Tag: Pitchfork Partners

ALTBalaji ropes in Pitchfork Partners to strengthen viewer base

Mumbai: Homegrown digital platform ALTBalaji has appointed Pitchfork Partners Strategic Consulting as its communication partner to increase awareness about the OTT platform, its shows and widen the viewer base through multi-channel outreach.

The OTT platform currently has a library of 89+ Hindi originals across genres, which are also dubbed in regional languages like Tamil, Telugu & Malayalam, and in international languages like Arabic and Bhasa, which has helped the OTT player engage with a wide variety of consumers.

ALTBalaji senior VP and head marketing Divya Dixit said, “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”

Pitchfork Partners co-founder Jaideep Shergill said, “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us in achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”

The OTT platform has witnessed a 15-20 per cent growth in its viewership numbers; however, the lockdown increased subscribers from the Hindi heartlands. At least 59 per cent of the total viewership is now coming from non-metros. “While cities like Lucknow, Ludhiana, and Guwahati saw an increase of 189.84 per cent, 106.50 per cent, and 108.41 per cent, respectively, Srinagar, Shimla, and Ranchi weren’t behind either, with an uprise of 103.81 per cent, 103.05 per cent, and 192.01 per cent, as compared to ALTBalaji’s viewership from these cities in 2020,” the platform said in a statement.

January 17, 2022
iMerit appoints Pitchfork Partners as strategic communication lead for India

Mumbai: Technology and artificial intelligence (AI) data solutions firm iMerit has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative, said the statement.

Founded in 2012, iMerit specialises in transforming unstructured content – such as video, images, audio, and text – into structured data for use within the most advanced algorithms in machine learning (ML) and AI.

“iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government, and many more,” said iMerit co-founder and CEO Radha Basu. “Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

In July 2021, iMerit expanded by opening a Centre of Excellence for AI Training Data, in Hubballi, Karnataka. In partnership with the Deshpande Foundation, a social and economic impact non-profit organisation, the tech firm expanded its expert workforce to deliver high-quality training data and solutions for ML and AI applications.

“We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication,” commented Pitchfork Partners co-founder Jaideep Shergill.

November 1, 2021
Pitchfork Partners bags Zimmi’s India mandate for marketing & communication

Mumbai: Zimmi.com, a global search engine hub that helps businesses connect with other businesses and organisations across the world has handed Pitchfork Partners its India mandate for marketing and communication.

With India being a key market, Zimmi wants to expand its operations here. Pitchfork Partners will work closely with it to build and strengthen the brand, said the statement.

“Today’s B2B buyers face mounting pressures caused by disruptions across the supply chain. Zimmi enables buyers to cut through the noise and inherent bias of traditional search engines that are built for consumers,” stated Co-founder and CEO James Thomsen. “We cater to the unique needs of the global B2B ecosystem. The businesses listed on our search engine would be verified by Dun & Bradstreet, the leading global provider of B2B data, insights, and AI-driven platforms.”

“Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us,” he further said.

Zimmi, a US-based company located in Texas, brings buyers and sellers together through a B2B marketplace built to deliver verified global search results through proprietary artificial intelligence (AI) verification.

“India is one of the world’s fastest-growing economies with MSMEs forming the backbone of this expansion. We are excited to be part of the country’s economic march,” said co-founder and senior VP Daniel Malina. “We partnered with Pitchfork Partners to communicate our mission and vision to connect sellers in India to verified buyers from 200 countries.”

“We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses,” commented Pitchfork Partners co-founder Jaideep Shergill. “It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”

October 26, 2021
Pitchfork Partners bags PR mandate for Songfest India

Mumbai: Content agency Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel.

Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands, the agency said in a statement on Thursday.

The agency is also set to widen its digital presence by striking partnerships with social and OTT platforms.

“Pitchfork understands our needs and is best suited for our requirements,” said Songfest India co-founder and CEO, Gaurav Dagaonkar. “Songfest is a dynamic company that is young, driven, and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

“Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI-driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey,” added Songfest India co-founder, Meghna Mittal.

