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Tag: PLAY

  • Net Insight drives multinational theater play fusing culture and tech

    Net Insight drives multinational theater play fusing culture and tech

    Mumbai: Net Insight is proud to support a groundbreaking theatrical production, “Tre Rum” taking place in September. This innovative play explores the life of a woman across different stages of her life and is performed simultaneously in three countries, Sweden, Finland and Norway. This unique format was made possible through Net Insight’s innovative media technology, ensuring minimal delay in video and audio, and a real-time experience for audiences in each location.

    The play is part of the collaborative project “Innovative Rooms”, part of the EU program Interreg Aurora, and a development project that supports collaborations between Nordic cultural actors, technology developers and educators, specifically in the northern parts of the countries. Net Insight is committed to supporting creative initiatives that merge culture and technology, and “Tre Rum” represents a significant step forward in this regard.

    “By harnessing Net Insight’s low latency network technology to transport media, we have been able to revolutionize theater production with “Tre Rum”, performed simultaneously in three countries. This level of innovation is a testament to the transformative power of technology on cultural expression,” said Riksteatern, Swedish National Touring Theatre (one of the involved parties) , project manager Ann-Cathrine Fröjdö.

    “We are delighted to see our technology serve as a key component in realizing this spearheading production and equally thrilled to support and develop cultural projects that enable a wider audience reach,” said Net Insight CEO Crister Fritzson. “We eagerly anticipate the transformative impact this will have on the arts.”

    The production of ‘Tre Rum’ exemplifies how technology can profoundly reshape the landscape of performing arts. With a physical actress on each stage in the three countries, the three women meet in a virtual world before three different audiences in real time. The result is an out-of-body experience; a new form of stage art where the performance is unique depending on which of the three rooms you are in. Net Insight’s commitment to this project aligns with its strategy of expanding into new market segments and customer segments.

    The play is made possible in partnership with Net Insight, Epson, Servanet and Remote North, the Nordic community for distributed presence (NCDP), a network of universities, theaters, music schools, system specialists and organisations within performing arts.

    Besides this play, Remote North utilises Net Insight’s ultra-low latency solution to foster all forms of live remote artistic performances, collaborations, and arts education. This allows for cultural exchange between artists, students, and teachers beyond geographical constraints. The result is a boost in efficiency, enhanced knowledge sharing, and professional growth. Moreover, it reduces the necessity for physical travel for rehearsals, lectures, and performances, thus contributing to sustainability by diminishing the environmental impact related to travel and logistics.

     

  • RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    Mumbai: After the successful launch of Fun Plus in 2016, RBL Bank and BookMyShow have once again joined hands to cement their long-standing partnership further by bringing a new credit card, ‘Play,’ to take the entertainment quotient for Indian audiences several notches higher.

    ‘Play’ will be available to selected customers on BookMyShow. It will give them access to lucrative offers on transactions across movies, live entertainment offerings (online and offline), as well as binge-watching movies and TV series on its streaming platform by renting or buying a title, while enjoying benefits with every purchase made.

    Consumers will be able to track the entire journey from application to delivery of the ‘Play’ credit card on BookMyShow, with real-time updates enabled within the platform.

    The launch of the ‘Play’ credit card in partnership with BookMyShow gives RBL Bank a fillip to their efforts to remain closely associated with a vast, young, digitally-savvy, spending consumer base across industries including media & entertainment, food & beverages, and consumer-facing brands in line with the demographic of the BookMyShow audience.

    With ‘Play,’ RBL Bank will be able to reach BookMyShow’s wide base of 200 million monthly customer visits and five billion monthly page views, offering unmatched experiences to India’s entertainment-seeking audience.

    Apart from the core entertainment offerings, ‘Play’ owners will also be able to avail varied offers on brands including boAt, Myntra, WOW Momos, Archies, Cookie Man, Ixigo, and Eat Sure listed within the F&B section of BookMyShow.

