MUMBAI: India’s numero uno sexual wellness disruptor, Bold Care, is going full throttle into the pleasure lane. The Ranveer Singh-backed brand has launched a brand-new lineup of intimate massagers — five under its booming women’s vertical, Bloom by Bold Care, and two for men — in a move that repositions the massager not as a secret indulgence, but as a daily dose of joyful self-care.
The new drop isn’t just a product launch — it’s a cultural shft. Branded under the philosophy of “Big Pleasure,” Bold Care is flipping the script on self-pleasure from shame to self-empowerment.
Launched just five months ago, Bloom by Bold Care has clocked over 1.5 lakh orders across Amazon, Flipkart, Nykaa, Myntra, and its own D2C platform. It’s already 4x ahead of Bold Care’s initial growth curve — and what’s more, it’s profitable. That’s pleasure, powered by science.
The new line-up blends medical-grade silicone with sleek, ergonomic designs, long-lasting rechargeable batteries, and whisper-quiet tech. A 360-degree rotating head, a 365-day free replacement warranty (best-in-class, the brand claims), and affordable pricing give this range serious mass appeal. Products are available via Blinkit, Zepto, Swiggy Instamart, and leading e-tailers.
The woman’s pleasure-giver range is as follows:
* Rush (Rs 1,599): Compact bullet massager
* Tempt (Rs 1,799): Classic wand with powerful vibes
* Arouse (Rs 1,899): Dual-ended delight
* Rhythm (Rs 899): Full-body wand for everyday ease
* Sparkle (Rs 1,499): Travel-sized mini bullet
And men have two varieties in the Bold Care range to opt for, making the choice easier:
* Masterstroke Stroker (Rs 1,499): Textured grip stroker
* Stroke of Genius (Rs 1,899): Vibrating stroker with 10 custom modes
“It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy,” says Bold Care co-fouunder & CEO Rajat Jadhav. “Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a shift in culture.”
Since launching in July 2020, Bold Care has been rewriting the rulebook on men’s sexual health — offering science-backed treatments for erectile dysfunction (ED) and premature ejaculation (PE), alongside India’s fastest-growing condoms and lubes. Bloom extends that same science-meets-sensibility playbook to women’s health, tackling root-cause issues from PCOS to menopause.
Massagers are no longer hush-hush. With this bold new range, Bold Care is inviting Indians to indulge in their own pleasure – guilt-free.
