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Tag: Piyush Kulshreshtha

  • Khul Ke to reshape content era with D2M technology

    Khul Ke to reshape content era with D2M technology

    Mumbai: Aligning with the vision of an Aatmanirbhar Bharat and Make in India, Khul Ke, a leading platform for purposeful content, has integrated with D2M technology. The company’s decision to join the D2M league stems from the excitement of establishing a direct relationship between the platform and its users, bypassing the traditional reliance on the internet. The integration presents the opportunity to bridge the gap between urban and rural areas, enabling users in remote locations to access purposeful content.

    With millions of D2M-enabled devices expected over the next one to two years, Khul Ke’s purposeful content across education, health, science and technology, sports, business, governance, and entertainment stands to benefit immensely from this expanded reach. Users will be able to access Khul Ke’s live talks, roundtable discussions, upskilling courses, and other rich content regardless of connectivity barriers.

    D2M, a new-age technology amalgamating broadband and broadcast, utilizes mobile phones to capture territorial digital TV signals. The result is a seamless streaming experience for multimedia content, including live TV matches, directly to phones without the need for an internet connection.

    D2M Broadcast Project Advisor Nandita Bakshi participated in a roundtable hosted by Khul Ke on the D2M Bharat Tech Moment. During the conversation, she emphasized and brought attention that “D2M is a first-of-its-kind, pathbreaking technology wholly conceived and developed in India – an indigenous chipset that can now connect mobiles directly via terrestrial broadcasting signals without the need for internet connectivity. This unprecedented innovation promises to be an empowering force that touches citizens across regions and socioeconomic strata, taking multimedia content and upskilling opportunities to remote areas and young aspirational populations alike. By informing, educating, and energizing the grassroots, I believe D2M will be instrumental in building an employed, skilled workforce that powers India’s continued rise.”

    Khul Ke founder & CEO Piyush Kulshreshtha said, “Our commitment to advancing technological innovation for nationwide access to purposeful content takes a significant leap forward with our integration into India’s groundbreaking D2M platform. This integration represents a pivotal chapter in our mission, enabling us to utilize targeted broadcasting and deliver engaging multimedia content in real time to millions across diverse urban and rural landscapes. Aligning seamlessly with the vocal for local ethos, this alliance showcases the power of homegrown technology to drive progress. We are very excited about this Bharat Tech Moment and are honored to leverage D2M’s potential in bridging the digital divide, reaching deep into grassroots communities to stimulate learning, discussions, and upskilling at a scale that uplifts. We anticipate this new broadcasting capability to usher in an era of active participation and personalized user experiences, setting a precedent for unprecedented connectivity and engagement.”

    Kulshreshtha attended the “Driving India’s Techade-D2M for Bharat – 5G Broadcast Summit,” a pivotal event organized by IIT Kanpur and Saankhya Labs on January 16, 2024, at the India Habitat Centre, New Delhi. The summit served as a platform to discuss concrete strategies and actions to propel Direct-to-Mobile (D2M) broadcasting into the spotlight as a transformative force in the mobile broadcasting arena.

    D2M technology has extensive applications, offering direct and reliable emergency alerts independently of internet or cellular networks. It excels in disaster management by delivering targeted authentic audio content. Its terrestrial fallback feature serves as a crucial contingency for broadcasting strategic public content in the event of satellite failures. Additionally, D2M optimizes resource use by converging radio services onto a shared broadcast infrastructure, conserving spectrum, land, manpower, and public resources. This highlights D2M’s vital role in meeting communication needs and maximizing resource efficiency.

  • Khul Ke’s roundtable series celebrates Padma awardees’ triumphs

    Khul Ke’s roundtable series celebrates Padma awardees’ triumphs

    Mumbai: Khul Ke, the dynamic, homegrown India-centric social networking platform designed for open and unrestricted dialogue, is proud to announce the commencement of its groundbreaking series, Khul Ke Baat: Padma Awardees Ke Saath. This exclusive series, hosted by the renowned journalist and TV anchor Richa Aniruddha, aims to celebrate the remarkable contributions of individuals who have received the prestigious Padma Awards, one of India’s highest civilian honours.

    In a world where celebrity culture often overshadows selfless service, Khul Ke Baat: Padma Awardees Ke Saath offers a refreshing perspective. The show dives deep into the lives of ordinary Indians who have made an indelible mark on society through their altruistic endeavours. These are individuals who have selflessly contributed to the betterment of their communities, demonstrating unwavering courage and dedication.

