ITV

Tag: PK

  • ‘2 States’ leads IIFA 2015 nominations

    ‘2 States’ leads IIFA 2015 nominations

    MUMBAI: The 16th edition of the International Indian Film Academy (IIFA) Awards has announced the list of nominations in the popular category. The Videocon d2h IIFA Weekend & Awards will take place at Stadium Putra in Kuala Lumpur, Malaysia from 5-7 June, 2015.

     
    Leading the polls is 2 States with nine nominations followed closely by Vishal Bhardwaj’s hard-hitting Haider, which garnered eight nominations. Rajkumar Hirani’sPK achieved six nominations and the naively stirring Kangana Ranaut starrer Queenreceived five nominations. Some of the other noteworthy mentions this year are Imtiaz Ali’s Highway and Ek Villain.

     

    Wizcraft International Entertainment director Andre Timmins said, “It is amazing how Indian cinema is growing strength by strength every year. It has been a spectacular year for Indian cinema across genres of films and a multitude of talent on and off screen. Some of the biggest films are contending for awards this year and the nominations reflect the talent and achievements of our Indian film industry.”

     

    Contenders for the Leading Role Male this year are Shah Rukh Khan (Happy New Year), Aamir Khan (PK), Hrithik Roshan (Bang Bang), Arjun Kapoor (2 States), Shahid Kapoor (Haider) and Randeep Hooda (Highway). The Leading Role Female category will see Deepika Padukone (Happy New Year), Priyanka Chopra (Mary Kom), Rani Mukherji (Mardaani), Anushka Sharma (PK), Kangana Ranaut (Queen) and Alia Bhatt (2 States) vying for the award this year.

     

    The best director category sees a host of nominees like Vikas Bahl (Queen), Vishal Bhardwaj (Haider), Rajkumar Hirani (PK), Abhishek Varman (2 States) and Imtiaz Ali’s (Highway).

  • Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    MUMBAI: Box office measurement body Rentrak is slowly expanding its footprint in India, where until now box office numbers haven’t had a systematic tracking system. Rentrak, which recently inked a deal with India’s Cinepolis multiplex chain, has now joined hands with the Mumbai based Carnival Cinemas. 

     

    Rentrak will implement its box office reporting system across Carinval Cinemas properties.

     

    Carnival Cinemas with 300 screens currently ranks as India’s third-largest exhibition chain after PVR and Inox. The company plans to increase its screen count to more than 1,000 screens across India by 2017, including theaters in small cities throughout South India.

     

    It may be recalled that last year Carnival Cinemas acquired Big Cinemas, which was the multiplex business of Reliance Mediaworks.

     

    “We are excited to expand our measurement in India and work with Carnival Cinemas as they continue to become one of the top players in the market. Rentrak is committed to expanding our box office measurement throughout India to help their film production be more transparent,” said Rentrak president of global movie services Ron Giambra.

     

    “We are delighted to partner with Rentrak, the global leaders in box office measurement to herald an era of precise box office information in the Indian movie industry. Carnival, while striving to provide the best possible movie watching experience to its viewers, also strives to uphold the global best practices in all aspects of film exhibition. I am sure that our synergy will add value to the industry as a whole,” added Carnival CEO Group P.V Sunil.

     

    Rentrak has been measuring box office receipts in India since October 2014. The first film it tracked was Rajkumar Hirani and Aamir Khan’s PK, which recently became the country’s highest-grossing film of all time.

  • Rentrak partners India’s Cinepolis for box office analysis

    Rentrak partners India’s Cinepolis for box office analysis

    MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues.

     

    With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis, gives Rentrak a huge boost in its efforts in India, where Rentrak has just launched its services to track movie box office revenues with the Rajkumar Hirani and Vidhu Vinod Chopra’s film PK starring Aamir Khan.

     

    “India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients, we look forward to our partnership with Cinepolis and expanding as they continue to add more screens,” said Rentrak worldwide movie measurement business president Ron Giambra. 

     

    Cinepolis India managing director Javier Sotomayor added, “India is a very exciting market with tremendous passion for cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole.”

     

    Rentrak’s Box Office Essentials and International Box Office Essentials are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.

     

  • Box Office: ‘Badlapur’ delights critics

    Box Office: ‘Badlapur’ delights critics

    MUMBAI: Badlapur: Don’t Miss The Beginning gets much acclaim from critics. A noir film with black shades, there is little relief for seekers of entertainment. The fact that greatly cuts down on the expected footfalls at the cinemas. While the ‘A’ certificate keeps a lot of youth away, the genre does so to the ladies and family audience. It had an indifferent opening day of little over Rs 7 crore with Saturday doing only slightly better. On the other hand, collections remained stagnant on Sunday. The film managed opening weekend collections of Rs 23.6 crore.

     

    Qissa (Punjabi) was not expected to do much at the box office but has certainly earned rave reviews.

