ITV

Tag: Pizza Hut

  • Pizza Hut launches first campaign with internet celeb Bhuvan Bam

    Pizza Hut launches first campaign with internet celeb Bhuvan Bam

    MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas. 

    Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza comes to his mind. The craving is unstoppable, and you see Bhuvan walking, rather grooving, his way – as the crow flies – straight to a Pizza Hut. 

    With the refrain Pizza Hut Javenge 99 Mein Khaavenge, The campaign is centered around the brand’s boldest value offering since it entered the Indian market in 1996 – ie offering the tastiest pan pizzas at affordable everyday price-points across its channels of dine-in, delivery and takeaway, starting at INR 99 and INR 199.

    Directed by veteran ad film guru, Prahlad Kakkar and produced by Creativeland Pictures, this the first time a digital influencer will star as the main protagonist in a TV commercial by a leading QSR brand in the country. The national campaign breaks on 14th November across key markets in a range of languages across television and digital media. The campaign will be supported by plenty of social and on ground + digital activities. 

    “We’ve always believed it is critical to stay on-trend as a fun, cool pizza company– this campaign is setting an entirely new tone for Pizza Hut, and it’s a really whacky and innovative piece of communication. It highlights the craving that the thought of a pizza triggers in the mind.  The song has the words ‘Pizza Hut Javenge’, using an interesting colloquialism and is extremely catchy. We particularly love the dance-step that was co-created with Bhuvan on the shoot set. Overall, it’s a very entertaining piece of content highlighting the Rs.99 price point- and we believe it will really resonate with audiences – both young, and young-at-heart!”, said Pizza Hut India Marketing Director Yashodhara Lal.

    “In a world of insta-stories and tiktok videos today, where we are no longer just competing with other ads, brave new narratives are as important as grounded insights. At Creativeland Asia we are constantly watching, learning, reinventing and bettering ourselves to deliver the newest thinking we possibly can. Our brief was to conceptualize a campaign driving the 99 price-point while keeping true to the brand’s promise of the most craved-for pizza experience. Pizza Hut Javenge 99 Mein Khaavenge, with Bhuvan Bam getting triggered by anything that remotely sounds like pizza is a very surprising take that designed to keep both the price point and the brand top of mind.”, said Creativeland Asia  Founder and Creative Chairman Sajan Raj Kurup.

    “This campaign also brings to the spotlight our dine-in experience, even as we continuously drive growth through delivery with pizzahut.co.in’, added Lal. ‘Overall, this marks a fresh new direction for Pizza Hut, and we’ll increasingly be celebrating our unabashed obsession with pizzas!”

  • Pizza Hut elevates Unnat Varma as APAC MD

    Pizza Hut elevates Unnat Varma as APAC MD

    MUMBAI: Pizza Hut International, a subsidiary of Yum! Brands, has elevated the post of Unnat Varma from MD India Subcontinent to MD of Asia Pacific region. Varma will be based out of Singapore and report to Vipul Chawla, President, Pizza Hut International. He will be looking after over 5,500 stores across 22 countries.

    The company has also integrated its India sub-continent unit into the Asia Pacific business unit.

    Varma has an impressive work experience of 24 years. He had joined Yum! Brands as director marketing with KFC, in 2006. He then went on to work for Taco Bell as GM, and Pizza Hut as GM and MD for India Subcontinent Region. Prior to joining Yum! Brands. Unnat Varma had worked with Gillette for around 12 years.

  • Sourav Ganguly becomes undercover delivery boy for Pizza Hut

    Sourav Ganguly becomes undercover delivery boy for Pizza Hut

    MUMBAI: What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they had the Bengal Tiger himself standing amidst them, but they stood there, none the wiser.  

    Leading pizza chain, Pizza Hut, recently curated a massive surprise experience in the Kolkata, in a creative collaboration with Rannvijay Singha and Sourav Ganguly.