    The series gives an insight into the lives of the Padma Awardees who open up to host Richa Aniruddha, sharing their inspiring life journeys, the challenges they’ve overcome, and the profound impact they’ve made through their noble service. The show, which serves as Khul Ke’s flagship RoundTable series, offers viewers an opportunity to witness the transformational power of social service and seeks to inspire the youth to follow in their footsteps.

    https://www.khulke.com/roundtable/all

    In the upcoming episodes of ‘Khul Ke Baat: Padma Awardees Ke Saath,’ the viewers will be introduced to a remarkable lineup of Padma Shri awardees who have made significant contributions to society. Episode one showcases Prakash Kaur, the founder of Unique Home in Punjab, who has provided a safe haven for orphaned girls, earning the Padma Shri in 2021 for her remarkable contributions. In Episode two, the viewers meet Karimul Haque, affectionately known as ‘Bike-Ambulance Dada,’ who has saved over 5000 lives in Jalpaiguri by transforming his bike into an ambulance, ensuring timely medical attention for those in need. Episode three sheds light on Usha Chaumar, the President of Sulabh International Social Service Organization, who transformed her life by leaving manual scavenging behind to champion social change, receiving the Padma Shri in 2020.

    Episode four features Sundaram Verma, an environmentalist from Danta, Rajasthan, whose afforestation efforts have led to the successful plantation of over 50,000 trees, significantly contributing to environmental conservation. Episode five focuses on Javed Ahmad Tak, a disability rights activist from Kashmir who founded the Zaiba Aapa Institute of Inclusive Education for specially-abled children and played a pivotal role in implementing the Rights of Persons with Disabilities Act 2016 in Jammu and Kashmir. Lastly, Episode six introduces Jamuna Tudu, affectionately known as ‘Lady Tarzan,’ who courageously protected forests in Jharkhand, confronting timber mafias and Naxals to safeguard these vital ecosystems. These episodes celebrate the unsung heroes of India whose selfless deeds have made ­­­a profound impact on society.

    The Khul Ke Baat: Padma Awardees Ke Saath series promises a total of 13 enlightening episodes, featuring more Padma Awardees. The show aims to inspire and celebrate those whose noble service has made an immense impact in creating a better society and ‘Atmanirbhar Bharat’.

    Khul Ke founder & CEO Piyush Kulshreshtha said, “The idea behind the Padma Awardees Series was to shine the spotlight on the achievements of ordinary people who have made a distinct and meaningful contribution to society. We are focusing on inspiring stories of people who have the right attitude, no jealousy, and no insecurity. The stories which focus on love, kindness, high empathy value and altruism. None of the awardees put themselves before their work which is the common thread among them. It is their work that comes first. We believe if anybody should influence the society today, it is them and achievers like them in many other fields. We need icons who can share their experiential wisdom. In today’s time, this is what our influencers should be like.”

    Khul Ke Baat: Padma Awardees Ke Saath is available for viewing on Khul Ke platform, where you can access these exclusive conversations with India’s changemakers. Join us on this inspiring journey to celebrate and learn from these incredible individuals. The series can be accessed on the Khul Ke app via browser, Android Play Store, and the App Store on iOS. Simply head to the ‘Roundtable’ tab on the app and watch the series now.

  • ‘Weekend Unwind’ with: Loktantra Mediatech, CEO & founder Piyush Kulshreshtha

    ‘Weekend Unwind’ with: Loktantra Mediatech, CEO & founder Piyush Kulshreshtha

    Mumbai: With yet another weekend upon us, in our latest ‘Weekend Unwind’ series, it’s time to take a peek into the mind of the head of social networking and conversation platform through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s edition, we have Loktantra Mediatech, CEO & founder Piyush Kulshreshtha. In his current pursuit of developing Khul Ke, a homegrown social networking app that enables users to freely express themselves through purposeful and positive conversations that matter and level up their engagement.

    Through his illustrious career spanning over two decades, he’s known for holding prominent positions across leading real estate, and investment organisations. With a strong stance, he is frequently known to lend his voice to the creation of meaningful discourse.

    Prior to embarking on this project, Piyush spent years in a top-management position in Mumbai’s real-estate development industry, where he explored his skills in management and leadership, which groomed him into a poised figurehead.

    In the stock broking industry, Piyush worked for five years in brand management at Motilal Oswal and Sharekhan. During his MBA days, he worked as a radio jockey with All India Radio for three years and spent a year writing for Indian Express’ youth magazine Channel Y. Piyush is a graduate in economics.

    So without further ado, here it goes…

    • Your mantra for life

    Act & perfect, don’t overthink.

