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Tag: Piyush Pandey

  • SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    NEW DELHI: The Supreme Court has said it expected all government “functionaries to rise to the occasion” and to act in the matter of publication of Government advertisements with “utmost responsibility to ensure that such advertisements carry the right message to the citizens and do not glorify and/or personify any particular individual presently in the helm of affairs of the Union or the State.”

    Dismissing a contempt petition by the Centre for Public Interest Litigation, the court said the impact and importance of a government advertisement cannot be lost on the functionaries of the Union as well as the State.

    The court expressed confidence that in future advertisements of states, union territories or the Union of India, the “purpose” of government advertisements as dealt with in its judgment “shall be kept in mind and the advertisements will be published in the true spirit in which they are required to be so published.”

    Justice Ranjan Gogoi and justice P C Ghosh said in their recent judgment that the “spirit” of the judgment of 13 May 2015 relating to government advertising “would require the states to also constitute their respective committees which shall now be done.”

    The court added: “If the states so desire the committee constituted at the central level referred to in the affidavit of the Union of India may be entrusted with the task of overseeing the publication of advertisements in the states”.

    The judges said the judgment had “clearly laid down that the committee constituted would be responsible for ironing out the creases that may show from time to time in the implementation of the directions of the court and also to oversee such implementation. In the event it becomes so necessary and the committee, for any reasons, is unable to render effective and meaningful service it is always open for an aggrieved party or a conscious citizen to approach this court once again.”

    Noting that “we do not think it necessary to do so at this stage”, the judges rejected the argument by counsel Prashant Bhushan that the committee suggested by the court should be armed with further powers.

    The Court also noted that the government affidavit showed that the three-member committee has been constituted consisting of the persons mentioned in the body of the affidavit. In fact, the first meeting of the committee has been held on 18 April 2016.

    (A three-member committee headed by former chief election commissioner B B Tandon was set up on 6 April. The other members are News Broadcasters Association president and editor-in-chief of India TV Rajat Sharma, and Ogilvy & Mather executive chairman and creative director for South Asia Piyush Pandey)

    Referring to the allegations about the publication of advertisements by Tamil Nadu, the court said that the affidavit of the chief secretary to the state government showed that the advertisements published by the state do not carry the photograph of the chief minister and the advertisements which do carry the photograph of the chief minister were so published by the Indian Express, New Delhi Edition and funded by the said group and not by the state. Therefore, the judges said “we do not consider it necessary to pursue the matter any further”.

    As far as allegations about advertisements of Delhi government belittling other political parties went, the court said “a reading of the advertisements in question published by the government of NCT of Delhi would go to show that some portions of the same have been somewhat inarticulately drafted and there is room for improvement.”

  • SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    SC: States expected to set up bodies to monitor govt. ads, raps Delhi govt.

    NEW DELHI: The Supreme Court has said it expected all government “functionaries to rise to the occasion” and to act in the matter of publication of Government advertisements with “utmost responsibility to ensure that such advertisements carry the right message to the citizens and do not glorify and/or personify any particular individual presently in the helm of affairs of the Union or the State.”

    Dismissing a contempt petition by the Centre for Public Interest Litigation, the court said the impact and importance of a government advertisement cannot be lost on the functionaries of the Union as well as the State.

    The court expressed confidence that in future advertisements of states, union territories or the Union of India, the “purpose” of government advertisements as dealt with in its judgment “shall be kept in mind and the advertisements will be published in the true spirit in which they are required to be so published.”

    Justice Ranjan Gogoi and justice P C Ghosh said in their recent judgment that the “spirit” of the judgment of 13 May 2015 relating to government advertising “would require the states to also constitute their respective committees which shall now be done.”

    The court added: “If the states so desire the committee constituted at the central level referred to in the affidavit of the Union of India may be entrusted with the task of overseeing the publication of advertisements in the states”.

    The judges said the judgment had “clearly laid down that the committee constituted would be responsible for ironing out the creases that may show from time to time in the implementation of the directions of the court and also to oversee such implementation. In the event it becomes so necessary and the committee, for any reasons, is unable to render effective and meaningful service it is always open for an aggrieved party or a conscious citizen to approach this court once again.”

    Noting that “we do not think it necessary to do so at this stage”, the judges rejected the argument by counsel Prashant Bhushan that the committee suggested by the court should be armed with further powers.

    The Court also noted that the government affidavit showed that the three-member committee has been constituted consisting of the persons mentioned in the body of the affidavit. In fact, the first meeting of the committee has been held on 18 April 2016.

    (A three-member committee headed by former chief election commissioner B B Tandon was set up on 6 April. The other members are News Broadcasters Association president and editor-in-chief of India TV Rajat Sharma, and Ogilvy & Mather executive chairman and creative director for South Asia Piyush Pandey)

    Referring to the allegations about the publication of advertisements by Tamil Nadu, the court said that the affidavit of the chief secretary to the state government showed that the advertisements published by the state do not carry the photograph of the chief minister and the advertisements which do carry the photograph of the chief minister were so published by the Indian Express, New Delhi Edition and funded by the said group and not by the state. Therefore, the judges said “we do not consider it necessary to pursue the matter any further”.

