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Tag: Piyush Pandey

  • Pidilite’s Roff launches humorous ‘Magar Ki Jakad’ Ad campaign

    Pidilite’s Roff launches humorous ‘Magar Ki Jakad’ Ad campaign

    Mumbai: Pidilite Industries Ltd., the makers of Fevicol, unveiled a new ad campaign for Roff – it’s tile and stone adhesive brand. The campaign underscores the critical role of using reliable and high-quality tile adhesives in homes to withstand unexpected shocks, breakages and maintain the durability of interiors.

    Pidilite Industries chief business officer, construction chemicals Salil Dalal said, “We wanted to creatively convey the importance of using trusted and specialised products like Roff Tile and Stone Adhesives instead of traditional cement, for long-term, stress-free living. The TVC humourously emphasizes out how Roff Tile Adhesives are designed to provide homeowners with peace of mind. Pidilite’s Roff offers a wide range of innovative and easy-to-use solutions for tile and stone fixing”

    Speaking on the campaign launch, Ogilvy, chief advisor Piyush Pandey said, “Roff continues to build on its humorous style of conveying that tiles stuck with Roff do not come off even if it faces high impact which can make tiles stuck with ordinary adhesives or cement fall off. This TVC, directed by Prasoon Pandey from Corcoise Films, has an engaging and entertaining style typical of Pidilite Advertising. I am sure the viewers will enjoy this communication, be persuaded to change the way tiles are fixed.”

    With this campaign, Roff once again solidifies its commitment to empowering customers with tile fixing products that provide reliability and unmatched quality, ensuring their homes remain strong and beautiful for many years to come.

    The campaign is live across all the platforms including television, digital, OTT and cinema.

  • NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    Mumbai: The National Payments Corporation of India (NPCI) has launched the UPI safety awareness campaign ‘Main Moorkh Nahi Hoon’, aimed at educating citizens about the safe use of digital payment services and preventing scams. Conceptualised by Ogilvy, the campaign seeks to equip users with the skills to identify and counter common threats and scams in the digital space.

    Although UPI is a secure platform, concerns over fraud have made some users wary of digital transactions. This initiative focuses on reinforcing UPI’s security features while offering practical advice on conducting safe transactions, encouraging individuals to take responsibility for their digital security.

    Pankaj Tripathi, the campaign’s brand ambassador, stars in a series of six ad films that highlight prevalent scam tactics such as SMS phishing and deceptive online money schemes. The films, produced in 11 languages, are designed to reach a wide Indian audience, raising awareness across different regions and communities.

    Moongfaliwala

    Paanwala

    Two films in the series, Moongfaliwala and Paanwala, have already been released. These ads emphasise the need for vigilance and remind people not to let scammers exploit their kindness. The campaign aims to empower users to protect themselves from fraud and promote confidence in using UPI for secure transactions.

    NPCI MD & CEO Dilip Asbe said, “As India moves towards a digital-first future, it is important to empower citizens to prevent digital frauds. We believe this Digital Public Good campaign, through impactful and relatable stories, will empower users and equip them with the knowledge and skills to identify and fight online scams. User awareness is important to build trust in digital payment services and promote financial inclusion.”

    Ogilvy India chief advisor Piyush Pandey said, “This campaign recognises and salutes the common man with common sense. Enough common sense to protect himself/herself from being cheated by thieves and frauds. The common man becomes an influencer whose confidence is an inspiration, for everyone like you and me, to be smarter, and not be treated like a naive person, vulnerable to the cheats. Therefore, the line ‘Main Moorkh Nahi Hoon’.”

    The 360-degree media campaign aims to increase user education and reduce online scams, thereby boosting confidence in digital payments.

  • Piyush Pandey honored with LIA Legend Award

    Piyush Pandey honored with LIA Legend Award

    Mumbai: Piyush Pandey, celebrated as the big daddy of Indian advertising, has been honored with the prestigious LIA Legend Award in Las Vegas on 1 October 2024. This global award, introduced in 2023, recognises industry leaders who have demonstrated outstanding creativity, leadership, and a commitment to mentoring others. Piyush is the second recipient of this honor, highlighting his immense contribution to the advertising world.

