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Tag: Platinum Days of Love

  • Dentsu Webchutney launches new campaign for Platinum Days of Love

    Dentsu Webchutney launches new campaign for Platinum Days of Love

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection. The complimentary design of each pair of love bands is brought to life by 30 films that arise from the insight of togetherness amidst individuality.

    The agency elaborates the campaign as the celebration and reflection of the modern love, which is progressive, equal, and rare.

    This kind of rare love, brought alive through these 30 films, is seen in very relatable differences between couples. She’s an environmentalist, he likes to burst firecrackers; he’s watching his weight, she tempts him by bringing home delicious desserts. Will it come in the way of love? With wit and gentle humour, the 30 films of togetherness demonstrate how those who have a rare connection don’t see differences as something that come in the way of love, they look at it positively. They know that despite the differences, what they share is rare.

    To introduce this idea of rare love, the agency created a Love Score, a test that encouraged people to test their love based on their differences. Ultimately, it was revealed that these differences should be celebrated and will not push you and your partner apart when you share a #LoveSoRare. Once intrigue was built, the agency launched 30 films inspired by the 30 designs that symbolise rare love.

    Commenting on the campaign, Dentsu Webchutney executive creative director Pravin Sutar said, “In a world where brands tend to look at relationships and love with rose-coloured lenses, it was refreshing to create a campaign that adds to the conversation in such a unique and honest way. Through #LoveSoRare, we’re asking viewers to rethink what makes their relationship truly unique. 

    Dentsu Webchutney creative director Aalap Desai added, “Each pair of rings from the collection has a unique design story that that marks the rare bond between a couple. Our 30 days of togetherness is a perfect reflection of this very love.”

    Platinum Guild International director consumer marketing Sujala Martis said, “Today’s generation is very pragmatic, we can’t attempt to sell them a fairy tale that is removed from their reality. But working with today’s truths & creating a value system that is aspirational, progressive & yet differentiated is what we aim for. Love needs to be based on true partnership with openness, honesty & real acceptance of each other’s individuality at the heart of it. Putting this into practise however is hard & rare to find.  A rare love like that deserves an equally rare metal Platinum.”

    This campaign will also give couples an exciting opportunity to win a special dining experience or wedding photoshoot on purchase of platinum in-store.

    The series of 30 videos is being released daily, starting from 23 November till 23 December.

  • Platinum Guild celebrates friendship between couples

    Platinum Guild celebrates friendship between couples

    MUMBAI: We are living in transient times, where this search for novelty and individuality has taken precedence over building or even preserving an emotional connection. Today, the smallest hiccup in a relationship has the ability to conjure up thoughts of giving up and letting go. We are so busy chasing our individual goals and responsibilities that we become unmindful of the strong foundation that we had once created with our partner.

    So, this Friendship Day, Platinum Days of Love, PGI’s flagship brand wants you to pause and remember, amidst your mind faltering thoughts about your relationship, that you were #FriendsFirst. For the first time ever, an endearing campaign that celebrates friendship between couples.

    Developed and conceptualised by Dentsu Webchutney, the digital campaign features three short and three long digital videos that bring out little instances of pure friendship that exists among couples. The stories beautifully exhibit rare relationships which have honesty, vulnerability, companionship, and mutual respect because it has friendship at its core. The love that results from such a partnership is truly one of a kind and deserves to be celebrated with an equally rare and precious metal – platinum.

    “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst. Mark this friendship day as your Platinum Day of Love,” says Platinum Guild International India director consumer marketing Sujala Martis. 

    Commenting on the campaign, Dentsu Webchutney executive creative director Pravin Sutar adds, “Friendship should outlast other emotions in a couple’s relationship, but more often than not it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

    This campaign will further give couples an exciting opportunity to share their #FriendsFirst story along with the picture to win celebration vouchers.

    In addition to the digital videos, from 2-11 August, the campaign will also run an in-store reward program where every customer will receive exciting gifts on purchase of platinum love bands.