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Tag: Piruz Khambatta

  • Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Mumbai: Summer is here, we know it Coz Rasna’s new campaign is out! This year like every year Rasna has come out with a fresh new campaign that not only highlights their 21 vitamins and minerals that energise us but also highlights the emotions it stirs up that of vitamins of love, happiness, josh and success. On the basis of deep market research and blind product taste results, Rasna is reformulated as a vitamin, mineral, and glucose drink with real fruit extracts.  The new ad is a result of extensive market research done Pan India to help us understand our customers and their evolving needs. It focuses on the natural, healthier, and great taste aspects targeted towards sec A and B households and repositions it as a tastier, thicker, and healthier drink that satisfy rational aspects as well as working as a catalyst in providing energy, josh, happiness, and the most important vitamin, Vitamin love.  

    Today Rasna is not only the world-famous innovation Rasna soft drink concentrate, but also Rasna Instant powders, which come in many formats viz. 750gm pouch makes 33 glasses, 500 gm makes 22 glasses, 400 gm makes 17 glasses, sachet making single glass, sachet making 500 ml and so on. Rasna has also taken the lead to develop new-generation liquid concentrates like squashes and syrups. Rasna also has a full-fledged wellness range under its sub-brand Rasna Healthy Day comprising of pure honey, protein powders, honey/malt-based powders, chocolate spreads, instant soups and so on.

    This years’ highlight of the campaign of course is the onboarding of the sensational Tamannaah Bhatia, the face of youth and the heartbeat of many. In fact, Tamannaah has been a fan of Rasna and consuming Rasna since childhood, and has a distinct memory of herself as a kid saying Love You Rasna in actual life and that is why having her onboard was only natural. In fact, in the ad she herself has brought in the emotional situations of Rasna being the happiness giver, the success giver and of course Rasna highlighting the Love between family. This emotional magic of the ad could not have come about without Tamannaah’s creditable acting on the emotional front, only seeing the ad will prove the same.

    Commenting on the unveiling of Rasna’s new brand campaign and repositioning Rasna Group chairman Piruz Khambatta stated, “We are very proud that even a celebrity like Tamannaah Bhatia was so keen to endorse Rasna being her childhood favourite. Today Rasna does not only stand for the Love of the generations like celebrity’s but also of the common person, we are very proud that Rasna today is not only consumed by the super-rich, but also consumed by the real masses of India living in the villages. So Rasna today with its offerings ranging from Rs.1/- a glass to Rs.10/- a glass touches all walks of life. We are also very proud of the fact that Rasna with its direct inroads into supply chain especially in rural areas is ensuring that the farmers get double the value of their crops, in line with our Prime Minister’s vision of doubling their income. Rasna is a proud Make in India brand which is made with only locally sourced products as Rasna is one of the only companies using only Indian fruits and raw materials compared to competition in the sector which imports most of the fruits and ingredients. We have taken the lead, to develop better quality, value added natural products with vitamins and minerals meeting the ever-dynamic requirements of the customers.”

    Speaking on the partnership, Tamannaah Bhatia commented “There are brands and then there are legacies, Rasna is one such fine example from the heart of India. I take great pride in being associated with the most reputable beverage brand in the country. I understand now Rasna is fully formulated as a health drink with vitamins, minerals and glucose, I couldn’t be more excited to be a part of this campaign, as it will bring nutrition to millions. It is the first love of every child and embedded in my heart as my first love as well, I have never seen another FMCG brand with such a strong emotional connection. It is hands down the national beverage of the country.”

    Rasna boasts of a 100 per cent brand recall and 85 per cent market share in its category. It is the world’s largest soft-drink manufacturer, available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60-plus countries, realising the dream of ‘Make in India, for the world’ every passing year.