    With a career spanning over four decades, Piyush has transformed Indian advertising through his work at Ogilvy, where he began in 1982. From humble beginnings, he has won over 600 national and international awards, including the Padma Shri and the Lion of St. Mark at Cannes. Known for his ability to connect with audiences through relatable storytelling, Piyush’s campaigns have made a lasting impact, including his contributions to India’s polio eradication efforts.

    Having stepped into an advisory role at Ogilvy in 2024, Piyush continues to inspire the next generation of creatives. His books, Pandeymonium and Open House, reflect his belief in sharing knowledge and experience without prescription. This latest accolade is a testament to his enduring influence on the global advertising industry.

    LIA (London International Awards), founded in 1986 by Barbara Levy, celebrates creative excellence across media and has evolved into one of the top international creative festivals. The LIA Legend Award honors those who not only excel in creativity but also contribute to the industry’s growth through mentorship and collaboration.

  • Asian Paints brings back the classic ad ‘Har Ghar Kuch Kehta Hai,’

    Asian Paints brings back the classic ad ‘Har Ghar Kuch Kehta Hai,’

    Mumbai: Asian Paints, a paint and home décor brand, proves that some stories only get better with time by reintroducing the beloved ‘Har Ghar Kuch Kehta Hai’ campaign. The new news is that the old news still holds. What we say today reflects how we live now, but we remain true to the principles we’ve held for years. The ad, originally released in 2002, was written by Piyush Pandey. His impactful voiceover and lyrical contribution lent the ad film an unparalleled charm, making it an iconic piece of advertising history. Now making a nostalgic comeback, it reminds viewers that while trends change, the essence of a home remains timeless.

    This campaign encapsulates the idea that a home is more than just walls and a roof; it’s a reflection of the people within— their emotions, memories, aspirations, and personal journeys. The ad film beautifully conveys the deep bond between a home and its owner, showing how their personality is reflected in the design and atmosphere of the home.

    The ad opens with a couple playfully choosing colours for their walls, showing how design shapes their home. The empathetic lyrics along with a heartfelt voiceover enriches the storytelling, poetically illustrating how people turn houses into warm, loving homes. The ad flows with families rearranging furniture, adding their personal touch, while children’s laughter fills the space, portraying the home as a place of happiness. Each scene reflects how every home tells the unique story of its residents, shaped by their choices and care.

    Speaking on the revival of the iconic ad film, Asian Paints MD & CEO Amit Syngle expressed, “Asian Paints pioneered the approach of capturing the emotional essence of homes decades ago with the ‘Har Ghar Kuch Kehta Hai’ campaign that became a defining moment in our journey. The tagline “Har ghar kuch kehta hai” is not just a line—it’s a feeling. Piyush’s creative brilliance and soulful voice made the ad film pivotal in setting new benchmarks in the category while also redefining the advertising landscape. We have always championed the profound, personal bond consumers share with their homes. As Asian Paints continues to grow as an integrated home décor provider, our core mission is to be part of high voltage emotion of homemaking and bringing joy and happiness to people’s lives.”

    Ogilvy India chief advisor Piyush Pandey said, “Some things are timeless, ageless and beyond the difference of generations. That is what this piece of communication is. It is the bravery of the client and the magic of the pen that God gifted me that day. Today if it’s going to run after 22 years, it just tells Asian Paints & Ogilvy – believe in yourself and back your winners.”

    The revival of the classic ad is a nod to Asian Paints’ journey and a promise of more innovations to come. Now, homes have changed. Family structures have changed. Homes are smarter and newer, and the products and designs are different, but the feeling remains the same. By blending nostalgia with the brand’s cutting-edge solutions, the campaign invites both long-time loyalists and new generations to celebrate the joy of crafting homes that truly speak. 

  • Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Piyush Pandey inducted, industry veterans celebrate growth at IAA Leadership Awards 2024

    Mumbai: The India Chapter of the International Advertising Association (IAA) hosted the grand 11th edition of the prestigious IAA Leadership Awards on August 6 at the Taj Lands End hotel in Mumbai. The awards served as a platform to recognise and celebrate the outstanding achievements of industry leaders.

    This year’s ceremony saw the presence of numerous distinguished guests, including senior marketing, advertising, and media professionals, who gathered to honor the exceptional accomplishments of the award recipients.

