ITV

Tag: Piramal Realty

  • Piramal Realty unveils CGI & 3D billboard campaign for ‘Vana’ at Piramal Revanta, Mulund

    Piramal Realty unveils CGI & 3D billboard campaign for ‘Vana’ at Piramal Revanta, Mulund

    Mumbai: Out-of-home advertising is witnessing a transformation with innovative concepts across industries. The real estate industry too has caught up with the trend, with developers creating immersive activations as part of their marketing strategies. Piramal Realty, the real estate arm of Piramal Group has demonstrated their commitment to innovation by acquiring a set of three digital billboards at Sion, Mumbai, amidst a bustling Eastern Express highway, with a 3D activation that is catching the attention of locals and social media users. This initiative is an integral component of Piramal Realty’s marketing campaign for its latest launch, Vana, at Piramal Revanta, Mulund. Vana is set to reshape the definition of luxury, establishing an even deeper connection with nature in Mulund’s micro market. Showcasing a vibrant tapestry of expansive greenery and a thriving ecosystem, the campaign creatively incorporates biophilia and the inclusiveness of nature to communicate a compelling narrative. The hoardings creatively feature a dragon fly that transitions between screens in its natural habitat amidst dense foliage, depicting the offering of a serene private paradise for residents. Leveraging anamorphic 3D billboards and cutting-edge CGI creatives, this campaign visually captivates audiences, immersing them in the enchanting oasis offered by Piramal Realty. The campaign will run across various platforms – social media, digital interfaces, print media, and billboards.

    Piramal Realty joint VP-marketing & commercial leasing Kyron Dinshaw expressed his enthusiasm about the campaign stating, “Outdoor media is extensively utilized by the real estate industry. Brands are using the outdoor canvas to further offer consumers an immersive experience with blended reality. Hyper realistic anamorphic installations are globally trending, and we have witnessed automobile, technology, and footwear brands using 3D OOH advertising. At Piramal Realty, we continually seek new and creative avenues to connect with our customers. Our latest phase Vana, at Piramal Revanta represents a harmonious blend of luxury living and natural serenity. Our campaign, highlighting anamorphic 3D billboards and CGI creatives, aims to captivate audiences and underscore the distinctive features of this phase. Our CGI Billboard has been well received by the real estate industry and our customers. This initiative breaks traditional clutter and aligns with our commitment to redefine the real estate arena by fostering creativity and innovation.”

    Vana, the new phase at Piramal Revanta, is nestled in a serene 12-acre ecosystem at the foothills of Sanjay Gandhi National Park (SGNP). Offering low-density living with spacious two BHKs,  three BHKs & three BHKs+study residences, Vana is set to raise the bar for meaningful living in Mulund’s micro market. What truly distinguishes this new phase is that it is an extraordinary 3-acre private paradise, with just two towers in it – a rare gem within developments of this scale. Offering extensive green landscapes, two clubhouses, over 50 thoughtfully curated world class amenities and an avant-garde double-height entrance lobby featuring a 12,500 sq. ft drop-off, Vana redefines urban living in a harmonious retreat where nature and luxury seamlessly converge.

     

     

  • Piramal Realty ropes in Farhan Akhtar as new brand ambassador

    Piramal Realty ropes in Farhan Akhtar as new brand ambassador

    Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador. 

    The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign, Akhtar will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty’s vision of designing high-quality projects that will add value to the lives of its residents.

    “The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid and Piramal Realty,” said the brand in a statement.

    “Farhan embodies the authenticity and drive for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us,” said Piramal Realty COO Gaurav Sawhney. “As an organisation, we are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”

    “Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime,” said Farhan Akhtar on the brand association.

  • Piramal Realty ropes in Rahul Dravid as brand ambassador

    Piramal Realty ropes in Rahul Dravid as brand ambassador

    Mumbai: Piramal Realty, the real estate arm of the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects in Mumbai comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya, and Piramal Agastya, its state-of-the-art commercial project. 

     As part of its association, Dravid will collaborate with Piramal Realty, speaking directly to the brand’s customers with signature messages on the importance of home ownership. With his reliable and always positive approach on and off the field, the cricketer will be showcased embodying Piramal Realty’s core values of knowledge, action, care & impact, the brand stated. 

    The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media, it added.

    Piramal Realty, chief operating officer, Gaurav Sawhney said, “Rahul Dravid embodies our philosophy of creating a positive impact on people’s lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good’, since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values.”

    Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”

  • DDB Mudra appoints Subhasis Chatterjee as AVP

    DDB Mudra appoints Subhasis Chatterjee as AVP

    MUMBAI: DDB Mudra has appointed Subhasis Chatterjee as AVP. Subhasis will report in to senior VP Shally Mukherjee.

    Subhasis makes the shift from Contract Advertising where he was group account director. With over 12 years of experience, Subhasis started his career at Hutchison Essar and then made a switch to the agency side. He‘s worked with some well-known agencies including Bates, Publicis Ambience and Triton.

    Commenting on joining DDB Mudra, Subhasis said, “I started my career working with a great brand – Orange, where I saw how a brand was more than just what we see in the ATL space. While the lead task of brand building may still depend on mass media, the Indian consumer wants much more from brands today. The multi-domain expertise of DDB Mudra Group, offers great potential to deliver such comprehensive and true brand solutions. And I am excited to lead this effort for my businesses.”

    In these 12 years, he‘s worked on famous brands such as Google, Piramal Realty, Tata Photon, Set Wet, Papa John‘s Pizza, Parachute Aftershower and ICICI Debit and Credit cards among others.

    On his appointment, DDB Mudra Mumbai senior VP Shally Mukherjee said, “Subhasis comes with cross-category experience and a great ability to partner clients and grow business. He will be partnering me on driving the DDB Mudra Group agenda while adding value to our clients‘ businesses and growing with them. He is a great addition to the team and we expect him to help further the confidence that clients have in DDB Mudra. We extend a very warm welcome to Subhasis and wish him a rewarding career with the organisation.”

    DDB Mudra Group president Rajiv Sabnis said, “Subhasis is a welcome addition to the DDB Mudra West talent pool. He comes from a strong creative and planning culture and we look forward to his contribution in the organisation. He arrives at a time that DDB Mudra has upped the ante in the country and we are looking at consolidating and providing strong growth in the coming years. We expect Subhasis to deliver senior counsel to our clients and ensure communication integration across our group specializations. We welcome Subhasis to the DDB Mudra Group family and wish him a long and successful innings here.”