     

    Roy was a film beyond comprehension for a lot many people. A pretentious film, it gets some fair opening figures thanks to Ranbir Kapoor and Arjun Rampal in top billing. However, poor word of mouth keeps its first week limited to Rs 33.4 crore.

     

    MSG: The Messenger figures don’t matter since the tickets were booked en masse by the makers and whatever figures are released to the media are also by the same source (crossed Rs 100 crore according to them!)

     

    Shamitabh adds Rs 2.9 crore in its second week to take its two week tally to Rs 20.5 crore.

     

    Baby has collected Rs 2.8 crore for its fourth weeks to take its four week total to Rs 78.1 crore.

     

    Khamoshiyan has collected Rs 12 lakh in its third week to take its three week tally to Rs 6.62 crore.

     

    PK has added Rs 10 lakh in its ninth week to take its ten week total marginally up at Rs 330.05 crore.

  • ‘Shamitabh’ delivers weak opening at box office

    ‘Shamitabh’ delivers weak opening at box office

    MUMBAI: Director R Balki does come up with new ideas and his earlier two film, Cheeni Kam and Paa have been appreciated. This time though the idea may be different from the run of the mill but its execution is messed up. The drawbacks lie in right from a long winding script to execution and editing.

     

    Instead of cashing in on the idea, Shamitabh tries to cash in on Amitabh Bachchan’s histrionics and then going overboard with it. There seemed to be no curiosity for the film as the weak opening day audience response and the collections reflected this. The film had a slight improvement on Saturday and was better on Sunday but the slide has begun as the new week started. The film ended its opening weekend with a figure of Rs 12.45 crore, which is not enough to help it recoup its high price.

     

    The other two releases, Jai Jawan Jai Kisaan and Hum Tum Dushman, failed to find enough audience needed for a screening.

     

    Rahashya has managed to collect only about Rs 70 lakh in its first week.

     

    Baby reaped the benefit of poor oppositions and collected a reasonable Rs 16.7 crore in its second week to take its two week tally to Rs 68.8 crore.

     

    Khamoshiyan remains poor as the film adds precious little to its weekend collection of Rs 5.75 crore in the next four days as it ends its first week with figures of Rs 9.15 crore.

     

    Hawaizaada meets with a disastrous fate at the box office. Following its poor opening, it only goes downhill to end its first week with a meager Rs 3.55 crore.

     

    Dolly Ki Doli also gets to survive in its second week thanks to poor oppositions by adding Rs 1.1 crore in its second week to take its two week total to Rs 13 crore.

     

    PK collects approximately Rs 45 lakh in its seventh week for a seven week total of Rs 329.75 crore.

  • ‘PK’ most viewed movie trailer on YouTube

    ‘PK’ most viewed movie trailer on YouTube

    MUMBAI: When it comes to India’s favourite pass time, nothing comes close to Bollywood.

     

    The growing user base of YouTube in India has driven movie producers/distributors to the platform to test the waters, and get instant reactions on the movie’s potential success at the Box Office.

     

    With over a billion users worldwide, Indian movie trailers are enjoyed by a global audience, but what matters the most to the producers is the viewership and popularity of trailers in India. In the list of the top 10 movie trailers viewed in India from October to December 2014, the trailer of PK rules the charts.

     

    Interestingly, horror has also emerged to be one of the most consumed genre when it comes to movie trailers with the trailer of Alone bagging the third position on the chart. Khamoshiyan, MSG, and Dolly ki Doli were also among the others that grabbed a place in the list of most watched trailers.

     

  • Dismal weekend at the Box Office

    Dismal weekend at the Box Office

    MUMBAI: The past weekend has proved to be dismal for the box office with three releases, which all vie for the worst performer tag. Khamoshiyan turns out to be a drab affair with the Bhatt touch visible only in its soundtrack. The film got poor word of mouth and managed to collect just Rs 5.75 crore in its opening weekend.

     

    Rahashya may be based on a real life, well documented double murder case, but gets just about as much attention from moviegoers as yesterday’s headline. And, this story has become stale by all standards. The film opened to a very poor response with no hope of catching up despite being a well-made film. The film had a poor opening weekend with about Rs 20 lakh.

     

    Hawaizaada, a biopic of a maverick self-styled scientist from Maharashtra, starring Ayushmann Khurrana, from which the trade had some hope, comes a cropper. The film comes across as badly scripted and directed one lacking consistency and having no sense of length. A boring fare, the film suffered further after being slaughtered by critics as well as on social media. The poor collections reflect this as the film could manage mere Rs 1.8 crore over its first weekend. It failed to touch Rs 1 crore figure on any of the three days over the weekend.

     

    Baby has not lived up to the hype created in the media before release. The film had way too much similarity in story and substance with a couple of recent films but was worse than them. The film is too verbose with plans of action rather than action itself which is what people want to see from a spy movie. The film collected Rs 52.1 crore in its first week. With three very poor oppositions in second week, the film gets a chance to reduce its losses.