    The awards covered various sectors, including automobiles, financial services, FMCG, e-commerce, edtech, retail, and consumer durables, acknowledging the diverse achievements and innovative contributions of outstanding professionals.

    IAA inducted Ogilvy’s executive chairman India, Piyush Pandey, into the IAA Hall of Fame. When reached for comment on his induction, he said, “It’s always a great honor to be recognized by our own people. I believe in work done for our people and our clients in India, so this means a lot. I have won several lifetime achievement awards outside the country, but these were awarded for the work I have done in India, making it all the more special.”

    RK Swami Ltd. chairman and managing director Srinivasan Swamy who had bagged the “Force For Good” award, commented on the importance of events like the IAA Leadership Awards, “It’s crucial to celebrate success in the marketing community, particularly when brands perform exceptionally well. Showcasing these achievements through awards highlights the excellence in the A&M industry and the work of the marketing professionals behind them.”

    News18’s managing editor, special projects, and senior anchor, Anand Narasimhan, won the title of IAA TV Anchor of the Year. Bollywood stars Ananya Pandey and Vicky Kaushal received the IAA Brand Endorser of the Year awards in the male and female categories, respectively, for their ability to connect with audiences and effectively promote brands. The creative agency head of the year was awarded to Ogilvy’s current executive chairperson, Hephzibah Pathak. EssenceMediacom CEO South Asia, Navin Khemka won the media agency head of the year. 

    During the event, Jio Finance Ltd.’s head of brand & marketing, Rajesh Raman, discussed the current marketing landscape. He noted, “The shift has already happened with digital media and ChatGPT coming into play. Clients have reworked their marketing plans, and many sectors like BFSI are gearing up to use digital media. The industry is set for significant growth, driven by India’s large and growing youth base. The next 15 years will witness unprecedented growth, making this a remarkable time for advertising and marketing.”

    He further added, “Despite market volatility, indices suggest that growth will soon surpass significant thresholds. Consumer demand has surged post-COVID, with high interest in new products and loans. COVID, in retrospect, acted as a blessing, as it led to a pent-up demand surfacing. The industry has reassessed and improved since then.”

    He concluded by saying, “I am very positive about the industry’s future. Media growth and brand experimentation are at an all-time high. India’s cultural influence will now be exposed to the global stage, with the world looking at India.”

  • Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Kurlon unveils new logo and brand campaign ‘Life banegi Hula Hula’

    Mumbai: Kurlon, India’s iconic mattress brand, is now 60 years young and has a new and refreshed positioning. Today, Kurlon has revealed its new logo and the tagline “Life Banegi Hula Hula.” This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Kurlon understands that life happens on a mattress beyond just sleep. Recognising that Indians spend countless active hours on their mattresses—reading, talking, eating, and enjoying life’s active moments. This insight drives the new positioning of comfort meets joy in every life moment. This is reflected in the line “Life Banegi Hula Hula” around which the new campaign is built.  

    The multimedia campaign launched earlier this month and is set to gain momentum during the ICC T20 Cricket World Cup. There are two films being launched that bring alive the thought through creative articulations of how a happy back leads to a happy life moments! The campaign will carry on for five weeks across TV, digital & BTL touch points including a total revamp of Kurlon’s retail presence.  

    The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage. The addition of a dawn-to-dusk gradient is not just a visual element but a symbol of the brand’s commitment to providing comfort from morning to night. The packaging across all variants has been updated to reflect this modern aesthetic, ensuring that the products stand out on shelves and resonate with consumers.

    “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep,  Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights ” said SheelaFoam Ltd CEO Nilesh Mazumdar.

    “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.” said Ogilvy India chief advisor Piyush Pandey.

    With over 30 years of rich professional experience, Vivek Sharma, the founder of Altivyst Advisors, has been engaged as the marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organization for Kurlon.

  • LIA to honor Piyush Pandey with Created for Creatives LIA Legend Award

    LIA to honor Piyush Pandey with Created for Creatives LIA Legend Award

    Mumbai: Ogilvy’s former global chief creative officer Piyush Pandey will be accepting the Created for Creatives LIA Legend Award onsite, in Las Vegas on 1 October 2024. Also in attendance will be the LIA jurors, onsite Creative LIAisons attendees and speakers and global press.

