ITV

Tag: &Pictures

  • &pictures brings the television premiere of ‘The Power’

    &pictures brings the television premiere of ‘The Power’

    MUMBAI: Offering a treat to action movie lovers, &pictures will premiere Vidyut Jammwal’s The Power on 15 May at 8 PM. Directed by National award-winning filmmaker Mahesh Manjrekar, the film is loaded with high-octane action scenes featuring Jammwal. 

    Packed with the strong performance of Vidyut Jammwal along with Shruti Hassan and Sonal Chauhan, the movie is a perfect blend of Bollywood drama that could offer an engaging ride for the audiences. 

    The film follows the lives of Devidas Thakur (Vidyut Jammwal) and Pari (Shruti Haasan), who fall in love but soon find themselves tangled in a resentful conflict due to their warring families. When the rival gangs and goons join hands against the family of Kalidas Thakur (Mahesh V Manjrekar) and launch a deadly attack on him, Devidas finds himself in a position where he must take the reins of his family’s safety. 

    The film had its OTT release on Zee Plex on 14 January 2021, and received mixed to positive reviews from critics.  The action sequences in the movie have been roundly praised.

  • &pictures wins big at Global Digital Marketing Excellence Awards 2021

    &pictures wins big at Global Digital Marketing Excellence Awards 2021

    MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign – On Nahi, Full On.

    At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in prominent categories such as Best Brand Marketing Campaign, Best Digital Integrated Campaign, and Best Social Media Campaign.

    The campaign On Nahi, Full On was a strategic initiative to not just improve upon the brand resonance with their consumers but also reinforce the brand’s perception of being a fun and energetic destination. This was achieved through a well-rounded approach, highlighting the channel’s ideology through four-key brand pillars – Thrill, Feels, Punch and Masti. These brand pillars were exemplified through ‘&pictures Brand Shorties’ which showcased those strong moments in consumer’s lives where current reality and television viewership merged into a single entity.

    The campaign chain further connected the shorties to ‘Full On Bloc Party’. This unprecedented visual party was organised on &pictures social media channels where young and popular talents like Ishaan Khatter, Dolly Singh, Dhvani Bhanushali personified each of the brand pillars. To carry forward the inherent brand identity, the campaign was amped up through thrilling and fun-filled content blocks that played around three tenants – ‘Full On Blockbuster Premieres’, ‘Full On Thrilling Content’ and ‘Full On Hollywood’. Each content block catered to different needs and desires of the diverse audience set. This was further boosted through major movie premieres on the channel, culminating in the launch of an industry first initiative, a direct TV release of the &pictures original film Footfairy. 

    Leaving no stone unturned &pictures ‘On Nahi, Full On’ campaign delivered appealing engagement formats which resulted in striking the right chord with their target audience. The channel reaped major returns from the campaign, including 9.52 per cent increase in the channel GRPS and attainment of 67 million impressions across social media.

  • Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

    Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

    MUMBAI: Ever imagined what it would be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27 November at 9pm, gather all the courage you got as ab darr hoga full on as &pictures will take you on a bone chilling ride with the Hindi television premiere of the 2020 horror flick The Grudge. A reboot of the famous Grudge series known to give goosebumps, this latest installment showcases how a curse born in Japan is unleashed in the US and those who encounter it are met by its violent fate. Directed by Nicolas Pesce, The Grudge unearths the dark and dreadful horrors that lurk behind the shadows.  Bringing alive this sinister and spooky story is the ensemble cast starring Andrea Riseborough, John Chu, Betty Gilpin, Demian Bichir, Lin Shaye and Jacki Weaver in pivotal roles.

    The latest chapter of the Grudge revolves around a gruesome murder that takes place in the US where a young housewife, upon her return from Japan, kills her family members and herself. This incident kickstarts a series of ghastly occurrences in the neighbourhood where a vengeful spirit dooms those who enter the haunted house. With detective Muldoon investigating this case, she  begins to encounter increasingly odd circumstances and soon realizes she must defend her son and herself from the demonic forces.

    There will be secrets, there will be screams and many nail-biting moments, so get ready to witness the twisted new chapter of The Grudge this Friday 27 November at 9 pm only on &pictures!

  • &pictures focuses on youth with its brand new ethos ‘On Nahi, Full On’

    &pictures focuses on youth with its brand new ethos ‘On Nahi, Full On’

    MUMBAI: Hindi movie channel &pictures is revamping its brand image to appeal to a new generation of viewers with the launch of a refreshing new ideology and tagline – ‘On Nahi, Full On’.