    A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans and the youth of Kolkata challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him. But the fun did not end there. 

    The video shows how the unsuspecting crowd was electrified with excitement as they realise that they ended up casually playing cricket with cricketer Sourav Ganguly.

    The video begins with Rannvijay Singh engaging people from the audience by inviting them to beat his score. He assigns the crowd with the power to decide the score every time someone bats, including himself. After a few friendly shots, Ranvijay adds some delicious pizza fun to the cricket fever on the ground. He pulls out his mobile phone, goes on Pizza Hut’s m-site and within minutes, orders Pizza Hut signature pan pizzas for everyone. Hearing this, the crowd begins to cheer and hoot in anticipation of the delicious pizzas. The excitement changes pace when the pizza delivery boys (more so one of them in specific) start commenting on the people batting and how they could improve their game to which Rannvijay counters and challenges one of the delivery boys to play.

    This delivery boy begins playing a right-handed game. A few unimpressive attempts later, he changes his stance to one that would be very familiar to the eye of a true cricket buff. And behold, then begins a barrage of 4s and 6s leaving the crowd stunned. His superb batting skill draws massive cheers from the onlooking crowd, including Rannvijay. Ranvijay moves forward to take a selfie with the Pizza Hut delivery boy who stunned everyone with his left-handed batting skills.

    The delivery boy smirks and peels off his (prosthetic) nose, and starts getting rid of his make-up. And lo and behold, the delivery boy was none other than ‘Dada’, the Bengal Tiger himself – Sourav Ganguly.

    The crowd and players, naturally, are beside themselves with excitement, thronging against the nets to catch a glimpse of Ganguly, vying to take selfies with their hero, and delighted that some of them actually played with him. Ganguly then mingles with his fans before leaving the venue on a happy note, to cheers of ‘Dada’.

  • Pumpkin to deliver Pizza Hut ideas online

    Pumpkin to deliver Pizza Hut ideas online

    MUMBAI: Team Pumpkin, a leading digital marketing and PR agency, has won the digital marketing mandate of one of the leading casual dining and delivery restaurant chain, Pizza Hut.

    The digital marketing responsibilities will include online reputation management, social media management and digital creative services for Pizza Hut’s Indian business.

    As Team Pumpkin graduates towards winning more global clients, bagging the Pizza Hut (voted as most trusted brand for 11 years in a row) mandate is another feather in its cap.

    Team Pumpkin creative head Puja Nathani said that their aim would be to make sure that Pizza Hut trust was maintained and it continues to engage with the young audience in the digital space.

    Team Pumpkin co-founder Ranjeet Kumar said their strategy revolved around capturing micro-moments for the youth and expressing them through their digital assets.

  • Pumpkin to deliver Pizza Hut ideas online

    Pumpkin to deliver Pizza Hut ideas online

    MUMBAI: Team Pumpkin, a leading digital marketing and PR agency, has won the digital marketing mandate of one of the leading casual dining and delivery restaurant chain, Pizza Hut.

    The digital marketing responsibilities will include online reputation management, social media management and digital creative services for Pizza Hut’s Indian business.

    As Team Pumpkin graduates towards winning more global clients, bagging the Pizza Hut (voted as most trusted brand for 11 years in a row) mandate is another feather in its cap.

    Team Pumpkin creative head Puja Nathani said that their aim would be to make sure that Pizza Hut trust was maintained and it continues to engage with the young audience in the digital space.

    Team Pumpkin co-founder Ranjeet Kumar said their strategy revolved around capturing micro-moments for the youth and expressing them through their digital assets.

  • Dentsu Webchutney appoints Samera Khan as EVP

    Dentsu Webchutney appoints Samera Khan as EVP

    MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out of Mumbai and will report to Dentsu Webchutney CEO Sidharth Rao.

    As part of her new mandate, Khan will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.

    Commenting on her appointment, Khan said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”

    Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”

    With more than 12 years of experience, Khan has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.

