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Tag: PhonePe

  • CNBC-TV18 recognises excellence in Business & Leadership at India Business Leader Awards 2023

    CNBC-TV18 recognises excellence in Business & Leadership at India Business Leader Awards 2023

    Mumbai: In its 19th year of recognizing excellence in driving innovation, growth, and positive change across industries, the coveted ‘CNBC-TV18 India Business Leader Awards 2023’ (IBLA) presented by Standard Chartered, held its annual awards ceremony in Mumbai. The event was a gathering of individuals who embody the spirit of entrepreneurship and contribute significantly to India’s upward growth trajectory.

    Setting the tone for the evening in her welcome address, CNBC-TV18 managing editor Shereen Bhan emphasised the significance of leadership and innovation in driving economic growth. She commented, “This year’s theme for the India Business Leader Awards, from recovery to resurgence could not be more apt. With a scorching Q2 GDP growth rate of 7.6%, buoyant tax collections, markets at record highs, consumption, and investment engines firing, we find ourselves in a sweet spot. India is in a position of undeniable strength and the IBLA 2023 celebrates leaders who are driving change and clocking new milestones with their purposeful actions. 2023 also marks CNBC-TV18’s 25th year as India’s most credible and influential news brand, with unparalleled leadership and my decade as Managing Editor”.

    The event also hosted one-on-one discussions with Piyush Goyal (Minister of Commerce & Industry and Consumer Affairs, Food & Public Distribution and Minister of Textiles) and Hardeep Singh Puri (Union Minister of Housing and Urban Affairs, and Petroleum & Natural Gas).

    Highlighting the shift towards electric vehicles in India, Goyal in a fireside chat led by Network18 managing editor & editor in chief Rahul Joshi said, “The age of electric vehicles has arrived. In another two to three years, I see all new two-wheeler sales being electric. In three-wheeler sales, we are close to 100% electric or CNG-driven, while the figure for four-wheelers was only around 2%, the future was bright as local manufacturers – Maruti, Tata, and Mahindra, among others – were coming out with some fantastic offerings. We will see a lot of action in the four-wheeler space. Therefore, Tesla will not like to miss out on the action.”

    Emphasizing the adoption of green energy in India, the Union Petroleum minister Hardeep Singh Puri said, “India is leading the global transition from fossil fuel to green energy, so, instead of being known as the Minister of Petroleum and Coal, I should be known as the Minister of Energy Transition.”

    The evening unfolded by celebrating some of the towering leaders pioneering India’s road from Recovery to Resurgence. The ‘Young Turk of the Year’ award was bagged by PhonePe CEO Sameer Nigam and the ‘Young Turk Startup of the Year’, was awarded to BluSmart. While ONDC bagged ‘The Disruptor Award’, Persistent Systems received the ‘Most Promising Company of the Year’ recognition. The ‘IBLA Trailblazers of 2023’ title was awarded to India’s Javelin gold medallist at Asian Games 2023 Annu Rani, India’s champion steeplechaser Parul Chaudhary and the Indian Men’s Relay Team. Sheetal Devi, who won gold medals at the Para Asian Games 2023 was honoured with the title ‘Special and Para Sports Leader of the Year Award’.

    ‘The Sports Leader of the Year Award’ was given to Shubman Gill, Chandrayaan 3 received IBLA ‘Outstanding Contribution to Brand India’ title and Apollo Hospitals received the ‘Outstanding Company of the Year Award’. Deepak Parekh got inducted into IBLA’s ‘Hall of Fame’. IBLA In Memoriam, honoured industry stalwarts posthumously – MS Swaminathan and Mr. Ashwin Dani.

    Bollywood’s action-packed performer, Sunny Deol, was honoured with the prestigious ‘Entertainment Leader of the Year Award’ for his blockbuster hit ‘Gadar 2’ which broke all records at the box office. The evening was illuminated by Sunny’s rendition of his legendary lines from the films ‘Damini’ and ‘Gadar,’ evoking a wave of nostalgia among the audience.