    London International Awards (LIA), is pleased to honor Piyush Pandey with its 2024 LIA Legend Award. As the man who put Indian advertising on the world map, Piyush is the second creative giant to be bestowed this prestigious award by LIA. He was appointed the executive chairman of Ogilvy India in 2004. He also went on to serve as global chief creative officer for two and a half years. In January 2024, he stepped into an advisory role.

    Piyush Pandey – the man, the giant, the force, the phenomenon. Indian advertising’s greatest master and its most humble student. Creativity’s fiercest warrior with the softest heart. He is the man whose ideas have shaped the way an entire generation of Indians have led their lives, built, painted and furnished their homes, enjoyed their chocolates, bought their vehicles, connected with their loved ones, chosen their vacations, voted for their governments, bought their watches, saved their money, done their laundry, sipped their tea, fought illnesses, pandemics and taken pride in their nation.

    The LIA Legend Award is given to a leader of the industry, past or present, who through their talent, vision and generosity has demonstrated outstanding creativity. They are those who are relentless and unwavering in their commitment to build up the industry through their indefatigable mentoring, teaching and developing of others.

    Creative brilliance and creative leadership are, of course, very important factors. More than that, LIA recognizes people who have selflessly and with great generosity, given their time and their personal attention to further the industry. They are champions of talent at all levels and the defenders of creativity.

    LIA president Barbara Levy elaborated, “We look for someone who has reshaped the industry for the better. More than that, it must be someone who not only has a wealth of knowledge and experience, but generously shares it with emerging talent. Piyush has shaped Indian advertising, as well as, gifted his knowledge to the global advertising world. Like all advertising legends, it is his work that tells the best story. Piyush epitomizes all the qualities David Ogilvy said great leaders should possess – bravery, idealism, curiosity, playfulness, candour, intuition, free-spiritedness and persistence.”

    LIA chairman Terry Savage further stated, “In giving this award to Piyush, we recognize someone who has openly given back to others in an extraordinary way. Over and above that, Piyush has been a role model, inspiration and creative champion to so many people, people who follow his achievements and because of this have gone on their own creative journey.”

    In accepting the honor, Piyush Pandey in his characteristic unassuming manner said: “I am truly delighted and humbled to be the recipient of this award. I believe that my success is based on a lot of team members. Like cricket, even the best player cannot win alone. I have succeeded to whatever extent because of an amazing team; each a rock-star and they make me look good. It has been my great joy and pleasure to be part of LIA and their Creative LIAisons Program, as I believe the learnings of a lifetime should be shared with the next generation. Advertising is a team effort. I am delighted that LIA has considered me and decided to confer the Legend award to me. Wishing my parents were alive to read this news. Thank you LIA.”

    As David Ogilvy, a legend himself and the father of advertising, once said: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”

    LIA is proud to welcome Piyush Pandey – a man who not only hit it out of the ballpark, but has changed the rules – to the line-up of LIA creative legends already awarded and those to come.

  • Fortune’s brand campaign: Rediscovering the joy of Ghar Ka Khana

    Fortune’s brand campaign: Rediscovering the joy of Ghar Ka Khana

    Mumbai: Adani Wilmar, a leading Food and FMCG company, proudly unveiled its latest brand campaign for Fortune, its flagship edible oil brand. Titled ‘Ghar Ka Khana Ghar ka khana hota hai’, this 360-degree initiative celebrates the essence of home cooking, emphasizing the unmatched satisfaction and nourishment derived from meals prepared with love.

    Concept and Execution: Crafted by Ogilvy India and directed by the illustrious Piyush Pandey, the campaign’s narrative unfolds in a restaurant setting. As patrons peruse the menu, a simple mention of ‘bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one diner, transporting him back to the warmth of his mother’s kitchen.

    The Multisensory Experience: Capturing the sights, sounds, and scents of home-cooked dishes, the protagonist vividly recalls the sensory journey of preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. His immersive recollection not only evokes nostalgia but also sparks a realization among onlookers: true satisfaction lies in the familiarity and wholesomeness of ‘ghar ka khana’.

