ITV

Tag: PNB Housing Finance

  • PNB Housing celebrates homeownership with ‘Pakka’ promise

    PNB Housing celebrates homeownership with ‘Pakka’ promise

    Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises – Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”

    Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.

    The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.

    In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.

    “This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise.  At PNB Housing, we believe that a home is more than just a place, it’s where the heart truly belongs.”

    As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time – Pakka.

  • Benefits of PNB Housing Finance Fixed Deposits: A Complete Overview

    Benefits of PNB Housing Finance Fixed Deposits: A Complete Overview

    Fixed Deposits (FDs) are a reliable savings tool in India. They provide secure returns and are a preferred choice for many investors. PNB Housing Finance offers various FD options. Understand the benefits of PNB Housing Finance FDs and why they might be suitable for your investment needs.

    Why Choose PNB Housing Finance Fixed Deposits?

    PNB Housing Finance provides competitive interest rates and flexible tenors for FDs. Here are some key benefits:

    Attractive Interest Rates

    PNB Housing Finance often provides higher interest rates. These rates are generally better than those offered by many banks. As of 2024, the cumulative interest rates for PNB Housing Finance FD rates range from 7.25% to 7.95% p.a. The rates vary based on the tenor and customer category. This includes the up to 0.30% p.a. additional interest rates offered to senior citizens.

    Flexible Tenors

    The tenors range from 12 to 120 months. This allows investors to choose based on their financial goals. This flexibility can cater to both short-term and long-term savings plans.

    Regular Income Option

    PNB Housing Finance provides options for monthly, quarterly, half-yearly, or annual interest payouts. This can be beneficial for those needing a regular income stream. The monthly payout FD is useful for those requiring consistent cash flow.

    Safety and Reliability

    PNB Housing Finance is a well-established institution in the financial sector. Investments are considered safe, with timely interest payments and principal repayment at maturity. The company adheres to stringent regulatory standards.

    Easy Application Process

    Applying for PNB Housing Finance FDs is straightforward. You can choose to apply online or visit a branch. The documentation required is minimal, making it convenient for investors.

    Premature Withdrawal Facility

    PNB Housing Finance allows premature withdrawal of FDs. This is subject to certain terms and conditions. While there might be a penalty, this feature provides liquidity in emergencies.

    Who Should Invest in PNB Housing Finance FDs?

    PNB Housing Finance FDs cater to a wide range of investors:

    Conservative Investors

    Investors who prefer low-risk investments may find PNB Housing Finance FDs suitable. These FDs offer guaranteed returns. The safety and reliability of these FDs are appealing to conservative investors.

    Retirees

    Retirees needing a regular income stream could benefit from the FD monthly payout option. The interest rates and payout frequency options may be favourable for regular income requirements.

    Young Professionals

    Young professionals planning their financial future can also consider these FDs. The flexible tenors help align with life goals. These goals may include buying a house, funding education, or saving for retirement.

    Tax Implications

    Interest earned on PNB Housing Finance FDs is taxable. Consider the following points:

    Tax Deducted at Source (TDS)

    If the interest income exceeds ₹40,000 in a financial year (₹50,000 for senior citizens), TDS is applicable. The current TDS rate is 10% if PAN is provided; without PAN, the rate is 20%.

    Form 15G/15H

    Individuals with no taxable income can submit Form 15G (for the general category) to avoid TDS. Senior citizens can submit Form 15H for the same purpose.

    Tax Filing

    Even if TDS is deducted, the interest earned must be declared in your income tax return. Proper planning and declaration can help in managing tax liabilities.

    Documents Required to Book a PNB Housing Finance FD

    Here are some documents you must submit to book an FD with the NBFC:

    ● Passport-size photograph  
    ● Self-attested copies of PAN card, Aadhaar card, Driving License, Voter ID, NAREGA card, and Passport

    Non-resident Indians have to submit the below documents for booking an FD:

    ● Passport copy (self-attested on the first and last 4 pages) 
    ● Valid employment visa/work permit 
    ● Address proof – Indian and overseas

    How to Open a PNB Housing Finance FD

    Opening a PNB Housing Finance FD involves a few simple steps:

    1. Visit the Official Website or Branch 
    You can visit the PNB Housing Finance website or the nearest branch to get started. The online process is quick and convenient.

