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Tag: Pixis

  • Rashii Prabhakar joins Pixis as national agency lead

    Rashii Prabhakar joins Pixis as national agency lead

    Mumbai: Pixis, a California-based technology company that provides contextual codeless AI infrastructure for demand generation and marketing optimisation has announced the appointment of Rashii Prabhakar as national agency lead in India.

    In this role, she will spearhead tech adoption and partnerships between Pixis and mar-ad agencies to help them deploy AI across their client-base. “Rashii will work closely with the media and digital marketing agencies ecosystem in India and help implement AI infrastructure and fast track business growth across agency client portfolios,” said the statement.

    Rashii is armed with 16 years of experience in leadership roles across some of the top global entertainment giants including the likes of Star, Walt Disney, Viacom18 and Triller.

    “Marketing is evolving dizzyingly fast, and continually. Agencies, who at any given point handle dozens of client accounts, find themselves constantly on their toes trying to provide maximum marketing returns to clients. And because agencies are so crucial to their client’s growth, it’s imperative to ensure they have the best tech onboard,” commented Pixis Europe & APAC CEO Neel Pandya. “This is precisely where Rashii will be adding enormous value to the agency ecosystem in India, as she will be leading efforts to facilitate the adoption of AI in agencies. It’s with great pleasure that I welcome her to Pixis, and wish her great success in her mission.”

    Rashii aspires to build fortified and sustainable relationships with agencies in order to proliferate the nuances of technology-infused marketing in the cookieless web world today. Commenting on her new role at Pixis, she said, “Having worked closely with agencies before, I’m aware of the amount of stress, chaos and preparation that goes into growing every client account. And I truly look forward to partnering with agency professionals to help them implement a robust AI infrastructure that will profoundly assist them in doing what they already do quite excellently.”

  • Pixis names Neel Pandya as CEO for Europe business

    Pixis names Neel Pandya as CEO for Europe business

    Mumbai: Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive officer of its operations in Europe, in addition to his responsibilities of leading the APAC business.

    Pandya joined Pixis in its Bengaluru office as the APAC CEO in July 2021. “Under his leadership, Pixis witnessed a 185 per cent growth in revenue in the APAC region, with India independently recording 150 per cent of growth. Over the last seven months, in addition to greatly stabilising customer churn, Pandya has also been instrumental in adding close to 30 new enterprise customers,” said the company in a statement.

    “Neel has been doing a remarkable job navigating and growing the business in APAC. In addition to the new volley of customers we’re signing up, we’re also seeing record retention rates with our existing customers,” stated co-founder and global CEO Shubham A Mishra. “Over the last few months, we’ve been noticing steadily increasing traction in Europe, and I believe we have the right person in Neel to lead our Europe business.”

    As CEO of Pixis’ Europe business, Pandya’s key responsibilities will include leveraging existing traction in the region to profoundly grow the business and brand. 

    Weighing in on his appointment, partner at Chiratae Ventures Venkatesh Peddi added, “Neel’s success in the APAC region is testament to his belief in the Pixis vision, as well as his charisma as a leader. His prior experience with the European markets will serve him excellently in executing and staying on top of the expansion roadmap.”

    Pandya is a seasoned leader who possesses the global experience and a deep understanding of consumers in APAC and Europe. Prior to Pixis, he exemplified vast professional capabilities at L’Oréal, Vodafone and GroupM. Additionally, he was named one among India’s Top 40 under 40 Most Disruptive Minds, two years consecutively, and has also served as the youngest media head of all times at L’Oreal and Vodafone.

    “The past seven months at Pixis have seen my learning curve grow steeply, and I’m beyond honoured at being given the responsibility to grow the Europe business now,” said Neel Pandya. “The continent is currently undergoing an interesting and exciting phase in marketing. In fact, digital advertising spends alone have amounted to over 69.4 billion Euros, making it the second-biggest market after the US. I’m thoroughly looking forward to building strong teams that can support us in growing our European operations.”