    Built on the insight that ‘In a world that uncertain, why stop myself from immersing fully in what I do’, &pictures’ new brand philosophy of ‘On Nahi, Full On’, seeks to ignite the spark of aspiration among young viewers and inspire them to take charge and maximize every moment without slowing down.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ANDPictures (@andpicturesin) on

     

    Launched by Zee Entertainment Enterprises Ltd in 2013, &pictures has always catered to an audience with a youthful mindset with an array of content and characters that reflects their life choices and beliefs.

    Explaining the rationale behind the revamp, Zee Hindi Movies Cluster business head Ruchir Tiwari told indiantelevision.com that the channel is looking at strengthening its current portfolio that it has built over years by refreshing content.

    “The audience that was there when the channel was launched has now changed. The idea is to appeal to younger audiences. Overall the logo is the same but we have added new colours and we have changed the positioning,” he said.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ANDPictures (@andpicturesin) on

     

    According to Tiwari, the channel did extensive research before designing the logo. The pre-packaging was done by the internal design team along with various collaborators.

    The channel has come up with a two-pronged content strategy: keeping the new-age sensibilities in mind to strengthen its bond with its core viewers; and to engage and bring in new viewers. &pictures is improving its movie library with fresh and exciting new entrants like Good Newwz, Dabangg 3, Kaali Peeli and Gunjan Saxena. The channel has also introduced a slew of original and off-beat flicks: Footfairy, Omerta and Hacked, amongst others.

    For Hollywood fanatics, &pictures has slated blockbuster premieres like Bumblebee, Fantasy Island & Bloodshot along with the latest installments of viewers’ favourite movie franchises like Kung Fu Panda, Jumanji and Transformers, to name a few.

    In an age where the audience is turning to OTT and streaming services, it is important to reassure the consumer about the channel’s proposition, emphasised Tiwari. “Forming a habit among consumers also comes with a huge responsibility where you need to be on your toes. We’re striving constantly to get better content and create relevance through social media,” he added.

    In keeping with its revamped ‘On Nahi, Full On’ ideology, &pictures has kicked off the ‘Full on Bloc Party’ campaign on its social media channels. Through collaborations with talented young stars like Ishaan Khatter, Dhvani Bhanushali, Dolly Singh & Nikhil Paralikar a.k.a the Tabla guy, the brand is promoting its ethos of Full on Feels, Full on Masti, Full on Punch and Full on Thrill.

    &pictures shorties, conceptualized by Lowe Lintas, will be promoted extensively across television and digital media. To up the fun quotient, the entertainment channel will soon launch the full-on masti brand filters on Instagram to click with its young, social media savvy followers.

  • &pictures launches its TV first initiative with a spine-chilling crime thriller ‘Footfairy’

    &pictures launches its TV first initiative with a spine-chilling crime thriller ‘Footfairy’

    Beware! As fairies turn into your worst nightmare, this October.

    With 2020 being a window for many firsts, &pictures, India’s premium movie channel, takes a refreshing step in setting a benchmark in the broadcast space to maximize the movie viewing experience with a TV first initiative. ‘Footfairy’, an &pictures original film is all set to send chills down your spine with its release this October on &pictures. This murder mystery explores the dark side of how far an absurd obsession can make you go. Set against the backdrop of Mumbai, the edge of the seat psychological crime thriller is an intriguing cat and mouse chase between a CBI officer and a mysterious serial killer with a absurd fetish. Written and directed by Kanishk Varma, this edgy and gripping movie features the versatile actor Gulshan Devaiah (seen in Commando 3,  Mard Ko Dard Nahin Hota Hain, Afsos and Shaitan) and the beautiful Sagarika Ghatge (Chak De India fame) in lead roles.

    Speaking about this new offering, Ruchir Tiwari, Business Head – Zee Hindi Movies Cluster, said “As a brand,  we have always kept innovation at the forefront to ensure a maximized movie viewing experience for the audience. Back in 1993, ZEE started the trend with the movie  ‘Phir Teri Kahani Yaad Aayee’, a direct to TV release. And, now after 27 years, &pictures is launching its first TV initiative – ‘Footfairy’, an &pictures original film,  which is another step in that direction. While new movies are skipping theatres and hitting OTT platforms this year, &pictures with the launch of Footfairy is  geared up to set new benchmarks in the Indian television space with a TV first release. Television is a powerful medium to reach out to a vast base of audience at one go. It reaches out to 835 Mn audiences across India which is unmatched compared to any other medium. And, the current subscribers of &pictures will be able to watch this TV first release at no extra cost. Produced in collaboration with Odd Ball Motion Pictures, Footfairy is a dark, twisted story in the universe of the young and restless urban India that will keep the audiences engaged.”  