    2. Online Application 
    Click on the ‘Contact us for Deposits’ button on the NBFC’s website

    3. Submit Required Details 
    Provide the necessary details and specify the amount you would like to invest in the FD.

    4. Customer Representative 
    A representative will get in touch with you to collect the documents and the FD will be booked within 48 hours.

    PNB Housing Finance FDs offer attractive interest rates and flexible tenors. They also provide various payout options. The safety and reliability of PNB Housing Finance add to the appeal of these FDs.

    Investing in a PNB Housing Finance FD could help achieve financial goals with ease. PNB Housing Finance FDs may be suitable for retirees seeking regular income or  young professionals planning for the future. They also cater to conservative investors seeking safe returns. Consider the features and benefits to make informed decisions and maximise returns.

  • MudraMax elevates Deleise Ross to senior VP & business head

    MudraMax elevates Deleise Ross to senior VP & business head

    Mumbai: Leading integrated marketing media agency – MudraMax – has announced the promotion of Deleise Ross as the senior vice president and head of business. In her new role, she will be reporting to DDB Mudra Group president – integrated media Rammohan Sundaram and lead business operations for West as well as the South division.

    Her extensive experience and calm demeanour have led MudraMax through unprecedented growth. Deleise has been associated with MudraMax for over five years now and has played a significant role in the agency’s overall success. She has worked on a varied portfolio across categories including brands such as Adani Wilmar, Jazeera Airlines, PNB Housing Finance, Nuvama and Relaxo – Sparx.

    DDB Mudra Group president – integrated media Rammohan Sundaram said, “We are seeing tremendous growth in our media business and so structures become important which only helps teams to focus better and deliver better. It is also about leadership attention that teams require when in hockey stick growth phase. My belief has always been to groom available talent from within and we are excited to have Deleise take on larger responsibility.”

    Speaking on her elevation, Ross said, “I’m excited to start this new chapter, as it will help me broaden my understanding of newer markets and businesses. With the cross-category experience that I bring to the table, I look forward to making clearer and more strategic recommendations for the new set of businesses with the expanded team.”

  • PNB Housing’s campaign: Celebrating personal independence in home ownership

    PNB Housing’s campaign: Celebrating personal independence in home ownership

    Mumbai: PNB Housing Finance today unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it. The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions.

    Homeownership is an emotional journey for individuals – beyond the physical walls of the house, it reflects their sense of liberation and serves as a launch pad for personal aspirations. The campaign video features a young,  modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.

    PNB Housing Finance MD & CEO, Girish Kousgi, commented, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming homeowners early in life and unleashing their true potential. Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow. PNB Housing Finance recognizes the profound significance  of home ownership and aims to fulfil this dream for millions of individuals across the country.”

    The multimedia campaign has been extended across print, cinema and digital platforms, including YouTube,  Facebook and LinkedIn, enabling a wider engagement with audiences.

    PNB Housing Finance is one of the leading housing finance companies in India and offers attractive features like extended 30-year repayment tenure, loans up to 90 per cent of property value, easy application process, doorstep service, and timely disbursement of loans, among others. Further, its digital onboarding platform ACE facilitates a seamless journey for customers, right from KYC and verifications to disbursements and loan account management. 

  • PNB Housing Finance’s #DiwaliApneGharShiftingWali campaign sparks home ownership dreams

    PNB Housing Finance’s #DiwaliApneGharShiftingWali campaign sparks home ownership dreams

    Mumbai: Diwali – the Festival of Lights – is a special occasion, when people come together to celebrate joyous moments with their near and dear ones. It marks the beginning of new journeys and milestones that illuminate our lives with happiness and positivity for the future. To capture the essence of festivities and spirit of abundance, PNB Housing Finance, one of India’s leading housing finance companies, launched its new brand campaign #DiwaliApneGharShiftingWali.

