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Tag: Piku

  • Q1-2016: Inox y-o-y box office collections up 53%, PAT more than quadruples

    Q1-2016: Inox y-o-y box office collections up 53%, PAT more than quadruples

    BENGALURU: Inox Leisure Limited reported 53 per cent increase in box office collection (GBO) to Rs 239.38 crore (68.7 per cent of Total Revenue or TR) in the quarter ended 30 June, 2015 (Q1-2016) as compared to the Rs 156.56 crore (67.4 per cent of TR) in Q1-2015 and a whopping 77.5 per cent more than the Rs 134.80 crore (61.9 per cent of TR) in Q4-2015, hence reversing falling GBO trend in FY-2015.

     

    Performance of movies like Tanu Weds Manu Returns (GBO Rs 31.11 crore, 19 lakh footfalls); Piku (GBO Rs 21.80 crore, 13 lakh footfalls), Furious 7 (GBO Rs 18.93 crore, 11 lakh footfalls), ABCD2 (GBO Rs 18.45 crore, 10 lakh footfalls) and Avengers-Age of Ultron drove the resurgence in revenue as well profit after tax (PAT).

     

    Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore

             (2) Figures include Satyam Cineplexes Limited, which became wholly owned subsidiary of the company on 8 August, 2014.

    The company’s PAT in Q1-2016 more than quadrupled (up 4.52 times) to Rs 25.26 crore (7.2 per cent margin) as compared to the Rs 4.52 crore (two per cent margin) in Q1-2015. Inox had reported a loss of Rs 4.06 crore in the immediate trailing quarter.

     

    The company’s TR in Q1-2016 at Rs 348.68 crore was 50 per cent more than the Rs 232.38 crore in Q1-2015 and was 60 per cent more than the Rs 217.75 crore in Q4-2015.

     

    Footfalls, occupancy rates and average ticket price:

     

    Inox reported 1.45 crore footfalls in Q1-2016 and an occupancy rate of 33 per cent as compared to the 0.99 crore footfalls and an occupancy rate of 26 per cent in Q1-2015 and 0.82 crore footfalls and an occupancy rate of 20 per cent in the immediate trailing quarter.

     

    Average ticket price (ATP) in Q1-2016 increased to Rs 165 as compared to Rs 159 in the corresponding year ago quarter and Rs 164 in the previous quarter.

     

    Advertising, food and beverages and other operating revenues:

     

    The company reported 38.5 per cent higher advertising revenue in Q1-2016 at Rs 20.72 crore (5.9 per cent of TR) from Rs 14.96 crore (6.4 per cent of TR) in Q1-2015 and was 4.7 per cent more than the Rs 19.79 crore (9.1 per cent of TR) in Q4-2015.

     

    Food and Beverages (F&B) revenue in Q1-2016 increased 45.5 per cent to Rs 73.89 crore (21.2 per cent of TR) as compared to the Rs 47.21 crore (20.3 per cent of TR) in Q1-2015 and almost doubled (up 97.4 per cent) as compared to the Rs 37.43 crore (17.2 per cent of TR) in Q4-2015.

     

    Other operating revenue increased 7.8 per cent to Rs 14.70 crore (4.2 per cent of TR) in Q1-2016 from Rs 13.64 crore (5.9 per cent of TR) in Q1-2015, but fell 42.9 per cent as compared to the Rs 25.73 crore (11.8 per cent of TR) in Q4-2015.

     

    Entertainment Tax, distributors’ share, F&B costs, rents, et al:

     

    Inox paid 61.8 per cent higher entertainment tax in Q1-2016 at Rs 42.63 crore (13.3 per cent of TR) as compared to the Rs 28.57 crore (12.3 per cent of TR) in Q1-2015 

    and more than double (2.03 times) the Rs 22.76 crore (10.5 per cent of TR) in Q4-2015.