    Some of the brands that Samera has worked on internationally and in India include Vodafone, Nestlé, Unilever, Volkswagen, Porsche, Hyundai, Mitsubishi, IKEA, Taco Bell, Pizza Hut, The Economist, HDFC Bank, BPCL, Sanofi and Hockey India to name a few.

  • Dentsu Webchutney appoints Samera Khan as EVP

    Dentsu Webchutney appoints Samera Khan as EVP

    MUMBAI: Dentsu Webchutney, the digital agency from the Dentsu Aegis Network, has roped in Samera Khan as EVP- Strategy and Planning. Samera will be based out of Mumbai and will report to Dentsu Webchutney CEO Sidharth Rao.

    As part of her new mandate, Khan will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru.

    Commenting on her appointment, Khan said, “I am excited about this new role that I take on with Dentsu Webchutney. They have a unique way of approaching digital advertising with a spot-on understanding of culture and technology. And to partner with a distinct set of creative and strategic talent makes this even more exciting and challenging.”

    Commenting on the appointment, Rao said, “Dentsu Webchutney has entered its next phase of growth and it’s absolutely essential for us that we use the right kind of partners to steer this growth forward. Samera has immense international experience along with advertising experience in India on some of the biggest brands in the world. This gives her a unique edge on strategy and understanding of the human mind. This will add to the strength that holds the Dentsu Webchutney fort together. I am extremely happy to welcome her on board.”

    With more than 12 years of experience, Khan has worked with agencies including Ogilvy, DraftFCB and Havas Worldwide.

    Some of the brands that Samera has worked on internationally and in India include Vodafone, Nestlé, Unilever, Volkswagen, Porsche, Hyundai, Mitsubishi, IKEA, Taco Bell, Pizza Hut, The Economist, HDFC Bank, BPCL, Sanofi and Hockey India to name a few.

  • Home cooked food at click of a button…

    Home cooked food at click of a button…

    MUMBAI: Food is emerging as one of the most interesting territory in the online business world (e-commerce). If international brands like Dominos, McDonald’s and Pizza Hut amongst others had expectations of running a monopoly when it came to home delivery or accepting orders online, they must rethink and re-strategize. One who stays out of home misses home cooked food, or food cooked by home chef and it is this consumer behaviour which has laid the foundation stone for the startup Cyberchef.

     

    Just after completing her Masters in Marketing and Strategy from Warwick Business School Neha Puri (CEO and founder) teamed up with her brother Anuj Puri to start Cyberchef.

     

    The concept of Cyberchef is different than the local tiffin service providers as it delivers food, selected online by customers and then prepared by home chefs at their residency, which then is handpicked by the venture and delivered at the customers’ doorstep. Based on the demand placed by customers, orders are given to these home chefs, who then have adequate time to prepare the meal.

     

    The venture started its operation in Gurgaon and has so far roped in 55 home chefs who prepare different cuisines on a daily basis. Launched a month back, the startup delivers more than 450 orders per week in Delhi-NCR.  

     

    Speaking to Indiantelevision.com Neha Puri says, “We have a number of repeat customers which proves that they are satisfied with our service and that’s a huge encouragement for us.”

     

    In terms of marketing strategy, flyers and road shows are the areas where the venture aspires to explore. Cyberchef has already organised number of road shows in NCR to generate awareness. Apart from that it has associated with many grocery joints to explore joint marketing opportunities.

     

    Hygiene and quality of food are the major criterion for a chef to be a part of Cyberchef. “We are very particular about hygiene factor, so before roping in any chef we visit their house and inspect the cooking arena. Also we do surprise visits and chefs are aware of that so they always keep it clean and tidy. Chefs don’t need to have any professional training or certificates. What they need is just the culinary art needs to be accepted by customers,” asserts Puri.

