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  • ‘PK’ wins big at the Renault Star Guild Awards 2015

    ‘PK’ wins big at the Renault Star Guild Awards 2015

    MUMBAI: Held at Reliance MediaWorks, the Renault Star Guild Awards 2015 announced the winners in film and television for the year 2014. The night was hosted by Kapil Sharma, who entertained the audience with his quick wit and rib-tickling humor.

     

    ‘PK’ won best film along with best director, best dialogue, best sound mixing and a special award for the more than 100 crore film. Shahid Kapoor won for best actor for his performance in ‘Haider’ while Priyanka Chopra walked away with the award for best actress in ‘Mary Kom’.

     

    Superstars like Amitabh Bachchan, Priyanka Chopra, Alia Bhatt, Jacqueline Fernandes and Shahid Kapoor set the stage on fire with their magical performances.

     

    Rakesh Roshan received the lifetime achievement award that was presented to him by Jeetendra and Hrithik Roshan. Deepika Padukone walked away with the entertainer of the year award and Alia Bhatt won the Gionee most stylish youth icon award. The Star Plus shining superstar award went to Shraddha Kapoor.

     

    Renault India country CEO and managing director Sumit Sawhney said, “Renault India is happy to work together with the Guild and we are elated to celebrate the accomplishments of the Indian Cinema & Television industry. At Renault, we understand what it takes to think ahead, to win hearts of the audience and also win accolades from a proficient jury. We have always believed, both the Guild and Renault lay special emphasis on Driving the Change and are therefore a perfect fit with each other.”

    Talking about the awards, Star India COO Sanjay Gupta said, “Television and cinema are the two cornerstones of our entertainment ecosystem. Star Guild Awards are extremely prestigious as they are based on peer recognition by members of the Guild. We are delighted to host them once again and our viewers can look forward to an entertaining night on TV.”

     

    Gionee Smartphones India head Arvind Vohra said, “Cinema is one of the most important parts of our culture. It is one of the Passion Points which we as a brand want to get associated with because our consumers connect with it. SGA is one of the platforms which is created by the Film industry and recognizes the efforts of the industry across categories and functions. We at Gionee are honored to be a part of SGA in recognizing and appreciating the efforts of the film industry for adding entertainment, style and glamour to the consumer’s life.”

     

    Wizcraft International Entertainment director Sabbas Joseph said, “It gives us immense pride to partner with the Guild and celebrate the success of the best contributions to Indian Cinema & television.”

     

    The Renault Star Guild Awards 2015 co- powered by Gionee Smartphones and Ola Cabs will telecast on 18th January on Star Plus at 8pm.

     

    List of Awards & Winners

     

    Special Awards
     

    Lifetimes Achievement Award- Rakesh Roshan

    Films who made more than 100 Crore- Bang Bang, Ek Villian, Happy New Year, Holiday, Jai Ho, Kick, PK, Singham Returns & 2 states

    The Guild Presidents Awards- Highway , Mary Kom

    Gionee Most Stylish Youth Icon- Alia Bhatt

    Bajate Raho Dialogue of the Year by RED FM- Mary Kom

    AK ABAAS award for social consciousness in Cinema- Citylights

    Star Plus Shining Superstar Award- Shraddha Kapoor

    Hindustan Times Celebrity for a cause- Priyanka Chopra

     

    Click here for winners list

  • ‘Tevar’ collects Rs 21.7 crore in opening weekend

    ‘Tevar’ collects Rs 21.7 crore in opening weekend

    MUMBAI: The solo release of the week, ‘Tevar’ suffered due to its outdated theme as the film is a remake of a 2003 Telugu original, ‘Ukkadu’. The action, the film’s mainstay, is oft repeated over the past few years. The film also lacks in romance as well as chemistry between the lead pair – Arjun Kapoor and Sonakshi Sinha.

     

    ‘Tevar’ opened to an average response and the collections dropped in the following shows as unfavourable reports emerged. The film has collected a mere Rs 21.7 crore in its opening weekend.

     

    On the other hand, the Rajkumar Hirani directed ‘PK’ starring Aamir Khan continued its dream run at the box office. Making the most of Christmas holidays and poor oppositions for three weeks, the movie crossed the Rs 300 crore mark. The film has collected Rs 42.1 crore in its third week to take its three week total to Rs 311.7 crore.

     

    ‘Take It Easy’, a film aimed at children, performed poorly at the box office, having collected only Rs 35 lakh in its first week.

