Tag: Pitchfork Partners

Pitchfork Partners wins communications mandate for Ek.indUS

Mumbai: Ek.indUS, a joint venture established to bring a leading US-based immigration investment company to the Indian market, has engaged Pitchfork Partners as its strategic communications counsel. Through this, Pitchfork Partners will drive the holistic communication narrative and manage the entire gamut of PR, social, and digital mandates for EK.indUS.

Ek.indUS is strategically associated with a Beverly Hills, California-based family office (IMMCO Investments) and industry leader with over 13 years of experience in the immigration investment space. Among the top financiers in the EB-5 industry (US permanent residency through investment), they have helped hundreds of investors secure green cards for their families. Ek.indUS was created as a trusted gateway for Indian investors to obtain U.S. permanent residency through a seasoned EB-5 operator that boasts a perfect track record of green card approvals for its applicants and investment projects. IMMCO has successfully invested over $600 million into real estate development projects under the EB-5 visa program requirements, one of only a few EB-5 managers with such an accomplished track record.

The US team works directly with vetted, prominent real estate developers to structure projects utilising EB-5 capital in their financing. Their commitment to investor security and their proven success rate make Ek.indUS a trusted partner in achieving immigration goals. Ek.indUS is an end-to-end solutions provider for Indian families that guides them through the EB-5 process. It also verifies investor eligibility, coordinates with tax and legal counsel, assists in project selection, and helps investors navigate the entire process, culminating in permanent residency and the return of investment capital.

Speaking about the partnership, EK.indUS founding partner Parth Vakil said, “We are excited to embark on our communications journey with Pitchfork Partners, leveraging their expertise across public relations, social, and digital platforms to effectively convey our message. Our commitment is to bring a highly reliable, best-in-class EB-5 solution to the Indian market and help Indian families secure U.S. permanent residency (green cards) through harnessing the potential of the EB-5 Immigrant Investor Program.”

Sharing his views on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Ek.indUS and its partners provide comprehensive services to Indian families seeking U.S. residency through investment. Their trusted team offers expert guidance throughout the EB-5 process, helping clients navigate complex regulations with confidence. We are excited to have been entrusted with the strategic corporate communications, social, and digital mandate for Ek.indUS. With our extensive experience and expertise, we are committed to communicating the brand’s strengths and ensuring that its objectives are met with clarity and impact.”

The EB-5 strategies adopted by Ek.indUS (through its association with IMMCO Investments) are government authorized via USA EB-5 regional centers that have been approved by the United States Citizenship and Immigration Services (USCIS) to serve the entire continental United States.

September 19, 2024
B&K appoints Pitchfork Partners as its strategic communications counsel

Mumbai: B&K (Batlivala & Karani) has appointed Pitchfork Partners as its integrated communications partner.

After a competitive selection process, Pitchfork emerged as the agency of choice to develop and execute a comprehensive communications strategy for B&K. Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach.

Sharing his views on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “As our economy grows, the need for firms that understand money and can offer suitable research-backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums.”

In response to the partnership, B&K group MD Saahil Murarka commented, “We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders.”

Established in the 1880s, B&K enjoys an undisputed legacy and has built a wide range of offerings with a special focus on equity capital markets and Wealth Services. The group’s current AUA exceeds Rs 50,000 crores.

May 8, 2024
Ram Madhvani Films chooses Pitchfork Partners as strategic communications partner

Mumbai: Ram Madhvani Films, a renowned production house known for its award-winning works like Neerja and Aarya in Hindi cinema and the OTT space, has appointed Pitchfork Partners Strategic Consulting, a leading Mumbai-based agency specialising in strategic communications, as its communication partner. Pitchfork Partners’ mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, their gaming vertical.

With this collaboration, Pitchfork Partners will lead corporate communications efforts for the three verticals, focusing on enhancing brand awareness and market engagement. Their proven track record of successful partnerships with diverse clients positions them as a valuable ally in Equinox Films, Ram Madhvani Films and Equinox Virtual’s journey towards expanding their footprint in the media and entertainment, advertising and gaming industry.

Expressing his optimism, award-winning filmmaker, visionary producer and founder of Equinox Films, Equinox Virtual and Ram Madhvani Films, Ram Madhvani stated, “We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives.”