    Commenting on the partnership, BookMyShow head of partnerships & revenue Samradha Tibrewala said, “Credit cards have been amongst the strongest, most pervasively used modes of transaction for millions of customers on BookMyShow and so the idea was to deepen our existing partnership with RBL Bank towards an offering that enables users to get the most out of their preferred mode of transaction on our platform with an added special layer for all their entertainment needs. Coupled with the festive season ahead, the avenues for discovery-led transactions are multi-fold for BookMyShow consumers, making the availability of the ‘Play’ credit card extremely timely and strategic, enabling users to eke out maximum bang for their buck. The ‘Play’ credit card makes a significant contribution to increasing our shared reach and helping one of India’s foremost banks reach out to a larger cohort of young and digitally-savvy audiences through BookMyShow. We look forward to many more such collaborative innovations to bring the best of experiences for an entertainment-loving India.”

    Speaking on the launch of the ‘Play’ credit card, RBL Bank credit cards head product Utkarsh Saxena said, “With covid-19 restrictions now a thing of the past, customer spending on movies, events, food and beverages, and other entertainment avenues is on the rise again. We hope to capitalise on this opportunity and enhance our versatile product portfolio. Our partnership with BookMyShow for the launch of the ‘Play’ credit card is a step in that direction as it gives us exclusive access to India’s young and tech-savvy entertainment audiences to stay relevant with the times.”

  • Introducing PLAY – Making Advanced Technology Accessible to New Age India

    Introducing PLAY – Making Advanced Technology Accessible to New Age India

    MUMBAI: PLAY, a Delhi based startup is entering the wearable and audio technology market in India. PLAY aims to make advanced technology accessible to new-age consumers and passionate enthusiasts who use tech to achieve their desired experiences.

    PLAY is on a mission to make technology a ‘delight’, with simplified offerings that enrich a consumer’s daily experiences – making them better and fantastic. A delightful device experience will be central to the brand offering.

    To begin with, PLAY will introduce two new product lines in the market – PLAYFIT and PLAYGO. PLAYFIT will offer a range of best-in-class smartwatch(es) and smart band(s), while PLAYGO will introduce next-gen wireless neckband(s) and headphone(s). PLAY is all set to debut at the two biggest online festivals in India – The Amazon Great Indian Festival (28/29th September – 4th October 2019) and Flipkart Big Billion Day (29th September – 4th October 2019).

    Commenting on the launch, Sandeep Banga, Founder and CEO, PLAY, said, “As the world evolves, technology is no longer the domain of technical experts but, enthusiasts and everyday consumers. At PLAY, our aim is to bring down those walls and let the consumer experience technology albeit, in the simplistic realms of their own comfort. This is an exciting moment for us as we venture into the connected wearable and audio technology segment in India. As India gradually awakens to a new dawn of a modern digital economy, it offers immense growth potential. We plan to be a part of this digital revolution with singular and unified customer experiences.”

    PLAY would strive to establish a consumer community with a sense of ownership and belongingness through shared experiences. An omnichannel brand, PLAY will begin with an online marketplace(s), to be combined later with a robust offline infrastructure and distribution model. The immediate target is to be available in approximately 100K Pin codes in India by this calendar year. Brand experience zones will be created Pan India, including – Delhi, Mumbai, Bangalore, Chennai, Kolkata and Hyderabad as value integration with key retail partners.

  • MTV tells youth to play safe on the net

    MTV tells youth to play safe on the net

    MUMBAI: Six years ago, the sensational case of a sixteen-year-old who ended up being murdered by two teenagers he had befriended on the then popular website Orkut sent shock waves through the country.

    Today, instances of cyber crime have grown multi-fold, permeating our everyday lives; be it something as serious as child pornography or abuse or just someone having been taken for a ride on the internet.

    In a world where danger may be lurking just a click away, MTV, through its pro-social platform, MTV Act, has taken upon itself the task of teaching the youth how to protect themselves from being victims of cyber crime.

    MTV Act will be starting a new series called MTV Webbed, which attempts to explain how every Like, Share, Comment or Tweet can have a Domino effect. With fictional representations of real-life incidents that youngsters have encountered on the Web, the ten-part series, airing on Saturday, 14 September at 7:00 pm, targets the age group between 15 and 24 years.

    To be able to stay as true to what is happening online, MTV has associated with the NGO – Cyber Crime Awareness Society (CCAS), apart from some intensive research on the subject.