     

    ‘Mumbai Can Dance Saala’ had a disastrous first week with collection figures barely crossing Rs 10 lakh mark.

     

    Anurag Kashyap’s ‘Ugly’ has managed to put together Rs 2.3 crore for its second week taking its two week total to Rs 7.8 crore.

     

    ‘Linga’ (dubbed) starring superstar Rajinikanth and Sonakshi Sinha has fared below average. The original Tamil movie has also suffered at the box office and not much was expected from the Hindi dubbed version as the South legend has little following in the Hindi market.

     

    Ajay Devgn’s ‘Action Jackson’ has added another Rs 10 lakh in its fifth week to take its five week tally to Rs 58.9 crore.

     

  • ‘Renault Star Guild Awards’ to felicitate finest of Indian cinema and TV

    ‘Renault Star Guild Awards’ to felicitate finest of Indian cinema and TV

    MUMBAI: The Film and Television Producers Guild of India today announced the Renault Star Guild Awards co- powered by Gionee Smartphones. In its Tenth edition the Renault Star Guild Awards ceremony will take place early January and will be broadcast on Star Plus.

    Instituted to commemorate extraordinary achievements in Indian Cinema and Television, the film and television fraternity congregates every year to celebrate and honor the best contributions and accomplishments in the industry and to celebrate their work in the previous year. The Awards honor excellence in the creative as well as technical categories.

    The nominations for the 10th edition of the Renault Star Guild Awards were announced today with Queen & PK leading the nominations tally in 10 categories, followed by 2 States, Highway & Haider.

    Rajkumar Rao (Citylights), Varun Dhawan (Humpty Sharma Ki Dulhania), Arjun Kapoor (2 States), Shah Rukh Khan (Happy New Year), Shahid Kapoor (Haider), Randeep Hooda (Highway) & Aamir Khan (PK)have been nominated for Best Actor in a Leading Role. In the Best Actress in a Leading Role category we have Kangana Ranaut (Queen), Priyanka Chopra( Mary Kom), Alia Bhatt ( 2 States), Deepika Padukone ( Happy New Year), Rani Mukherjee ( Mardaani), Alia Bhatt (Highway) & Anushka Sharma (PK) vying for the trophy.

    Speaking on the announcement, Mukesh Bhatt, President of the Film & Television Producers Guild of India said, “The Film and Television Industry has witnessed an incredible year in 2014 with as many as twelve debutant promising directors. We are very excited and look forward to the ceremony that will celebrate the best talent in the past year along with some incredible performances.”

    Sumit Sawhney, Country Managing Director & CEO, Renault India said “Renault India is happy to work together with the Guild and we are elated to celebrate the accomplishments of the Indian Cinema & Television industry. At Renault, we understand what it takes to think ahead, to win hearts of the audience and also win accolades from a proficient jury. We have always believed, both the Guild and Renault lay special emphasis on Driving the Change and are therefore a perfect fit with each other”

    The 10th Renault Star Guild Awards will be hosted by entertainer and standup comedian, the inimitable Kapil Sharma who is sure to raise the roof with his own special brand of humor and his unbeatable charm.

    Talking about the awards, Sanjay Gupta, COO, Star India said, “Television & Cinema are the two cornerstones of our entertainment ecosystem. Star Guild Awards are extremely prestigious as they are based on peer recognition by members of the Guild. We are delighted to host them once again and our viewers can look forward to an entertaining night on TV. “

    Arvind Vohra, India Head, Gionee Smartphones said “Cinema is one of the most important parts of our culture. It is one of the Passion Points which we as a brand want to get associated with because our consumers connect with it. SGA is one of the platforms which is created by the Film industry and recognizes the efforts of the industry across categories and functions. We at Gionee are honored to be a part of SGA in recognizing and appreciating the efforts of the film industry for adding entertainment, style and glamour to the consumers life”

    Sabbas Joseph, Director, Wizcraft International Entertainment said, “It gives us immense pride to partner with the Guild and celebrate the success of the best contributions to Indian Cinema & television. We are certain that the 10th edition of this prestigious awards ceremony will be a huge success and honor some of the finest talent in the industry today.”

    Conceptualized, produced, marketed and promoted by Wizcraft International Entertainment, the Awards will bring together the most celebrated stars of Indian Television and Cinema on one spectacularly star-studded stage.