    Katrina’s Kay Beauty was honoured with ‘Breakout Brand of the Year’ title, while the former CEO of NITI Aayog, Amitabh Kant received the ‘Outstanding Contribution to Public Service Award’. Nepra’s Lets Recycle was awarded in the ‘Outstanding Contribution to Climate Consciousness’ category and the ‘Brand Campaign of the Year’ was given to Spotify. Kiran Mazumdar-Shaw, Executive Chairperson, Biocon Ltd & Biocon Biologics Ltd was felicitated with the ‘Outstanding Business Leader of the Year’ title. The Founder of Kotak Mahindra Bank, Uday Kotak received the prestigious ‘Lifetime Achievement Award.

    The Jury panel of IBLA 2023 included Manny Maceda (Worldwide Managing Partner, Bain & Company), Zarin Daruwala (Cluster CEO, India & South Asia Markets Standard Chartered Bank), Dr. Anish Shah (MD & CEO, Mahindra Group) Shyam Srinivasan (Managing Director & CEO, The Federal Bank), Rohit Jawa (President, Unilever, South Asia and CEO and Managing Director, HUL), Mithun Sacheti (Founder, CaratLane) Abhinav A. Bindra (Olympic Champion, Entrepreneur), Sandhya Devanathan (Head and Vice President, Meta India)  and Nikhil Kamath, (Co-Founder, Zerodha). 

  • TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23

    TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23

    Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC CW’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 17 per cent from all matches in terms of average ad volumes per match compared to ICC

    World Cup’19.

    Among all the World Cup matches, matches of the Indian team garnered max ad volume share. SF (Ind. vs. NZ) and F (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.

    Tally of categories, advertisers, and brands rose by 42 per cent, three per cent and 34 per cent respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.

    In ICC World Cup’23, ad volumes of Ecom-Wallets grew by 75 per cent compared to ICC World Cup’19. But among the top five categories, two-wheelers witnessed 42 times ad volume growth in ICC Cricket World Cup’23 over its previous edition. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in all the matches.

    Among the top five advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23 over ICC CW’19 among the top five advertisers.

    Among the 215 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Kamla Pasand Silver Coated Elaichi’. The top five categories present in ICC World Cup’19 and not in ICC World Cup’23, belonged to e-com category.

    In ICC CWC’23, brands of HUL were top exclusive on Hindi+English language sports channels and Regional language sports channels. A total of 165 plus brands advertised on both regional and Hindi+English sports channels during 48 matches of ICC CWC’23. “Phonepe” was leading the list of common brands.

  • PubMatic and PhonePe partner for high-quality audience assets in India

    PubMatic and PhonePe partner for high-quality audience assets in India

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced its partnership today with PhonePe, India’s leading mobile payments and financial services platform.

    This strategic collaboration makes PhonePe’s premium mobile app inventory and audiences available to PubMatic’s programmatic buying partners. As the industry looks for sustainable and differentiated solutions, this partnership provides Indian media buyers with a unique opportunity to tap into PhonePe’s Indic-language-speaking audiences across a diverse range of metropolitan and non-metropolitan locations.

    With over 500 million registered users and over 47 per cent market share in India’s unified payments interface (UPI) instant payments ecosystem, PhonePe plays a significant role in India’s shift toward a cashless economy. As part of its commitment to fuelling product innovation and empowering more consumers and businesses to go digital, PhonePe has partnered with PubMatic to unlock the full potential of its digital advertising inventory.

    PhonePe will use PubMatic’s state-of-the-art programmatic technology to deliver a privacy-compliant, fraud-free supply chain for advertisers and a better user experience for viewers.

    The partnership offers advertisers access to PhonePe platform users at scale programmatically and also ensures viewers using the PhonePe platform receive relevant and engaging advertising.

    “We’re excited to support PhonePe in diversifying and enhancing its digital monetisation by making its inventory and audiences available to a wider range of advertisers via programmatic technology,” said Amit Yadav, Country Manager, South Asia, at PubMatic. “This partnership helps PhonePe to maintain a positive experience for the consumers and businesses who use its platform every day, while making these high-value audiences available to PubMatic’s advertiser partners.”