    Adani Wilmar vice president of sales & marketing Mukesh Mishra shared his vision behind the campaign, stating, “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses.”

    Ogilvy India chief advisor Piyush Pandey added “Fortune has consistently celebrated the joys of eating at home with its message – ‘Ghar ka khana, ghar ka khana hota hain’. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant… We anticipate that the phrase, ‘Ghar ka khana, ghar ka khana hota hain’ will catch on in a big way and stay in people’s minds for years to come.”

    Brand Commitment: Fortune’s dedication to promoting home cooking aligns with its mission to empower consumers to embrace healthier and more fulfilling lifestyles. By encouraging the appreciation of home-cooked meals, the brand seeks to foster a renewed appreciation for traditional culinary practices and family values.

    Broadcast Details: The ‘Ghar Ka Khana, Ghar ka khana hota hai’ TVC will air on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home.

  • Movers & shakers of advertising in 2023

    Movers & shakers of advertising in 2023

    Mumbai: The year 2023 witnessed a significant upliftment for all industries, and advertising experienced noteworthy changes on the people movements’ front. Indiantelevision.com observed it as a year of churn for the advertising industry, marked by numerous exits and entries to and fro Ogilvy India, Dentsu India, BBH India, Havas group, Omnicom, and more…

    Before we go ahead with the list, here’s our heartfelt tribute to some of the advertising veterans we lost in 2023.

    Most recently we lost advertising veteran Helen Anchan who passed away on 3 December. She was the former head of media planning at Lintas. Anchan is highly esteemed in the industry, serving as a role model for numerous young media professionals. With over 50 years in the media, she witnessed significant transformations, many of which occurred during her dedicated tenure at Lintas.

    Advertising veteran and Chairman of daCunha Communications – Sylvester daCunha, who designed the iconic 1966 Amul Girl ‘utterly butterly’ campaign, passed away in Mumbai. He was a doyen of Indian advertising industry who was associated with Amul since 1960s.

    We then lost another man who played a key role in shaping advertising in India who is none other than Pratap Bose. Bose was the former DDB Mudra and Ogilvy veteran and lastly the founding partner and chairman of Social Street.

    Ad and marketing veteran Aurobindo Mohanty passed away on October 24.

    Following are some of the key people movements:

    Ogilvy India:

    Ogilvy India announced an important leadership transition that will take effect from 1 January 2024. Piyush Pandey, currently chairman global creative & executive chairman of Ogilvy India will serve as the chief advisor.

    Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. She will be Ogilvy India’s first-ever woman in this role.

    SN Rane, group executive co-chairman India & COO South Asia, will work as business advisor to Ogilvy Asia Pacific.

    The Advertising Club:

    The Advertising Club elected Rana Barua as president. Partha Sinha will serve as immediate past president on managing committee for the ensuing year.

    IAA:

    Avinash Pandey was re-elected as president of India chapter of IAA.

    BBH India

    BBH India appointed Ashwin Palkar as ECD and head of experience. Palkar is a seasoned creative leader with 17 years of experience in advertising.

    BBH India appointed Anupam Chauhan as senior vice president – account management. He has over 18 years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada.

    Havas media group:

    Havas India chairman and chief creative officer Bobby Pawar stepped down from his role. He joined the network in November 2018.

    Havas Worldwide India appointed Kundan Joshee as managing partner & head – West & South. He has nearly 25 years of experience in the advertising industry and stints at Wunderman Thompson, Ogilvy, FCB, Cheil Worldwide, and Grey Group.

    Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India.

    dentsu:

    Dentsu Creative India appointed Shweta Khosla and Punit Singh as executive vice president (EVP) – strategy & planning.

    Dentsu Creative India appointed Aneesh Jaisinghani as Sr group executive creative director.

    dentsu X, the media agency from dentsu India, appointed Jose Leon as chief executive officer (CEO).

    Dentsu Creative India onboards Surjo Dutt as CCO – West & South.

    Shisham Digital

    Shisham Digital onboarded Ankoor Dasguupta as their chief marketing officer.

    QYOU Media India

    QYOU Media India CEO Simran Hoon stepped from her current role at the company.

    QYOU Media Inc appointed Raj Mishra, as group CEO of QYOU Media’s India.