     

    I (dubbed) has collected Rs 1.2 crore in its second week to take its two week total to 11.3 crore. On the other hand, Dolly Ki Doli is a loser facing rejection from day one. The film manages to end its first week with figures of Rs 11.9 crore. Alone adds Rs 2.25 crore in its second week to take its two week tally to Rs 19.5 crore.

     

    PK nears the end of its run at the box office as the film adds Rs 1.3 crore in its sixth week to take its six week total to Rs 329.6 crore.

  • Mindshare appoints Prasanth Kumar as south Asia CEO

    Mindshare appoints Prasanth Kumar as south Asia CEO

    MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Prasanth Kumar or PK as he is popularly known, to the role of south Asia CEO.

     

    Currently head of GroupM’s Central Trading Group and a member of GroupM’s south Asia executive committee, PK will report to GroupM south Asia CEO CVL Srinivas and Mindshare Asia Pacific COO Gowthaman Ragothaman.

     

    The announcement was made following the news that the current CEO, Ravi Rao will be transitioning into a new role within GroupM, the details of which will be announced shortly.

     

    Srinivas commented, “Prasanth was a unanimous choice for this role. He is a very dynamic leader always full of ideas and a true organisation man. In the past ten years he has played a stellar role in ensuring GroupM’s scale is leveraged to maximise value for our clients. He has championed some exciting partnerships for GroupM both in the digital and traditional media spaces. I am sure under his leadership Mindshare will scale new peaks and delight its clients with a quality media product. I’d like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network.”

     

    Kumar’s role is effective 1 March 2015.

  • Major rise in spending of consumer durables category: CAM report

    Major rise in spending of consumer durables category: CAM report

    MUMBAI: Integrated entertainment and retail marketing company Interactive Television, in collaboration with IPSOS-MEDIA CT, released its CAM report for December 2014. The detailed trends and tracker are for the movie PK.

     

    The highlights are as follows:

     

    With 415, there were a high number of brands active on cinema in the last 17 rounds of CAM. This is also the first time that CAM has observed a high number of national brands being present on cinema. A total of 106 new brands tested cinema as an advertising medium for the first time with the movie PK during the month of December 2014. There has been a 54 per cent increase in number of brands active on cinema with the movie PK in December as compared to the CAM round held in November. There has been a major increase in spending of consumer durables category from 32 per cent in November to 85 per cent in December.

     

    A maximum number of 7402 spots played with PK which was Bollywood’s highest grossing film of all time. In the automobile category it increased from18 per cent in November to 71 per cent in December 2014. Finally for the travel accessories category, spending increased from 4 per cent in November to 68 per cent in December 2014.

     

    Choc On has been number one brand on cinema for the last one year. Manyavar garments increased its spending and surpassed Choc on to become number one brand during the December CAM Round. Interestingly the second spot among the top brands is equally distributed among four brands namely; Chocon, High Sierra, Kotak Mahindra Bank and Syska LED Lights at par with 59 per cent.

     

    Olx has a 19 per cent higher brand recall than Choc on with 13 per cent in spite of screen presence of Choc On with 118 screens being more than Olx, which had 86 screens. It was also noticed that the majority of top spenders play 30 seconds ad on cinema. Food and beverage continues to be the top category on cinema in the last one year and has emerged as a biggest spender on this medium.

     

  • ‘Alone’ tots Rs 11.4 crore at BO

    ‘Alone’ tots Rs 11.4 crore at BO

    MUMBAI: Bipasha Basu’s sex appeal and skin show does not quite work at the box office as the content and treatment of Alone don’t back her up. A routine horror film with forced scary moments, which fail to scare, the film opens with tepid response.

     

    Not a film for single screens, its magic has limited appeal even at the multiplexes, where it was aimed. Alone has managed to put together collections of Rs 11.4 crore in its opening weekend with Saturday and Sunday showing a symbolic growth over its opening day.

     

    Sharafat Gayee Tel Lene took home a few lakhs with poor performance at the box office. Crazy Cukkad Family followed suit at the box office, its investment being total waste of resources.

     

    I (dubbed but promoted as the Hindi version) gets better response than all other films of the week though the collections remain at below average levels as South actors and films don’t find ready takers in the Hindi market. The film has collected about Rs 6.5 crore over the weekend including paid previews on Thursday.

     

    Tevar, with its adverse reports and weak opening, ends the first week with uninspiring figures. The film collects Rs 33.15 crore. Not much is expected in its second week.

     

    Coming at the end of its run at the box office, Ugly adds Rs 60 lakh to its second week to take its three week tally to Rs 8.4 crore.

     

    On the other hand, the Aamir Khan starrer PK, which is directed by Rajkumar Hirani, remains rock steady in its fourth week. The film collects Rs 12.5 crore and takes its four week tally to Rs 324.2 crore.