    Dos and donts while surfing

    * Don’t share your pictures and other personal details on social networking websites.
    * Don’t add strangers on social networking sites, and other android applications.
    * Use https only when you are net banking websites.
    * Don’t use pirated software and operating systems.
    * Use genuine anti-virus and operating systems.
    * Keep your anti-virus and windows updated.
    * Don’t give your laptops, mobiles phones, credit/debit cards to your friends.
    * Use WPA/PSK or higher encryptions for your WI-FI connections.
    * Don’t sign in into your net banking accounts while using public internet
    * Don’t give your credit card number(s) & CVV online unless the site is secured and reputable.
    * Don’t leave your credit card around that tempts children to use it.
    * Be careful while downloading any free software or screensaver etc.
    * Don’t reveal if you’re going out of town or details of your location
    * Choose strong passwords for your accounts to keep them safe. (Use special characters, etc)
    * Always type the website address yourself in the browser rather than clicking on a link provided in an email or   in a chat by your friend.
    * Keep a questioning attitude, if you receive any big amount of lottery through the internet even without   participating in it.
    * Use a variety of passwords, not the same for all of your accounts.
    * Disconnect from the internet when not in use, while using computers or mobiles.
    * Check your online account frequently and make sure all listed transactions are valid.
    * Always delete spam emails immediately and empty the trash box to prevent accidentally clicking on the same link.

    MTV Webbed will be hosted by celebrities such as Jay Bhanushali, Siddharth Shukla, Karan Vir Bohra, Ritwick Dhanjani, choreographer Salman Khan, Pratyusha Banerjee, Sana Syed, Priya Wal and singer Chang. The emphasis will be on how more often than not, youngsters let curiosity and natural instincts take precedence while surfing the net, only to regret their actions later.

    Says MTV India EVP and business head Aditya Swamy: “We have realised that today, the youth is online and they don’t realise that though internet has its advantages, every advantage comes with associated risks. So, we want to tell people how they can protect themselves from being victims.”

    What about the umpteen reality shows that already cater to this subject? “Cyber crime has become so prevalent today that it needs that much more of coverage and awareness to be created. Since we have a good digital presence and we want our TG to be there, it is also our responsibility to make sure they are safe,” replies Swamy.
    The promos, created by an in-house team with the tagline ‘Think before you click’, are already on air.

    There was also a debate on the topic on CNN IBN with Sagarika Ghose on 12 September.

    Also, MTV has tied-up with various colleges to create help lines that one can contact in times of distress.
    While MTV is gung-ho about the new series, media analysts too feel it might do well, what with parents watching it as well just to increase their awareness about what happens online.
     

  • YouTube is worth up to $21.3 billion

    YouTube is worth up to $21.3 billion

    MUMBAI: The cover of Fortune Magazine’s latest issue shows a few dozen camera lenses arranged into the shape of a familiar “Play” icon below the words “How YouTube Changes Everything.”

     

    In the cover story, senior writer Miguel Helft takes a look at the world’s largest online video streaming site through a business lens, from its 2006 acquisition by Google, to the ascent (and acquisition) of YouTube multi-channel networks, to the $100 million YouTube originals initiative, to the recent outcries of some online video producers about how YouTube must alter components of its current business and advertising strategies or soon face a content creator diaspora that will give rise to alternative revenue sources and video platforms.

     

    Aside from a semi-in-depth take on YouTube’s business activities, one of the most interesting statistical takeaways from the article is a guess at YouTube’s current revenue numbers and valuation. Barclays estimates the company to have made $3.6 billion in revenue, and for that number to increase 20 per cent to $4.3 billion in 2014.

     

    The London-based multinational banking and financial services company also estimates YouTube’s operating margins to be around 30 per cent to 35 per cent, putting the total value of YouTube between $15.6 billion and $21.3 billion. As Helft writes, “At the low end, it would mark a nearly 10-fold increase from the price Google paid in 2006. At the high end, it would make YouTube a third as valuable as Facebook.”

     

    Not bad for a $1.65 billion acquisition in 2006 with no revenue.