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Tag: Pixels

  • No case has gone to tier-3 so far for Digital Media Ethics Code violation: SC justice Arjan Sikri

    No case has gone to tier-3 so far for Digital Media Ethics Code violation: SC justice Arjan Sikri

    Mumbai: Publishers of online curated content have successfully implemented the three-tiered redressal mechanism for addressing grievances regarding violations of the Digital Media Code of Ethics as set forth by the IT Rules 2021, said former Supreme Court justice Arjan Kumar Sikri. “No case has gone to tier-3 so far for Digital Media Ethics Code violation,” he noted.

    Sikri was addressing the Pixels conference organised by Internet and Mobile Association of India (IAMAI). He chairs IAMAI’s grievance redressal board formed as a part of the digital publisher content grievances council (DPCGC).

    “All complaints directly addressed to MIB/Inter-departmental Committee (level-3) should be pushed by the committee to be addressed by the platform (level-1) and then by the self-regulating body (level-2) before being taken by level-3. The exercise of adjudicatory powers by the executive branch of the Government, if not done judiciously, will jeopardize the freedom of digital entertainment in India,” he said.

    He further stated that the main concern of the industry is protecting intellectual rights in the digital entertainment space as well as addressing questions about data privacy. He added that ultimately when these issues come to regulators or courts, it is to be examined from the prism of – democracy, dissent, and the Constitution of India which guarantees freedom of speech under Article 19 (1) (a). He emphasized the need for an equilibrium between all the stakeholders, with minimal governmental control and maximum self-regulation to seamlessly regulate emerging sectors.

    The conference was also addressed by the Government of Telangana principal secretary for the industries and commerce department and information technology, electronics, and communications department Jayesh Ranjan.

    He stated that the Telangana government is looking to strengthen infrastructure for the sector. “We are setting up a facility of 1.4 million square feet in Hyderabad called image tower, which would be a hub of animation and VFX. We are confident that once the image tower is up and running this would be the new face of Hyderabad,” Sikri said.

  • M&E industry must ensure self-classification under IT Rules 2021 happens in right spirit: Vikram Sahay

    M&E industry must ensure self-classification under IT Rules 2021 happens in right spirit: Vikram Sahay

    Mumbai: It is the responsibility of everyone in the media and entertainment (M&E) industry to ensure self-classification of content happens in the “right spirit” under the Digital Media Ethics Code, said the ministry of information and broadcasting joint secretary Vikram Sahay on Tuesday.

    Sahay was addressing the Pixels digital entertainment conference organised by the Internet and Mobile Association of India (IAMAI).

    “Consumers are curious whether the self-classification rule will be able to maintain the level of seriousness and discipline in content creation,” said Sahay. “We are of the view that the content creators and producers are mature enough and have accepted it in the right spirit. There should not be any cause of grievances on account of the fact that it is self-classification rather than pre-certification.”

    “We are in consultation with IAMAI for quite long, essentially in the area of content regulation and IAMAI has played a very important role in putting all the OTT players together and trying to develop a commonality of ideas and interests and that has helped us in trying to come out with Digital Media Ethics Code which was notified in February this year,” he further added.

    The Digital Media Ethics Code was notified in the month of February this year. The rules prescribed a framework to empower consumers to make informed viewing choices and also put in place a tiered grievance redressal mechanism.

    Sahay observed that the digital entertainment sector has witnessed phenomenal growth and has been a source of direct and indirect employment.

    The virtual conference Pixels deliberates upon the business and technology side of the digital entertainment sector with respect to OTT platforms, production houses, and content distributors.

  • Sony Pix to bring back arcade video game fun with ‘Pixels’

    Sony Pix to bring back arcade video game fun with ‘Pixels’

    MUMBAI: Sony Pix is all geared up to air the television premiere of Pixels. The comedy movie inspired by a arcade video game of the same name will air on 28 February at 1 pm with a repeat telecast at 9 pm.

    The disaster comedy full of twists features iconic video game characters like Pac-Man, Donkey Kong, Centipede, Galaga, Frogger, Q*bert, and Space Invaders.

    Based on the original short film by Patrick Jean, the action-comedy is directed by Chris Columbus and is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.

    As kids in the 1980s, Sam Brenner played by Adam Sandler, Will Cooper enacted by Kevin James, Ludlow Lamonsoff played by Josh Gad, and Eddie played by Peter Dinklag has saved the world thousands of times. They do it for real in Pixels. When intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults and now U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by the characters. Joining them is Lt. Col. Violet Van Patten played by Michelle Monaghan, a specialist supplying the arcaders with unique weapons to fight the aliens.

    This movie will also give the fans to see Peter Dinklage in a completely different avatar.

  • Sony Pix to bring back arcade video game fun with ‘Pixels’

    Sony Pix to bring back arcade video game fun with ‘Pixels’

    MUMBAI: Sony Pix is all geared up to air the television premiere of Pixels. The comedy movie inspired by a arcade video game of the same name will air on 28 February at 1 pm with a repeat telecast at 9 pm.

    The disaster comedy full of twists features iconic video game characters like Pac-Man, Donkey Kong, Centipede, Galaga, Frogger, Q*bert, and Space Invaders.

    Based on the original short film by Patrick Jean, the action-comedy is directed by Chris Columbus and is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.

    As kids in the 1980s, Sam Brenner played by Adam Sandler, Will Cooper enacted by Kevin James, Ludlow Lamonsoff played by Josh Gad, and Eddie played by Peter Dinklag has saved the world thousands of times. They do it for real in Pixels. When intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults and now U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by the characters. Joining them is Lt. Col. Violet Van Patten played by Michelle Monaghan, a specialist supplying the arcaders with unique weapons to fight the aliens.

