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Tag: Pinkathon

  • Avon partners Bajaj Electricals Pinkathon 2018

    Avon partners Bajaj Electricals Pinkathon 2018

    MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 – presented by Colors. The women-only marathon aims to highlight the same issue.

    Avon India marketing director Swati Jain said, “Last year, 500,000 women lost their lives to breast cancer and one of the main reasons was the lack of knowledge and awareness about the disease. Most women don’t know its symptoms and risks. Avon India is consistently working towards creating awareness about this disease, which is the first, most important step to fight it. This is why we have joined hands with Pinkathon that shares the same mission.”

    Avon India had launched the ‘#PayAttention’ campaign last year to not only raise awareness around the prevalence of breast cancer among Indian women but also equip them with the knowledge to conduct self-examinations.

    With the support of their six million independent Avon representatives worldwide, the global beauty brand has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women.

  • Colors-Bajaj Pinkathon raises awareness for women’s lifestyle

    Colors-Bajaj Pinkathon raises awareness for women’s lifestyle

    MUMBAI: Colors Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, concluded its fifth edition in Delhi on Sunday.

    Colors Delhi Pinkathon has received response from corporate sponsors such as Colors, Bajaj Electricals, Tata Salt Lite, VWash Plus, Optum, Reebok, Apollo Hospitals, Red FM, Bisleri, ICICI Home Loans, US Polo, Enthusionz, and Bajaj CSR.

    Around 10,500 women across age-groups and from different segments of the society participated in the VWash plus 3km, Optum 5km and Tata Salt Lite 10km multi-category run and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like Mann Kaur, a 101-year old woman athlete, and RJ Swati from RED FM who expressed their wholehearted support for the cause.

    Maximus Events MD and co-founder Reema Sanghavi said: “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai this year. The campaign will be supported by an integrated communication plan.”

    Viacom18 CEO – Hindi mass entertainment Raj Nayak said: “Women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers.”

  • Colors partners Bajaj for United Sisters’ Pinkathon promoted by Maximus Mice

    MUMBAI: Colors presents Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

    United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Delhi at a press conference at Hotel Claridges. Committed to put Women forward, India’s leading entertainment channel, Colors extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

    Present at the conference were eminent dignitaries like Mann Kaur 101 yr old Indian woman runner winner of Gold at Americas World Masters, Silvia Tallon, Sr Marketing Director Reebok India, Geetanjali Babbar Founder Katkatha and Ishita Anand founder Bitgiving.

    Expressing delight on the launch of the Fifth edition of Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “Pinkathon is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society.”

    Reema Sanghavi, Managing Director, Maximus Events Co Founder Pinkathon “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2017. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities.

    Said Raj Nayak, COO – Hindi Mass Entertainment, Viacom18 – “Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form the backbone of my Colors team as well and play a major role in every decision which furthers our business objectives and goals.”

    Commenting on Reebok’s association, Silvia Tallon, Sr Marketing Director Reebok India, said “Reebok as a brand has always been pushing the fitness cause for women to give them the necessary spur to rise beyond societal shackles and become mentally, socially and physically fit.”

    As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.