  • YES BANK and CNBC-TV18 partner for ‘The Growth Summit’ Ahmedabad edition

    YES BANK and CNBC-TV18 partner for ‘The Growth Summit’ Ahmedabad edition

    Mumbai: The second edition of YES BANK and CNBC-TV18’s – The Growth Summit: A vision to a $10 trillion economy, in association with Max Life Insurance, was held in Ahmedabad, Gujarat. The event convened policymakers, industry leaders, startup founders, innovators, and academic experts to deliberate on crucial factors essential for India’s economic progress. Central to the Summit’s discussions was the government’s ambitious 25-year plan aimed at positioning India as the world’s third-largest economy with a GDP of $10 trillion.

    In his opening remarks at the Summit, YES BANK MD & CEO Prashant Kumar said, “Gujarat emerges as the cornerstone of India’s economic ascent, contributing a staggering 33% to the nation’s exports in FY 2022-23. With ambitions to reach a $1 trillion economy by 2030, Gujarat’s leadership extends beyond traditional sectors, fostering a thriving ecosystem for innovation and infrastructure development. As the world’s largest diamond hub in Surat and the birthplace of India’s first operational greenfield Smart City, Gujarat positions itself as the beacon of opportunity. The state is poised to absorb the influx of businesses seeking alternatives to China, catalysing India’s journey towards economic supremacy.”

    During his address, Kumar announced the launch of ‘Yes Private’ in Ahmedabad, which is the Bank’s newest market offering that aims to partner HNI Business owners and C-Suite executives in their endeavour to leverage the opportunities on the road towards a $10 trillion Indian economy.

    He added, “Yes Private has been thoughtfully curated to complement the retail and wholesale banking offerings in the market. It integrates the Bank’s expertise across the spectrum and brings a full-stack product suite for HNIs across family banking, business banking, wealth management and succession planning needs. The programme also lays out extraordinary privileges and experiences for clients pertaining to their distinct lifestyles in India and abroad.”

    The event kicked off with a thought-provoking discussion on ‘Strengthening Indian Business from Within’ in conversation with Rasna chairman & MD Piruz Khambatta. He stated “India’s growth narrative must encompass more than just development; it must address the challenges faced by its youth, including migration due to inadequate resources like clean water and air. India’s trajectory of growth, akin to that of South Korea, Germany, Japan, and China, is undeniable, yet we must define our unique growth model. As we navigate through discussions, let’s advocate for an inclusive ‘India model’ of growth that acknowledges both its benefits and challenges, fostering sustainable progress for generations to come.”

    Subsequently, panel discussion on the topic ‘From India to the World: Unleashing A New Era of Global Ambitions’ with Ashish Soparkar (MD, Meghmani Organics), Dr Vishal Rajgarhia (director, Finecure Pharmaceuticals Ltd) Rajiv Gandhi (MD & CEO, Hester Biosciences) Chirag Pan (MD & CEO, Pan Healthcare) and Behram Mehta (founder & MD, Aava Natural Mineral water) captivated the audience at the summit.

    The event progressed with an engaging conversation on ‘India’s Role as A Global Hub of Growth’ featuring AMUL (GCMMF) MD Jayen Mehta, where he said, “Agriculture is the base of our economy. However, in terms of numbers, still agriculture contribution is less than 20%. Hence, we need to support agriculture and farmers, while also working on doubling their income which is also the professor policy of the government. These efforts will help in supporting the number of people associated with agriculture which is more than 60-70 per cent of the population. The country still depends on agriculture as part of its primary income. So this is where a combination of policies that are pro farmer, pro-development and pro-market is the way forward for our country. So if you can build a bridge and if only 20% of us convert our regular food into organic food, the GDP from agriculture will rise. These are very, very small and objective steps one has to take and organisations like ours are working towards the same using the cooperative model and building the country.”

    In a special address, Max Life Insurance MD & CEO Prashant Tripathy added, “As India makes significant strides towards its ambitious goal of becoming a 10 trillion-dollar economy by 2030-31, there’s a growing need for India Inc. to partner with the government and democratize the benefits of this growth. It’s imperative that we ensure the advantages of our economic progress reach every segment of the society. There’s a strong call for players in the life insurance industry to align their strategies with IRDAI’s vision of ‘Insurance for All by 2047’- which calls for inclusive insurance coverage for India at large. Further, innovation and customisation must guide our product offerings to cater to the diverse and distinct needs of modern consumers, while distribution channels need to evolve to deliver convenience at every touchpoint, be it digital or otherwise. As we move forward, cross-functional collaboration supported by collective action will serve as the cornerstone for fostering inclusive growth, contributing to the shared prosperity of our nation.”