     

    The venture follows a 60-40 revenue model where 60 per cent goes to the chefs and 40 per cent comes to the organisation. For now sales is the only source of revenue for Cyberchef. “With the help of our marketing we want to enhance our sales, also rope in corporate contracts where we will be serving orders to mass. We have already started party orders where we take bulk orders for party.”

     

    The venture has expansion in its pipeline and Mumbai and Pune are the locations they are targeting. “We already have 20 chefs registered with us in Mumbai and we are getting more entries, Mumbai is next and then we will go to Pune once the monsoon settles. Post that we are looking towards Bengaluru. We sense good opportunities in all these places. In the next two years, I want Cyberchef to be a leader in the food space and have presence in over six cities,” Puri concludes.      

  • ‘The Mutant Ninja Turtles’: Fun for kids

    ‘The Mutant Ninja Turtles’: Fun for kids

    MUMBAI: By chance or by choice, Teenage Mutant Ninja Turtles (TMNT) has always been a reflection of its time. The new TMNT is also a time capsule, so to speak.

     

    Even though the 97 minute film is far from perfect, it is everything a turtle movie usually is – fun for kids.

     

    The movie has the elements of all the other Ninja Turtle movies like the Ninja Turtles who loves pizza (this time from Pizza Hut), the city of New York at risk and villains. The movie has nothing new to offer except for a flash back unlike the other installments

     

    The basic plot, the TMNT lore has changed very little over the years. Four turtles come in contact with a man-made mutagen, grow up in the New York City sewer system learning ninjutsu from their adoptive father Splinter, a mutated rat. As in all stories, there is an evil organisation led by a man known as The Shredder, who really likes the idea of eating ‘turtle soup’.

     

    The movie is based on a comic dreamed by Kevin Eastman and Peter Laird 30 years ago intending to be a parody of comics at the time.

     

    The film opens with a sequence of the city of New York in the grip of a crime wave unmanageable by the police officials. A channel 6 news reporter April O’Neil (Megan Fox) goes after the trails a group Foot Clan, who she thinks is behind it. While searching for the group, he finds herself crossing paths with the last thing she ever thought to find: a quartet of 6-foot tall, crime-fighting turtles that – coincidentally – have a link to her past. When her colleague dismisses her discovery as a part of her overactive imagination, she seeks out the counsel of old family friend and billionaire scientist Eric Sacks (William Fichtner). As in all the movies, Sacks knows more than he’s letting on, and it isn’t long before O’Neil and her new turtle friends are thrust headfirst into a plot that threatens the entire city.

     

    As O’Neil, Megan Fox gives a decent performance. There are also a handful of other humans with speaking roles, all very one-dimensional: a snarky-and-lovelorn co-worker (Will Arnett), a take-no-bullshit boss (Whoopi Goldberg), and a duplicitous businessman working with the bad guys. Comedians Arnett and Goldberg are sadly wasted in minor roles in the movie, as is Abby Elliot, in a cameo as April’s roommate.

     

    Neither the narrative is strong, dialogues are too basic (even though they have tried to add a pinch of comedy) nor the music is extraordinary. Still the one thing the movie gets right is the individual personalities of the turtles. Even after the redesign, these are the turtles we love, adore and know: Leonardo leads, Donatello does machines, Raphael is cool (but rude) and Michelangelo, of course, is the party dude

     

    Curiously, the film takes no time to introduce the characters, much less their individual names, so if you’re going in without prior knowledge, you may find yourself lost for a stretch.

     

    If you are a fan or have a kid who is, the movie can take you to the ninja world. Don’t think and you might have a good time!

     

    Cast: Megan Fox, Alan Ritchson, Jeremy Howard, Pete Ploszek, Noel Fisher, Will Arnett, Danny Woodburn, William Fichtner, Johnny Knoxville, Tony Shalhoub

     

    Producers: Michael Bay, Andrew Form, Bradley Fuller, Galen Walker, Scott Mednick, Ian Bryce

     

    Director: Jonathan Liebesman