Ram Madhvani Films, Equinox Films and Equinox Virtual co-producer Amita Madhvani said, “Ram Madhvani films, Equinox Films & Equinox Virtual represents the forefront of our creative vision, pushing the boundaries of storytelling through immersive experiences. Furthermore, we are committed to harnessing cutting-edge technologies to transport audiences into captivating virtual worlds. Our partnership with Pitchfork Partners signifies our dedication to sharing these innovative narratives with the world. Together, we look forward to shaping the future of entertainment and inspiring the Indian audiences.”

Commenting on the partnership, Pitchfork Partners co-founder Jaideep Shergill remarked, “Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape.”

This collaboration between Pitchfork Partners and the three ventures helmed by Ram Madhvani marks a significant step towards reinforcing their position as leaders in Indian cinema, the advertising landscape, and the rapidly growing realm of gaming.

March 5, 2024
Collinson appoints Pitchfork Partners as new communications partner of choice in India

Mumbai: Collinson, the global leader in providing airport experiences, loyalty and customer engagement solutions and the operator of the world’s leading airport lounge programme Priority Pass, has selected Pitchfork Partners as its new communications partner in India following a competitive pitch.

Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their ambitious growth plans and vision of delivering the world’s most valuable travel ecosystem. Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.

Collinson is a global, privately owned company that has been dedicated to helping people travel with ease and confidence. The company works with the world’s foremost payment networks and over 1,400 banks, 90 airlines, and 20 hotel groups worldwide. Collinson operates Priority Pass, the world’s original and market-leading airport experiences programme, offering travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.

Commenting on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound understanding of India’s travel and hospitality sector, we as Pitchfork Partners are confident that we will be able to support Collinson’s growth and its communication strategy in India.”

As part of the global pitch, Ketchum UK was also selected as the new global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore and Hong Kong, and India respectively.

September 6, 2023
Pitchfork Partners joins SBICAP Ventures as strategic communication counsel

Mumbai: SBI Capital Markets’ SBICAP Ventures Ltd. (SVL) has appointed Pitchfork Partners as its strategic communication counsel. The agency will work towards strengthening the brand’s position as one of India’s fastest-growing asset management companies.

The service mandate will now cover external communication in addition to the ongoing digital outreach for the various fund initiatives under SBICAP Ventures, namely Neev funds, SWAMIH (Special Window of Affordable & Mid-Income Housing), and SRI (Self-Reliant Fund).

SVL has a stellar track record of investing in stressed residential real estate and the MSME sector in India, as well as contributing to many renewable energy, waste management, and climate-related initiatives.

Neev Fund vice president Anjana Seshadri said, “We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper into the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”

“We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has emerged as one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility,” added Pitchfork Partners co-founder Jaideep Shergill.

November 21, 2022
Believe India ropes in Pitchfork Partners as strategic communication counsel

Mumbai: World’s leading digital music company Believe India on Tuesday appointed Pitchfork Partners Strategic Consultancy LLP as its communication counsel. The agency will manage its brand strategies in India.

Pitchfork will work closely with Believe India to strengthen its brand awareness and engagement for its services across – artist services, label and artist solutions, TuneCore, and Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development, with respect, fairness, and transparency.

Since entering the market in 2013, Believe India has become one of the leading players in the Indian music market through organic growth and acquisitions. Believe acquired Venus in 2019 (renamed Ishtar in 2021) and recently acquired a majority stake in Think Music, a leading south Indian-based music label to strengthen its position in the region. The group now operates the full range of solutions from TuneCore to artist services to develop local independent artists in one of the world’s fastest-growing recorded music markets.

Pitchfork Partners is a consulting organisation working to strengthen the reputation of its clients. They consider themselves a reputation warrior, helping scale leading music companies by providing tailored solutions for the artists, and labels, with the help of marketing and communication veterans. This collaboration will be beneficial since Pitchfork Partners are experts in the entertainment and music space and will only help Believe reach out to the targeted audience.