    As far as allegations about advertisements of Delhi government belittling other political parties went, the court said “a reading of the advertisements in question published by the government of NCT of Delhi would go to show that some portions of the same have been somewhat inarticulately drafted and there is room for improvement.”

  • OgilvyOne Mumbai among world’s top 10 digital agencies

    OgilvyOne Mumbai among world’s top 10 digital agencies

    MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50.

    The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them.

    Executive chairman and creative director south Asia Piyush Pandey said “It is a matter of great pride that OgilvyOne Mumbai is listed eight on WARC’s list of the top Digital Agencies globally. This is in keeping with our constant endeavour to excel in the digital space in order to serve our clients better in these ever-changing times.

    Reacting to the news, a very delighted OgilvyOne Worldwide India president and country head Vikram Menon said, “The WARC 100 is perhaps the industry’s most credible rating of award-winning campaigns and agencies from an effectiveness perspective, globally. And to rank number 8 on the list is a matter of enormous pride. This is the outcome of a conscious effort to provide clients with creative solutions that have a direct impact on their business.

    Notably, OgilvyOne worldwide is the only Indian digital agency that has made it to the list every year since it was first released in 2014.

  • OgilvyOne Mumbai among world’s top 10 digital agencies

    OgilvyOne Mumbai among world’s top 10 digital agencies

    MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50.

    The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them.

    Executive chairman and creative director south Asia Piyush Pandey said “It is a matter of great pride that OgilvyOne Mumbai is listed eight on WARC’s list of the top Digital Agencies globally. This is in keeping with our constant endeavour to excel in the digital space in order to serve our clients better in these ever-changing times.

    Reacting to the news, a very delighted OgilvyOne Worldwide India president and country head Vikram Menon said, “The WARC 100 is perhaps the industry’s most credible rating of award-winning campaigns and agencies from an effectiveness perspective, globally. And to rank number 8 on the list is a matter of enormous pride. This is the outcome of a conscious effort to provide clients with creative solutions that have a direct impact on their business.

    Notably, OgilvyOne worldwide is the only Indian digital agency that has made it to the list every year since it was first released in 2014.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

    MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival.

    The move comes close on the heels of the new Advertising Club president and Colors CEO Raj Nayak announcing his intention to make Goafest 2016 more inclusive. 

    Confirming the agency’s presence at the festival, McCann India Asia Pacific chairman and CEO Prasoon Joshi says, “We will send symbolic token entries to honour the festival in all the categories but our delegates will participate and attend the fest in large numbers. We believe that genuine efforts have been made by the organisers this year to overcome the shortcomings and we also want to partner them in this journey positively. In the future, we will see the festival touching newer heights.”

    Last year, though the agency did not participate in the Creative Abby, Joshi did attend the ceremony where he was felicitated by the Ad Club.

    On McCann’s participation this year, Joshi further adds, “We take immense pride in our creative product and the decision of participation in award shows is collectively taken by our global/local creative councils. We wish GoaFest the very best.”

    Nayak’s intent to make the 11th edition of the advertising festival more inclusive was primarily in relation to reinstate the participation of major creative agencies in the country who had long refrained from attending the Creative Abbys. Word had it that ‘cheerful’ Raj, as the Colors CEO is often called courtesy his Twitter handle, had personally reached out to the respective executives and agency heads to hear and address issues that stood in the way of them and Goafest 2016. Therefore, the recent development with McCann definitely comes as a step forward in Nayak’s “inclusive” vision.

    Now it remains to be seen whether other creative heavyweights like Ogilvy and Mather, Leo Burnett and Lowe Lintas will also follow suit and brighten up the spirit of the Abby and Goafest 2016 at large with their participation.

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • O&M’s new Fevicol TVC takes bonding to the next level

    O&M’s new Fevicol TVC takes bonding to the next level

    MUMAI: Adhesive brand Fevicol has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that the brand has come to stand for.

    Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high human pyramid that characterizes ‘dahi-handi’ celebrations. 

    Through the trademark ‘humour’ that Fevicol ads are known for, the TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive.

    Ogilvy & Mather – South Asia executive chairman and creative director Piyush Pandey said, “Fevicol has always stood for ultimate bonding. Bonding beyond its physical manifestations, bonding of culture and humanity. The new film takes the festival of Govinda (Lord Krishna’s birthday), which is celebrated across the country by people making human pyramids to climb and break the clay pot, which is symbolic of Lord Krishna stealing buttermilk from the Gopis (or Gopikas which in Sanskrit refers to a person in charge of a herd of cows). Fevicol in its tongue-in-cheek humour has created a hyperbole by making a pyramid that can even move from one location to the other.”

    Pidilite Industries CMO Vivek Sharma added, “Over the years, Fevicol has established itself as an iconic brand that has become synonymous with forging a strong bond. Fevicol has embedded itself in Indian consciousness and culture and is now part of everyday lingo. The new TVC reflects this generational bond and affinity that the people of India have for Fevicol.”