    This movie will also give the fans to see Peter Dinklage in a completely different avatar.

  • Sony Pictures unveils exciting 2015 line-up

    Sony Pictures unveils exciting 2015 line-up

    MUMBAI: Starting the year with the comedy Sharafat Gaye Tel Lene hitting theatres on 16 January 2014, Sony Pictures has a fantastic lineup of movies that include Hollywood comedy The Wedding Ringer about a best man on hire, starring top comic Kevin Hart, Josh Gad and Kaley Cuoco-Sweeting.

     

    That is not all! Neill Blomkamp’s Chappie with Sharlto Copley, Dev Patel and Hugh Jackman is next on the list, featuring a story about a robot with the ability to think and feel for himself.

    Summer releases include the successful horror franchise Insidious, which takes the story back to the beginning. This will be followed by Pixels, a unique action comedy about aliens, directed by Chris Columbus and the comedy Grimsby, co-written by Sacha Baron Cohen.

     

    After which, the film, Ricki and The Flash directed by Jonathan Demme will feature a story about an ageing rocker played by Meryl Streep.

    The last quarter of the year will see Robert Zemeckis’ The Walk starring Joseph Gordon-Levitt and Ben Kingsley, based on the true story of high-wire artist Philippe Petit’s attempt to cross the Twin Towers of    the World Trade Center in 1974.

     

    The year ends with a bang with the highly anticipated James Bond film, Spectre releasing in early    November, followed by the Genndy Tartakovsky-directed follow-up to the record-smashing Hotel Transylvania.

    Sony Pictures India managing director Kercy Daruwala said, “In 2014 we released the biggest film of the year with The Amazing Spiderman 2 and consolidated our leadership position with five out of the top ten Hollywood films in India of all time. Our 2015 line-up promises an even more exciting year ahead, with the distribution of some local films, the scope of a sure-shot blockbuster like Spectre plus a very rich variety of other promising titles.”

    Sony Pictures India director of marketing Divya Pathak added, “2014 was a very exciting and challenging year for us in which we took movie marketing where it’s never gone before, to all corners of the   country, with franchises like Spider-Man. We are enthusiastic about   our diverse and unique 2015 line-up and look forward to reaching new heights in marketing innovation.”

    Sony Pictures India director of sales Appu said, “Our fantastic slate in 2015 holds equal promise for both audiences and exhibitors. With the Bond film slated for a release in the next diwali season, we intend to literally light up the box office.”

  • Iconic video game comes together as classic characters in ‘Pixels’

    Iconic video game comes together as classic characters in ‘Pixels’

    NEW DELHI: An extraordinary number of iconic video game companies, whose classic characters – including PAC-MAN, Donkey Kong, Centipede, Galaga, Frogger, Q*bert, and Space Invaders – will be featured in the highly-anticipated action comedy Pixels by Sony Pictures Entertainment.

     

    Pixels stars Adam Sandler, Kevin James, Michelle Monaghan, Peter Dinklage, Josh Gad, and Brian Cox, and directed by Chris Columbus. The film will be released in the United States on 15 May next year.

     

    In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. 

     

    President Will Cooper (James) has to call on his childhood best friend, 1980s video game champion Sam Brenner (Sandler), now a home theatre installer, to lead a team of old-school arcaders (Dinklage and Gad) to defeat the aliens and save the planet. Monaghan plays the team’s unique weapons specialist. 

     

    The action-comedy is directed by Chris Columbus from a story by Tim Herlihy and a screenplay by Tim and Timothy Dowling, based on the original short film of the same name by Patrick Jean. The film is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.  Executive producers are Barry Bernardi, Michael Barnathan, Jack Giarraputo, Heather Parry, Tim Herlihy, Steve Koren, Patrick Jean, Benjamin Darras, Johnny Alves, Matias Boucard, Seth Gordon, and Ben Waisbren. The film, a Columbia Pictures presentation in association with LStar Capital, is a Happy Madison / 1492 Films production in association with One More Production. 

     

    Companies with classic arcade games that are teaming with Sony Pictures on the film include Atari Interactive: (Asteroids, Breakout, Centipede and Missile Command); Konami Digital Entertainment Co., Ltd. (Frogger); BANDAI NAMCO Games Inc. (PAC-MAN, Galaga, and Dig Dug); Nintendo (Donkey Kong)’ Columbia Pictures Industries, Inc. (Q*bert); Taito Corporation (Space Invaders); and Warner Bros. Interactive Entertainment (Joust, Defender, Robotron and Wizard of Wor).

     

    Commenting on the announcement, the film’s director Chris Columbus said, “There would be no way to make the movie without these legendary characters – they are as important to the film as the roles that Adam, Kevin, Michelle, Peter, Josh, and Brian are playing.  It was a real thrill to see everything come together exactly as we envisioned it, and we’re grateful to have all of these fantastic companies on board.”

     

    Producer Allen Covert added, “These classic characters are part of the DNA of the project, so it was critical that we work together to bring them on board.  Fortunately, they were all extremely receptive.  We approached them with a deep love for their characters and a respect for the elements that make them unique and iconic, and we’ve worked with the companies to incorporate those elements into the film.” 

     

     “There’s no better way for the core Comic-Con audience to interact with the movie than to get a hands-on refresher on the games that will be a part of it,” concluded Sony Pictures president, theatrical marketing Dwight Caines.