless manner. Dewar’s playful approach as opposed to traditional scotch brands was like the missing piece to the jigsaw for us as it blended seamlessly into our content. With our series You Got Chef’d and Brochara, Dewar’s became a household name, leading them to be a part of many more associations on our channels. We have found Bacardi India to be in sync with our brand ethos and the collaboration so far has been extremely fruitful and benefiting both of us.”

    Speaking on the association, Anmol Gill, Head Customer Marketing, India and neighboring countries said, "Dewar's is a Premium Scotch brand and both properties of Pocket Aces drew synergies with the playful tonality of the brand. Not only did the collaboration help us seed the brand into popular culture and consumption occasions, but also create meaningful and quality content. At Dewar's we believe in partnering with projects and platforms that create relevant content for our Target Audience, and Pocket Aces has played an integral role in enabling that."

  • Pocket Aces launches India’s first Instagram original series ‘Firsts’

    Pocket Aces launches India’s first Instagram original series ‘Firsts’

    MUMBAI: The first significant moments of any relationship are always cherished. With this simple thought in mind, Pocket Aces is launching its new unique web series “Firsts” in partnership with Cadbury Dairy Milk Silk facilitated by Wavemaker. Silk will be seamlessly integrated in the series as an enabler for the wonderful moments in the relationship.

    “Firsts” is the first-of-its-kind in many ways – it’s the first-ever series to be premiering in this format on Instagram, and it is also the first series to have distinct stories in each Season – i.e. Season 2 will have a different story than Season 1, hence maintaining the essence of showing the firsts in various relationships. The series will be released via daily one-minute episodes on Dice Media’s Instagram page, with each episode covering a significant moment in the relationship – the first time the couple saw each other, the first time they talked to each other, the first time they spoke on the phone, the first time they fought, etc.

    In a bid to capture relatability to a school going audiences and nostalgia for the other audiences, Firsts Season 1 takes us back to our school life and shows the magic of an innocent and tender school romance. The series features popular digital actors Rohan Shah and Apoorva Arora, who have been previously seen together in many FilterCopy videos have received much love and appreciation from the audience. Their video ‘Every School Romance’ has amassed over 30 million views alone! The series also features the very popular Viraj Ghelani with talented actor Urvi Singh as secondary leads.

    Commenting on the launch of the series, Pocket Aces co-founder Aditi Shrivastava said, “We are extremely excited to partner with Cadbury Dairy Milk Silk for Firsts. We’re constantly innovating on content formats, and are very proud to be releasing the first-ever Instagram focused web series. The huge success of our web series Little Things has taught us that the audience loves seeing the small, cute moments of a relationship. In addition, we have done a lot of content around school life be it school romance, or exams, school bffs, etc. and they have all worked very well. Firsts Season 1 is an amalgamation of both these data points – showing the small moments of a blooming school romance. Silk with its romantic imagery is the most seamless and intuitive fit for this concept, and we’re excited to bring in Valentine’s Day 2020 together to the audiences.”

    Speaking about the association, Wavemaker India chief content officer Karthik Nagarajan said, “There is a rapid dynamic shift in the entertainment consumption patterns and preferences. Social media has become the go-to platform for entertainment amongst millennials. Taking this cue ahead,  Dice media, in association with Cadbury Dairy Milk Silk decided to create a unique digital branded content initiative – an Instagram-first web series ‘FIRSTS’, for this Valentine’s season. Silk, over the years has always inspired us with its meaningful marketing campaigns and we are sure ‘Firsts’ will be yet another impactful innovation by the brand.”

  • Pocket Aces sets foot into the travel space with its new web series ‘Love Travel Repeat’

    Pocket Aces sets foot into the travel space with its new web series ‘Love Travel Repeat’

    MUMBAI: Pocket Aces, India’s leading digital entertainment company, recently introduced an exciting new travel series, ‘Love Travel Repeat’ on its lifestyle channel, Gobble. With the launch of the new series, the company spreads its wings to set footprint into the travel space. In a first-of-its-kind partnership with Hyundai India, the series has 5 episodes featuring popular web actors Kriti Vij and Pranay Manchanda, as they embark on a road trip from Mumbai to Bengaluru. The first episode aired on 28th December on Gobble’s Facebook, YouTube and Instagram channels.