    The evening continued with an engaging panel discussion ‘Scaling the Global Value Chain’, with insights from industry experts Vineet Mittal (director, Navitas Green Solutions) Dr Viranchi Shah (national president, IDMA and director, Saga Laboratories) Aditi Gupta (managing partner, Menstrupedia) Sandeep Mittal (MD, Corrtech Energy Ltd) and Ravi Bhamidipaty (MD, TCT Ventures). They shared valuable insights on navigating global markets, contributing to an enriching discussion for the audience.

    Taking the evening towards its end a thought-provoking session conducted by leading neuroscientist & NeuroLeap founder Kumaar Bagrodia on ‘The Neuroscience of Investing’ was held.

    Concluding the summit was the final enticing conversation between CNBC-TV18 anchor Shruti Mishra and Indian cricketer Mohammed Shami. Talking about his journey, Shami said, “If your hard work and luck are in your favour, then I don’t think anybody can stop you. You just have to stay loyal to your game and keep working hard. I believe nobody can take away my luck from me. My family has been incredibly supportive and has played an integral role in my journey.”

    The Ahmedabad edition of ‘The Growth Summit – vision for a $10 trillion economy’ underscored India’s trajectory towards economic prosperity, as industry leaders and experts converged to chart a path towards a $10 trillion economy. With diverse voices and ideas from different industries of Gujarat, the summit left an indelible mark on the audience and shared a unique vision for India’s journey towards achieving its ambitious economic goals. The upcoming Summits are to be held in Bangalore, Delhi and Hyderabad in the weeks to come.  

    For more information visit: https://www.cnbctv18.com/ms/thegrowthsummit/

  • Rasna launches Himalayan products at the Uttarakhand Global Investors Summit

    Rasna launches Himalayan products at the Uttarakhand Global Investors Summit

    Mumbai: Today, at the Uttarakhand Global Investors Summit, Rasna proudly announced the launch of their Rasna Himalayan Gulab Sharbat, Himalayan Gulkand and Himalayan Gulab Chywanprash. In an effort to increase Rasna’s presence in the state, the products will be manufactured using raw materials such as pure rose oil and rose water all sourced from the valleys of Uttarakhand.

    Rasna through its extensive manufacturing and marketing outreach with 12 factories in India and 1.6 million outlets coverage in India and availability in more than 60 countries will launch the product in India and abroad simultaneously, especially in Middle East where Indian rose products are already in demand. With a global demand for the product, Rasna aims to grow its presence through increased sourcing of local produce from the state. To further revenue generation for the state, Rasna also plans to launch Sandal Syrup and Turmeric Syrup based concentrate syrups, whose raw materials would also be sourced from the Valleys of Uttarakhand.

    Uttarakhand, especially the valley of flowers in Chamoli, is known for its variety of rose flowers namely Damask. The Damask Rose is very distinctive, as it provides a unique aroma and has been used extensively for centuries as an additive for various food, ayurvedic, nutraceutical and related products. Rasna through its innovative R&D approach has made this rose syrup using natural ingredients from the state which will provide therapeutic benefits that stem from the antioxidant, antibacterial, anti-inflammatory, and gut-cooling properties of the flowers and not to forget the aroma and distinct taste of the product.

    Commenting at the Uttarakhand Global Investor Summit, Rasna group chairman Piruz Khambatta said “Rasna is dedicated to work in line with the Hon. Prime Minister’s vision of food from India for the world. We fully support the call for Vocal for Local and are expanding it by making Local go Global. In interest of which and to showcase our commitment to the state of Uttarakhand, we have launched the Rasna Himalayan Gulab Sharbat, Himalayan Gulkand, Gulab Chywanprash and aim to roll out additional products PAN India and globally, all of which will be manufactured using raw materials sourced from the state. This will immensely help the farmers of Uttarakhand by improving their income and getting better value for their crop.”

