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Tag: Piaggio Vehicles

  • The iconic Vespa adds to the cheer this festive season.

    The iconic Vespa adds to the cheer this festive season.

    MUMBAI: Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group today announced the launch of a unique festive value package for the iconic lifestyle brand – Vespa. Striking a strong connect with its consumers, this aims to make owning and riding a Vespa a great experience. 

    The unique value package offered comprises:

    A  5 year or 60,000 KM  warranty package

    2 year free preventive maintenance

    Finance with interest rate as low as 1%

    Vespa, having established itself as a lifestyle brand that is sought after by the aspirational consumers, has created this unique package for the festive season to further enhance value to the consumer. The low interest finance makes it easier for aspiring consumers to own a Vespa and make a unique statement. Further the 5 year warranty and 2 year free preventive maintenance ensures worry free riding and ownership experience.

    The Vespa, apart from being a statement of style, is also loaded with features. It is powered by an advanced 125cc, 3Valve engine that delivers best in class fuel efficiency. Available in six exciting colours, the Vespa is built on a single piece monocoque steel body and has a suspension system that was inspired by that of an aircraft.

    Speaking on this initiative, Mr.Ravi Chopra, chairman and managing director, Piaggio Vehicles India Pvt. Ltd. says “We have created a premium space in the Indian two wheeler market with the Vespa. This season, we look forward to add to the festive cheer with our promising offer that makes it easier to own and ride a Vespa”

    World over Vespa is a lifestyle brand that has won the hearts of over 17 million riders. The Vespa retains its positioning as a timeless and ageless lifestyle classic that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer. Piaggio now takes the Vespa experience one step ahead to deeply resonate with the fashion forward Indians who have a thirst for a luxurious lifestyle.

  • Vespa launches TVC created by Meridian

    MUMBAI: Vespa, the Italian scooter brand, has launched its new television commercial that has been created by Meridian Communications’ Mumbai office.

    The scooter has been spotted on Indian roads since May 2012.

    The TVC has rolled out to support the print campaign which was launched recently. It showcases Vespa as a fashion statement stating that it has never gone out of style and is youthful.

    Meridian Communications ECD and Head- Mumbai Anuraag Khandelwal said, ”The Vespa has never been considered a mode of transport to take you from point A to point B. It has always been about fashion. And this is what we set out to capture in this film. It’s a fashion accessory that decides, and sometimes even dictates, what you wear when you ride it. We extended that thought to suggest that perhaps your Vespa could also decide who you chose to ride pillion with.”

    “The entire film has a retro-chic styling to it. Right from the boy’s room, to the clothes he wears, to the clothes of the girls on the street. This is in keeping with the classic, yet modern look of the Vespa. We thought this would give viewers a sense of Vespa’s fashion antecedents,” Meridian Communications ECD and Head- Mumbai added”

    Piaggio Vehicles AVP – Marketing MV Krishna said, “We have consciously stayed away from standard automobile advertising model which invariably draws on functionality and features and looked at the brand purely from a lifestyle lens. The setting is a bit intentionally surreal to visually accentuate the idea of “more than just commuting”.”

    The film opens on a young man getting ready to go out. He jumps out of bed, dons his favourite shirt, shoes, jacket and straps on his helmet. All styled in a Vespa way – Retro classic, yet modern chic. He gets on his Vespa to look for his perfect girl. Not sporty kind, not high fashion girl, but someone who matches his style and matches his Vespa.

    It‘s a modern take on the classic Cinderella story. There is a little twist in the film, not apparent at first, which waits to be unearthed by the truly style conscious, and observant. No spoilers here. The film ends with the line, “Vespa. Fashion Unchanged. Since 1946”.

  • Piaggio’s Vespa India launch to aim at premium segment

    Piaggio’s Vespa India launch to aim at premium segment

    MUMBAI: Piaggio Vehicles is creating a whole new luxury segment in scooter category and launching Vespa in April 2012.

    Vespa will initially be available in 35 main cities.It was displayed at the Delhi Auto Expo. 2012.

    With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. It will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.

    In India, Vespa will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart.

    Vespa aims to play a disruptive force in the 2-wheeler segment in India.

    Piaggio Vehicles chairman and MD Ravi Chopra said, “Our foray into the Indian market activates a whole new segment of style and fashion conscious consumers who are looking for a premium, exclusive, lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years”.

    Piaggio Vehicles is a wholly owned Indian subsidiary of the Italian Piaggio Group. The Vespa is present in 100 countries with 17 million units being sold since its inception.