    PhonePe ads director of strategy and operations Sravanthi Pasumarthi, said, “We are excited to partner with PubMatic and get a foothold into the programmatic advertising space. At PhonePe, we bring to the table the widest reach in India, deep user cohorts, and a whole suite of brand solutions that enable advertisers to uniquely leverage our strengths for their brand solutions at scale. We believe that this partnership will elevate the overall advertising experience on our platform for both our partners and users.”

    “The PubMatic-PhonePe collaboration underscores the growing significance of programmatic advertising within India’s evolving digital ecosystem. This strategic partnership empowers advertisers to connect with highly engaged audiences, creating meaningful interactions that drive tangible business outcomes,”  Pasumarthi added.

  • Disney Star onboards 26 sponsors for ICC World Cup 2023

    Disney Star onboards 26 sponsors for ICC World Cup 2023

    Mumbai As the ICC World Cup 2023 approaches, Disney Star reveals its 26 esteemed sponsors, featuring prominent brands including PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.

    Disney Star head of network – ad sales Ajit Varghese said, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone.”

    The ICC World Cup 2023 will be played at 10 prestigious venues across India. The matches will be telecast exclusively on the Star Sports network and will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicks off on 5 October with an electrifying match-up between England and New Zealand in Ahmedabad. Over 46 days, 48 matches will be played at world-class venues, culminating in the Men’s Cricket World Cup Final on 19 November at the largest cricket stadium in the world, in Ahmedabad.

    The tournament is set to commence on 5 October, promising an extraordinary series of matches that will captivate cricket enthusiasts worldwide.

  • 82.5 Communications helps bring alive PhonePe SmartSpeaker

    82.5 Communications helps bring alive PhonePe SmartSpeaker

    Mumbai: PhonePe has just redefined real-time voice payment alerts, with the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with Indian actor,  Amitabh Bachchan. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the treasured voice of Bachchan. Part of PhonePe’s Golden Voice Project, this is an innovation that is set to delight every Indian.

    Bringing this idea to life is 82.5 Communications, an advertising agency that is known for its ‘Ingenious Indian Ideas’. The 82.5 team recognized the transformative power of Bachchan’s voice and set out with one goal in mind – to ensure that the iconic intonation, baritone and style of Bachchan reaches every Indian through the SmartSpeaker. To do so, the team delved deep into the charming personality and various nuances of Bachchan. And then worked extensively with the man himself, collaborating with him to deliver the unique messages in his unmistakable style    

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, PhonePe brand marketing & director Ramesh Srinivasan said, “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

    82.5 Communications COO Mayur Varma said, “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

    82.5 Communications – South executive VP & branch head Naveen Sharma said, “This is a cracker of a collaboration. What a lovely way to be present in every nook and corner of the country and interact with the consumer day in and day out, that too through the most celebrated voice in the country. We at 82.5 Communications are thrilled to have partnered with PhonePe in creating this.”

    82.5 Communications – South executive creative directors Sangeetha Sampath and Ravikumar Cherussola elaborated on the process, “We wanted every merchant and customer to truly feel Mr. Bachchan’s unique intonation and baritone. Just like every Indian, we are huge Big B fans too. And that is what set the goal for us to bring alive the iconic style of Mr. Bachchan to every Indian through the PhonePe SmartSpeaker.”    

  • PhonePe co-founders invest in RuPay Prime Volleyball League, pick up Mumbai franchise

    PhonePe co-founders invest in RuPay Prime Volleyball League, pick up Mumbai franchise

    Mumbai: As the second season of the league approaches, the RuPay Prime Volleyball League powered by A23 is set to further expand its family. The founders of digital payments company PhonePe came on board as investors in the PVL league and acquired the eight franchises, including the Mumbai Meteors. The former Indian national volleyball team captain, Abhijit Bhattacharya, joins them as the general manager of the Mumbai Meteors franchise.

    PhonePe co-founder Sameer Nigam said, “As a regular volleyball player myself, I have a great sense of how enthralling the sport can be. And the RuPay PVL gives us a perfect opportunity to build this sport in a professional way to a world-beating level. I am excited about the opportunity.”

    PhonePe co-founder Rahul Chari said, “The Indian sports ecosystem is an exciting place with a lot of room for development, especially in the non-cricket space. The RuPay PVL seems like a great opportunity to work and contribute in this space.”