     

    Distributors’ share in Q1-2016 at Rs 85.21 crore was (24.4 per cent of TR, 35.6 per cent of GBO) was 45.9 per cent more than the Rs 58.40 crore (25.1 per cent of TR, 37.3 per cent of GBO) in Q1-2015 and was 78.5 per cent more than the Rs 47.75 crore (20.5 per cent of TR, 37.7 per cent of GBO) in Q4-2015.

     

    F&B costs in Q1-2016 increased 50 per cent to Rs 18.38 crore (5.3 per cent of TR) as compared to the Rs 12.25 crore (5.3 per cent of TR) and was 77.6 per cent more than the Rs 10.35 crore (4.8 per cent of TR) in Q4-2015.

     

    Inox paid 26.9 per cent higher property rent, conducting fees and common facility charges (rent) in Q1-2016 at Rs 49.05 crore (14.1 per cent of TR) as compared to the Rs 38.64 crore (16.6 per cent of TR) in Q1-2015 and 5.2 per cent more than the Rs 46.63 crore (21.4 per cent of TR) in Q4-2015.

  • Box office: ‘ABCD 2’ collects Rs 71.15 crore

    Box office: ‘ABCD 2’ collects Rs 71.15 crore

    MUMBAI: The only release of the week, Miss Tanakpur Haazir Ho finds no takers. A product of weird imagination, it sinks taking its crudity along.

     

    ABCD 2 sustains well through its first week catering to youth at elite multiplexes to collect Rs 71.15 crore. The film is enjoying open run sans opposition and should maintain steady run in its second week.

     

    Hamari Adhuri Kahani does okay in its second week by collecting Rs 4.45 crore to take its two week tally to Rs 30.95 crore.

     

    Dil Dhadakne Do added Rs 3.75 crore in its third week, taking its three week total to Rs 73.65 crore.

     

    Tanu Weds Manu weathers rains, heat and oppositions. The film has collected Rs 3.25 crore in its fifth week to take its five week tally to Rs 149.63 crore.

     

    Piku has added about Rs 10 lakh in its seventh week taking its seven week tally to Rs 80.02 crore.

     

    Sardarji, a Punjabi film released in Punjab, Delhi, Mumbai and a few other centres has proved to be another trailblazer from its superstar hero, Diljeet Dosanjh. The film has collected over Rs 8.5 crore in its opening weekend from India alone while also going strong in the overseas markets.

  • Box Office: ‘ABCD 2’ collects Rs 45.5 crore in opening weekend

    Box Office: ‘ABCD 2’ collects Rs 45.5 crore in opening weekend

    MUMBAI: Youth and the growing fan following for young stars, Varun Dhawan and Shraddha Kapoor, earned a positive welcome to ABCD 2 with a Rs 14.4 crore opening day. The film maintained similar figures on Saturday, not improving but also not dropping. With figures being the best at over Rs 17 crore, the film ended its opening weekend with Rs 45.5 crore. The film will have to sustain well through the week to justify its high cost. It has the advantage of three small films as oppositions next week.

     

    Hamari Adhuri Kahaani pays for being a depressing film with a poor script. Not designed to be an entertainer, the film does not even tug at one’s emotions. Having opened to a weak response, it stays that way to collect Rs 26.65 crore in its first week. The film dropped drastically in its second weekend.

     

    Dil Dhadakne Do has made the most of poor opposition and has managed to have some hold at the box office to collect Rs 15.5 crore in its second week to take its two week total to Rs 69.9 crore.

     

    On the other hand, Tanu Weds Manu Returns maintains a strong trend holding its own with collection figures of Rs 8.25 crore in its fourth week to take its three week tally to Rs 146.38 crore.

     

    Piku collected Rs 15 lakh in its sixth week to take its six week total to Rs 79.92 crore, whereas Gabbar Is Back collected Rs 17 lakh in seventh week to take its seven week total to Rs 80.22 crore.

  • BO: ‘Hamari Adhuri Kahani’ disappoints with Rs 15.8 crore opening weekend

    BO: ‘Hamari Adhuri Kahani’ disappoints with Rs 15.8 crore opening weekend

    MUMBAI: Vishesh Films and the men behind the banner, Mahesh and Mukesh Bhatt are known to follow this sequence of one hit after a couple of flops. And, on that count as well as for the reason that Mahesh Bhatt had penned the script after a gap of almost a decade and a half, expectations were aplenty.