    Actor Gulshan Devaiah said, “The script of Footfairy had me going right from the start, I was really hooked to it. A lot of preparation went into making this psychological crime thriller. We spent about 2 months researching and preparing for this role to ensure we get the nuances right. I had an absolute rollercoaster of a time working with a meticulous and well-prepared director like Kanishk Varma and his team. In the movie, I am essaying the role of a CBI officer which is a first for me. In the given scenario it will be great to take our film to a wide audience through a tv first release. Can’t wait to see how the audience react to it.”

    “Psychological thrillers have always fascinated me because of its immersive experience which keeps you hooked and at the same time leaves you wanting for more. And, you’re secretly trying to solve the mystery in your head which makes you feel like a part of the process. With a gripping narrative, Footfairy delivers the perfect amount of thrill, mystery, and intrigue that will surely keep you at the edge of your seats.” Added Sagarika Ghatge

    Speaking about Footfairy, the writer and director of the movie Kanishk Varma said, “Crime thrillers have always intrigued me, the whole suspense, mystery and the chase involved just blows my mind. I have been a huge fan of the book Mind Hunter and that’s something that inspired me to create Footfairy. Audiences today have been exposed and are now more accepting towards edgier content. Footfariry with its bold and all new perspective is a perfect film for those who love to explore and experiment. The movie touches upon subjects that exist but are not openly spoken about like fetish or obsession. I enjoyed working with a very committed team and together have passionately created an edge of your seat adventure that you are sure to enjoy.”

  • The Bad Boys are coming for you in the simulcast premiere of the badass blockbuster of 2020 – Bad Boys For Life on &flix and &Pictures

    The Bad Boys are coming for you in the simulcast premiere of the badass blockbuster of 2020 – Bad Boys For Life on &flix and &Pictures

    MUMBAI: ‘Whatcha gonna do when they come for you?’ Tough, unbeatable and truly BADASS – the Bad Boys are back! And this time it’s BIGGER and BADDER than ever before! Presented by VIVO for the first time on Indian television, &flix, the destination of the biggest Hollywood hits, brings the#FirstDayFirstShowAtHome of the ultimate action-franchise and blockbuster entertainer –‘#BadBoysForLife.’  Joining forces ‘one last time’ are the dynamic duo #WillSmith and #MartinLawrence in the explosive Hollywood blockbuster of 2020 that is set to premiere on Sunday, 26 July at 1 pm and 9 pm on &flix in English and the Hindi simulcast at 1 pm on &Pictures. Buckle-up for a thrill ride this Sunday and#LeapForth into a world of fast cars, intense chases and one exhilarating climax with a bro-code to being ‘badass’ for life!

    After a record-breaking premiere of Jumanji: The Next Level on &flix and a simulcast in Hindi on Zee Cinema that garnered a whopping 34 million reach, the channel returns with yet another premiere that is sure to take viewers on an ultimate high! With a dash of comedy, a pinch of bromance and truckloads of high-voltage action – here’s a film that’s definitely a third-time charm, one that truly ‘penetrates your soul’ with all its heart! Directed by the Belgian filmmakers Adil El Arbi and Bilall Fallah, the film features the two-time Academy Award-nominee Will Smith and Martin Lawrence back in business after 17 years along with Primetime Emmy Award Winner Joe Pantoliano as Captain Howard and the High School Musical fame Vanessa Hudgens among others.

    In its latest instalment an enthusiastic Mike and his rather reluctant partner-in-crime Marcus team up with a single motto that forms the crux of their unwavering bond – ‘Ride together, die together.’ However, with age catching up and the two hitting midlife crisis, things are not all hunky and dory for the duo. It’s old-school meets new-cool this time as the badass cops join hands with AMMO – an elite team of young cops trained to take down the most ruthless criminals. In a deadly turn of events, the team sets off on an epic hunt for the most vicious Mexican drug cartel that raises all fire and hell upon their lives.

    With pulsating action and adrenaline boosting explosions, it’s not just a film but a 25-year legacy that inspires you to be a badass for life!

