ITV

Tag: Platform

  • Manika Wadhwa joins Teads as industry director

    Manika Wadhwa joins Teads as industry director

    MUMBAI: Television, digital, and branded content sales – she’s done it all. And now Manika Wadhwa has transitioned to  the programmatic advertising platform side. She has hopped on to Teads – a leading cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

    As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers.

    Manika has joined Teads as industry director from November 2024.

    She has the pedigree: sales lead -west for ESPN Digital (ESNPcricinfo, ESPN Sports) at Disney Star India; national sales head for The Economist (at Zirca Digitla Solutions); manager – sales, monetisation, brand solutions – digital media at Sony Pictures  Networks India (for SonyLiv), assistant manager digital meida – Aidem Ventures and assistant manager -NDTV India.

    “Thrilled to join the team and contribute to this journey. Let’s aim for the stars!,” she said on Linkedin.  

    So be it!

  • redRail from redBus gets platform naming & brand promotional rights of New Delhi Railway Station

    redRail from redBus gets platform naming & brand promotional rights of New Delhi Railway Station

    Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other brand promotional rights, at platforms no. 8 and 9 of New Delhi Railway Station.

    The pilot programme launched by the railways is the first of its kind, allowing brands to utilise the vast stretch within platforms of the New Delhi railway station to promote themselves in innovative ways, such as naming a platform after the brand and putting up extensive displays with promotional content, among others.

    The unique engagement approach that offers a high-end experiential connection between brands and customers is poised to garner over 20 million eyeballs monthly, captive for a minimum of 30-45 minutes. This is achieved through the sheer volume of footfalls at New Delhi Railway Station, one of the busiest in the country, elevating brand connection a few notches.

    redRail has obtained the rights to various elements on platforms 8 and 9 at New Delhi Railway Station.

    Brand name on platform signage, platform colour scheme, wrapping or painting on seating benches, branding on the fence of the potted plants, branding on the 3D gantry – exit/entry of foot over bridges or escalators on the platform – and branding on pink cubicles for women seating on each platform and product display are among the key offerings.

    This initiative also comes against the backdrop of redRail successfully completing its first year of operations. To celebrate the anniversary with all rail travellers, the enterprise is rolling out special offers and a contest to make it memorable. The three main offers are free tickets, a coupon for 50 per cent off up to Rs 100 and a flat Rs 50 off for all customers. These offers can be availed of by participating in an exciting “Spin the Wheel” contest, where users spin a wheel on the redRail app between 3 to 17 November.

    Speaking on the new initiative from the Railways and redRail’s participation, redBus senior vice president & head of brand marketing Pallavi Chopra said, “New Delhi Railway Station caters to more than 400+ trains every day, with about five lakh passengers using the facility on a daily basis, allowing us to engage with an audience that matters. We are confident that with extensive brand visibility at the station, we will receive 30 minutes of confirmed attention from travellers. We greatly appreciate this novel approach from the Ministry of Railways, which would allow brands to engage with their audiences in powerful ways and is a win-win for both. We are also celebrating the first anniversary of redRail and are delighted to announce exciting offers on tickets for our travellers.”

  • Akshay Kumar dons Superhero avatar in Policybazaar’s new campaign

    Akshay Kumar dons Superhero avatar in Policybazaar’s new campaign

    Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign.

    Claim settlement is considered a moment of truth and often, the process becomes a pain point for policyholders during a time of distress. Policybazaar aims to address this gap with its 30-minute claim assistance promise.  The campaign emphasises the significance of quick and effective assistance with insurance claims in the hour of need.

    The brand highlights its commitment of assisting people at every step of their insurance journey through the ad film which shows Mr Policybazaar assuring a wife anxious over admitting her husband to the hospital, saying, “Insurance claim ke time pe aapki help ke liye sirf 30 minute mein tayyar, main hoon Mr Policybazaar.”

    Policybazaar chief operating officer Sharat Dhall said, “We have been focussed on providing end-to-end assistance to our customers when it comes to the entire insurance journey – right from comparing policies, getting the best prices, to buying online and to claims support. We are excited to take this commitment to the next level with our new 30-minute claim assistance promise. With this campaign, we look forward to driving a strong consumer connection by building trust that Policybazaar will be there for you at the time you need it most.”  