Speaking of this association, Believe India director Vivek Raina said, “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

Pitchfork Partners co-founder Jaideep Shergill said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

May 31, 2022
Bajaj Auto taps Pitchfork Partners to lead its communication mandate

Mumbai: Bajaj Auto, the two-wheeler and three-wheeler company, has assigned the mandate for handling communication initiatives to Pitchfork Partners Strategic Consulting LLP. The agency will manage PR and communication for all domestic verticals of the automobile major.

“As a part of this alliance, Pitchfork Partners will work with Bajaj Auto to elevate its corporate and brand reputation. This will include all corporate, brand, and product portfolios whilst also supporting thought leadership initiatives for the company,” said the statement.

With the recently-launched Pulsar 250, Bajaj Auto has introduced a completely new platform for the market-leading Pulsar brand. It has also brought in purposive motorcycles in the premium end of the market with the Dominar 400 Touring Edition and several new products under the KTM portfolio. Earlier this year, the company announced a substantial investment in its upcoming EV plant at Akurdi to harness the rapidly changing customer demand in the two- and three-wheeler segments.

“The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them,” said Bajaj Auto head of marketing Narayan Sundararaman. “We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

“Bajaj Auto is truly ‘The World’s Favourite Indian,’ and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication,” added Pitchfork Partners co-founder Jaideep Shergill.

April 14, 2022
Disprz hands over communication mandate to Pitchfork Partners

Mumbai: Learning and skilling tech platform for enterprises Disprz has handed over its India mandate for strategic communication to Pitchfork Partners.

As a part of this association, the agency will work closely with Disprz to build and strengthen its brand reputation.

“Learning and skill development is witnessing a surge in India. We cater to the unique needs of the global B2B skill development ecosystem,” said Disprz CEO and co-founder Subramanian Viswanathan (Subbu). “We believe that learning and development helps build missing skills to reduce the errors that hinder business growth and even affect customer experiences. Pitchfork Partners shares our passion and beliefs. We are hopeful that Pitchfork’s expertise will play a key role in the success of our communication outreach and help in maximising our penetration. We see a huge opportunity for sustained growth in India and Pitchfork Partners has the credentials to assist us,” he added.

Pitchfork Partners sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.

“We look forward to this great partnership and are delighted to expand our expertise. With Disprz’s goal to skill India and its unique technology offerings, it has an edge when it comes to learning and development, and it can disrupt the market. We are excited to partner with such a brand,” said Pitchfork Partners co-founder Jaideep Shergill on the business partnership.

April 14, 2022
CredAvenue appoints Pitchfork Partners as strategic communication counsel

Mumbai: Homegrown debt platform CredAvenue has appointed Pitchfork Partners as its strategic communication counsel.

Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights, according to the agency.

The brand has tasked it to strengthen its position as an organisation dedicated to enabling effective technology-based debt solutions for its customers.

“Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense,” said CredAvenue head – corporate communications Niren Yadav. “We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”

“With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company,” said Pitchfork Partners co-founder Jaideep Shergill.

February 24, 2022
Karma Capital appoints Pitchfork Partners as communication partner

Mumbai: Portfolio management firm Karma Capital has appointed Pitchfork Partners as strategic communication counsel for outreach for external stakeholders.

The consultancy will spearhead communication for Karma Capital to increase awareness and strengthen the brand narrative, said the statement.

“We look forward to working with Pitchfork Partners as they bring the required expertise and a very strong team to the table,” said Karma Capital co-founder and co-CIO Rushabh Sheth. “With this partnership, we will be able to focus on our core expertise of generating superior long-term returns for investors and depend on Pitchfork for communicating with all our stakeholders.”

“The firm has developed a significant standing in the PMS space and charted comprehensive plans to advance their business. As its communication partner, we will help their brand story scale new heights,” said Pitchfork Partners co-founder Jaideep Shergill.

Karma Capital is an independent, listed equities investment management company that offers portfolio management services (PMS) to domestic and offshore investors across the spectrum of ultra-high net worth individuals, family offices, endowments, pensions, sovereign wealth funds and other large institutional investors.

“Pitchfork understands our business well. As we continue to build the domestic business and renew the focus on our offshore business so that we can become one of the top 10 PMS and alternate investment funds firms in terms of assets under management in India, we value the counsel of partners like Pitchfork,” stated Karma Capital co-head of business development Yogesh Thakkar.

February 9, 2022