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Tag: Poacher

  • Richie Mehta speaks on Poacher and conservation at 18TH MIFF

    Richie Mehta speaks on Poacher and conservation at 18TH MIFF

    Mumbai: The 18th edition of the Mumbai International Film Festival (MIFF) saw celebrated filmmaker Richie Mehta, the director of Delhi crime and most recently “Poacher” in conversation with an eminent journalist, talking about his journey of making both the shows.

    Speaking at a house-packed auditorium at NMIC premise in Mumbai, Mehta said that the true reason for backing the project was a larger cause than the conservation aspect the series highlighted. He also expressed that he is grateful that the cause was achieved.

    He also spoke about how his favourite part of making a show for him is the ‘research’…”My favourite part of the process is research because you are getting to know remarkable people, you get to see astonishing stories and that’s where I learn about everything.”

    He also spoke about how he was very particular about not using real animals. “There was no chance I was going to use real animals because then it defeats the whole purpose and the intention of the series…which means the technology has to be of a certain level to be able to do that and the artists are all from here (India) who have done that… for me, that is a great sense of pride.”

    When quizzed by the audience on the sort of content he would be keen on backing, he said that he is more keen on focussing on the script and the acting which formed the core and paid emphasis on pushing boundaries, using the leverage of one position to bring forth key issues. He also stated that he is currently researching being able to take the idea further, with a focus on ‘Big Cats’.

    On being asked if there was any fear while making Poacher, Mehta said “The only fear I had was, will I be able to fulfil my promise to the wildlife team.”

    Acknowledging his team behind the much talked about series, Mehta called on the team of Poacher present in the audience at the session. The in-conversation was followed by the red carpet screening of the series, with filmmaker Richie Mehta, MD, NFDC Shri Pritul Kumar and other dignitaries walking the red carpet.

    The 18th MIFF which commenced on the 15th, concludes on the 21st of June, 2024.  In a bid to make the festival accessible to discerning audiences across the country, special screenings have also been organised in Pune, Kolkata, Chennai and Delhi.

     

  • ‘Where are the Elephants?’ – Prime Video creates intrigue around missing elephants

    ‘Where are the Elephants?’ – Prime Video creates intrigue around missing elephants

    Mumbai: Set amidst the lush forests of Kerala and the concrete jungle of Delhi, the Amazon Original series, Poacher is an eye-opening eco-thriller currently streaming on Prime Video. Masterfully crafted by Emmy Award-winning filmmaker Richie Mehta, the series is based on true events and unearths the investigation into India’s largest ivory-poaching syndicate in 2015, serving as a poignant reminder of the plight of our majestic elephants.

    Over the weekend, social media buzzed with concern over the sudden disappearance of elephants from the logos of noted brands like The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. What followed was over 30  brands chiming in and joining the conversation, urging consumers to speak up for elephants before they disappear.

    In a bold and unified effort to ignite conversation and raise awareness about poaching, several brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video. Together, they resoundingly amplified the urgent message of Poacher, presenting a united front against the critical threat to these majestic beings.

    While Make My Trip spoke about responsible travelling and how our jungles are sacred and incomplete without elephants, Asian Paints went one step further by sharing an ivory shade card, stating that inspiration can come home in ways other than poaching. Education brand, Unacademy chimed in, sharing that the world and childhood without ‘e for elephant’ are incomplete. Dental brand Toothsi joined the conversation by sharing that elephants’ smiles are worth protecting, just like ours! Dabur Hajmola added that poaching is something the brand could never digest. While Rapido also took a quirky route to condemn poaching, by adding a drop location where one could find Elephants. While BoAt reminded its followers that haathi is our saathi.

    Loved and appreciated by audiences and critics worldwide, Poacher has earned acclaim across the globe for its authenticity and powerful performances. This thrilling crime series, based on true events, delivers a heart-wrenching and captivating narrative with Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles. Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, Poacher primarily unfolds in Malayalam, Hindi, and English. Poacher is streaming on Prime Video in 240 countries and territories in over 35 Indian and foreign languages.

    Elephants go missing from logos:

    The Times of India – Print edition

    The Park Hyatt, Chennai –

     

     

    The Bombay Store –

     

     

    A snapshot of the brands that joined in to support the cause:

    Video by Muthoot Finance-

     

     

    Make my trip –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MakeMyTrip (@makemytrip)

     

    Toothsi –

     

     

    Video by Abhibus –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by AbhiBus (@abhibusindia)

     

    Aqualogica-

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aqualogica (@aqualogica.in)

     

    Zepto –

     

     

    Shaadi.com –

     

     

    AsianPaints –

     

     

    Unacademy –

     

     

    boAt –

     

     

    Spice Jet –

     

     

    Rapido –

     

     

    Dabur Hajmola –

     

    And many more brands participated

  • Prime Video addresses the ‘Elephant in the Room’ through a marketing campaign for its upcoming Original Series Poacher

    Prime Video addresses the ‘Elephant in the Room’ through a marketing campaign for its upcoming Original Series Poacher

    Mumbai: Ahead of its highly anticipated global premiere, Amazon Original Series Poacher, has ignited intrigue and excitement, with its powerful and gripping storyline. The thrilling crime series, based on true events, is a heart-wrenching and captivating presentation by none other than Emmy Award-winning filmmaker Richie Mehta, starring Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles

    While the crime series promises to engage audiences with its gripping storyline, it will also shed light on the extensive scale of ivory poaching, based on a real life case that took place in Kerala in 2015. Through strategic initiatives designed to ignite intrigue and awareness, and to build dialogue the streaming service has created life-sized installations in prominent locations across the country.

    From oversized faux elephant tusks in glass boxes at prominent locations in Mumbai to highlight the scale of the issue, to elephant crime scenes in Mumbai, Delhi and Bengaluru, the service has been successful in creating conversations about the issue of wildlife crime, to strongly convey that – “Murder is Murder”- be if of a human, or an animal. The elephant crime scenes are located in areas such as Mumbai’s Bandstand and Powai, Delhi’s Janakpuri and Saket, and Bengaluru’s Shantiniketan.

    Poacher promises to offer viewers a glimpse of a global issue that has not been widely explored on screen – the world of wildlife crime. While the show emphasizes on elephant poaching, it does it through the lens and tonality of a crime thriller, by highlighting one of the biggest ivory poaching cases in Indian history. Based on court documents and testimonials, Poacher is a series that aims to provoke the urgent issue of wildlife crime. The series aims to engage audiences and allow them to discover the story’s deeper message as they watch it. With its unique storytelling and powerful message, the show will leave a lasting impression on audiences worldwide.

    The show highlights the exceptional efforts of Indian forest service officers, NGO workers from the Wildlife Trust of India, police constables, and good samaritans who risked their lives to investigate the largest ivory poaching ring in Indian history. Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures and Poor Man’s Productions, Poacher which primarily unfolds in Malayalam, Hindi and English will be available to stream in 240 countries and territories, starting 23 February in 35+ Indian and foreign languages.