    It is the only Award that restricts the voting process to the film and television fraternity in keeping with its policy of ‘By the Industry, For the Industry’. The Guild consists of over 160 members, who constitute some of the most powerful and influential luminaries in its sector. The winners of the Awards are chosen by the Guild’s members, making it one of the most credible and much revered accolades.

    The Renault Star Guild Awards 2014 co-powered by Gionee Smartphones will be a scintillating evening with the presence of the biggest and brightest personalities and an unbeatable glamour quotient. A special mention to our Associate Sponsors Donear, Cause Partner Hindustan Times promoting “Clean My City” under the aegis of  Swach Bharat Abhiyan, Industry Partner Prime Focus Studio, Support Partner Eros & Music Partner  T-Series for partnering the prestigious event.

     

  • ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    MUMBAI: Aamir Khan, one of Bollywood’s stars known for blockbusters like Lagaan, 3 Idiots and Dhoom 3 has officially outdone himself.

     

    The recently released PK, directed by Rajkumar Hirani, has become the highest-grossing Bollywood movie ever making $65.2 million in India, $9.15 million in North America and $1.9 million in Australia at the end of the second week. Clearly, it has proved to be the international market’s top foreign-language title of 2014, accumulating a total of $86.2 million internationally. 

     

    The movie, which released on 19 December 2014 and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur has beaten records previously set by Aamir Khan’s 2013 megahit Dhoom 3. The story sees Khan as an alien who lands in India with a mission to study life on Earth. He ends up asking innocent questions that hold a deep and valuable meaning about the belief system that humans have created to reach God. The film has stirred up some controversy over its faith-based elements.

     

    Khan has no release in this year but having crossed the unprecedented Rs 300 crore mark at the box office, PK has become the biggest blockbuster of all time. His film Ghajini was the first to cross the Rs 100 crore mark while 3 Idiots followed as the first film to make over Rs 200 crore.

  • ‘PK’ continues to reign at the BO

    ‘PK’ continues to reign at the BO

    MUMBAI: The movie Mumbai Can Dance Saala finds no takers and grossly negative reviews make things worse for the film.

     

    Take It Easy, a film directed at kids, meets with poor response.

     

    Ugly, a bleak kind of film not quite welcome in the festive Christmas week, has been poor at the box office. The film has managed to collect Rs 3.5 crore in its first week.

     

    Rajinikanth’s Lingaa (Dubbed) just passes muster in its first week collecting Rs 4.1 crore.

     

    PK is running a one horse race as the film continues to rule at the box office with no worthy opposition and having made the most of the Christmas holidays. The film has added Rs 94.4 crore in its second week to take its two week tally to Rs 269.6 crore. A strong third weekend of about Rs 50 crore sees the film through Rs 300 crore mark.

     

    Action Jackson has added another Rs 15 lakh to its total in its fourth week to take its four week total to Rs 58.8 crore.

     

    Badlapur Boys adds a symbolic Rs 5 lakh in its third week to take its three week total to Rs 98 lakh.

  • &pictures to air the latest Bond flicks in Hindi with ‘Bond Nights’!

    &pictures to air the latest Bond flicks in Hindi with ‘Bond Nights’!

    MUMBAI: In keeping with its endeavour of providing its viewers with fresh and clutter-breaking content, &pictures, India’s premium Hindi movie channel extends its festive offering with the premiere of the best of Bond movies all of January and February, 2015. With a festival as massive as Agent 007 himself, &pictures gives its viewers the opportunity to experience a supreme action-packed experience.

    Kick-starting Bond Nights with the premiere of the latest Bond film – Skyfall on 2 January 2015, the channel has gone all out to initiate innovative marketing initiatives and create a colossal brand recall. In a bid to grab maximum eyeballs, &pictures has a populated special billboard branding across Ahmedabad, Surat, Baroda, Rajkot, Mumbai and Delhi with the enormous cut-outs of the blue-eyed Bond – Daniel Craig. To reach out to the movie enthusiasts, &pictures has also devised a strategy to run promos of Skyfall in about 500-600 UFO digital screens during and before the interval of the newly released movie PK in the run – up to ‘Bond Nights’!

    Moreover, social media platforms will be on fire with some surprising contests for viewers that will surround each Bond movie that is to premiere on &pictures. Apart from the fact that audiences will now be able to see their favourite rouge assassin for the first time in Hindi, audiences will also be able to watch them in complete action. A unique line of promos encompassing each Bond movie will also include some tongue in cheek humour.

