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  • National Geographic Channel to undergo major rebranding

    National Geographic Channel to undergo major rebranding

    MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.”

    The change is expected to take place simultaneously across all the 445 million households in 171 countries it is telecast in. The channels are expected to have a new distinctive on-air look, brand IDs, packaging and talent IDs.

    A new web series by the same name is expected to launch around the same time.

    Almost every property associated with the National Geographic – the magazine, nationalgeographic.com, its social and digital platforms, and its global Hq in Washington DC – will be part of the rebranding exercise. The “Further” tagline embodies “the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.”

    NatGeo has been under the Twenty First Century Fox umbrella after it took majority control of its joint venture National Geographic Partners with the society.

    “This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel,” said National Geographic Global Television Networks CEO Courteney Monroe to World Screen. “As a new brand positioning statement, ‘Further’ aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic, and lives up to the promise of the National Geographic brand.”

  • National Geographic Channel to undergo major rebranding

    National Geographic Channel to undergo major rebranding

    MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.”

    The change is expected to take place simultaneously across all the 445 million households in 171 countries it is telecast in. The channels are expected to have a new distinctive on-air look, brand IDs, packaging and talent IDs.

    A new web series by the same name is expected to launch around the same time.

    Almost every property associated with the National Geographic – the magazine, nationalgeographic.com, its social and digital platforms, and its global Hq in Washington DC – will be part of the rebranding exercise. The “Further” tagline embodies “the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.”

    NatGeo has been under the Twenty First Century Fox umbrella after it took majority control of its joint venture National Geographic Partners with the society.

    “This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel,” said National Geographic Global Television Networks CEO Courteney Monroe to World Screen. “As a new brand positioning statement, ‘Further’ aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic, and lives up to the promise of the National Geographic brand.”

  • 220 journalists in jail around the world: CPJ

    220 journalists in jail around the world: CPJ

    MUMBAI: The Committee to Protect Journalists (CPJ) has identified that 220 journalists are in jail around the world in 2014. This is an increase of nine from last year’s tally.

    The committee mentioned that the tally marks the second-highest number of journalists in jail since CPJ began taking an annual census of imprisoned journalists in 1990, and highlights a resurgence of authoritarian governments in countries such as China, Ethiopia, Burma, and Egypt.

    “China’s use of anti-state charges and Iran’s revolving door policy in imprisoning reporters, bloggers, editors, and photographers earned the two countries the dubious distinction of being the world’s worst and second worst jailers of journalists, respectively,” says the report.

    The list of the top 10 worst jailers of journalists was rounded out by Eritrea, Ethiopia, Vietnam, Syria, Egypt, Burma, Azerbaijan, and Turkey.

    In recent years, journalist jailings in the Americas have become increasingly rare, with one documented in each 2012 and 2013. This year, the region has two: a Cuban blogger was sentenced to five years in prison in retaliation for his critical blog, and in Mexico, an independent journalist and activist for Mayan causes has been charged with sedition.

    The report goes on the point out that 20 per cent, or 45, of the journalists imprisoned globally are being held with no charge disclosed. Also, online journalists accounted for more than half, or 119, of the imprisoned journalists.

    CPJ believes that journalists should not be imprisoned for doing their jobs. The organisation has sent letters expressing its serious concerns to each country that has imprisoned a journalist. In the past year, CPJ advocacy led to the early release of at least 41 imprisoned journalists worldwide.