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Tag: Platinum Outdoor

  • Platinum Outdoor executes OOH campaign for Being Human Clothing

    Platinum Outdoor executes OOH campaign for Being Human Clothing

    Mumbai: Platinum Outdoor, the outdoor specialised unit of Madison World, executed an OOH campaign for Being Human Clothing, a fashion forward retail brand. Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim.’

    Platinum Outdoor strategically aligned the campaign with the pre-festive period, ensuring visibility across high-traffic zones. For planning, Platinum mapped media in proximity to the stores. The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.

    Platinum Outdoor associate VP West Irshad Chippa commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”

  • Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Mumbai: Through a strategic media mix and a carefully planned approach, Platinum Outdoor executed a high-impact outdoor campaign for Aditya Birla Health Insurance. The campaign covered 21 markets over three weeks. The entire campaign was supported by innovations, meticulously planned media and regional OOH creatives for the local connect.

    A key element of the campaign was the execution of anamorphic innovations in Mumbai and an immersive CGI Video.

    Right from stage entry of ActivOne logo to the message transition, the anamorphic storytelling successfully captivated the audience and communicated an exciting brand story which aimed at positioning Aditya Birla Health Insurance as a health insurance partner that puts health first.

    Platinum Outdoor also came up with an immersive CGI video for the launch of Aditya Birla Health Insurance’s ActivOne product, with a compelling and visually engaging approach. The shoot location for CGI specifically was on a beach with people engaging in similar exercises as TVC adding relevancy, thus reinforcing the message of a healthy and active lifestyle.

    Both these tech-led digital content focused on creating a high buzz and talkability. Overall, the ActivOne ‘ABHIKaro’ OOH campaign successfully leveraged anamorphic and CGI storytelling to convey its message in a visually appealing and engaging manner.

    Speaking on the campaign, Aditya Birla Capital head of marketing & customer experience Darshana Shah commented, “With Vikrant Massey as our brand ambassador, outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting ‘health-first’ belief of Aditya Birla Health Insurance. Aditya Birla Capital is a digital forward organization and the same resonated with tech led outdoors. The use of 3D DOOH, Anamorphic and CGI added a unique touch to the campaign, breaking the clutter”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “After all the meticulous planning, strategy and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. With Aditya Birla Health Insurance being the ideal partner, we are thrilled to have worked on their first anamorphic adventure and look forward to many more such tech-led innovation-based outdoor campaigns together”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Mumbai: With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its ground-breaking multi asset allocation in the coffee category. With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences’ attention in three cities. This left a lasting impact on outdoor advertising while underlying the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

    Continental Coffee Private Limited is a subsidiary of CCL Products (India) Limited, founded to deliver not only the one of the finest coffee in the world but also customised coffee options for each customer. With infrastructural backbone and a global client repertoire in over 100 countries, with more than 1200 Cups of Continental Coffee consumed every second across the globe.

    To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

    A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand’s relationships with distributors, Continental Coffee’s outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.

    Speaking on the campaign, Continental Coffee CMO Raja Chakraborty commented, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.

    Platinum Outdoor is a part of Madison World, India’s homegrown communication agency established in 1988 that operates several brands in OOH including MOMS, activation specialist – Madison TURNT, rural specialist – Anugrah Madison and retail specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Mumbai: Samsung has launched an innovative out-of-home campaign for its brand-new Split ACs with WindFree technology. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

    Following a two-year pandemic-mandated lockdown, the objective of the campaign is to capitalize on bringing out the best through OOH innovation and a huge revival of outdoor commute by placing large hoardings and branding at high traffic areas.  

    The campaign covers four cities across India, including Jaipur, Pune, Ahmedabad, and Kolkata. Samsung’s bright and eye-catching billboards have been placed in prominent, high traffic locations in each city, targeting high footfall locations and commuter areas.

    To creatively impact consumers, a large scale backlit cut out of AC was executed with a magnifying lens that magnifies the micro holes in the AC. The magnifying lens and AC were both backlit. ‘Samsung WindFree powerful gentle cooling’ was highlighted with acrylic letters. With the use of blue ice as a backdrop in the creatives, the campaign intended to depict a cool environment because of the ACs.   

    Samsung’s extensive one month campaign includes bright, LED-lit creatives visible on highways. With this clever, creative and striking outdoor campaign for Samsung, the brand has positioned itself to become a hot topic of conversation by discussing the importance of micro holes for clean and cool air in our homes.

