Tag: Plus

  • PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    Mumbai: Diwali, the Festival of Lights, is a time when the hearts of millions in India illuminate with the love of gold and jewelry. Recognizing the profound significance of this tradition, PLUS, the leading digital gold platform, is dedicated to making this Diwali shine even brighter for its users. Introducing the “Gold Rush Festival” campaign, PLUS is celebrating the spirit of this joyous festival by rewarding users for their trust and active participation in the PLUS platform.

    Dhanteras and Diwali are regarded as the most auspicious time of the year in India, where the purchase of gold and jewelry is believed to bring prosperity and happiness throughout the year. The “Gold Rush Festival” aims to embrace this spirit of celebration and express gratitude to users for their unwavering support.

    The “Gold Rush Festival” is exclusively tailored for the vibrant cities of Mumbai, Bangalore, Delhi, and Udaipur, where the festive spirit is palpable. This campaign invites all those eager to bask in the season’s prosperity and joy. Customers can avail exclusive festive offers during the “Gold Rush Festival”, from October 23rd to November 10th, 2023.

    Participants have the chance to win up to Rs 3,00,000 worth of Gold and Silver, serving as PLUS’s heartfelt ‘Thank You’ to its dedicated user community. Moreover, participants also stand a chance to be featured on PLUS’s social media channels, granting them recognition and celebration within the PLUS family. PLUS offers access to its exclusive content, providing added value to all participants, making this season even more meaningful for its users.

    “At PLUS, we consider our users as family, and Diwali is all about family. We want to celebrate this Diwali with our extended family by offering a chance to win prosperity in the form of Gold and Silver. It’s our way of sharing the light of the festival with those who matter the most – our users,” said PLUS co-founder Veer Mishra.

  • ColorPlus appoints KarishmaLintas as creative agency

    ColorPlus appoints KarishmaLintas as creative agency

    MUMBAI: Casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative agency.

    ColorPlus chief operating officer Hetal Kotak said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”

    Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men and its distribution channel spread extends to the Middle East as well.

    KarishmaLintas executive director G V Krishnan said, “ColorPlus is an iconic brand that introduced the concept of “smart casuals” way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men.”

  • America Online is now AOL

    America Online is now AOL

    MUMBAI: After 15 years, AOL announced that it is retiring the name America Online and will now officially be known as AOL.

    AOL Chairman and CEO Jon Miller said, “Our company long ago accomplished the mission implied by our old name … we literally got America online. Our new corporate identity better reflects our expanded mission – to make everyone’s online experience better. Plus, consumers in the U.S. and around the world already know us by our initials.”

    The legal structure of AOL has also changed, from a corporation to a limited liability company.