     

    However, Hamari Adhuri Kahani has come as a big disappointment with the film’s main culprits being the story and the scripting.

     

    What’s more, it is a totally regressive film for no reason and at an unjustifiable cost. For a change, critics as well as the audience seem to be on the same side on this one. The film has managed to collect Rs 15.8 crore for its opening weekend.

     

    Dil Dhadakne Do, a pretentious movie about a Delhi Punjabi family trying to put up a show of affluence despite dire situation, does not go well with the audience in general. The film finds patronage in few metros at select multiplexes. The film has many flaws and takes it audience for granted. It creates a number of tracks of various characters including a parallel love story but fails to sum them up in the end. The film has managed to put together Rs 54.4 crore for its first week thanks to lack of any challenging opposition and increased admission rates (which the distributor planned to continue throughout the week instead of the opening weekend as is the practice with major films but relented after the response to the film, which was weak). The film will scrap the bottom after its second weekend.

     

    Tanu Weds Manu Returns is the flavor of the season and the reason is Kangana Ranaut, the force behind the film with her captivating performance in a dual role. While the comparison to the first version may be unfair, which many feel was much better, this one will be five times bigger hit at the box office as things stand. Finally, the figures speak; opinions may differ. The film has an amazing third week befitting a Salman Khan starrer (or better) adding Rs 20.18 crore in its third week to take its three week tally to Rs 138.13 crore for three weeks.

    Piku adds Rs 1.05 crore in its week to take its five-week total to Rs 79.77 crore, whereas Gabbar Is Back collects Rs 30 lakh in its fifth week thus taking its five-week total to Rs 80.05 crore. 

  • ‘Tanu Weds Manu Returns’ on a barrier-breaking spree; collects Rs 69.85 crore

    ‘Tanu Weds Manu Returns’ on a barrier-breaking spree; collects Rs 69.85 crore

    MUMBAI: Tanu Weds Manu Returns is on a barrier-breaking spree. Riding solely on Kangana Ranaut’s petite shoulders playing her double roles, the film is slated to set new benchmarks at the box office.

     

    This is Ranaut’s hat trick after Tanu Weds Manu and Queen, all three being her personal triumphs and rewards of her outstanding talent. The film had a sort of tepid opening day but went on to consolidating over the weekend as well as taking a solid grip on the box office to end its first week with Rs 69.85 crore.

     

    Welcome To Karachi, yet another attempt to launch Jackky Bhagnani in a home production, comes as a cropper. A poorly selected, mundane subject, unimaginative treatment and patchy making take their toll. Rather overconfidence of opening the film on Thursday evening for paid previews marred the film’s Friday prospects as the bad reports spread instantly. Resultantly, the film failed to attract viewers on Friday ending it with poor collections even as the following Saturday and Sunday could not lend any respectable figures to the opening weekend tally of Rs 5.55 crore.

     

    P Se PM Tak, a script Kundan Shah had been working and reworking on for eons, released post undergoing a slaughter at the Censors and lack of promotion, fails miserably.

     

    Ishqedarriyaan, a comeback vehicle for Mahakshay Chakraborty, son of Mithun Chakraborty, fails to find audience to avail of screenings. An also ran.

     

    Bombay Velvet drops to about Rs 1 crore in its second week after a miserably devastating first week of Rs 21.65 crore. The film rates as the biggest disaster in last few decades and will lose almost all of its investment and some.

     

    Piku managed to hold its own during its third week despite the Tanu Weds Manu Returns onslaught to put together a decent Rs 9.65 crore to take its three-week total to Rs 74.87 crore.

     

    Gabbar Is Back collects Rs 1.45 crore in its fourth week taking its four-week total to Rs 79.25 crore and marginalizing its deficits.