    Gobble has fast evolved since its inception to reach 60M+ monthly reach and 200M+ monthly views. A mainstream digital food content channel, Gobble had several successful award-winning food shows such as You Got Chef’d, Love vs. Food and more. However, the company decided to expand into the travel and home decor verticals, after noticing a clear gap for such content online. To herald this growth, Gobble underwent a rebranding – with a new snappy logo and establishing three new verticals – Gobble Travel, Gobble Food and Gobble Home. The company announced this change with a video depicting its evolution, and a promise of new exciting series coming up this year. ‘Love Travel Repeat’ is the first show from the new Gobble, where the couple’s adventures along the road trip are decided by the audiences’ suggestions received online. 

    Commenting on the new series, Sonalika Mehra, Gobble’s channel manager, said, “Over the last three years, Gobble has become a household name in the food space. As we created food-focused non-fiction content, we realised the gap that currently exists in India for digital lifestyle content. We plan to create over 6 series and several short video formats over the year to cater to and better understand the audience for home and travel content. Through this expansion, we also hope to partner with relevant brands to create fresh digital content in order to reach out to a wider demographic. We are kicking off the new Gobble with our first travel series, “Love Travel Repeat” where a real-life couple travels from Mumbai to Bangalore with their Hyundai Grand i10 NIOS as the third wheel on the journey.”

  • Pocket Aces founders discuss digital journey, jobs for writers and attention to consumer

    Pocket Aces founders discuss digital journey, jobs for writers and attention to consumer

    MUMBAI: Digital entertainment company Pocket Aces began its journey in 2014 and today it has four successful brands under its umbrella – Filter Copy, Dice, Gobble and Loco. The company’s founders Ashwin Suresh and Anirudh Pandita took the audience through their journey at Vidnet 2019 organised by Indiantelevision.com on 3 October. The duo shared their thoughts on the journey of the company, challenges and experiences working with YouTube and OTT platforms in an interactive session with Hungama Digital Entertainment VP Soumini Sridhara Paul. At the event, they also expressed that the lack of data available on OTT platforms is the biggest challenge as content creators are used to looking at data to improvise and come up with successful content. 

    Pandita said, “Early days are always tough. It has been about trying and finding out more about the consumer; what is really changing in the world. That's something on which we spent a lot of time during the last six to nine months.”

    Sharing some of his experiences, Suresh said, “One of the things that we remember from the early days is that every time we meet writers, they will always meet us with a sense of hope, they were just hoping against hope for the positive responses from the industry. The industry or an ecosystem should create more jobs; we have to create more opportunities for writers to tell their stories. We have to find writers who can align with the audience because I think there is merit in thinking from a consumer point of view and if the consumers tell us that we want to look at certain types of content, we have to matchmake between writers who can create that or creators who can create that and the audiences. That's how we position ourselves in the industry.”

    Pandita said, “I think we are very focused on figuring out the distribution angle and we recognise there are creators who needed it for them. Every person has to share something, which probably can be made into a film or a short story. These guys couldn't do it earlier as there was no platform like YouTube channels, Facebook, etc. Now there are many distribution channels which will distribute their stories.”

    The duo also shared its experience on working for YouTube and OTT platforms, “We didn't think that we have content that we should have put up somewhere. We thought reverse and said that whatever people are watching how do we reach them and we asked what kind of content made distribution easy on the platform. In the beginning, we learnt from short-form content and that gave us insights for long-form.”

    Suresh said, “I think the best part about working with OTT platforms is the fact that they have the ability to move quickly and to build things that are even complex. So Little Things got picked up by Netflix in season 2. Even as we've been working with them after that what's amazing about platforms like Netflix is that whatever the show needs, they will make available everything possible, which is truly very refreshing for somebody who's been in the film business for a few years.”

    Replying to Sridhara’s question on whether Pocket Aces wants to be seen as a tech-driven media company or media-driven tech company, Pandita said, “We will evolve with technology as it is always a tool to get our final outcome. We look forward to even the older TV, cable or satellite companies that are seeking to resolve any issues. Anywhere we see that opportunity, we will bounce on.”

