ITV

Tag: Planet Cook

  • ‘Planet Cook’ goes online

    MUMBAI: Fans of the hit culinary adventure format, Planet Cook, will now be able to interact with their favourite brand 24/7, with the launch of the brand’s latest platform, www.planetcook.com.

    Planet Cook creator and producer, Platinum Films, and brand manager, FremantleMedia Licensing Worldwide (FLW) have appointed Akiko Design to create and develop a ground-breaking website to support the brand using 3D modelling, Flash movies and a wide range of interactive elements to appeal to the brand’s core target audience. The website went live on 19 September.

    Based around a tropical island, www.planetcook.com allows visitors to explore every aspect of the island, during which time they can download their favourite recipes from the TV programme, watch natural world video clips called ‘Info-bites’ and view the latest pictures and recipe creations submitted to the Cadet Camp Gallery.

    In addition, a wide range of fun and interactive elements have been integrated into the website, including dancing yetis, talking venus fly traps, jokes, flying taste buds, specially created food-themed games and even burping clams.

    FremantleMedia Licensing Worldwide international brand manager Andrew Piller said, “Our goal is to make the Planet Cook website a benchmark in the online space both for children and their parents alike. In the future, we envisage ww.planetcook.com to be a one-stop-shop for Planet Cook fans to have a huge amount of fun in a safe environment, but also a unique and comprehensive information source for parents to go to gather nutritional hints and tips and learn more about the benefits of a balanced and healthy lifestyle for their families.”

    Platinum Films CEO Nigel Stone added, “The Planet Cook website is simply unlike anything else for children on the web. We are really delighted with how well the brand has translated online and we are confident that fans will find it the perfect place to continue interacting with their favourite show off-air.”

    The Planet Cook website will be a part of an integrated global brand programme managed by FLW.

    Planet Cook is a unique, live-action cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Each recipe is inspired by the natural world – from leaf-eating dinosaurs to volcanoes – which gives Captain Cook the inspiration to create delicious dishes like ‘Erupting Volcano Surprise’. All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet.

    Planet Cook already has a first class broadcast platform in the UK and a local version of the show is currently airing on German public broadcaster, ZDF. In addition, a tape deal has been struck with ABC in Australia for 52 episodes of the UK show.

  • Andrew Piller is FremantleMedia intl brand manager for ‘Planet Cook’

    MUMBAI: FremantleMedia Licensing Worldwide (FLW), which is the licensing division of format creator FremantleMedia has announced the appointment of Andrew Piller as the international brand manager for the hit culinary adventure format Planet Cook.

    In this newly created position, Piller will be responsible for managing and driving the Planet Cook brand around the world, both on and off screen, working in partnership with FremantleMedia’s production and licensing teams.

    Planet Cook is a live-action cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Each recipe is inspired by the natural world – from leaf-eating dinosaurs to volcanoes – which gives Captain Cook the inspiration to create delicious dishes like ‘Erupting Volcano Surprise’. All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet.

    The London based Piller will report to FremantleMedia Licensing Worldwide director of acquisitions and development Alice Whiteley.

     

     

  • FremantleMedia appoints Andrew Piller as intl brand manager for ‘Planet Cook’

    FremantleMedia appoints Andrew Piller as intl brand manager for ‘Planet Cook’

    MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of FremantleMedia has announced the appointment of Andrew Piller as International Brand Manager for the culinary adventure format, Planet Cook.

    FremantleMedia is one of the largest international creators and producers of programme brands in the world including American Idol.

    Piller will be responsible for managing and driving the Planet Cook brand around the world, both on and off screen, working in partnership with FremantleMedias production and licensing teams. Alice Whiteley.

    FLW director acquisitions and development Alice Whiteley said, Planet Cook is a key brand for FremantleMedia, both in terms of production and

    licensing. Andrews appointment is a further sign of our commitment to the development of the brand worldwide. We are really excited to have Andrew on board and we are confident that, with his talent and wealth of experience managing kids entertainment brands, he will be a fantastic asset to the company.

    Planet Cook is a cookery adventure show for children where mealtime disappointments are a thing of the past. Set on a tropical island, each episode sees Captain Cook guide three young Cook Cadets as they create a meal against the clock. Eache is i recipnspired by the natural world  from leaf-eating dinosaurs to volcanoes which gives Captain Cook the inspiration to create delicious dishes like Erupting Volcano Surprise.

    All recipes have been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet. Planet Cook already claims to have a first class international broadcast platform in place. The BBC has commissioned 104 episodes of the show. This is the largest commission ever for the corporation outside of pre-school. Platinum Films and M4E have secured a format deal with German public broadcaster, ZDF. In addition, a tape deal has been struck with ABC in Australia for 52 episodes of the UK show.

    The first series of Planet Cook recently finished on BBC1 where it regularly ranked as the top-rating childrens show in its timeslot. The show currently airs on CBBC at 12pm on Saturdays and Sundays and on ZDF at 11.45am on Saturdays.

    Piller was previously Childrens Global Brand Manager at Chorion. He was responsible for the global strategic management of Enid Blytons portfolio including the Noddy TV brand.

    Prior to this, he was Global Brand Manager at Hasbro, where he managed the development of the Action Man and Micro Machines brands worldwide and European Brand Manager, where he managed the direction of the Disney toy properties across Europe.