  • Box Office: ‘Tanu Weds Manu Returns’ shines; ‘Piku’ marches forward

    Box Office: ‘Tanu Weds Manu Returns’ shines; ‘Piku’ marches forward

    MUMBAI: Tanu Weds Manu Returns has braved two vital IPL matches to put up decent weekend figures. The film, while not finding much favour as it went from A to B to C class screens, however, performed well at elite multiplexes improving over Saturday and Sunday over its comparatively weak opening of Friday. The film collected Rs 38.7 crore in its opening weekend and will need to continue the good run to break even.

     

    Anurag Kashyap’s Bombay Velvet met with total rejection from day one by moviegoers. The film ended its opening Friday with pathetically poor collections and failed to improve over the next two days. Monday onwards it was a free fall, collections deteriorating each day to put together a lowly Rs 21.65 crore for its first week. Earlier, when people in the trade cited a high-priced disaster, it was Razia Sultan. For this generation, it is Bombay Velvet. At least, Razia Sultan enjoyed some shelf value and curiosity, thanks to its music and popularity of stars.Bombay Velvet is utterly forgettable.

     

    Piku continued to maintain strong trends in its second week, too. Being a wholesome entertainer, it holds appeal to all which reflects on its box office collections. The film has added Rs 23.8 crore to its first week figure of Rs 41.42 crore and takes its two-week total to Rs 65.22crore. Adding another Rs 6.5 crore for its third weekend, the film’s 17-day tally stands at Rs 71.22 crore.

     

    Gabbar Is Back has managed to collect Rs 4.3 crore in its third week to take its three-week total to Rs 78.8 crore.

  • Maldives to woo Indian tourists with ad campaign across PVR Cinemas

    Maldives to woo Indian tourists with ad campaign across PVR Cinemas

    MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums.

     

    The promotion has been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of films like Piku and Bombay Velvet.

     

    The Maldives clip will be shown across PVR properties in New Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.

     

    MMPRC deputy managing director Mohamed Adam said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway – there is something for everyone.”

     

    Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year, which is a growth of 19.9 per cent compared to year 2013. Maldives offers free visa on arrival for all nationalities, which is a further incentive for the Indian traveler to visit Maldives.

     

    2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives. 

  • ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    ‘Bombay Velvet’ collects Rs 15.8 crore in opening weekend; ‘Piku’ picks up

    MUMBAI: Bombay Velvet has turned out to be the disaster it was predicted to be. From casting Ranbir Kapoor as a Tommy gun totting criminal to the way the film’s promotion was handled, especially the publicity material, went against it. From the film’s posters to promos, nothing inspired viewer confidence or curiosity.

     

    The film’s opening weekend collections are a terribly poor at Rs 15.8 crore. Kapoor has his fan following and, to an extent, so does Anushka Sharma, yet the film failed to garner decent footfalls on its opening day. The emerging word of mouth publicity from those who caught the movie early happened to be so negative that the film failed to better its Friday figures even on Saturday, which is a normal trend howsoever bad a film may be. It is strange that thanks to social media discussions, those who still went to watch the film thereafter did so mainly out of curiosity as to what was so wrong with this film?

     

    On the other hand, Piku is going great guns. Having had a lukewarm response with the opening day reporting a mere Rs 5.32 crore, the film went to double its opening day figures with Rs 11.2 crore on its first Sunday and continued the good run through the rest of the week till Thursday to put together a first week tally of Rs 41.42 crore. The film added another Rs 14.6 crore for its second week to take its 10-day total to Rs 56.02 crore.

     

    Kuch Kuch Locha Hai saw poor collections of Rs 3.55 crore for its opening week.

     

    Gabbar Is Back held well in face of little opposition and managed to collect a handsome Rs 18.1 crore in its second week to settle at Rs 74.5 crore after its second week run.

     

    Margarita With A Straw added about Rs 15 lakh in its fourth week to take its four-week tally to Rs 5.95 crore.