    • A book you are currently reading/plan to read

    Vibhanga

    • Your fitness mantra, especially during the pandemic

    Pranayama and light asanas.

    • Your comfort food

    Arahara ki daal and rice with aloo ki bhujia.

    • When the chips are down a quote/philosophy that keeps you going

    This too shall pass.

    • Your guilty pleasure

     Gulab Jamun

    • When was the last time you tried something new?

    Everyday.

    • A life lesson you learnt the hard way

    There is no moment in my life that I do not deserve. Everyone has to carry their own cross.

    • What gets you excited about Life?

    Possibility of becoming a better version of myself.

    • What’s on top of your bucket list?

    Research work on vipassana and Buddha’s discourses.

    • One thing you would most like to change about the world

    Be more objective.

    • An activity that keeps you motivated/charged during tough times

    New ideas and quick execution.

    • What lifts your spirits when life gets you down?

    Vipassana.

    • If you could give one piece of advice to your younger self, what would it be?

    Life is a journey, keep moving.

  • Social media platform Khul Ke rolls out its maiden campaign

    Social media platform Khul Ke rolls out its maiden campaign

    Mumbai: Social media platform Khul Ke, launched by Loktantra Mediatech, has rolled out its first campaign “Naya Daur – What’s Next, India?” to commemorate India’s glorious run to its 75th Independence Day on 15 August this year.

    Khul Ke is a one-of-a-kind platform that has been launched to empower the audience to have more informed and meaningful conversations. It is the only social media platform that allows video, audio, and text-based conversations and gives audiences a 360 experience.

    In the past 75 years, India has completely transformed its image through many extraordinary achievements. From a nation that carried parts of a rocket on a bicycle to a nation that sent a satellite to Mars. From a nation of snake charmers to a major IT service exporting country. From a group of princely states to the world’s largest democracy. From a nation suffering from epidemics to a nation that conducted 25 million vaccinations on a single day. India has come a long way. Naya Daur embodies the current phase where India knows how to play the game of diplomacy, mesmerise the global audience with its music, art, and cinema, and has made strides with its technological innovations. The tagline “What’s next, India?” captures the sentiment of a nation hungry for growth, development, and innovations to change the course of humanity.

    India is a nation now racing towards 100 years of Independence. While the campaign honours and celebrates its achievements after independence, it also questions what’s in store for the country and the people in the next 25 years. As a part of the campaign, Khul Ke will host various ‘RoundTables’ and discussion forums on India’s politics, sports, cinema, art & culture, science and technology, and business & economy with known experts from the respective fields.

    Additionally, as part of the rollout, the company has launched a campaign film in the voice of a renowned actor, singer, and lyricist Piyush Mishra. The animation film traces India’s remarkable achievements since Independence and speaks about hope, as the nation is on the brink of a new dawn. The campaign will be rolled out across social media platforms, theatres, and radio stations.

    Speaking about the platform’s first campaign roll out, Loktantra Mediatech director & chief executive officer Piyush Kulshreshtha said, “Khul Ke is a conversations platform. Users can hold conversations freely in audio and video formats on topics of their own interests. As compared to the existing social media platforms, it is our strong belief that conversation will create possibilities and SM platforms of future will be based on conversations”

    He further added, “Khul Ke is at the moment in its test-phase. We are testing the platform for performance and security. While doing so, we needed to hold regular conversations, and were exploring a positive agenda. With the 75th Independence Day coming up, our team decided to experiment with the idea of holding conversations around the last 75 years and future 25 years. It gives us an opportunity to experiment with a variety of content, depth of conversation, quality of moderators and panellists, and interests of the audience. Considering we are still in test-phase and nobody knows about the platform, the topics, the moderators, the panellists and the amount of time the audience spends in such conversations tells us that we are in the right direction. We will continue to bring variety & quality of content through interesting moderators and panellists for an audience that likes to get to the depth and make sense of things they like to discuss. We are sure India will like our format and will join the platform soon.”

    Khul Ke chief marketing officer Manish Agarvwal shared, “Our campaign ‘Naya Daur – What next, India?’ reaches out to people across age-groups and walks of life who want to either opine or listen to what industry leaders must share. The objective is to celebrate the landmark moments not just on one day in August but to relive past achievements and take time to prepare for the coming years. The campaign has been rolled out across theatre, radio, digital and social media platforms to create awareness about the platform.”

    Conversation can lead to endless possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power. ‘Khul Ke’ harnessed this thought and gave people the opportunity to engage in uninhibited enriching conversations and increase their circle of influence rather than just be mute spectators.  Khul Ke is available on both Appstore and playstore and will also be available on the web www.khulke.com.