    Speaking of the action filled line up, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL, stated, “&pictures has always stood for providing premium entertaining content to our audiences. With Bond Nights, we are exhibiting one of the most exclusive and anticipated film franchises across the globe. We are ringing the New Year with super sleek Bond series, with most of the films from the line-up premiering for the first time on Hindi television. Adhering to the nature of Bond films our marketing campaign includes eclectic mix of traditional and innovative strategies specifically targeted consumer as well as trade audiences.”

    In addition, to reach out to the trade agency community &pictures had organized an inventive activity ‘Bond of the agency’ across Mumbai and Delhi. A race car (synonym with Bond) gaming set up was located in the respective agency cafeterias. This exciting gaming console provided a distinctive opportunity to all the employees to partake and win original Bond merchandising. The winner with best score was also granted ‘Bond of the agency’ title.

    The mega movie series of the latest Bond flicks will make its way on television screens for the first time in Hindi on &pictures every Friday at 8:00 PM from 2 January to 13 February!

  • An ‘Ugly’ Box Office

    An ‘Ugly’ Box Office

    MUMBAI: Ugly is poor below redemption at the box office with collection figures staying limited to lakhs throughout its opening three days and managing to end its first weekend with a little over Rs 1.5 crore.

     

    PK is enjoying a bumper run. Having opened to mixed response and tepid opening collections, the film came into its own on its first Sunday with almost 33 per cent leap over its first day figures. The film is making the most of Christmas holidays though late shows do show the effect of severe winter in North and other parts of India.

     

    Having collected Rs 89.5 crore for its opening weekend, the film remained steady through the next four days to take its first week total to Rs 175.2 crore.

     

    There are some protests against the film from religious organisations but that is a storm in the tea cup looking at the way it is collecting.

     

    Badlapur Boys has collected Rs 7.5 lakh in its second week to take its two week total to Rs 97.5 lakh. Action Jackson has managed another Rs 30 lakh in its third week taking its three week total to Rs 58.65 crore.

  • Disney takes the family route with new offerings

    Disney takes the family route with new offerings

    MUMBAI: A new year brings with it a lot of new resolutions and expectations, and to fulfill the audiences ‘entertainment ‘ wishes are the 800 plus channels which every year create new properties to keep the EQ high.

     

    Disney channel, with an aim to up its ante in the genre, is launching five new properties in the end of January 2015 to not only reach out to its 4 to 14 year olds TG but the family as a whole.

     

    The new three-hour live-action weekend programming strategy, which has been worked upon for almost 12 months, is the foundation of the channel’s next 10 year plan. “We stared off as kids only channel 10 years back and after winning the loyalty of our TG, we think it is the right time to move on and carter to the whole family,” says Disney India Medianetworks content and communications VP Vijay Subramaniam while adding, “This has set the stage for 10 years of Disney in the country.”

     

    With shows like Maan Na Maan Mein Tera Mehman, Kabhi Aise Geet Gaya Karo, Goldie Ahuja Matric Pass, Laage Raho Chachu and Zindagi Khatti Mithi, the channel wants to make weekends a family time. “Shanivar aur Ravivar, Parivar Ke Saath is out motto and we will work towards it as Disney brings out the ethos of family,” says Subramaniam.

     

    The five shows with varied timings of 44 minutes, 22 minutes or even shorter, saw the channel getting an overwhelming response from the producers like Cinevistas, The Troublemakers and many others as they approached them. The channel also feels that the new propositions will get the advertisers excited. Says Disney India Medianetworks VP and revenue head Nikhil Gandhi, “For the Rs 350 crore business with seven channels in the genre, apart from a few regional ones, the growth has remained between 5 to 10 per cent. So, this is an opportunity for us to upscale our brand and these shows will help us compete with the GECs.”

     

    The programmes, focusing on the Hindi speaking markets (HSM) won’t be dubbed into regional languages unlike the others and aims to be at par with advertising rates charged for the shows of GECs. “Before we launch the series, advertisers should be on board as we have started talking to them. And we hope to see a 100 to 200 per cent hike in ad rates,” says Gandhi optimistically.

     

    As co-viewing has increased, there has been a significant increase in number of non-conventional advertisers like water purifiers, printers, cooking oils etc that have been reaching out to these audiences and want to continue doing so.

     

    The channel has already undergone a revamp, and if these programmes fulfill its Return on Investment (RoI) expectations then the number of such shows will be multiplied. The weekend programming FPC will also include Disney classics and animated movies. There are no immediate plans to change the weekday schedule. However, these shows will be repeated post 7 pm on weekdays.