    Witness the badass bromance, edge-of-seat action and witty one-liners in the First Day First Show at Home of ‘Bad Boys For Life’ this Sunday, 26 July , 1PM and 9PM on &flix SD and HD and 1PM on &Pictures

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  • Get ready to witness the mind-blowing journey of the goliyon se tez shooter dadis in the &pictures premiere of Saand Ki Aankh

    Get ready to witness the mind-blowing journey of the goliyon se tez shooter dadis in the &pictures premiere of Saand Ki Aankh

    ‘Shooter daadiya ka andaaz bohot hain tez, jeet na paata koi, jab hove hai goliyon ki race’.  All set to hit the bullseye this Saturday is director Tushar Hiranandani’s perfect entertainer ‘Saand Ki Aankh’ that narrates that true-life story of India’s oldest sharpshooters, Prakashi and Chandro Tomar. Breaking new grounds and leaving ‘umar’ in the background, the dadi’s unbreakable spirit and determination showcased that every woman has the right to glory. Bringing to life this thrilling journey are the award-winning actress Bhumi Pednekar and Taapsee Pannu. Along with them the movie also features Prakash Jha, Viineet Kumar and Pawan Chopra in pivotal roles. Raising a toast to all the womaniyas who never gave up, &pictures is all set to premiere ‘Saand Ki Aankh’ on Saturday, 30th May at 8 pm.

    Speaking about her experience of playing Chandro Tomar, Bhumi Pednekar said, “Shooter dadi’s lives were filled with hardships. After having spent 60 or even more years under the ghungat they finally decided to break the societal stereotypes and see the world. One thing that stayed by me while I played Chandro’s character was that despite leading a happy and wholesome life they were open to change. Their zeal to life, the lingo used to communicate to each other, all of it said that they wanted to live life to the fullest and in its true sense. Imagine they never stepped out of their village but then suddenly, they step out of their comfort zone to travel and represent their nation worldwide. With the movie premiering on &pictures, I hope the story stirs the audience and many more such Chandros and Prakashis are born in our country.” 

    Commenting about this path breaking movie, Taapsee Pannu said, “While movies are made to entertain the audience, they are also looked at as a tool to address prevalent issues in society. Saand Ki Aankh is a movie that was made with the latter intention in mind. Many might not know or agree to it but women in rural areas are kept under the watchful eyes of the men in their houses. It is a story of how two women – Prakashi Tomar and Chandro Tomar decided that enough was enough and took matters into their own hands. They were not only each other’s support system but also the world’s oldest sharpshooters who set an example by taking up the sport at an age when we people usually give up on their ambitions.”

    The movie revolves around the lives of Chandro and Prakashi Tomar who are restricted to their house compound and identified by the colors of their ghungat. Treated as baby making machines, they are married off to take care of their husband and household. From discussing family matters, to deciding the happenings of the day, the patriarch of the family, Rattan Singh (Prakash Jha) has the final say. One day, Yashpal, a man influenced by the urban ways sets up a shooting academy as he believes this can change the lives of the village kids. Driven with the thought their daughters don’t live the kind of lives that they have, the dadi’s enroll their daughters. While trying to make their daughters learn the sport, they themselves land up hitting the bull’s eye which leaves Yashpal in shock. Blown by their perfect shot, Yashpal decides to train them. This makes both the dadi’s believe in their potential as they go on to shatter every stereotype and bring home laurels.

    Watch the tez andaaz of the sharpshooter dadis in the &pictures premiere of Saand Ki Aankh on 30th May at 8 pm!

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  • Get ready for a laughter riot with the World Television Premiere of ‘Freaky Ali’ on &pictures this Saturday

    Get ready for a laughter riot with the World Television Premiere of ‘Freaky Ali’ on &pictures this Saturday

    This Saturday, &pictures is all set to take you on a freaking laughter riot with the World Television Premiere of ‘Freaky Ali’. Touted as the perfect family entertainer, the story traces an underdogs inspiring journey from a small basti to becoming a ‘gulf’ a.k.a ‘golf’ sensation. Directed by Sohail Khan, the light-hearted comedy features the versatile actor Nawazuddin Siddiqui, Arbaaz Khan and Amy Jackson in the lead along with Nikitin Dheer, Seema Biswas and Asif Basra essaying pivotal roles. So, this 16th May at 9 pm, get set for a freaky roller coaster ride with Freaky Ali.

    Speaking about the idea behind the movie, Director Sohail Khan said, “When we were in the initial build up phase of the movie, we came across an insight about golf where people said that it is the game of the elite and can only be played by them. This struck us so hard that through our movie we wanted to break this myth and establish golf as a common man’s game. With Ali’s character we wanted to inspire people to keep striving for their dreams no matter what their social backgrounds are because in the end your talent is the one that bears fruit. Hope the viewers enjoy watching Freak Ali this 16th May on &pictures as it’s dedicated to the freak in each one of us who tried to achieve success from nothing.”

