Tag: planning

iCubesWire bags digital mandate for Luxor

Mumbai: Digital marketing and creative agency iCubesWire has bagged digital and social media marketing mandate for writing instruments brand Luxor.

According to the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. “The agency will spearhead digital branding, media buying, planning and mandate campaign strategies across all social channels,” the brand said.

Commenting on the association, Luxor Writing Instruments managing director Pooja Jain shared, “The online consumer behavior is ever-changing and to keep pace with our customers, we needed to tie up with an agency that understands the evolving dynamics of the online market. We are positive that iCubesWire, with its 12-year old strong foothold in the digital segment, can help us go beyond markets and communicate with our audience effectively.”

iCubesWire founder and CEO Sahil Chopra added, “We are off to a great start and are excited to welcome Luxor as one of our valued clients. We are looking forward to making significant contributions towards strengthening Luxor’s online presence and adding more value to the partnership.”

April 2, 2022
Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

Mumbai: Mindshare India, GroupM’s flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta.

In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency’s key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives.

Bhuptani comes with a vast experience of close to 20 years in leading communications planning & strategy across several Indian and international brands. She has worked as a strategic brand planner for various top brands across sectors in markets like India, Europe, and Southeast Asia. Her expertise is in designing relevant communications and outreach strategies.

Mindshare South Asia, CEO, Parthasarathy Mandayam (Maps) said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

Ajay Mehta said, “Given the explosion in the content & communication landscape and with the emergence of new platforms, formats & frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

Talking about her new role, Bhuptani said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey for transforming the content narrative network for our clients.”

August 3, 2021
Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

May 31, 2016
Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

May 31, 2016