     

    The three brand stories, conceptualised by Taproot, have already hit the small screen. The network will utilise all these avenues to strengthen the new positioning and programming strategy. “The brand stories are already running with ‘PK’, so we are going to use all our channels and other mediums for promotions,” says Gandhi.

     

    Stating the example of how the channel launched the video of Mickey on this birthday online before television, digital is an important platform for it. Without divulging more details the spokespersons from the channel agree on the fact that marketing will be engagement based. However, on-ground activities or collations with schools are not on the blueprint.

  • ‘PK’ storms the Box Office

    ‘PK’ storms the Box Office

    MUMBAI: With one of the biggest and widespread releases across all the available screens in India backed by a huge hype in the media with box office wizard of ultimate universal entertainers, Raju Hirani, with his 3 Idiots star Aamir Khan, PK falls short of storming the box office on day one as was expected by the trade. The severe cold in North and many other parts of the country affected morning shows starting as early as 9 am and last show playing at 11.40 pm.

     

    Kids and youngsters flocked the cinemas to make the Saturday a bit better with the figures improving by about 12 per cent which was expected looking at the favourable critic reports and the film’s kids oriented first half. The trade pundits were generous to predict anything from Rs 135 to Rs 150 crore weekends but that was not to be. However, the film had a roaring Sunday business (Rs 36 crore) which helped it put together Rs 89.5 crore for the weekend. It has an open week ahead and Christmas holidays starting in a day to enjoy a lucrative run.

     

    Main Aur Mr Right has collected a poor Rs 30 lakh for its first week. Action Jackson despite its poor content has managed to add another Rs 12.1 crore in its second week to take its two week total to Rs 58.35 crore.

     

    Badlapur Boys has collected Rs 90 lakh in its first week; very poor. Bhopal: A Prayer For Rain has collected Rs 22 lakh in its second week to take its two week total to Rs 1.47 crore. 

     

    Zid has collected Rs 15 lakh in third week to take its three week total to Rs 6.4 crore.

     

  • Hero Cycles, Cycle Agarbatti and Duracell associate with ‘PK’ for effective marketing

    Hero Cycles, Cycle Agarbatti and Duracell associate with ‘PK’ for effective marketing

    MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster.

    Hero Cycles, Cycle Pure Agarbathies, and Duracell batteries have partnered with Rajkumar Hirani’s latest offering ‘PK’ in which these brands will be featured in a seamless manner. Go Fish Entertainment has been instrumental in getting these brands to associate with the movie.

    Hero Cycles co-chairman and MD Pankaj Munjal said,” We are excited to be associated with the movie ‘PK’ which is one of the most anticipated movies this year. In the movie, Anushka Sharma’s character uses bicycles from Hero Cycles’ Miss India Jade range. The range has been especially designed to complement the taste of the new age girl and goes well with the character of Anushka in the movie. We look forward to the movie’s upcoming success and hope that our new range of cycles is equally well-received by the customers.”

    Cycle Pure Agarbathies MD Arjun Ranga stated, “We take pride in being associated with the year’s most awaited chartbuster movie. With this partnership, we not only intend to build brand saliency, but also aim at connecting with the consumer at a more emotional and serious level”.

    He further added, “While brands foresee entertainment as a serious platform to communicate, brand and media managers have been conscious about advertising in multiple platforms and blockbuster movies are looked upon as one of the strong platform for brand recall and reinforcing consumer trust”.  

    Go Fish Entertainment with more than nine years in the industry has built a strong equity in this domain, which is its forte and has been successful in getting various brands recognition and strategic presence via relevant tie ups with films. Emphasising on how subtly these brands have been affiliated with the movie script, Go Fish Entertainment director Sajay Moolankodan said, “Brand integration with Bollywood has been evolving in its courtship. The crux of this affiliation lies in identifying the right opportunity for placement of products in the movie, taking care that the products are not blatantly placed. A lot of brainstorming and research work goes into making it a perfect fit between the brand and the film. While we figured out that the integration of a prominent incense brand will match a temple worship scene in the movie, Anushka’s character in the script also seemed to be apt forthe attributes of the Miss India Jade Range of Hero Cycles.”

    Producer and director, Rajkumar Hirani shared his thought about this association, “It is a pleasure to be associated with Hero cycles, Cycle Agarbathies and Duracell, as it was just the perfect fit for the scenes that we had envisaged in the film.  As a result, all parties have derived value from this association without compromising on the viewing experience of the audience.”