    Filled with ample dose of masala, the 2016 film narrates the story of Ali, who makes a living by selling undergarments and extorting money along with best friend Maqsood (Arbaaz Khan). However, his fate turns when he discovers golf accidently while collecting money from a businessman playing the game. Looking at his fabulous shots, his neighbour Kishanlal (Asif Basra) who is a caddy by profession trains Ali to be a professional golf player. With time, Ali starts topping the charts with his game, which starts to annoy the prevailing golf champion Vikram (Jas Arora). Vikram challenges Ali in the Golf championship and tries to put Ali down by stating Golf is a rich man’s game. To prove Vikram wrong and break the stereotype, Ali puts in all his efforts in winning the championship.

    To witness Ali’s fun filled journey, hop on to the hilarious roller coaster ride with the World Television Premiere of ‘Freaky Ali’ on 16th May at 9 pm only on &pictures!

  • &pictures to air world television premiere of ‘Mard Ko Dard Nahin Hota’ on 29 Feb

    &pictures to air world television premiere of ‘Mard Ko Dard Nahin Hota’ on 29 Feb

    MUMBAI: &pictures to air the World Television Premiere of the action entertainer ‘Mard Ko Dard Nahi Hota Hain’ on 29 February at 8 pm. Written and directed by Vasan Bala, this award winning film pays homage to action films from the past along with a perfect blend of Bollywood masala. Produced by Ronnie Screwvala, the film stars debutant Abhimanyu Dassani along with Radhika Madan, Gulshan Devaiah, Mahesh Manjrekar and Jimit Trivedi essaying pivotal roles. 

    Commenting on the uniqueness of the plot of the film, director Vasan Bala said, “While making Mard Ko Dard Nahi Hota, I wanted to tell the story of some of my favourite films from my childhood as if they were all rolled into one film like a dream, a riot of movie references, as I would see it. As a result, the movie has a lot of reference to many movies, comic dialogues, television shows, etc. even the clothes that Radhika and Abhimanyu wore, were all a representation of some movie or the other. The uniqueness I believe comes from being true to what it represents, being a movie lover, which we all are, whichever era we belong to, we are a tribe, in this together. With the World Television Premiere on &pictures, I would like you to also watch it and try to pick up all the movies references I have woven in the plotline.”

    Elaborating on the prep that went into portraying Surya, Abhimanyu Dassani said, “The most exciting thing about Surya which impacted me and my life in a big way are the three months that I spent in isolation before we could start shooting. It was then that I went through a lot of introspection where I could touch upon what my insecurities are and what my purpose to get into films are. I realized what I am, what I need to do and what I need to stay away from. This practice not only helped me portray Surya but also do justice to the character. I also underwent a lot of
    training for the action scenes, as I wanted to and insisted that I did all the stunts. With the response the film has received even after a year, I can now say that the training rigorously for 9 hours every day for 6 – 9 months totally paid off.”

    The plot revolves around the life of a differently abled child Surya (Abhimanyu Dassani) who is born with a rare disorder due to which he can’t feel any pain. This makes him a misfit – a social outcast who is bullied by his peers at school. But he finds an unlikely ally in his neighbor and
    school friend, Supri who always has his back. Encouraged by his grandfather, Surya aspires to be a ‘Karate Man’. His first foray into vigilantism is to help Supri against her abusive father, but that event leads to Surya’s family being evicted from the building, and Surya and Supri are
    estranged as kids. While his father keeps him away from the entire world, Ajoba pushes Surya to pursue his passion secretly. Hence, Surya grows up to believe that he is Karate man, a self- proclaimed vigilante who must fight bad guys, like the ones who killed his mother.

  • Channels curate special line-up for Valentine’s Day

    Channels curate special line-up for Valentine’s Day

    MUMBAI: Love comes in all shapes and sizes and between all kinds of people. On Valentine’s Day, channels celebrate this love with a special programming line-up for its viewers. From Hindi movie channels to regional GECs to music channels to English movies channels, each one of them pays a tribute to a variety of love.

