Pinterest is trimming its workforce as it races to rewire itself around artificial intelligence. The digital pinboard plans to cut less than 15 per cent of...
WASHINGTON: Microsoft AI has tapped Andréa Mallard as its new chief marketing officer, bringing in a seasoned operator with deep experience in product-led storytelling as the...
SAN FRANCISCO: Andrea Mallard, the global chief marketing officer who helped turn Pinterest into one of Silicon Valley’s most distinctive brands, has stepped down after nearly...
NEW YORK: Trends used to take time. Now they arrive fully formed at breakfast and die by lunch. WPP Media has decided to stop chasing them...
MUMBAI: Netflix has pulled off a streaming coup in Asia-Pacific, snatching the title of most preferred ad platform from its rivals—a first for any subscription service...
MUMBAI: Officewear just got a Gen Z glow-up and it’s serving ambition with a side of attitude. Newme, the fashion-tech brand adored by Gen Z, has...
MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands...
MUMBAI: In a revelatory study that turns traditional media buying on its head, research by global media investment and intelligence company Magna and Pinterest has uncovered...
MUMBAI: Whether you’re sketching the blueprint of your dream tattoo, curating the perfect product showcase for your e-commerce venture, or piecing together the wedding of a...
Mumbai: Pinterest has partnered with India’s leading influencer marketing and creator management agency, WhizCo, for onboarding and managing content creators on the platform and helping build...
KOLKATA: Amid large criticism against misinformation and allegation of meddling in elections, Facebook has decided to block all new political advertising on its platform the week...
MUMBAI: Today Pinterest is proud to announce the official opening of its Singapore office. This is the second office for Pinterest in the region and it...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: Today, disruption is the operative word and brands of all hues are harnessing the digital medium to create cutting-edge communication. However, online audiences are very...
Brand and communication objectives: Promoting television shows – be it reality or drama or even comedy for that matter – is really serious business. Especially in...
MUMBAI: The grandfather of the World Wide Web, Google, has acquired a three-year-old startup Impermium. The startup focused on building security products for websites was...
MUMBAI: A new Pew Research Center Internet Project study shows a change in the use of the social media trend. While Facebook is still on the...
NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage. In its third quarterly earnings press meet,...
MUMBAI: After announcing its intention to do so last month, the fast-growing social network unveiled its new ‘Promoted Pin’ advertisements recently. The pins are marked by...
MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers....
MUMBAI: Love just got difficult to get. With 16 youngsters fighting with each other to not only win a show, but to also (ostensibly) find love,...
MUMBAI: Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan. The digital agency will undertake to establish a...