    In the inaugural season of the RuPay Prime Volleyball League powered by A23, which is co-promoted and exclusively marketed by sports marketing firm Baseline Ventures, 24 games were played. The league had a cumulative television viewership of 133 million, with the choice of English, Hindi, Tamil, Telugu, or Malayalam commentary.

    In addition, the RuPay Prime Volleyball League managed to reach over 84 million fans across India, along with over five million engagements from audiences through various digital platforms. A massive regional connection was also established through the contemporary social media platform Share Chat, while substantial viewership was gained on videos through Moj. In total, the videos distributed across social media platforms garnered over 43 million views.

    For season two, which is expected to commence in early 2023, the commercial arm of the global body of volleyball (Fédération Internationale de Volleyball, FIVB), Volleyball World, has joined hands with PVL. It has come on board as the international streaming partner in a multiyear association. Sony Sports Network continues to be the host broadcaster. There will be 31 games to be played in the second season of the RuPay Prime Volleyball League, powered by A23.

    RuPay Prime Volleyball League CEO Joy Bhattacharya noted, “We are delighted to have Sameer and Rahul on board with us as franchise owners as the league continues to grow bigger and better. It is exciting to see hugely respected corporate leaders not only showcasing their support for the sport but also backing the business model that we have worked so hard to build. I am confident their expertise will help us in further expanding the league to an even wider audience as we go along.”

    Kochi Blue Spikers owner Thomas Muthoot said, “It’s fantastic to hear that Nigam and Chari have acquired the Mumbai Meteors. Their business acumen and passion for sport will be a major asset for the RuPay Prime Volleyball League this time around. We are confident that the addition of the Mumbai franchise will help us in taking the league to even greater heights.”

     

  • PhonePe unveils new brand campaign on motor insurance renewals

    PhonePe unveils new brand campaign on motor insurance renewals

    Mumbai: PhonePe has launched an integrated multi-media brand campaign focused on tension-free motor insurance renewals. The campaign drives awareness around the benefits of renewing motor insurance tension-free on PhonePe.

    The campaign was designed by The Script Room agency and is produced by Zig Zag. It highlights real, everyday problems that consumers face with sales pitches that have now become an unpleasant purchase experience.

    It is a pan-India campaign that will be launched in a phase-wise manner with eight ad films in total.

    Focused on category creation and driving consideration for motor insurance renewals on the PhonePe platform, this campaign inspires consumers to question the way bike and car insurance are traditionally sold to them. It uses creatives specially crafted for Hindi-speaking audiences in the north markets, starring Aamir Khan and Alia Bhatt, while for the south markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, the campaign features Dulquer Salmaan.

    The light-hearted series of films highlights how, with PhonePe, consumers don’t have to settle for unwanted sales calls, unnecessary add-ons, and other limited options. Both bike and car insurance products on the platform come with a wide range of options that empower consumers to choose the best price.

    It also gives potential buyers the power to choose any add-ons rather than setting them as defaults. Once done, the insurance is renewed instantly, does not need an in-person inspection, and is available at affordable prices. This conscious brand stance makes the purchase experience simple, easy, and tension-free while also setting PhonePe apart in this category.

    Speaking on the launch of this new brand campaign, PhonePe director of brand marketing Ramesh Srinivasan said, “Based on our recent consumer research, we have been able to identify some of the current challenges in the insurance industry. The results highlight a general discontent from a consumer point of view with unwanted sales calls or unnecessary add-ons. We have built our latest motor insurance campaign sharply on these consumer insights to invest in our audience’s needs. At PhonePe, we have eliminated the problem of consumers facing unsolicited sales calls, thereby keeping up the product promise of ‘tension-free insurance’ on the platform. We have also continued with our brand approach of driving localised connect with our audiences with not one but two separate campaigns for the north and south Indian markets with a full 360 media mix.”

  • PhonePe launches hyper-local campaign in South India

    PhonePe launches hyper-local campaign in South India

    Mumbai: While there is a PhonePe Insurance campaign for Hindi-speaking markets, talking to South India meant starting with a fresh slate for the online insurance brand. After a multi-agency pitch, 82.5 Communications won the creative mandate to extend PhonePe’s ‘Tension Chhodo, Insurance Lo’ campaign to the five states of South India. 