    Sociowash

    Sociowash has appointed Amisha Gulati as its new business head to lead Mumbai operations. He has over 13 years of extensive experience as a seasoned marketing professional.

    Omnicom

    Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India.

    Alex Lubar has been elevated as global CEO of DDB Worldwide.

    Leo Burnett

    Dheeraj Sinha stepped down from his roles of Leo Burnett South Asia co-chief executive and BBH India chairman and joined FCB as group CEO India & South Asia.

    Publicis Groupe appointed Rajdeepak Das as South Asia CCO and Leo Burnett, South Asia Chairman.

    Enormous Group:

    Moumita Pal joins Enormous as head of creative Delhi

  • Shashi Sinha to be conferred with AAAI Lifetime Achievement Award 2023

    Shashi Sinha to be conferred with AAAI Lifetime Achievement Award 2023

    Mumbai: The Advertising Agencies Association of India has announced that the AAAI Lifetime Achievement  Award for 2023 will be conferred on advertising veteran Shashi Sinha. This is the highest honour to be  given to an individual in India for his/ her outstanding contribution to the Advertising Industry.

    With nearly four decades in the advertising industry, Sinha is seasoned professional and has  dedicated the majority of his career to a single agency group. In a leadership span of 25 years, he  progressed from being the head of Media at FCB Ulka to the CEO of all media units under IPG Media  Brands in 2013. As CEO, he orchestrated a remarkable turnaround, transforming a little known media  group into the most respectable entity among all IPG business units in India. This success elevated the  global standing of IPG Media Brands. Simultaneously, his enduring stewardship of Amul for over 37  years attests to the high regard in which he is held. Beyond corporate achievements, he played a  pivotal role in the sevenfold growth of Interactive Avenues, a digital agency acquired during his tenure.  His emphasis on human resources ensured the retention of original founders within the leadership  team at MB agencies. Notably, MB agencies, apart from Group M, are the only media agencies to have  received Agency of the Year Awards at prestigious local shows like Emvies and Goafest Abbies.  

    Renowned for his active presence and guidance in various industry bodies, including roles as the  current Chairman of BARC, former President of the Ad Club and former Chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI further exemplify his commitment  to influencing the advertising landscape. He has also been Chairman of the Awards Governing Council  at Goafest. Beyond his professional life, he contributes to social causes through advisory roles in  organizations like Akhand Jyoti Charitable Trust and TRRAIN Foundation, focusing on healthcare for  curable blindness and supporting the training and placement of people with disabilities in the retail  sector.

    Making the announcement, AAAI president Prasanth Kumar said, “Shashi Sinha’s journey in advertising is an inspiring narrative of leadership, innovation, and resilience. As the AAAI Lifetime  Achievement Awardee for 2023, he exemplifies decades of transformative impact, steering media  entities to unparalleled success. His tenure as CEO at IPG Media Brands marked a turnaround that  elevated industry standards, making it the most profitable entity under IPG in India. Beyond corporate  milestones, Shashi’s commitment to industry bodies and social causes is laudable. His achievements  reflect not just professional excellence but a deep-seated passion for shaping the advertising landscape  and contributing meaningfully to societal progress. Shashi Sinha is truly deserving of this honour.”

    AAAI Lifetime Achievement Award Selection Committee,  chairperson Anupriya Acharya remarked, “No one deserves this prestigious honor more than Shashi. While his success in advertising  is remarkable, his contributions to the industry at large are nothing short of exemplary. It is no surprise  therefore, that the entire committee unanimously agreed to bestow this award upon Shashi,  recognizing his outstanding achievements and significant impact on the advertising landscape.”

    The AAAI Lifetime Achievement Award is presented annually to an individual who has been a  practitioner of advertising for twenty-five years and had been in the top management position; has  been or continues to be an active participant in industry bodies and or made significant contributions  in shaping the industry priorities which enabled the advertising industry to grow, prosper and become  more professionalized; individual known for his integrity, ethical practice and leadership  qualities; contributed to his Company/Companies growth by innovative thinking and taking them in  newer directions; involved in projects of social consequence which is seen as a role model for the  industry at large and had been an industry veteran.

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K  Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath,  Arvind Sharma, Colvyn Harris and others.