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Tag: Pinaki Gupta

  • BSH Home Appliances India appoints Pinaki Gupta as Head of Brand Marketing

    BSH Home Appliances India appoints Pinaki Gupta as Head of Brand Marketing

    Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has appointed Pinaki Gupta as the Head Brand Marketing. With over 19 years of extensive experience in brand marketing across diverse sectors, Pinaki brings a wealth of expertise and a proven track record of driving successful brand strategies to his new role.

    In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand strategies for the distinguished brands Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes bolstering BSH’s presence in the premium home appliances market in India, amplifying the brands’ share of voice, and elevating their brand image to new heights.

    Before joining BSH Home Appliances, Pinaki held key positions in reputable organizations including Kansai Nerolac Paints Limited, Mahindra & Mahindra Ltd, Lifestyle International Pvt Ltd, Arvind Ltd, and Nilkamal Ltd. His most recent role at Nilkamal Ltd saw him at the helm of preparing and executing strategic roadmaps for the brand across a diversified portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy, showcasing his strategic vision and leadership.

    Pinaki’s appointment marks a pivotal moment for BSH Home Appliances India as the company embarks on an exciting journey of growth and innovation in the Indian market. With his wealth of experience and strategic prowess, Pinaki is poised to drive BSH’s brand marketing efforts to unprecedented success.

    Commenting on his new role, Gupta said, “I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau.  Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”

  • This World Sleep Day, Doctor Dreams reiterates its promise of ‘Happy Sleep Delivered’

    This World Sleep Day, Doctor Dreams reiterates its promise of ‘Happy Sleep Delivered’

    MUMBAI: Ahead of World Sleep Day, sleep solutions brand Doctor Dreams launched an exciting campaign with the intent to educate consumers about the importance of choosing the right mattress and restates its proposition of ‘Happy Sleep, Delivered!’.

    The campaign personifies a Doctor Dreams mattress and a regular mattress as two people engaged in funny banter that highlight the advanced features of Doctor Dreams’ products. The ad films are a fun take on what an ideal mattress should be and gets the audience wondering about their own mattress and whether it’s time for an upgrade.

    Nilkamal general manager – marketing Pinaki Gupta said, “At Doctor Dreams we thrive to deliver the best sleep solution to our consumers. Backed by immense research and technology, our mattresses combine comfort with modern day convenience.  With our new campaign that coincides with World Sleep Day, we have attempted to entertain our customers while simultaneously educating them on what makes the perfect mattress. We are positive this campaign will connect with our audience.”

    The campaign is conceptualised by Interactive Avenues – A Reprise Network Company.

    Interactive Avenues national business head – creative Shantanu Mulay said, “The films have a perfect mix of humour and tight branding elements in it. I’m sure this will definitely build purchase intent for the consumers. The campaign has the potential to create a strong top of the mind recall and we feel extremely fortunate to plan and execute these films”.

    Doctor Dreams has also launched an engaging contest around the campaign, wherein participants are required to share a funny quote on ‘Why they want to sell their regular mattress’.  Participants have a chance to win rewards worth Rs 1 lakh. The contest is being promoted across Doctor Dreams’ social media platforms.

     Please click the below links to watch the films:

    Cool Gel Film: https://youtu.be/oPBLEwknMpA

    PU Foam: https://youtu.be/hg4kFTYsbkc

    Memory Foam: https://youtu.be/2FzXlOOpzZY

    Tencel Fabric: https://youtu.be/Cf9LWPBHcds

    Mattress Protector: https://youtu.be/YdZDNJd3V-0