  • ‘Piku’ piques brands’ interest for product placement

    ‘Piku’ piques brands’ interest for product placement

    MUMBAI: As many as six brands, a couple of them first timers, have inked a product placement deal with Multi Screen Media’s (MSM) recently released film Piku, which is directed by ShoojitSircar and stars Amitabh Bachchan, Deepika Padukone and Irrfan Khan.

     

    The six brands namely Amul, Syska, Himalayan Water, PriyagoldSnakker, Jaypee Greens, and Mitashi have been placed it in the movie without disrupting the flow of the story. Of these, Syska and Himalyan Water are debutants in the space of product placement in movies.

     

    Each of these brands communicates and highlights different aspects of the film. While Amul takes up the family space with its sub-brands Amul Milk and Amul Ice-cream, Syska talks about how gadgets help in keep us going in our busy lives via their Bluetooth and Power Bank Range. Himalayan Water, on the other hand, talks about the mantra of living natural in our ever so busy life, whereas PriyagoldSnakker talks about relishing the small and sweet moments of life.

     

    The brands have also extended their partnership into a marketing tie-up on the ATL & BTL mediums. Brands like Amul, Syska, Priyagold Snakker and Mitashi have created co-branded TV spots and played it across various music, news, sports and general entertainment channels (GECs).

     

    PriyagoldSnakker also created special Piku Chocolate Packs, which are being sold in the market. Himalayan Water supported the film via BTL promotions across their retail chains and also created special Piku Neck Tags for their bottles.

     

    Gujarat Cooperative Milk Marketing Federation (GCMMF) managing director R S Sodhisaid, “We are happy to have associated with this fantastic, slice-of-life, family based, fun film. The association of the film with our most popular milk and ice-cream brand will appeal to all audiences across the nation. We have had several appropriate film associations in the past, which helped us connect with the audience in a better manner. We wish the movie all success.”

     

    SSK Group of Companies director Rajesh Uttamchandani added, “Tie-ip with multi-starrer movie Pikuhas taken our brand to the next level and with Irrfan Khan as our brand ambassador and a leading protagonist in the movie, it makes this an apt choice. Aww! Entertainment has played a phenomenal role in making this journey successful.”

     

    MSM motion pictures senior vice president revenues and marketing Vivek Krishnani said “Piku is uniquely positioned because it has appeal across different age groups, therefore it is important for the film to travel to diverse audiences across the country. The film has garnered interest across a cross section of brands who have found Piku to be an ideal platform to reach out to their consumers, who are also movie going audiences. We are glad to have Aww! Entertainment as one of our key agencies that have led some of our critical brand associations.”

  • ‘Piku’ peaks at box office; earns Rs 25.22 crore

    ‘Piku’ peaks at box office; earns Rs 25.22 crore

    MUMBAI: The Amitabh Bachchan, Deepika Padukone and Irrfan Khan starrer Piku might have started slow at the box office on Friday but interest was piqued amongst movie goers as it earned positive word of mouth. Piku managed to gain patrons during later shows on Friday. The movie’s wheels picked up additional “motion” on Saturday and Sunday.

     
    The film improved by leaps and bounds with Rs 5.32 crore collections on Friday, Rs 8.7 crore on Saturday and Rs 11.2 crore on Sunday to take its opening weekend figure to Rs 25.22 crore.

    Kuch Kuch Locha Hai proves a dud with no takers. Expecting Ram Kapoor and Sunny Leone to sell high priced tickets came as a cropper. The audience can’t be taken for granted with half-baked ideas. The film managed to collect just about Rs 2.4 crore in its first weekend.

     
    Sabki Bajegi Band manages a meager Rs 20 lakh in its first week. Proves a disaster.

    Gabbar Is Back backfires. The film is the worst among recent Akshay Kumar releases and the idea to cash in on famous Gabbar character from Sholay and its brand equity fails. The film stays afloat thanks to a four day weekend due to holidays collecting Rs 36.6 crore in its first four days but drops thereafter ending its first week with a total of Rs 56.4 crore.

    Margarita With A Straw collects Rs 55 lakh in its third week to take its two week tally to Rs 5.8 crore.