Talking about the association, Pitchfork Partners co-founder, Jaideep Shergill said, “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

July 29, 2021
NextGen Pharma names Pitchfork Partners as its communication partner

Mumbai: NextGen Pharma on Monday announced Pitchfork Partners Strategic Consulting as its communication agency. Pitchfork will be responsible for designing strategic communication for the company to maintain and build its corporate reputation through multi-channel activities.

Speaking on the association, NextGen Pharma founder and CEO Kanwaldeep Singh Chadha said, “Pitchfork Partner’s strategy thinking aligns with our communication objectives. With this partnership, we aim to enhance our corporate reputation further and reach out in a meaningful manner to all our stakeholders.”

Pitchfork co-founder Jaideep Shergill said, “We are delighted to assist NextGen Pharma in building reputation and achieving business milestones through strategic and insights-driven communication.” With an aim to support the company’s strategic objectives, Pitchfork Partners will work closely with the brand to build its reputation and engage with relevant stakeholders across the country.

June 28, 2021
Pitchfork Partners appointed communication strategy advisor for Jaycee

New Delhi: Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor.

Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative, the company said on Thursday.

Jaycee, director, Rishit Dalal said: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

Pitchfork Partners co-founder, Jaideep Shergill said: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

Founded in 1986, Jaycee exports to more than 30 countries across five continents. The company has operations in Maharashtra, Gujarat, Tamil Nadu and Andhra Pradesh, and is expanding to other states soon.

June 10, 2021
Somaiya Group Names Pitchfork Partners as Strategic Communication Partner

The Somaiya Group has appointed Pitchfork Partners Strategic Consulting LLP as its strategic communication partner. The consultancy won the mandate for all parts of the group: healthcare, education, rural development amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes.

The Somaiya Group comprises a diversified portfolio which includes- Somaiya Education- www.somaiya.edu, Somaiya Health- www.ayurvihar.org, Somaiya Rural Development- www.nareshwadi.org, Somaiya Art & Culture- www.somaiya-kalavidya.org, Godavari Biorefineries Ltd. – www.somaiya.com, Somaiya Sustainability, Somaiya Trust and Kitab Khana- www.kitabkhana.in While raising awareness about the group, Pitchfork Partners will expand the group’s overall corporate narrative.

Speaking on this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group says- “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use Communication & public relations to reach out to all our stakeholders”

Jaideep Shergill, co-founder, Pitchfork Partners, said: “We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya.”

September 9, 2020
ASCI awards PR and digital mandate to Pitchfork Partners

MUMBAI: The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch. Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders to strengthen its position as an organisation dedicated to safeguarding consumers’ interests.

ASCI is a self-regulated voluntary organisation that ensures responsible advertising. ASCI positively impacts society with its quick decision making and the accountability taken by brands towards the issues it raises for consumers’ benefit.

ASCI chairman Rohit Gupta said: “When it came to choosing our communication partner, we wanted people who could synergise with ASCI’s vision and direction, refresh its communication and ensure that our connection with consumers strengthens more than ever before. We are delighted to have Pitchfork Partners as our communication experts. Pitchfork’s young team and expertise will help us achieve our mission.”

Pitchfork Partners co-founder Jaideep Shergill said: “We are elated to partner with ASCI. With the growth in miscommunication through advertisements which in turn harms the consumer, especially in these times, ASCI has a very important role to play. The new consumer protection regulations mean great empowerment for consumers. This is an opportunity for ASCI to make an even stronger impact and underscore its leadership role in consumer protection and responsible advertising. Pitchfork Partners will assist ASCI through its strategic counsel in this effort.”

August 4, 2020
Pitchfork Partners hired by Nyka Events

MUMBAI: Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

Nyka Events co-founder and partner Hariharan Subramanian says, “Pitchfork Partners’ strategic expertise is a perfect fit for our company’s change management needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

Pitchfork Partners co-founder Jaideep Shergill exclaims, “Nyka has established a unique position in the events industry and is known for its creativity & innovation. We are committed to helping our new partners increase this growth trajectory and achieve even greater goals in the future through our strategic and insight driven change management initiatives.”

Pitchfork partners will be responsible for providing overall strategic business direction by leveraging distinctive, insight-driven analytics and proven methods to increase the pace, certainty and successful outcomes of Nyka’s change programs.

February 22, 2017