    82.5 Communications brought together its knowledge and insights of South India towards one objective – build consideration for PhonePe insurance, while communicating about the various features that ladder up to ‘No Tension Insurance.’

    Commenting on the association, PhonePe director – brand marketing Ramesh Srinivasan said, “When our brand is a household name, the stories we take to our audience’s homes should also be relevant and relatable to every household. One of the key pillars of our communications strategy has been to position PhonePe not just as a national brand but a regional one as well, for each and every consumer of ours. The insurance campaign for PhonePe created by 82.5 Communications for South India markets aims to do just that – a full 360 campaign not just adapted from the mainline but custom-designed for the sensibilities and nuances of each of the 5 states in the south.”  

    “The PhonePe insurance campaign was an opportunity for us to flex our hyperlocal creative muscle—a muscle we have consciously built, across Marathi, Bengali and Southern Indian languages, for example,” stated 82.5 Communications-India chairman and CCO Sumanto Chattopadhyay. “Advertising often treats South India as a homogenous whole, but in this campaign, we got the opportunity to create afresh for five Southern states—so what the consumer sees is the same concept that is yet not the same, both in terms of language and cultural nuancing.” 

    “We at 82.5 Communications take pride in being a language first agency and that is what we have brought alive in this campaign,” said 82.5 Communications-South SVP and branch head Naveen Raman. “This South-focused campaign is thought through in the respective regional languages dialing up local insights and nuances. Each market will get to see a series of multiple films well supported by print, radio and digital.” 

    The chosen creative idea features two brothers who discover the various features of PhonePe Insurance through the multi-film campaign. Four films are already live, with more to come.  

    82.5 Communications–South group creative directors Sangeetha Sampath and Ravikumar Cherussola elaborated on the creative process and said, “Gone are the days of dubbing an obviously non-South ad in the four languages of South India. Furthermore, while certain insights could remain common across the Southern states, there is a vast difference in culture, language, traditions, and nuances. And we wanted to capture that perfectly, and respectfully. Every ad of the Two Brothers campaign has been shot separately for the 5 states, featuring native actors of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh & Telangana. This hyper-local thinking and execution extends to print and digital too.”

  • PhonePe’s new campaign showcases the ease of buying insurance

    PhonePe’s new campaign showcases the ease of buying insurance

    Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

    The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first – making it easily accessible to all users.

    The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

    “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”

  • PhonePe launches silver investments on app ahead of festive season

    PhonePe launches silver investments on app ahead of festive season

    Mumbai: Digital payments company PhonePe has rolled out silver investments on its platform that will allow users to invest in silver coins and bars of high certified purity on the PhonePe app. The service comes with the added benefits of best prices and safe insured doorstep delivery.

    Customers can choose from denominations of 10g, 20g, 50g, and 100g silver coins or bars, and get them home-delivered. PhonePe has partnered with SafeGold to process payments for ‘99.99 per cent pure silver’ with quality certification from a NABL-accredited laboratory. “The coins and bars come with guaranteed weight and purity and are sealed in international quality packaging with a unique serial number that ensures foolproof quality and traceability for the product,” said PhonePe.

    The app allows users to pay for silver coins and bar purchases, track delivery progress online, and avail support when necessary.

    Speaking about the launch, PhonePe, head of mutual funds, Terence Lucien said, “Silver has special significance in Indian culture especially during festivals and other auspicious occasions. We are delighted to be the first payments platform to offer our 300+ million user-base the highest purity silver coins and bars. ”

    “Online purchase of silver coins and bars has become increasingly popular in the last few years. As we usher in the festive season, we are excited to partner with PhonePe and enable its users to purchase silver coins with assured purity, home delivery, and best value in the most transparent, secure, and organised way,” added SafeGold, managing director, Gaurav Mathur.“

    To access silver coins on PhonePe, users will need to click on Gold & Silver under the Investments tab, select the preferred silver coins, add an address for delivery, and pay. The product will then be delivered to the customer’s doorstep.