    The campaign portrays the quintessential feeling of homecoming, seasoned with humour and light-hearted conversations among a group of office colleagues, who typically need to travel to their hometowns to spend the festival with their loved ones. However, in a turn of events, one of them quips with the fact that he is moving to his ‘own home’ this Diwali, leaving the others stunned. The brand film aptly captures the emotions of joy, pride and fulfilment one feels on becoming a home owner, where PNB Housing Finance is a constant companion in helping them achieve this major milestone in life.

    PNB Housing Finance MD & CEO Girish Kousgi commented on the campaign, “Diwali is an auspicious time when people consider making significant investments for a brighter future. Home buying is one such decision, and at PNB Housing Finance, we aim to make this journey simpler and more rewarding for our customers. Our new campaign #DiwaliApneGharShiftingWali intends to celebrate the festive spirit with added warmth and happiness of moving to your own home, thus beginning a new chapter of life filled with hope, prosperity and abundance. We feel privileged to be part of such momentous occasions and milestones of our valued customers, and will continue to light up their lives by fulfilling their home ownership dreams in future.”

    The campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.

    PNB Housing Finance recently inaugurated its 100th Roshni branch, and first-ever all-women branch to strengthen its commitment to gender diversity and enhance the accessibility of its products & services for a wider spectrum of customers.

  • ‘Ummeedon Ki Unnati’: An ode to the aspiration of being a homeowner

    ‘Ummeedon Ki Unnati’: An ode to the aspiration of being a homeowner

    New Delhi: Everyone aspires to own a home, but many believe it is beyond their reach. It is the aspiration that PNB Housing Finance has tried to epitomise through its new ad campaign- ‘Ummeedon Ki Unnati’ unveiled on Friday.

    The campaign showcases the benefits of its home loan solution Unnati Home Loans and how it inspires confidence in consumers to believe that owning their home is not only possible but easier than many think. The message evokes the various emotional dimensions of having one’s own home, the joy of having one’s privacy, and the bliss of watching children grow in their own space by using relatable images to build a stronger connection.

    The campaign involves print, out-of-home (OOH), digital and on-ground activation.

    PNB Housing Finance managing director & CEO Hardayal Prasad said, “While the home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. We are optimistic that the ad campaign will augur well for our home loan business and stir conversation around the product.”

  • PNB Housing Finance pushes online home loans in new spot

    PNB Housing Finance pushes online home loans in new spot

    NEW DELHI: PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

    PNBHFL has developed a new-age technology platform that allows customers to fill their home loan applications online, upload documents, complete video-KYC etc while in the comfort and safety of their homes.

    A creative film based on the EK laddoo hamaare taraf se bhi kha lena captures the essence of the company’s convenient and seamless home loan process. The campaign is targeted at aspiring homeowners with the promise of a ‘Safer, Faster and Easier’ home loan application-to-approval service.

    PNBHFL MD and CEO Hardayal Prasad said, “We put customers at the heart of everything we do. The pandemic has prompted us to design innovative loan application process that prioritises the safety of our customers and employees and at the same time helps fulfil the dreams of millions of people to buy a home. The campaign showcases the seamless technology interface between PNBHFL and its customers, and the industry-best service options that are offered across home loan segment.”

    PNB will also run the campaign across all digital platforms.

    The ad film has been conceptualised by Daiko FHO.

    The agency team consists of Shivanand Mohanty, Biraj Banerjee, Ankush Sharma, Gautam Bardhan, Sahib Wason, Tarun Chaudhry, Pran Nath Jan, Mani Misra. The production house behind the campaign is Cellor Door and Sourav Bangotra is executive producer, Rishav Rastogi is director and Arnol Fernandes is DOP.