  • Benegal Committee on film certification invites public views within guidelines’ ambit

    Benegal Committee on film certification invites public views within guidelines’ ambit

    NEW DELHI: The Shyan Benegal Committee examining the certification process followed by the Central Board of Film Certification (CBFC) set up early this month has sought the views and suggestions of the public in this regard.

     

    While noting that the views should be restricted to two pages covering all important aspects, the notice on the Information and Broadcasting Ministry website says the comments must be “within the ambit of the existing Act, Rules and guidelines, which have withstood the scrutiny of various Courts.”

     

    The comments may be forwarded to NFDC to rajani@nfdcindia.com.               

     

    The notice also gives the terms of reference of the Committee and says the guidelines are expected to provide aholistic interpretation of the provisions of the Cinematograph Act and the Rules.The present guidelines have also been reproduced in the notice.

     

    The other Members of the Committee include filmmaker Rakeysh Omprakash Mehra, creative director Piyush Pandey, media veteran Bhawana Somayya, NFDC MD Nina Lath Gupta and Joint Secretary (Films) Sanjay Murthy as Member Convenor. The Committee has been requested to submit its recommendations within two months.  

     

    Interestingly, although media reports had indicated that Gautam Ghose and Kamal Haasan had been included as members at the request of Benegal, the notice on the Ministry website makes no mention of this. 

     

    When setting up the Committee in later in a meeting with I&B Minister Arun Jaitley, Minister of State Rajyavardhan Rathore and Secretary Sunil Arora, it had been stated that the aim was to suggest a paradigm that ensures that artistic creativity and freedom do not get stifled/curtailed even as films are certified.

     

    Noting that “in most countries of the world there is a mechanism/process of certifying feature films and documentaries,” an official release had also said that the attempt should also be that “the people tasked with the work of certification understand these nuances.”

     

    The recommendations of this Committee are expected to provide a holistic framework and enable those tasked with the work of certification of films to discharge their responsibilities keeping in view this framework. 

     

    During their deliberations, the Committee would be expected to take note of the best practices in various parts of the world, especially where the film industry is given sufficient and adequate space for creative and aesthetic expression. 

     

    The Committee would recommend broad guidelines / procedures under the provisions of the Cinematograph Act 1952 / Rules for the benefit of the chairperson and other members of the Screening Committee. The staffing pattern of Central Board of Film Certification would also be looked into in an effort to recommend a framework which would provide efficient / transparent user friendly services. 

     

    This is not the first time that such a committee has been set up. After earlier attempts, the last Committee that examined similar issues was headed by the eminent Mukul Mudgal. However, no action has been taken on that report submitted in 2013.

  • Benegal Committee on film certification invites public views within guidelines’ ambit

    Benegal Committee on film certification invites public views within guidelines’ ambit

    NEW DELHI: The Shyan Benegal Committee examining the certification process followed by the Central Board of Film Certification (CBFC) set up early this month has sought the views and suggestions of the public in this regard.

     

    While noting that the views should be restricted to two pages covering all important aspects, the notice on the Information and Broadcasting Ministry website says the comments must be “within the ambit of the existing Act, Rules and guidelines, which have withstood the scrutiny of various Courts.”

     

    The comments may be forwarded to NFDC to rajani@nfdcindia.com.               

     

    The notice also gives the terms of reference of the Committee and says the guidelines are expected to provide aholistic interpretation of the provisions of the Cinematograph Act and the Rules.The present guidelines have also been reproduced in the notice.

     

    The other Members of the Committee include filmmaker Rakeysh Omprakash Mehra, creative director Piyush Pandey, media veteran Bhawana Somayya, NFDC MD Nina Lath Gupta and Joint Secretary (Films) Sanjay Murthy as Member Convenor. The Committee has been requested to submit its recommendations within two months.  

     

    Interestingly, although media reports had indicated that Gautam Ghose and Kamal Haasan had been included as members at the request of Benegal, the notice on the Ministry website makes no mention of this. 

     

    When setting up the Committee in later in a meeting with I&B Minister Arun Jaitley, Minister of State Rajyavardhan Rathore and Secretary Sunil Arora, it had been stated that the aim was to suggest a paradigm that ensures that artistic creativity and freedom do not get stifled/curtailed even as films are certified.

     

    Noting that “in most countries of the world there is a mechanism/process of certifying feature films and documentaries,” an official release had also said that the attempt should also be that “the people tasked with the work of certification understand these nuances.”

     

    The recommendations of this Committee are expected to provide a holistic framework and enable those tasked with the work of certification of films to discharge their responsibilities keeping in view this framework. 

     

    During their deliberations, the Committee would be expected to take note of the best practices in various parts of the world, especially where the film industry is given sufficient and adequate space for creative and aesthetic expression. 

     

    The Committee would recommend broad guidelines / procedures under the provisions of the Cinematograph Act 1952 / Rules for the benefit of the chairperson and other members of the Screening Committee. The staffing pattern of Central Board of Film Certification would also be looked into in an effort to recommend a framework which would provide efficient / transparent user friendly services. 

     

    This is not the first time that such a committee has been set up. After earlier attempts, the last Committee that examined similar issues was headed by the eminent Mukul Mudgal. However, no action has been taken on that report submitted in 2013.