  • Pocket Aces raises $14.7 mn fresh funds

    Pocket Aces raises $14.7 mn fresh funds

    MUMBAI: Digital studio Pocket Aces has raised $14.7 million from Sequoia Capital, DSP Group, 3one4 Capital along with other prominent investors.

    The Mumbai-based firm plans to use the fresh capital to invest in content, technology and talent. It has also plans to expand social distribution by starting three new content channels in the next 12 months. It is targeting a run-rate of 1 billion monthly video views on original content by 2020 while now its shows garner 500 million views per month.

    “With massive penetration of mobile internet and a large consumer base hungry for local content, we believe there has never been a better time to build a large content business here," said Ashwin Suresh, Anirudh Pandita and Aditi Shrivastava in a joint statement.

    Currently, Pocket Aces operates three socially distributed content channels: FilterCopy (short videos), Dice Media (long-form videos) and Gobble (food and lifestyle videos). It uses local advertising to monetize and currently works with brands. Moreover, the company launched its Loco app last year which has over 15 million registered users.

  • Semi-urban connect helps FilterCopy attain top slot on Facebook

    Semi-urban connect helps FilterCopy attain top slot on Facebook

    MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641) lifetime followers.

    It has taken over the place of BuzzFeed which reserved the second position with 68.7 million (68,765,209) video viewership. The Glitch co-founder and content chief of the creative Varun Duggirala feels that what may have given FilterCopy an edge was its all-encompassing narrative that cuts across urban and semi-urban people while BuzzFeed is purely urban.

    FilterCopy’s relatable entertainment and humour content is what makes it touch emotions, says iProspect India strategist – content marketing Shipra Tandon. She adds: “FilterCopy is creating connecting and customised content that is tuned to the current generation. Brands are connecting with the audiences in the same language and tonality in which they talk which makes people relate the content to their situations and the way they are.”

    Duggirala adds, “When we scroll down our feeds only two things make us stop and watch- something our mindset relates to and something that sparks our curiosity. In both cases, the right dash of universal humour or tight-knit narrative is what makes all the difference to grab Indian eyeballs, because we innately relate to anything that sparks an emotional response from us.”

    For December, Pocket Aces, which runs the tending content site FilterCopy, will be launching 20 new pieces a day. Over the month there will be six short videos, 300 articles and 20 memes. Two videos have been released as is a new format called FilterCopy Practicals. Plans are underway to launch exciting formats and target the creation of over 500 short videos and over 3000 articles. The team creates everything from scratch. They conceptualise, script, produce, release, and market the whole content.

    But the big question is that, is the revenue pouring in? Duggirala feels gaining substantial viewership will enable signing up in-show advertisers as well as building inventory for when Facebook launches a monetisation model.

    Pocket Aces co-founder Aditi Shrivastava attributes the success to content that people not only love but also share by tagging others. Innovative content and the audience’s favourite FilterCopy faces like Dhruv Sehgal, Veer Rajwant Singh, Aisha Ahmed, Mithila Palkar, AkashDeep Arora, Kriti Vij, Apoorva Arora and many more, catch more eyeballs on social media.

    Currently, Pocket Aces is very much active on its own website, YouTube channel and Facebook. It does not have any plans to launch an OTT platform in the near future. It reaches 40 million unique viewers a week through its channels on social media. Content is also syndicated via Ola Play, Sony Liv, Dainik Bhaskar, Youku Toudo (China) and airlines like Jet Airways, SpiceJet and Etihad.

    Started in 2013, FilterCopy is mixed-media offering from Pocket Aces for shareable written and video content includes articles, relatable videos, funny memes and much more. Pocket Aces is a tech-driven digital media entertainment company of India, focused on creating and distributing highly engaging original content for millennial audiences via its channels Dice Media (premium digital web series), FilterCopy (shareable written and video content), and Gobble (all things food).

    In the past two years, the company has worked with over 40 advertisers including PepsiCo, Flipkart, Landmark Group, T Series, Marico, Kingfisher, Oyo Rooms, Swiggy, etc. Pocket Aces has a wide range of investors that include Sequoia Capital, Aarin Capital, Axilor Ventures, and North Base Media.

    The audience can be assured of new content in the last week but the company is giving a whole week off for its employees to usher in the new year.