    Hindi movie channels

    Hindi movie channels Zee Cinema, &Pictures, Colors Cineplex and Sony MAX2 have scheduled various movies for viewers throughout the day. Sony MAX2 has curated a line-up with a wide variety of films that are iconic and commemorate some of the most memorable love stories that fans can watch. The channel will air movies from 12-28 February to celebrate Valentine’s Day. Its line-up includes titles like Dilwale Dulhania Le Jaayenge which aired on 12 February, Deewana airs on 14 February, Karan Arjun on 21 February, Akhiyon Se Goli Maare on 22 February and Heer Ranjha on 28 February.

    On 14 February, kickstarting the day with a treasure trove of heart-warming movies, &pictures with its special segment ‘Loveistaan’ will showcase the magic of new age love stories that are bordering on insanity and unimaginable passion with inconceivable limits that tests true love. From the caring husband like Laxmikant in Padman, to Madhav proving his love to his Half Girlfriend, &pictures will put together a pyaar and passion ka combination in its day long festival, 9.30 am onwards. Loveistaan: a day-long movie festival will air Padman at 9.30 am, Jabariya Jodi at 12 pm, LoveYatri at 3 pm, Kedarnath at 5.45 pm, Zero at 8 pm and Half Girlfriend at 11 pm. The channel will also air Dream Girl on 15 February at 8 pm.

    To celebrate Valentine’s Day, Zee Cinema has scheduled a World Television Premiere ‘Pal Pal Dil Ke Paas’ at 8 pm. Colors Cineplex is doing a Loveria Festival on Valentine's Day wherein the stars of Love Aaj Kal – Kartik Aaryan and Sara Ali Khan also shot a promo. It was a weeklong movie festival and showcased popular movies like Inspector Vijay, Magadheera, Bajirao Mastani, Garam and Manmadhudhu 2 to name a few. On 14 February the channel will bring a World Television Premiere of Dove, along with titles like The Super Khiladi 2, Dangerous Khiladi 3, Gabbar is Back, and Manmadhudu 2.

    English Movie Channels

    Zee English cluster celebrates the emotion that needs to language and the feeling that makes the world go round with a special line-up of blockbuster movies curated for the day. Zee Café, &flix and &PrivéHD are each set to present a day-long binge on 14 February 2020.

    &flix brings a collection of top-rated Hollywood hits with ‘The Things You Do For Love’. The day-long binge starting 9 am, includes the biggest and most-acclaimed movies such as the Wall-E, Spider-Man: Far From Home, Passengers and the sci-fi delight A-X-L among others.

    Adding a dash of romance to the day is the exciting line-up of Valentine’s Day special movies on Zee Café. The titles include Academy Award-winning movies such as Ratatouille and Slumdog Millionnaire along with celebrated rom-coms like How To Lose A Guy In 10 Days, She Is Out Of My League and Playing It Cool, 8 am onwards.

    &PrivéHD, the premium destination of nuanced cinema is set to turn hearts to mush as it encourages viewers to feel the love, all day long with heart-warming movies as part of ‘Love All Day’ starting 9 am onwards. The line-up includes tales that explore the unconventional and unravel the other side of love, obsession and infatuation with titles such as Juliet, Naked, The New Romantic, The Seagull among others.

    Star Movies and Star Movies HD will air The Incredibles-2; Disney's Jungle Book, Titanic and Cinderella on 14 February. Star Movies Select and Star Movies Select HD will bring The Book of Life starring Channing Tatum, Zoe Saldana, Diego Luna at 3 pm.

    Regional Channels

    Colors Bangla has a Valentine’s Day special episodes in Kanak Kakan and Chirodini Ami Je Tomar. For its viewers Zee Thirai will air a world television premiere of Yen Aalodu Seruppu Kanum at 7 pm. Zee Cinemalu will be seen running a special line-up through the day, the channel will air Lovers at 7 am, Ye Maaye Chesave at 9 am, Rarandoi Veduka Chuddam at 12 pm, Hello at 3.30 pm, Mr. Majnu at 6:30 pm and Student No.1 at 9 pm.

    Music Channels

    The music channels will play the lists of top romantic songs throughout the day on their channels but apart from that Vh1 celebrates the day of love with couples and their #SignificantThird through a special contest. The channel has also come-up with a contest where viewers can participate in fun engagement by clicking on the Instagram link

    , tag their bae, their third-wheel and tell Vh1 why he/she is the couple's ‘Significant Third’.

    On 14 February, viewers can reminisce and take a look back at 50 of the best and most romantic love songs from this decade that mesmerized everyone on – ‘Vh1 top 50 love songs of the decade’ at 12pm & 5pm.

    MTV has also released its brand films on Valentine's Day. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life. The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.