    Speaking about the campaign, Samsung AC business product marketing head Ankur Kapoor said “Our latest range of premium WindFree™ air conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

    Cheil India head- OOH business Durba Mandal said, “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

    Platinum Outdoor and MRP CEO Dipankar Sanyal said, “We have been collaborating with Cheil for Samsung for over a decade now. It has always been our endeavor to create great work for our clients both on creative and planning using our Madison proprietary tools for sharper targeting. We are extremely happy to see our idea of bringing alive the various aspects of Samsung’s split AC with wind free technology on strategically located billboards.”

  • Dollar Industries partners with Platinum Outdoor to launch new brand identity

    Dollar Industries partners with Platinum Outdoor to launch new brand identity

    MUMBAI: Dollar Industries Ltd, one of India’s leading brands in the hosiery and knitwear segment, recently revamped its brand architecture and logo. The company partnered with Platinum Outdoor for a strategic and calculated re-branding exercise to reveal the brand’s new vision ‘Wear the Change’. Following a digital launch with brand ambassador Akshay Kumar, Dollar Industries opted for a robust OOH campaign across 800 plus sites in 200 cities/towns of India, spanning 21 days. 

    For the campaign, premium impact media like billboards, gantry, unipole and utility were shortlisted to create top of the mind awareness of the new Dollar logo, which triggered discussion amongst consumers. These assets were strategically identified and selected, considering on road mobility post lockdown. Based on the city/town topography and OOH movement, various touchpoints were considered namely, main junction of a city, key arterial roads, main markets, bus stands, railway stations, entry and exit of cities to highlight the brand revamp communication and increase brand appeal among consumers. 

    Dollar Industries managing director 

    Vinod Kumar Gupta commented, “Due to the Covid2019 pandemic transits/movements were restricted, and we focused on digital and social media platforms. However, with the lockdown restrictions easing out across various states, we have utmost confidence that OOH media will effectively contribute to our communication campaign. OOH has amazing traction across traffic junctions, market places and transit venues like airports and railway stations.”

    He further added, “We have recently undergone a brand architecture change and it is imperative to communicate the change to our consumers and stakeholders. With the workplaces resuming operations, people will spend a lot of time on-the-go. Therefore, we firmly believe that outdoor media has immense potential and is here to co-exist alongside new age mediums.”

    Platinum outdoor CEO Dipankar Sanyal  said, “We have been associated with Dollar Industries for over a decade. We feel proud to be part of the change in Dollar’s brand identity. Dollar has always been a believer in the power of out of home and they pursued this campaign with the same belief and rigor. Dollar’s campaign has set the comeback sign for the outdoor industry which was badly affected due to the lockdown.” 

    Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers. 

  • Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of clean India

    Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of clean India

    MUMBAI: Madison World units, Platinum Outdoor and Madison Media for their client Tata Salt, helped bring alive Mahatma Gandhi’s vision of a clean India on his 150th birth anniversary. An interactive installation with an inbuilt video with Mahatma Gandhi’s voice was displayed on MG Road in Mumbai asking an important question – We walk on Mahatma Gandhi Road every day, but do we really walk on Bappu’s path?

    With the brand’s position of ‘Desh Ki Sehat, Desh ka Namak’ being closely woven with Gandhi’s Salt Satyagraha, Tata Salt had set up an interactive installation that reminded people of Gandhi’s saying ‘Be the change you wish to see’. The campaign also builds on government’s ‘Swachata Hi Seva 2019’ campaign initiated as part of the ‘Swach Bharat Abhiyan’ initiative.  

    The innovation was further amplified on TV news media.

    Tata Chemicals Ltd head – marketing, consumer product business Sagar Boke said, “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation progresses to fulfil Mahatma Gandhi’s dream of cleanliness, this unique installation will bring alive the Mahatma’s thoughts and words on cleanliness and sanitation. People will be able to interact with images and sounds to truly understand the Mahatma’s dream of total sanitation for all and the importance of not just personal but also public hygiene. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instill in each one the aspiration to be a torchbearer for Swach Bharat Abhiyan.”

    Madison Media & OOH partner & group CEO Vikram Sakhuja said, “Tata Salt is a brand that has always stood for a larger purpose and a better future. We couldn’t be happier that we’re associated with a brand that is making a difference through household items and contributing to improve the environment.”