    Talking about the campaign launch, Policybazaar’s VP and head of brand marketing, Samir Sethi said, “The fundamental objective of the campaign is to assure consumers that Policybazaar will always be there to help them with their insurance claims. Mr Policybazaar is the superhero manifestation of that promise. We are elated to have Akshay Kumar as Mr Policybazaar, as he is the perfect fit to take our message to the masses.” 

    Drawing attention to the brand’s larger message of providing social and financial security to all, the campaign also stresses the importance of purchasing health insurance. At a time when the deadly pandemic is gaining momentum yet again, health issues are soaring at an alarmingly high rate. Following some tough lessons and seeing medical inflation translating to skyrocketing bills, insurance is the only safety shield against it. 

  • Tata CLiQ Luxury partners with bigbasket to launch a luxury gourmet store

    Tata CLiQ Luxury partners with bigbasket to launch a luxury gourmet store

    Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket – bigbasket have teamed up to launch and grow the luxury gourmet store on Tata CLiQ Luxury.

    The platform is offering a curated selection of products from a wide assortment of global and Indian luxury gourmet brands and categories across select staples and specialty categories, it announced on Tuesday.

    The brand is promising to provide a luxury gourmet experience to customers’ doorstep at the click of a button, with authentic products and fine ingredients in premium packaging on the same day or the next day. To begin with, this is being rolled out in Mumbai, and in the coming months, the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore, and other tier-I cities.

    The assortment on the platform currently includes cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, baking ingredients, and more from premium and luxury gourmet brands.

    Tata CLiQ business head- global luxury Gitanjali Saxena said, “Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”

    bigbasket group category head Vishal Das said, “In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer.”

    The editorial-led store will also educate consumers not only about the origins of the delicacy but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. It will cover everything, right from the time of gourmet food purchase, its preparation, delivery, and presentation, to how to consume and host it, as per the statement.

  • Mzaalo launches AVOD platform

    Mzaalo launches AVOD platform

    New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and brands to own engagement and commerce for their users.

    The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners. The content library features a mix of Bollywood and regional movies, original series, music videos, linear television programing and more that will be available in Hindi and nine other Indian regional languages. 

    The wide-ranging content catalogue will attract users who can enjoy an immersive experience in which they can earn for watching content, interacting with the community, inviting friends as well as sharing, liking, and commenting on social media platforms. The process of watching content and being incentivized in the form of blockchain-based rewards adds to Mzaalo's credibility in building engagement, loyalty and driving growth. 

    The earned reward coins are stored in the users' digital wallets and can be spent on premium experiences, physical merchandise, partner products and services, digital goods, games, and charitable giving. Mzaalo plans to on-board established brand partners spanning across range of categories such as health & fitness, fashion, accessories, electronics, travel, wellness, and much more.

    Mzalo COO Vikram Tanna said, "Technology is increasingly becoming the centre of every human interaction. Also, brands today are adopting to innovate and engage with users by creating bespoke, experiences without disrupting the entertainment journey. Mzaalo’s consumer-centric ecosystem is the first to reward consumers for their time and attention. Moreover, our engagement algorithm is designed for advertisers to build valuable user–brand experiences based on data transparency and privacy.”

    Mzaalo has conducted consumer research across the country to understand user sentiments towards sharing personal data on various platforms and the process of selecting winners and rewarding customers. Understanding the requirement of user privacy and data protection, Mzaalo created an ecosystem that addresses consumers' needs by providing a rewarding entertainment experience in a trusted environment.  

    Mzaalo shall adopt a secured Decentralized Ledger Technology (DLT) to establish a trusted entertainment ecosystem where participants derive value from their contribution to the network. Additionally, users will be empowered to take control of their digital identity and shall be gratified for valuable behavior such as providing engagement on the platform through recommendations and for bringing peers onto it.

  • Industry experts to discuss how to differentiate and innovate OTT experience

    Industry experts to discuss how to differentiate and innovate OTT experience

    KOLKATA: The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more important to retain consumers is a seamless viewing experience.

    Indaintelevision.com in its next webinar in partnership with Accedo will host a discussion on how to differentiate and innovate OTT experience in the competitive landscape on 24 September at 12.00 pm.