    Consumers are moving towards natural and ethnic products and according to a recent Euromonitor report the Indian concentrate syrup market is expected to become a billion-dollar industry by 2024. As a market leader, Rasna expects immense growth in this product category which will significantly increase their presence in Uttarakhand over the coming years.

    Rasna Himalayan Gulab Sharbat would be available in two pack sizes 750 ml at Rs 160 and 600 ml at Rs 130,  across Rasna’s mammoth market of 1.6 million outlets through its 26 depots, 200 super stockists, 5000 stockists and 900 sales force.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    Akshay Kumar and ‘gorilla’ feature in Rasna’s new TVC

    MUMBAI : With the onset of summers, Rasna is all set to unveil brand new television commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. The brand has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016, a cute, fun loving, docile and child-like character that kids will enjoy associating with – a Gorilla. The new television commercials will be on AIR across the country starting March. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given free with any 32 glass pack of Rasna Fruit Fun. With 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time any where, or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”

    Rasna  chairman and MD Piruz Khambatta said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

    Khambatta added, “A lot of effort has gone into the making of the new TVC. Infact, nine different scripts were researched across the country, with various situations and a surprise value. The gorilla was won hands down. There is a merit in showcasing a Gorilla because they communicate using gestures, body postures, sounds, etc. similar to the way we humans communicate while speaking. The plot was to promote Muzos and create a surprise value based on the celebration platform. And of course Akshay Kumar was the best choice to be the gorilla to induce fun with the kids.”

    The company also unveiled a completely new packaging for its range of Fruit Fun, Fresh Fun and Fruit Plus today. Rasna concentrate comes in a unique dual format of powder and liquid, permitting consumers to enjoy freshly squeezed juice taste in addition to a healthy nourishing drink. The product price points are Re.1/- to Rs.5/- a glass ensuring that every person can enjoy the drink including those at the bottom of the pyramid.

  • Rasna to spend up to Rs 50 millon over next three months to market its new Ju-C beverage range

    Rasna to spend up to Rs 50 millon over next three months to market its new Ju-C beverage range

    NEW DELHI: Rasna, which has entered the market of fruit beverages, will spend Rs 40-50 million over the next two months to publicise its new category of bottled fruit beverages.

    Beverage division president and CEO Arshad Siddiqui, told indiantelevision.com that the current emphasis will be on out-of-home, activation, and social media.

    Television commercials and radio spots will form the second part of the campaign, he said. The campaign begins from 1 May.

    He stressed the promotion will revolve around ‘experiential marketing‘, speaking on the sidelines of a press meet to announce the launch of the new ‘Rasna Ju-C‘, four fruit drinks, as part of the beverage division.

    He said in answer to a question that the consumer was very smart today, and therefore the publicity by rival brands that their beverages contain real fruit will not make any difference.

    He said Rasna had remained the market leading in this segment and had captured 93 per cent of the market, despite the fact that it was a private company against multi-nationals operating in the field.

    The beverage was launched by actor Karisma Kapoor, who had been brand ambassador for Rasna around ten years earlier.

    Asked why she had not been asked to be the brand ambassador now that she was a mother, he said there was always a possibility that she may come back.

    For the present, the new Rasna girl is Avan Khambatta, daughter of chairman Piruz Khambatta.

    Earlier during the press meet, Piruz Khambatta said Rasna had done over six hundred commercials over the past few years starring some of the biggest stars of Bollywood.

    Ju-C is designed to facilitate the rapid expansion of Rasna‘s presence in venues where healthier, quick serve options have become an essential component of the menu offering, such as K-12 schools, college campuses &university locations, convenience stores, mom and pop storesincluding entertainment venues. The new range is expected to leave consumers wanting for more.