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Tag: Playboy

  • Black White Orange (BWO) to partner with Playboy in India

    Black White Orange (BWO) to partner with Playboy in India

    Mumbai: BWO has announced it has entered into an arrangement with Playboy Enterprises International, Inc. (“Playboy”), part of PLBY Group, Inc. and one of the largest and most recognisable lifestyle brands in the world, to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India, across a variety of categories including fashion and accessories, beauty and grooming, home, innerwear and shopping experiences.

    “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” said Playboy chief business development officer & licensing Allison Kopcha.

    The consumer landscape in India, like other markets, has shifted towards Millennial and Gen-Z audiences embracing a lifestyle that celebrates personal freedom, self-expression, and exploration – all values that align closely with the Playboy brand DNA. The Indian market today is dominated by consumers under the age of 35, who represent more than 65 per cent of the country’s total population and are driving significant online shopping growth.

    Black White Orange co-founder & COO Mitali Desai added, “Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”

    Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look forward to exciting categories going live at retail very soon!

  • Shemaroo to distribute Playboy content to mobile platforms in South Asian territories

    Shemaroo to distribute Playboy content to mobile platforms in South Asian territories

    MUMBAI: Shemaroo Entertainment Limited enters into an exclusive association with net mobile AG to distribute content from Playboy Enterprises, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan & Bangladesh. Playboy is the most popular international men’s lifestyle magazine that enjoys one of the highest recall value and is known for its exotic pictures of hot models, mind boggling videos and glamorous content. From the vast repertoire of content owned by Playboy Enterprises Inc, Shemaroo Entertainment has hand picked lifestyle and glamorous content that adheres to Indian regulatory framework.

    Shemaroo Entertainment will not only distribute an array of interesting videos and imageries from  Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding. The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.

    Shemaroo Entertainment is looking forward to collaborate with brands across the globe that want to leverage the international brand name – Playboy Enterprises Inc and enhance the association through mobile services, games or products. The company is in conversation with few brands for the collaboration.

    Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption.”

    Carsten Müller, Senior Vice President net mobile AG, “With a renowned and experienced company like Shemaroo, we have found the right partner to distribute our contents in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers.”

     

  • Playboy reports first quarter profit

    Playboy reports first quarter profit

    MUMBAI: Adult entertainment brand Playboy has reported net income for the first quarter ended 31 March, 2006, of $0.8 million.

    This compares to a net loss in the prior year quarter of $13.1 million. First quarter 2006 operating income totalled $3.5 million.

    Playboy posted an $800,000 profit on revenues of $82.1 million, two per cent down on this time last year.

    Playboy chairman and CEO Christie Hefner said, “The continued strong performance of the Licensing Group and growth of the newer digital media businesses of international TV, online and mobile validate not only the appeal of the brand but of our multi-platform business model. However, these promising and fast-growing businesses cannot yet offset the negative trends in our larger domestic TV business.”

    “Given the changing dynamics of the domestic TV business combined with the challenges in the publishing industry, it is clear that we need to realign our cost structure to perform satisfactorily in this new environment. We are confident that we can make the changes necessary to improve our performance and position ourselves not just for the second half but for 2007 and beyond,” Hefner added.

    “We expect the weakness in publishing and domestic TV results to continue. These trends, together with the expense of reducing our cost structure, will likely result in a substantial second quarter loss, making it clear that we will not meet our initial earnings projection of $0.67 to $0.70 per share for the year. However, we expect a number of positive developments in the second half including VOD product launches, the opening of Playboy at the Palms and improved advertising sales,” Hefner said.

    “With these initiatives and a realigned cost structure, we believe that we can deliver a 50 per cent improvement in second half 2006 earnings per share compared to the $0.24 EPS we reported in the second half of last year.”

    The Entertainment Group reported first quarter 2006 segment income of $7.9 million compared to $11.9 million last year, primarily reflecting weaker performance in domestic TV. Increases in online, international and other business revenues were nearly offset by lower domestic TV revenues, resulting in a one per cent increase in the Group’s first quarter 2006 revenue to $51.2 million.

    Lower cable pay-per-view revenues for both Playboy TV and the movie networks reflected the continued migration of programming from linear networks to VOD platforms where the company is not yet fully represented and its programming faces more competition. The company said that it also expects future domestic TV revenues to be unfavorably affected by the reduction of channel space on the DirecTV platform. In the international businesses, expansion of the company’s UK package of TV networks was primarily responsible for the revenue growth. Online benefited from the acquisition made last fall, which was responsible for the increase in first quarter subscription revenues.

    For the first quarter, the Publishing Group reported a segment loss of $2.3 million in 2006, versus a loss of $0.4 million in the prior year. Lower advertising and news stand revenues for Playboy magazine were primarily responsible for the 13 per cent decline in first quarter 2006 revenues to $23.5 million from $27 million last year. The company said that it expects to report a 16 per cent decline in advertising revenues for the second quarter as compared to the year earlier period.

    First quarter 2006 segment income for the Licensing Group rose 18 per cent to $4.3 million from $3.6 million in 2005 on a 25 per cent increase in revenues from $6.0 million to $7.4 million. Increased royalty income from European licensees was the primary contributor to the revenue and profit growth.

  • Aishwarya Rai sizzles on AXN in top 10 of world’s 101 Sexiest Celebrity Bodies

    Aishwarya Rai sizzles on AXN in top 10 of world’s 101 Sexiest Celebrity Bodies

    MUMBAI: The action oriented AXN ignites television screens as E! counts down the 101 Sexiest Celebrity Bodies in the world.

    On 29 March at 12 am, the channel will showcase the series that will highlight a gamut of superstar bodies who inspire sighs the world over.

    Experts will talk on celebrities ranging from pop culture commentators, to the top doyennes of fashion and style, celebrity fitness trainers and co-stars.

    From Aishwarya Rai, Italian sex symbol Raoul Bova, to Fantastic Four’s Chris Evans, Playboy publishing icon Hugh Hefner, to the dashing Sean Maguire, and international sex goddess Raquel Welch, the experts offer their insights on the international celebrities who have made it into the ultimate sexy countdown.

    Viewers will find out which stars rate ultra-sexy worldwide – ultimately revealing the sexiest male and female celebrity bodies in the world. Angelina Jolie, Brad Pitt, Beyonce, Aishwarya Rai feature in the top 10.