    Some of the esteemed speakers include Accedo solution director Angus Kirkwood; Accedo UX & design director APAC Nikki Perugini; Accedo innovations director Niklas Bjorken; ALTBalaji CTO Shahabuddin Sheikh; SSK OSMOSIS PVT. LTD. product head Soumik Solanki; and EPIC ON COO Sourjya Mohanty.

    The panelists will discuss how to build a human-centered approach for product decisions, why innovation is important to differentiate the service, the considerable variables for platform strategy along with other related topics.

    Don’t forget to tune in to know more!

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Gupshup announces launch of bot builder platform gupshup.io in India

    Gupshup announces launch of bot builder platform gupshup.io in India

    MUMBAI: Gupshup, the world’s leading messaging platform trusted by developers in more than 30,000 businesses, has announced the launch of its new bot builder platform, gupshup.io, poised to lead a new wave of bot revolution in India. The Gupshup.io platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot lifecycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots.

    With messaging apps recently opening up APIs for businesses to build bots, we’re now on the verge of a once-in-a-decade paradigm shift in the tech industry. After desktop and clients in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and bots are emerging as the next wave of tech revolution. Virtually everything that we do today on websites or apps will soon be done through bots. Bots will enable shopping, ordering food, banking, trading and most other activities through your favourite messaging app.

    “Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them”, said Gupshup founder and CEO Beerud Sheth. He further added, “Every business and brand will have to develop a bot strategy quickly. Gupshup.io offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bots and services.”

    Gupshup used its extensive experience with the bot building process to automate common tasks performed by every bot developer. The Gupshup platform enables a developer to build, test and deploy a bot across multiple channels in minutes. The bot is automatically hosted with a one-click deploy process.  Post-launch monitoring and tracking of bots has also been automated. An omni-channel bot store enables the search and discovery of bots, helping developers to promote their bots. Instead of using a patchwork of tools, the Gupshup platform offers an end-to-end integrated platform for developers that frees them up to focus on their specific workflows.

    Gupshup continues to operate its smart-messaging app Teamchat, which pioneered the concept of smart messages i.e. structured fields within chat messages. Teamchat was the earliest and most bot-friendly messaging app, currently being used by over 2,000 businesses, including companies like HDFC, ICICI, Biostadt, Meru Cabs, PNB Metlife and others. Bots built on Teamchat continue to support enterprise use-cases such as CRM, HR and ERP.

  • Gupshup announces launch of bot builder platform gupshup.io in India

    Gupshup announces launch of bot builder platform gupshup.io in India

    MUMBAI: Gupshup, the world’s leading messaging platform trusted by developers in more than 30,000 businesses, has announced the launch of its new bot builder platform, gupshup.io, poised to lead a new wave of bot revolution in India. The Gupshup.io platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot lifecycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots.

    With messaging apps recently opening up APIs for businesses to build bots, we’re now on the verge of a once-in-a-decade paradigm shift in the tech industry. After desktop and clients in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and bots are emerging as the next wave of tech revolution. Virtually everything that we do today on websites or apps will soon be done through bots. Bots will enable shopping, ordering food, banking, trading and most other activities through your favourite messaging app.

    “Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them”, said Gupshup founder and CEO Beerud Sheth. He further added, “Every business and brand will have to develop a bot strategy quickly. Gupshup.io offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bots and services.”

    Gupshup used its extensive experience with the bot building process to automate common tasks performed by every bot developer. The Gupshup platform enables a developer to build, test and deploy a bot across multiple channels in minutes. The bot is automatically hosted with a one-click deploy process.  Post-launch monitoring and tracking of bots has also been automated. An omni-channel bot store enables the search and discovery of bots, helping developers to promote their bots. Instead of using a patchwork of tools, the Gupshup platform offers an end-to-end integrated platform for developers that frees them up to focus on their specific workflows.

    Gupshup continues to operate its smart-messaging app Teamchat, which pioneered the concept of smart messages i.e. structured fields within chat messages. Teamchat was the earliest and most bot-friendly messaging app, currently being used by over 2,000 businesses, including companies like HDFC, ICICI, Biostadt, Meru Cabs, PNB Metlife and others. Bots built on Teamchat continue to support enterprise use-cases such as CRM, HR and ERP.